Arami Essentials

What Arami Essentials does

Arami Essentials is a Nigerian conscious beauty brand founded by Ore Runsewe with a soft launch in October 2016, headquartered and manufactured at the Nigerian Foundries facility in Ilupeju Industrial Estate, Lagos. The company formulates body-care and skincare products built around African botanical ingredients, including shea butter, argan oil, jojoba oil, mongongo, bearberry, mulberry, and licorice root, combined with modern actives such as niacinamide, glycolic acid, and hyaluronic acid. Its portfolio is anchored by three hero SKUs, Glow Oil (€24-€110), Ivory Butter (€23-€39), and Onyx Polish (€24-€84), with extended lines covering oils, butters, cleansers, exfoliators, masks, and lip care, plus travel-size bundles under the Wander Series.

Name

Arami Essentials

Legal name

Arami Essentials

Website

https://aramiessentials.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Arami Essentials is a Nigerian conscious beauty brand founded in 2016 that formulates natural body-care products using African botanical ingredients. It sells via DTC e-commerce, Nigerian pharmacy and boutique retail, and international channels including Amazon UK and US.

Ownership category

akta.pro rank

Product category

Natural Skincare and Body Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Natural skincare products
• Body care oils
• African botanical ingredients
• Shea butter skincare
• Beauty brand wholesale

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through aramiessentials.com website. Products sold at various price points (€22-€110 for Glow Oil, €23-€39 for Ivory Butter). Offers free delivery in Lagos on orders above N60,000, same-day, next-day, and standard delivery options within Nigeria.
2. Retail & Wholesale Distribution: Revenue through distribution to retail stockists including boutiques, spas, pharmacies, and beauty stores across Nigeria and internationally. Includes wholesale pricing for bulk orders through MedPlus and other retail partners.
3. Corporate Gifting: B2B revenue through Christmas, corporate, and event gifting programs. Past clients include GTBank, The Elevation Church, and Sahara Group. Offers bespoke solutions with custom additions and product advising for corporate clients.
4. Marketplace Sales: Revenue through third-party marketplaces including Amazon UK, Amazon US, and delivery platforms like Klick, Chowdeck, and Glovo in Nigeria.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Arami Essentials manufactures and sells a line of natural body and skincare products formulated with African botanical ingredients such as shea butter, argan, jojoba, mongongo, bearberry, mulberry, and licorice root, combined with modern actives including niacinamide, glycolic acid, and hyaluronic acid. The range spans oils (Glow Oil, Lumi Oil, Eden's Elixir, Omni Oil, Paradise Oil), whipped shea butters (Ivory Butter, Lumi Butter), black-soap cleansers (Onyx Polish, Onyx Light), exfoliators and masks (Glow Scrub, Paradise Scrub, Purity Mask), a customizable Wander Series bundle, refill pouches, gift cards, and a Corporate Gifting service.

