SANELA spol. s r. o.

What SANELA spol. s r. o. does

SANELA spol. s r. o. is a privately held Czech manufacturer of automatic, touchless sanitary technology headquartered in Lanškroun, Pardubický kraj, operating since 1997 (firmographics data) with a 13-person organization. Its product portfolio spans automatic urinal flushers (SLP series), touchless basin mixers (SLU series), automatic shower controls (SLS series), automatic WC flushers (SLW series), stainless steel washbasins, urinals, WCs, drinking fountains, sanitary cubicles, emergency showers, grab bars for accessibility, mirror-mounted modules, and RFID-based payment/access automatons. The company's underlying technology stack combines proprietary ALS infrared sensor electronics, radar and piezoelectric activation, IQRF wireless gateway connectivity, RFID token systems, and Bluetooth integration with the Sanela Control mobile app for device configuration.

The business model is hardware-centric, with direct-to-buyer sales through an own e-commerce storefront (sanela.cz) and nine country-localized sites covering Czech, English, Russian, German, Slovak, Polish, Romanian, Danish, French, and Hungarian markets. Pricing is one-time/per-unit in Czech Koruna, with products ranging from 920 CZK accessories to 6,900 CZK integrated urinals and power supplies. Differentiators cited by the company include a wide product range, a 5-year service warranty with spare-parts availability, water-saving features (5.7 L/min flow limiters, 1-liter urinal flushes), vandal-resistant stainless-steel construction, and three connected-software platforms — Smart Sanitary System (IQRF/web), RFID Program (token access), and Sanela Control (Bluetooth app).

Customers span a horizontal mix of public-sector buyers (government buildings, schools, hospitals, public restrooms) and private/commercial buyers (offices, hotels, restaurants, industrial facilities), with end-users including facility managers seeking water and energy cost reduction and hygiene-sensitive operators. No anchor enterprise customers, institutional investors, parent company, or subsidiaries are disclosed, and the company appears to operate as an independent founder/family-owned limited liability company with no public funding rounds, M&A activity, or leadership changes reported in the available data.

Name

SANELA spol. s r. o.

Legal name

SANELA spol. s r. o.

Website

https://sanela.cz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SANELA spol. s r. o. is a Czech manufacturer of automatic, touchless sanitary fixtures and stainless-steel washroom hardware, serving public-sector and commercial facilities across nine European country-specific e-commerce sites via ALS infrared, RFID, and IQRF/Bluetooth-enabled products.

Ownership category

akta.pro rank

Product category

Commercial Sanitary Equipment

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

Keywords

• Automatic sanitary fixtures
• Touchless bathroom equipment
• Stainless steel sanitary ware
• Sensor-controlled faucets
• Commercial washroom solutions

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels2 records

Marketing channels1 record

Core offering

SANELA designs, manufactures, and sells automatic, touchless sanitary equipment for public and commercial washrooms, including automatic urinal flushers, touchless basin mixers, automatic shower controls, automatic WC flushers, stainless steel washbasins, urinals, WCs, drinking fountains, sanitary cubicles, emergency showers, accessibility grab bars, mirror-mounted dispensers, and coin/card/RFID payment automatons. Products incorporate proprietary ALS infrared electronics, radar detection, RFID access control, and IQRF wireless connectivity for remote monitoring and management.

Product overview

SANELA spol. s r. o. is a Czech manufacturer of sanitary technology offering an extensive portfolio of automatic, touchless sanitary products primarily for public and commercial washroom installations. The product range includes automatic urinal flushers (SLP series), touchless basin mixers (SLU series), automatic shower controls (SLS series), automatic WC flushers (SLW series), stainless steel washbasins and sinks (SLUN series), stainless steel WCs and combination sets (SLWN series), urinals, drinking fountains, sanitary cubicles, emergency showers, stainless steel bathroom accessories (SLZN series), grab bars for disabled persons (SLZM series), mirror modules (SLZN 84 series), coin/card/RFID token automatons, and power supply units (SLZ series). The company also provides a SMART SANITARY SYSTEM for remote device management via IQRF gateway, an RFID PROGRAM for access control, and the Sanela Control mobile application for Bluetooth-based device configuration. Products are characterized by water and energy-saving features including flow limiters (5.7 L/min standard, down to 1.9 L/min optional), 1-liter urinal flush, and automatic water activation to prevent wasteful flow.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Sanitary System: Remote monitoring and management system for SANELA sanitary devices, featuring IQRF gateway connectivity and web-based interface for water and energy management.
• RFID Program
• Sanela Control

