Sanitary Aid for Nigerian Girls

What Sanitary Aid for Nigerian Girls does

Sanitary Aid for Nigerian Girls (SANG, legal name Sanitary Aid Initiative) is a Nigerian nonprofit charitable organization founded in 2017 by Karo Omu to address period poverty among school-aged girls, women in low-income communities, and displaced populations. The organization distributes free sanitary products — including disposable pads, reusable pads, and menstrual cups — and delivers menstrual hygiene management education through direct outreach at schools, internally displaced persons (IDP) camps, and underserved communities. Beneficiary delivery is executed via monthly Sanitary Drives held at public venues for product donations, paired with field visits to recipient sites. SANG does not sell products or services; all sanitary and hygiene items are provided free of charge to beneficiaries.

SANG's revenue model is crowdfunding and individual donations. The organization accepts Naira donations via an Access Bank account and foreign-currency donations through the JustGiving platform, and is developing a recurring monthly-giving program to convert episodic contributions into sustainable funding. There is no software, platform, or digital product offering — the technology footprint is limited to a Squaresquarespace-based website, email newsletter, and organic social media presence on Instagram and Twitter (@sanitaryaidng). Operations are run by an 8-person leadership team distributed across Nigeria, the UK, and the US, with no parent company, venture capital, or institutional ownership identified.

SANG operates across at least six Nigerian states — Lagos, Abuja (FCT), Ogun, Oyo, Katsina, and Borno — with named program sites including Gaskiya High School, Lagos State Model College Badore, Omole Senior Grammar School, Takwa Bay, Karonmagiji IDP Camp, Bastari IDP Camp, Otto-Ilogbo Community, and Suru Alaba Community. The organization has built partnerships with Lagos FoodBank, Arami Essentials, Oyiza Foster Foundation, Dolly Summer Camp, Science in Africa, The SociaLiga, and Stand To End Rape, and has received earned media coverage in the New York Times, BBC, Ozy, and BellaNaija. As of 2022, the organization had been operating for five years, with a 2020 internal goal to reach 10,000 girls and women during that year.

Name

Sanitary Aid for Nigerian Girls

Legal name

Sanitary Aid Initiative

Website

https://sanitaryaidng.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SANG is a Nigerian nonprofit founded in 2017 that distributes free sanitary products and provides menstrual hygiene education to school-aged girls, women in low-income communities, and IDP camp residents across six Nigerian states. Operations are crowdfunded via JustGiving and direct donations, with no commercial product offering.

Ownership category

akta.pro rank

Product category

Menstrual Health Nonprofit Services

NAICS

Social Assistance (624), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Water, Sanitation & Hygiene (WASH) (BPAGABAC)

akta.pro secondary industries

Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG), Rural Livelihoods & Economic Empowerment (BPAGABAA)

Keywords

• Menstrual hygiene education
• Sanitary product distribution
• Period poverty relief
• Community health outreach
• Menstrual equity advocacy

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Crowdfunding and Donations: SANG operates as a nonprofit organization primarily funded through individual donations. They accept Naira donations via Access Bank account and foreign donations through JustGiving crowdfunding platform. The organization is developing a regular giving program where donors can commit to monthly contributions for sustainable funding.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sanitary Aid for Nigerian Girls (legal name: Sanitary Aid Initiative) is a nonprofit charitable organization that distributes free sanitary products and delivers menstrual hygiene education to girls and women in underserved communities and internally displaced persons (IDP) camps across multiple Nigerian states including Lagos, Abuja, Ogun, Oyo, Katsina, and Borno. The organization combines direct product provision with grassroots education to address period poverty.

Product overview

Sanitary Aid for Nigerian Girls (SANG) is a non-profit charitable organization, not a technology product company. Their offering consists of distributing free sanitary products (disposable pads, reusable pads, menstrual cups) and providing menstrual hygiene education to girls and women in low-income communities and IDP camps across Nigeria. They also conduct community outreach programs and awareness campaigns. No software product, platform, or digital service offering exists.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanitary Product Distribution Program Core program that procures and distributes free sanitary pads directly to girls and women in low-income communities and internally displaced persons (IDP) camps across Lagos, Abuja, Ogun, Oyo, Katsina, and Borno states in Nigeria.
• Menstrual Hygiene Education Workshops Educational sessions delivered alongside product distribution that teach girls and women about menstrual hygiene management, reproductive health awareness, and stigma reduction in schools and community settings.
• Sanitary Donation Drives Public drop-off and fundraising events that collect donated sanitary products and monetary contributions from community members, organizations, and corporate supporters to supply the distribution program.

