Santamarina

What Santamarina does

Santa Marina Beach Resort is a mid-scale beachfront hotel located on the sandy beach of Agia Marina village, 8 km west of Chania on the island of Crete, Greece. The property operates as a single hospitality asset under the Giannoulis Hotels & Resorts group and is physically organized into three structures — a beach complex at the water's edge, a pool complex, and a Pearl Wing — connected by an underground tunnel that crosses an old national road. Accommodation spans nine room categories ranging from a 14 m² single garden-view room to 30 m² superior doubles with panoramic sea view or direct pool access, plus family rooms and family maisonettes sized for two adults and two children.

The resort's product is an integrated leisure experience combining accommodation, food and beverage (a main buffet restaurant, the Azzurro à la carte beachfront restaurant, pool bar, and outdoor bar), wellness (Cavo Spada Spa Center), a 200 sqm conference room for up to 140 people, weekly Cretan-themed entertainment, and dedicated wedding services. It holds a Greek National Tourism Organization license (MHTE 1042K014A0152300) and targets two primary personas — families with children and couples — through a direct-to-consumer go-to-market built around its own website booking engine, phone and email reservations, and the Filos Loyalty Club repeat-guest program. Revenue is generated through room rentals, all-inclusive meal packages, spa treatments, conferences and events, and on-site entertainment; pricing is not publicly disclosed and there is no public listing, no disclosed funding history, and no AI or proprietary technology platform described in the source data.

Name

Santamarina

Legal name

Giannoulis Hotels and Resorts

Website

https://santamarinabeach.gr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Giannoulis Santa Marina Beach Resort is a mid-scale beachfront hotel in Agia Marina, Chania, Crete, part of the Giannoulis Hotels & Resorts group, serving families and couples with accommodation, dining, spa, conference, and wedding services via direct booking.

Ownership category

akta.pro rank

Product category

Beach Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Beach resort hotel
• Family vacation accommodation
• All-inclusive dining
• Wellness spa services
• Conference event venue

Headquarters

HQ city

Agia Marina

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Accommodation Revenue: Room rental revenue from various room types including single rooms, double/twin rooms, family rooms, and suites. Room categories vary by view (garden, pool, sea) and size (14m2 to 30m2).
2. Food & Beverage: On-site dining through main buffet restaurant and Azzurro a la carte restaurant, pool bar, and outdoor bar. All-inclusive meal packages are offered.
3. Wellness & Spa Services: Cavo Spada Spa Center provides wellness activities and spa treatments for adult guests.
4. Conference & Events: Conference room (200 sqm) with capacity for 140 people available for corporate events and meetings.
5. Entertainment & Activities: Weekly traditional Cretan Night entertainment, outdoor activities, and nearby activities including horse riding on the beach.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Giannoulis Santa Marina Beach Resort is a beachfront resort hotel in Agia Marina, Chania, Crete, offering room accommodations (singles, doubles, family rooms, superior rooms, family maisonettes), on-site dining including buffet and Azzurro a la carte restaurant, Cavo Spada Spa Center, beach and pool facilities, conference space for up to 140 people, weekly Cretan Night entertainment, weddings, and the Filos Loyalty Club program. The property operates as part of the Giannoulis Hotels and Resorts group.

Product overview

Giannoulis Santa Marina Beach Resort is a beachfront resort hotel operated by Giannoulis Hotels and Resorts, located in Agia Marina, Chania, Crete. The resort operates as a unified hotel product with multiple accommodation structures (beach complex, pool complex, and Pearl Wing) connected via underground tunnel. Room accommodation includes various types from singles to superior rooms with different views. The resort offers integrated amenities including dining (buffet restaurant, Azzuro a la carte, pool bar), wellness (Cavo Spada Spa Center), beach and pool facilities, conference space (200 sqm, 140 capacity), entertainment, and wedding services. The Filos Loyalty Club provides a membership program for returning guests. The resort also offers all-inclusive packages and direct booking benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Giannoulis Santa Marina Beach Resort
• Room Accommodation (Single, Double/Twin, Family, Superior) A range of room categories including Single Room Garden View (14m²), Double/Twin Rooms with Garden/Pool/Beach Front views, Family Rooms, Family Maisonettes, and Superior Double/Twin Rooms with Panoramic Sea View, Pool View, or Direct Pool Access, suited for solo travelers, couples, and families.
• Dining & Restaurants On-site dining options including a main buffet restaurant with outdoor seating, the Azzurro a la carte beachfront restaurant, and a pool bar, with all-inclusive meal packages available for resort guests.
• Wellness & Spa Services Wellness and spa treatments for adult guests at the Cavo Spada Spa Center, including massage and wellness programs.
• Conference & Events Facilities A 200 sqm conference room with capacity for up to 140 people, available for corporate events, meetings, and conferences, combined with resort accommodation and dining.
• Weddings & Honeymoon Services Wedding and honeymoon arrangements offered across various scenic settings within the resort for couples.
• Filos Loyalty Club Hotel loyalty program offering exclusive benefits to returning guests, including best rate guarantees, welcome packages, and special treatments. Filos means "friend" in Greek.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Giannoulis Hotels & ResortscoreOthersSanta Marina Beach Resort is part of the Giannoulis Hotels & Resorts hospitality group operating multiple hotels and villas on Crete. The parent company provides brand affiliation, central marketing, reservation systems, and operational support.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atlantica Hotels & Resorts: Cyprus-based hospitality group operating beach and all-inclusive resorts across Greece and the Mediterranean. Comparable as a multi-property resort operator with similar F&B, entertainment, and family-couple positioning.
• Out of the Blue, Capsis Elite Resort: Multi-structure beachfront resort complex on Crete with multiple room categories, restaurants, spa, pools, conference facilities, and entertainment programming. Highly comparable in scale, layout, and amenity breadth.
• Mitsis Hotels: Greek hotel chain operating multiple beachfront and all-inclusive resorts across Greece, including Crete. Highly comparable as a Mediterranean all-inclusive resort operator targeting families and couples with similar dining, pool, and beach amenities.
• Blue Palace Resort & Spa: Luxury beachfront resort on Crete with multiple room categories, F&B outlets, spa, and event spaces. Comparable on Cretan location, family-couple segment focus, and resort amenity mix.
• Ikos Resorts: Operator of luxury all-inclusive beach resorts in Greece (Halkidiki, Corfu, Kos, etc.) targeting families and couples with premium F&B and spa. Comparable business model and Greek-beachfront positioning, though operating at a higher price tier.
• Domes of Elounda: Beachfront luxury resort in Crete targeting families and couples with multiple room types, multiple restaurants, spa, and conference/event capabilities. Directly comparable on geography (Crete) and product breadth.
• Louis Hotels: Cypriot-headquartered hotel group with multiple properties in Crete and other Greek islands, operating beach resorts and all-inclusive concepts. Comparable in product mix (rooms, F&B, pools, entertainment) and target segments.
• Creta Maris Beach Resort: All-inclusive beachfront resort in Hersonissos, Crete, operated as part of the Metaxas Group of Companies, with multiple room categories, restaurants, pools, spa, and conference facilities. Highly comparable in Cretan all-inclusive positioning.
• MarBella Elix Hotel: Greek beachfront resort on the Ionian coast operated by MarBella Collection, targeting families and couples with multiple room types, restaurants, pools, and spa. Comparable in Mediterranean beachfront positioning and segment focus.

Broad incumbents

• TUI Magic Life: All-inclusive resort brand within the TUI Group operating multiple Mediterranean beach resorts. Comparable in all-inclusive beach resort product and family/couple targeting, though operating at much larger scale as part of a tour operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/santamarina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santamarina