Product overview

Arami Essentials is a Nigerian skincare and body care brand offering a unified portfolio of natural skincare products. The core product lineup includes Glow Oil (the hero 'seal' step product), Ivory Butter (whipped shea butter), and Onyx Polish (clarifying black soap) as bestsellers. Additional offerings include Lumi Oil, Lumi Butter, Onyx Light, Eden's Elixir, Purity Mask, Glow Scrub, Paradise Oil, Paradise Scrub, and Omni Oil. The company also offers a Wander Series (travel-size bundle allowing 3-7 product selections), e-Gift Cards, Corporate Gifting services, and a Recycle & Refill sustainability program. The product range is organized by category (Oils, Butters, Cleansers & Soaps, Exfoliators, Face & Lip Care, Accessories) and by concern (Acne, Dark Spots, Dry Skin, Dull Skin). Products are available through the DTC website, the Arami Factory Store in Lagos, and various retail stockists across Nigeria, Ghana, UK, US, Sierra Leone, and UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• Glow Oil The hero 'seal' step product for long-lasting moisture and a fast-absorbing feel. Rich in naturally occurring fatty acids that help strengthen the skin barrier, improve elasticity, and leave skin softer, smoother, and moisturized without heaviness or grease. Priced €24–€110 across sizes and scent options. For health-conscious consumers of all skin tones.
• Ivory Butter Softening whipped shea butter for body and hair, available in sizes and scents priced €23–€39.
• Onyx Polish Clarifying black soap for deep cleansing, priced €24–€84 across sizes. Not recommended for very sensitive skin.
• Lumi Oil Illuminating and nourishing shea oil for face and body.
• Eden's Elixir Multi-purpose elixir available in 60ml, 100ml, 250ml, and 250ml Refill Pouch sizes.
• Lumi Butter Illuminating and softening shea butter for body.
• Purity Mask Exfoliating and detoxifying clay mask for face.
• Glow Scrub Exfoliating and brightening sugar scrub for body.
• Onyx Light Clarifying liquid black soap for clean and refreshed skin and hair.
• Omni Oil Nourishing oil blend for beard, body, skin, and hair.
• Paradise Oil Soothing oil blend for super soft skin and hair.
• Paradise Scrub Exfoliating sugar scrub for soft and supple lips.
• Build Your Wander Series Travel-size bundle allowing customers to select a minimum of 3 and maximum of 7 micro-size products (50ml and 60ml) priced $22–$32 each, to try the full range.
• Recycle & Refill Program Reusable bottles designed to last with refill pouches using less packaging and costing up to 10% less than buying a new bottle. Includes the Arami Earth Affiliate recycling program.
• Corporate Gifting Christmas, corporate, and event gifting service for appreciating event guests, clients, employees, and partners. Offers bespoke solutions with custom additions and product advising. Past clients include GTBank, The Elevation Church, and Sahara Group.
• e-Gift Card Digital gift card available for purchase on the Arami Essentials website.
• Click & Collect Buy online and pick up in-store at the Arami Factory, Nigerian Foundries, 1 Adeyemi Bero Crescent, Ilupeju Industrial Estate, Lagos, available Monday–Friday 9am–5pm WAT.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GTBankcoreChannel Partner/ Reseller/ DistributorPast corporate gifting client. Arami provided bespoke beauty gift solutions for GTBank's employee recognition, client appreciation, and corporate events with custom additions and product advising.
• The Elevation ChurchcoreChannel Partner/ Reseller/ DistributorPast corporate gifting client. Arami provided natural skincare products for church events, employee appreciation, and hospitality gifting purposes.
• Sahara GroupcoreChannel Partner/ Reseller/ DistributorPast corporate gifting client for events and business partner hospitality. Arami provided bespoke solutions with custom additions for Sahara Group's corporate gifting needs.
• MedPluscoreChannel Partner/ Reseller/ DistributorMajor pharmacy chain with multiple locations across Nigeria (Victoria Island, Lekki Phase 1, Ikeja City Mall, and other states) distributing Arami products through their retail outlets.
• Amazon UKcoreChannel Partner/ Reseller/ DistributorInternational marketplace listing for Arami Essentials products in the UK market, making products accessible to UK consumers through Amazon's platform.
• Amazon UScoreChannel Partner/ Reseller/ DistributorInternational marketplace listing for Arami Essentials products in the US market, providing access to American consumers through Amazon's platform.
• Beauty Hut AfricacoreChannel Partner/ Reseller/ DistributorBoutique partner with locations at Admiralty Way, Lekki Phase 1 and Aromire Avenue, Ikeja. Curated beauty retail experience for Arami products.
• KlickminorChannel Partner/ Reseller/ DistributorQuick commerce platform in Nigeria offering Arami products for on-demand delivery in Lagos.
• GlovominorChannel Partner/ Reseller/ DistributorDelivery platform partner providing on-demand delivery of Arami products in Nigeria.
• ChowdeckminorChannel Partner/ Reseller/ DistributorQuick commerce platform in Nigeria for Arami product deliveries.
• Blue NomadcoreChannel Partner/ Reseller/ DistributorUS retail partner at 1123 Broadway, #1014, New York, NY 10010. Physical storefront making Arami products available to US customers in New York.
• Arami Earth AffiliatescoreStrategic or Co-development PartnerSustainability-focused affiliate program where community members collect and recycle Arami empty containers. Affiliates earn ₦5,000 store credit for every 200 empties, unlimited event invitations, and extra pop-up discounts. Lagos-based affiliates include Chidera Nwakuche (St Leo's Catholic Church Ikeja), Uforo Essien (Holy Garden School Ojodu Berger), and Adeola Aare (Justrite Superstore Ikorodu).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Drunk Elephant: US clean-active skincare brand (Shiseido-owned) sold through Sephora and DTC, known for biocompatible actives and oil-based formulations. Comparable to Arami on the actives-plus-botanical positioning and 'concern-driven' merchandising, though at much larger scale and broader assortment.
• Shea Moisture: Established American mass-premium brand built around shea butter and African-heritage ingredients, now owned by Unilever and distributed in major US retailers. Comparable on ingredient heritage and Black-consumer target, but operates at vastly greater scale and as a broad incumbent across hair, body, and skin.
• Sunday Riley: US treatment-skincare brand using modern actives (niacinamide, glycolic acid, retinol) with strong DTC and Sephora presence. Comparable to Arami on the use of clinical actives layered with botanical oils, though operates at significantly larger scale and broader distribution.

Direct peers

• Epara: Luxury Nigerian-founded skincare brand formulated for melanin-rich skin, sold via DTC and high-end retailers including Net-a-Porter and Liberty. Comparable to Arami on premium positioning, African-heritage formulations, and diaspora-led brand narrative.
• Liha Beauty: UK-based natural skincare brand co-founded by a Nigerian-British founder, formulated with African botanical ingredients (shea, moringa, baobab). Directly comparable to Arami on heritage-ingredient positioning, premium natural DTC, and African-diaspora storytelling.
• Adwoa Beauty: Black-owned US hair and body care brand using natural, plant-based ingredients including baobab and marula. Comparable on Black-owned natural-beauty positioning and multi-category (hair + body) portfolio, though more hair-focused than Arami.
• African Botanics: Luxury South African-origin botanical skincare and body care brand distributed internationally through Sephora and Net-a-Porter. Comparable to Arami on African-ingredient heritage narrative, body-care focus, and global premium positioning.
• Mented Cosmetics: Black-owned US beauty brand originally focused on complexion products, expanded into skincare and body care. Comparable on Black-owned premium positioning, DTC-first model, and Shark Tank-style consumer brand-building, though more color-cosmetics weighted than Arami.
• Klur: Black-founded clean skincare brand sold DTC with focus on gentle, treatment-oriented formulations for skin of color. Comparable to Arami on treatment-oriented positioning, clean/cruelty-free values, and premium small-batch indie brand scale.

Regional players

• Malée Natural Science: South African-founded natural body care brand sold in African hotels, spas, and select international retailers, built around African botanical oils. Comparable to Arami on Africa-origin body care positioning, hotel/spa channel partnerships, and oil-led formulations, though primarily South African in distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AramiEssentials
• YouTubeyoutube.com/channel/UCdz1lQXeo0KhoDcNKvhLHSw
• Facebookfacebook.com/aramiessentials
• Instagraminstagram.com/aramiessentials
• TikToktiktok.com/@aramiessentials
• Pinterestpinterest.com/aramiessentials

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arami Essentials