Quantifiable outcome

• 1 in 5 girls in Nigeria misses school due to period poverty (compared to 1 in 10 across Africa)
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Science In AfricaminorStrategic or Co-development Partner · 16 June 2020Event participation where SANG engaged with science students in Lagos. 10 students from host community participated. Category: Information, Incentive.
• Lagos FoodBankcoreStrategic or Co-development Partner · 23 May 2020Collaboration to distribute 1000 sanitary pads at Otto-Ilogbo community, Ebute Metta. Outreach categorized as Information, Incentive, and Collaboration. This partnership expanded SANG's reach into food-insecure communities where menstrual hygiene is often overlooked.
• Oyiza Foster FoundationminorStrategic or Co-development Partner · 9 May 2020Outreach in Ibadan, Oyo State. Distributed 100 pads and 222 sanitary items. SANG team adhered to NCDC COVID-19 guidelines during the visit.
• Arami EssentialsminorStrategic or Co-development Partner · 9 March 2020Partnership for International Women's Day outreach at Omole Senior Grammar School. 183 girls reached with 200 pads distributed. Category: Information, Incentive, Partnership.
• Stand To End RapeminorStrategic or Co-development Partner · 29 April 2017Joint event held in Abuja in April 2017 to raise awareness about gender-based violence alongside menstrual health issues affecting Nigerian girls.
• Dolly Summer CampminorStrategic or Co-development PartnerPartnership for outreach at Magboro community, Ogun State as part of the Dolly Summer Camp program.
• The SociaLigaminorGTM or Marketing PartnerSANG had a stand at the SociaLiga Season 2 opener at Campos Mini Stadium, Lagos Island to receive donations and raise awareness about period poverty.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AfriPads: Uganda-based social enterprise that manufactures and distributes reusable sanitary pads across Africa. Directly comparable in mission (addressing period poverty in sub-Saharan Africa) and beneficiary base (school-aged girls in low-income communities).
• Sustainable Health Enterprises (SHE): Rwanda-based nonprofit/social enterprise addressing menstrual health through local pad production and education. Comparable model combining product distribution with menstrual health education in low-income African communities.
• The Pad Project: US-based nonprofit that funds and produces pad machines and menstrual hygiene education globally, including in sub-Saharan Africa. Directly comparable mission (free pads + education) to SANG, with a similar model of community-led distribution.

Broad incumbents

• Days for Girls: Large global nonprofit providing menstrual kits and health education worldwide, with strong African presence. Operates at significantly larger scale than SANG but addresses the same period poverty problem with a similar pad-distribution-plus-education model.
• WASH United: International NGO focused on WASH (Water, Sanitation and Hygiene) including menstrual hygiene. Operates at significantly larger scale and is a comparable mission-aligned peer for SANG's WASH-adjacent programming.
• UNICEF WASH Programme: Large UN programme addressing water, sanitation, and hygiene in schools and humanitarian settings, including menstrual hygiene. Operates at global scale and is a funder/peer in the same thematic space as SANG's work in schools and IDP camps.

Regional players

• Lagos FoodBank Initiative: Nigerian nonprofit partner of SANG addressing food insecurity in Lagos with similar community-outreach and partnership-driven model. Comparable as a co-implementing partner and peer in the Nigerian social services landscape.

Emerging players

• Be Girl: Social enterprise producing reusable menstrual products distributed via partnerships in developing markets. Comparable in mission and in targeting school-aged girls in low-resource African settings.
• Ruby Cup: Social enterprise selling and donating menstrual cups in Africa. Comparable mission tackling period poverty in African markets through sustainable product solutions, with a Buy-One-Give-One funding model.
• Femme International: Tanzania/Kenya-based nonprofit providing menstrual health education and access to products. Operates in East Africa with similar school-focused and community-based distribution model as SANG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sanitaryaidng
• Instagraminstagram.com/sanitaryaidng
• LinkedInlinkedin.com/company/sanitary-aid-foer-nigerian-girls

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sanitary Aid for Nigerian Girls