Products and services

• Automatic Urinal Flushers (SLP series) Automatic urinal flushing systems available with ALS infrared electronics, radar sensors, or Piezo controls. Supports 6V battery, 24V DC, and 230V AC power options with anti-vandal configurations, designed for public and commercial washrooms.
• Touchless Basin Mixers (SLU series) Touchless automatic basin faucets with ALS infrared electronics for hot/cold water or mixed water supply. Available in wall-mounted, deck-mounted, and high-arc designs with 6V battery, 24V DC, or 9V power options, featuring water flow limiters (5.7 L/min standard).
• Automatic Shower Controls and Shower Panels (SLS series) Automatic shower control systems with ALS electronics or Piezo controls, available with or without thermostatic valves for single or dual water supply. Includes shower automation units supporting 4-12 showers per unit, designed for public showers and sports facilities.
• Automatic WC Flushers (SLW series) Automatic toilet flushing systems with ALS electronics for wall-mounted WC installations. Available in various configurations including anti-vandal versions, designed for public and commercial restrooms.
• Stainless Steel Washbasins, Troughs and Sinks Stainless steel washbasins, corner washbasins, troughs, and double sinks with or without integrated automatic faucets. Available in various dimensions and configurations including anti-vandal designs for public and commercial washrooms.
• Stainless Steel Urinals and Urinal Troughs Stainless steel urinals and urinal troughs with integrated automatic flushing systems. Includes various designs (Antero, Casa, Lema) with radar or automatic sensors for public and commercial facilities.
• Stainless Steel WCs and Combination Sets Stainless steel wall-mounted WCs and combination sets with integrated washbasins, available with or without anti-vandal features and Piezo controls. Designed for vandal-resistant public washroom installations.
• Coin, Card, RFID and Token Automatons Payment and access control automatons for showers, charging stations, door locks, and barriers accepting coins, cards, chip cards, RFID tokens, or tokens. Includes shower armatures with Piezo buttons for coin/token automatons, enabling pay-per-use commercial shower facilities.
• Mirror Modules (SLZN 84 series) Concealed mirror-mounted bathroom fixtures including automatic soap dispensers, towel dryers, basin faucets with soap dispensers, and paper towel dispensers installed behind mirrors for modern, hygienic washroom environments.
• Grab Bars for Disabled Persons (SLZM series) Stainless steel grab bars and handles for disabled persons including fold-down models, fixed models, and models with integrated toilet paper holders in various lengths and finishes, for accessibility-compliant public and commercial restrooms.
• Stainless Steel Drinking Fountains Wall-mounted stainless steel drinking fountains with automatic water flow control using ALS electronics, suitable for public buildings, schools, and sports facilities.
• Stainless Steel Industrial Sinks, Trays and Tubs Industrial stainless steel sinks, trays, and tubs for various commercial and industrial applications, including cleaning and processing areas.
• Sanitary Cubicles Stainless steel sanitary cubicles and enclosures for public washroom installations, designed for durability and vandal resistance in high-traffic environments.
• Emergency Eye and Body Showers Emergency eye and body showers for industrial safety applications, designed for laboratories and industrial facilities requiring emergency decontamination equipment.
• Power Supplies and Accessories (SLZ series) Power supply units including wall-mounted (SLZ 06), rail-mounted (SLZ 04Y 30W, SLZ 04Z 60W, SLZ 04X 100W), and other accessories for powering SANELA sanitary products with various voltage and capacity options.
• Custom Work and Wash Tables Custom-manufactured stainless steel work and wash tables for specialized industrial applications, made to customer specifications.
• Stainless Steel and Plastic Bathroom Accessories (SLZN series) Stainless steel and plastic bathroom accessories including towel rails, soap dispensers, toilet paper holders, trash bins, mirrors, and various wall-mounted fixtures for completing commercial washroom installations.
• Replacement Parts Replacement parts and components for SANELA sanitary products including electronic modules, valves, sensors, and mechanical parts, supporting the 5-year service warranty and spare parts availability commitment.
• Smart Sanitary System (Remote Monitoring Platform) Intelligent water and energy management system enabling remote control and management of individual SANELA sanitary devices. SANELA products are connected via IQRF gateway to a web interface, allowing facility managers to monitor water and energy consumption remotely and detect issues across multiple devices.
• RFID Program (Access Control and Payment System) Automated RFID-based access control and payment system providing comprehensive management and control of showers, charging stations, door locks, electrical appliances, or barriers using user RFID tokens, enabling pay-per-use service across multiple devices in communal facilities.
• Sanela Control Mobile Application Mobile application for iOS and Android enabling users to configure device parameters, save presets, password-protect access, rename devices, reset to factory settings, control urinal siphons, test valve operation, and enable/disable SANELA devices with Bluetooth connectivity.

