Khana Khazana India Pvt Ltd

Name

Khana Khazana India Pvt Ltd

Website

https://sanjeevkapoor.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai, Maharashtra

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

Khana Khazana India Pvt Ltd operates sanjeevkapoor.com, a digital recipe and culinary content platform built around Masterchef Sanjeev Kapoor's brand. The platform publishes recipes, video recipes, editorial articles, and web stories across Indian regional cuisines (Maharashtrian, Gujarati, Punjabi, South Indian, Indo-Chinese) and select international cuisines (Mexican, Italian). Content is freely accessible and organized by course (soups, appetizers, main course, dals and kadhis, desserts) with user features including bookmarking, profile accounts, and newsletter subscription.

Product overview

Sanjeev Kapoor's sanjeevkapoor.com is a recipe content platform operated by Khana Khazana India Pvt Ltd. The platform provides a comprehensive digital recipe ecosystem featuring multiple recipe categories organized by course (Dals and Kadhis, Desserts, Snacks and Starters, Main Course Veg) and cuisine (Chinese, Indian regional cuisines). The core offering includes Video Recipes, Articles, and Web Stories, all authored by Masterchef Sanjeev Kapoor. Users can search recipes, browse by category, bookmark favorites, and access step-by-step cooking instructions with ingredients and nutritional information.

Differentiator

Problem solved

Functional benefit

Products and services

• sanjeevkapoor.com Recipe Platform A free-to-access digital recipe content platform operated by Khana Khazana India Pvt Ltd, featuring recipes across multiple Indian regional and international cuisines, organized by course and dietary preference. Includes user features such as bookmarking, profile accounts, social login, and newsletter subscription.
• Video Recipes Video-format recipe content with step-by-step cooking demonstrations, accessible to home cooks seeking visual guidance for preparing Indian and international dishes.
• Editorial Articles Food-related editorial content covering culinary topics, ingredient guides, and cooking tips authored by Masterchef Sanjeev Kapoor, targeting home cooks and food enthusiasts.
• Web Stories Visual story-format content featuring recipes and culinary topics optimized for mobile consumption, providing an alternative engagement format beyond standard recipes and articles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Archana's Kitchen: Direct peer — an Indian recipe and home-cooking content platform offering video recipes, articles, and meal-planning tools to home cooks. Highly comparable because it targets the same Indian home-cook audience with multi-format content and operates a similar free, ad- and commerce-supported model.
• Nisha Madhulika: Direct peer — a chef-driven Indian recipe website paired with a large YouTube channel, focused on vegetarian Indian home cooking. Comparable due to single-author celebrity credibility, regional cuisine breadth, and an ad-and-product-driven monetization approach.
• Hebbar's Kitchen: Direct peer — a popular Indian vegetarian recipe platform with video-first content, regional cuisine coverage, and a large YouTube audience. Comparable because it competes for the same Indian home-cook search traffic and uses celebrity/chef-author trust as its core moat.
• Tarla Dalal (legacy brand / tarladalal.com): Direct peer — one of India's most recognized home-cook recipe brands, featuring a large searchable recipe database by course, cuisine, and ingredient. Comparable on category and content-organization model even though the namesake is no longer active.
• Ranveer Brar: Direct peer — a celebrity Indian chef brand with an official website, TV show presence, and social channels distributing recipes and culinary content. Comparable as another chef-as-brand content property competing for the same Indian food audience.

Others

• Wonderchef: Adjacent / commercial partner — the kitchen-appliance and cookware brand that already operates the Shop destination linked from sanjeevkapoor.com. Comparable as the existing commercial vehicle extending the Sanjeev Kapoor brand into products, and a potential acquisition or deeper integration target.

Broad incumbents

• Yummly: Broad incumbent — a large-scale digital recipe platform with personalized recommendations, meal planning, and grocery integrations. Comparable as a higher-tech, better-funded recipe platform operating in an adjacent category, illustrating the direction food content platforms are scaling.
• MasterClass: Broad incumbent — a premium subscription video-education platform featuring celebrity chefs among other experts. Comparable as a benchmark for monetizing celebrity-chef IP through paid video content rather than free recipe distribution.
• NDTV Food: Broad incumbent — an Indian food-media vertical operated by a major broadcaster, offering recipes, chef shows, and editorial content. Comparable as a larger, media-house-backed competitor in Indian food content distribution and chef-brand curation.
• Allrecipes: Broad incumbent — a global, household-name recipe platform with user-generated and editorial content, video recipes, and a large newsletter audience. Comparable as a global benchmark for content depth, audience capture, and commerce-adjacent monetization in recipe media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/khana-khazana-india-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khana Khazana India Pvt Ltd