Sanitas Mayores

What Sanitas Mayores does

Sanitas Mayores S.L. is a Spanish elderly care services provider structured as a private limited company and operating as a subsidiary of Sanitas, which is itself part of the global Bupa healthcare group. The company delivers an integrated elder care platform spanning residential care (46 homes), day care (22 centers), in-home care via the Blua Senior brand, and supported housing (Pisos Tutelados), serving seniors requiring permanent, temporary, or daytime care, as well as those needing specialized support for Alzheimer's, dementia, stroke rehabilitation, and Parkinson's disease. The company also targets family caregivers as a secondary segment, providing respite and care coordination services.

The company's technology stack centers on digital health records integrated across all centers, the App Sanitas Mayores mobile application for real-time family communication regarding resident activities, meals, medication, and health evolution, and a 24-hour video consultation service providing access to up to 15 medical specialties. These tools support care coordination and family transparency rather than representing proprietary AI or machine learning systems. The company also offers an exclusive health insurance product (Mayores Cuidados) distributed through Sanitas' insurance channel.

The business model is recurring/subscription-based: monthly fees for residential, day, and home care services, with pricing structured on a quote basis that varies by location, service type, and individual care needs. Pricing is not publicly disclosed. Go-to-market is sales-led, centered on direct phone inquiries (900 533 482), website lead capture, and a 'request a visit' system that drives families into center-based sales conversations. Customer acquisition benefits from cross-channel distribution through Sanitas' broader insurance and healthcare network, and the company addresses both Sanitas insurance holders and non-policyholders.

Name

Sanitas Mayores

Legal name

SANITAS MAYORES S.L.

Website

https://sanitasmayores.es

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Sanitas Mayores is a Spanish elderly care provider and Bupa subsidiary operating 46 residences, 22 day centers, and home care services (Blua Senior) across Spain, serving seniors with residential, daytime, and in-home care needs including specialized dementia and rehabilitation programs.

Ownership category

akta.pro rank

Product category

Senior Living and Elder Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Senior care services
• Elderly residential care
• Day care centers
• Home care services
• Dementia care programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Care Services: Permanent and temporary residence services in 46 nursing homes across Spain, providing 24-hour comprehensive care, meals, activities, and medical follow-up.
2. Day Care Centers: Day center services with flexible schedules, therapeutic activities, and rehabilitation programs in 22 centers across Spain.
3. Blua Senior Home Care: In-home care services including caregiver selection, rehabilitation, and nursing care delivered by professionals at the patient's home.
4. Supported Housing (Pisos Tutelados): Independent living apartments with care support for seniors who want autonomy while having access to assistance when needed.
5. Mayores Cuidados Insurance: Exclusive insurance product for residents providing access to 15 medical specialties and 24-hour emergency doctor without displacement, integrated with center care teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sanitas Mayores provides elderly care services in Spain through a network of 46 residential care homes and 22 day centers, complemented by the Blua Senior home care service and supported housing (Pisos Tutelados). The offering covers permanent and temporary residential stays, daytime care, in-home nursing and rehabilitation, specialized dementia and Alzheimer's programs, and an optional health insurance product (Mayores Cuidados) with 24-hour video access to 15 medical specialties.

Product overview

Sanitas Mayores operates as an integrated elder care platform offering a portfolio of interconnected services: 46 senior residences and 22 day care centers across Spain, complemented by the Blua Senior home care service and supported housing apartments. The core offering includes residential care (permanent/temporary stays), day care, and at-home assistance, all supported by specialized centers for dementia, rehabilitation, and chronic conditions. The platform integrates its own mobile application for family communication and optional health insurance products. Services are available to both Sanitas insurance holders and non-policyholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Residencias para personas mayores

Quantifiable outcome

• Access to 15 medical specialties via video consultation 24 hours a day

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BupacoreStrategic or Co-development PartnerSanitas Mayores is part of Bupa, a global healthcare company. This ownership provides brand credibility, financial backing, and access to international healthcare best practices and standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Amavir: Spanish senior care provider operating multiple residences and day centers. Comparable resident mix, service offering, and geographic footprint to Sanitas Mayores.
• Clece: Spanish operator of elder residences and social services, owned by the ACS group. Overlaps with Sanitas Mayores in residential care, day centers, and public-sector care contracts across Spain.
• DomusVi: Spain's largest private elderly care operator, offering residential, day center, and home care services across the country. Directly comparable to Sanitas Mayores in service mix, geographic coverage, and target customer segment.
• Emera: Spanish senior care group operating residential and day care centers, now part of the Orpea/Emeis group. Competes with Sanitas Mayores for private-pay and family-funded residents.
• Orpea (Emeis): Major European senior care operator with significant residential and clinical presence in Spain. Competes head-to-head with Sanitas Mayores for residents and specialized dementia/rehabilitation cases in Spanish metros.
• Sanyres: Spanish elderly residential care operator with centers across Spain. Provides similar assisted living and day services to Sanitas Mayores' core offering.
• Ballesol: Spanish senior living operator with a network of residences and day centers. Targets a similar elderly resident profile and competes with Sanitas Mayores in major Spanish cities.
• Colisée: European senior care operator with residences in Spain. Offers comparable long-term care, day services, and dementia programs to Sanitas Mayores in overlapping Spanish regions.

Broad incumbents

• Bupa: Global healthcare group and parent of Sanitas Mayores. Operates senior care, health insurance, and clinics across multiple geographies, providing the strategic and financial umbrella within which Sanitas competes.
• Korian: Pan-European leader in senior care and services, with Spanish operations. Larger and more diversified than Sanitas Mayores but overlapping in residential care, day services, and home care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sanitas-mayores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanitas Mayores