Quantifiable outcome

• Faucet water flow limited to 5.7 liters per minute (with option to reduce to 3.8 or 1.9 l/min)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sloan Valve Company: US-based pioneer of commercial flush valves and touchless restroom fixtures with Royal/Optima lines. Direct peer on automatic urinal flushers, touchless faucets, and water-management electronics serving public-and-commercial restrooms globally.
• Rada (Ideal Standard): UK-based specialist brand in commercial washroom controls (sensor taps, shower controls, mixing valves). Direct peer on smart electronic controls and on the public-sector commercial washroom customer segment.
• Schell GmbH & Co. KG: German manufacturer of commercial sanitary fittings and touchless washroom/urinal/shower controls. Closest product-line overlap to SANELA's automatic urinal flushers, basin mixers, and shower controls, serving the same public/commercial washroom segment in EMEA.
• Bradley Corporation: US manufacturer of commercial washroom accessories, stainless steel fixtures, and touchless restroom systems (including Aerada hand-dryers and Eluminate IoT platform). Comparable on full-suite commercial restroom offering and the emerging connected-restroom trend.
• Franke Water Systems: Swiss-owned manufacturer of stainless steel sanitary systems, washroom troughs, urinals, and WCs for public/semi-public use. Direct overlap with SANELA's stainless washbasin, urinal trough, and drinking-fountain product lines.
• Delabie: French specialist in commercial anti-vandal sanitary equipment (taps, flush valves, washroom accessories). Closely comparable on stainless-steel anti-vandal product positioning and on the public-sector (schools, hospitals, transit) target customer base.

Emerging players

• Cistermiser (Keraflo): UK specialist in commercial washroom water-management and hygiene controls. Comparable on the connected-controls and water-saving positioning that SANELA's Smart Sanitary System is targeting, though with a narrower product line.

Broad incumbents

• Geberit Group: Swiss-listed leader in sanitary technology (installation systems, cisterns, washroom fittings, smoke extraction). Operates broadly in the same European commercial-sanitary market but at a vastly larger scale and with a full building-systems portfolio well beyond SANELA's scope.
• Grohe (LIXIL): German-headquartered European sanitary fittings major with touchless Eurosmart/Euroeco commercial lines. Competes with SANELA in commercial basin mixers and shower controls but operates on a much broader consumer-and-trade portfolio.
• TOTO Ltd. Global Japanese sanitary manufacturer with leading smart-toilet and washlet electronics franchise. Comparable on touchless/sensor sanitary electronics and on connected bathroom systems, though TOTO's portfolio is consumer-skewed and far larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5n5SnxzPxy0g5_7aF5ZJqA
• LinkedInlinkedin.com/company/sanela-spol-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SANELA spol. s r. o.