Santillana S.A. de Ediciones

What Santillana S.A. de Ediciones does

Santillana S.A. de Ediciones is the Chilean operating subsidiary of Grupo Santillana Educación Global, S.L.U., a Latin American educational publisher founded in 1960 by Jesús de Polanco and headquartered in Madrid. Following PRISA's 2020 divestiture of Santillana Spain to Sanoma Corporation, the group now operates exclusively across 22 Latin American countries under the leadership of Executive President Francisco Cuadrado (since 2021). The Chilean entity sells curriculum-aligned K-12 content and solutions spanning preschool (Educación Parvularia) through secondary education (Educación Media), including textbooks, workbooks, digital platforms, evaluation tools, and pedagogical services for schools and educators.

The company's product architecture follows a platform-plus-modules model. EDI (Ecosistema Digital Integrado), launched in 2023, is the unifying digital layer aggregating content, planning, and services for teachers, students, and families. It sits alongside a portfolio that includes Santillana Compartir (comprehensive school solution deployed across 2,300+ schools in 15 countries), Pleno (online evaluation platform), Edupack (digital catalog), the Santillana Payment Platform, and a wide curriculum-aligned product line: Saber Hacer (preschool to 6th grade), TOP and Richmond (English language), AP21 (3rd/4th year secondary, 21st-century skills), Aprender@Aprender (secondary with integrated digital content), Lectópolis, and specialized methodologies (Método Matte, Método DECA, Semilla, Cálculo Mental, Caligrafía). Literature and supplementary imprints include Loqueleo (launched 2015) and Norma (acquired 2016 via Carvajal Soluciones Educativas).

Santillana's business model combines multiple revenue streams: one-time textbook and printed material sales, recurring annual digital licenses and subscriptions (e.g., Math in Focus Digital Guide at US$44 per unit per year), professional educational services (teacher training, advisory, standardized testing), and direct-to-consumer retail through tiendasantillana.cl. Go-to-market is anchored by zonal enterprise field sales (Gerente Zona Norte/Sur in Chile), inside sales contact centers, annual institutional events (Congreso Internacional Compartir), and a physical retail store in Providencia, Santiago. The company operates under the umbrella of the PRISA group, and its parent is Grupo Santillana Educación Global, S.L.U., a Spanish private limited company (NIF B-28095420).

Name

Santillana S.A. de Ediciones

Legal name

Grupo Santillana Educación Global, S.L.U.

Website

https://santillana.cl

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Santillana S.A. de Ediciones is the Chilean subsidiary of Grupo Santillana Educación Global, providing curriculum-aligned K-12 textbooks, digital learning platforms (EDI, Pleno, Compartir), and pedagogical services to schools, teachers, and families across preschool through secondary education.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Services (611), Educational Support Services (611710), Language Schools (611630)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Classroom & Institutional Language Learning Platforms (Schools/Universities) (EDAFAOAI), Teacher’s Editions, Methodology & Professional Resources (TESOL/TEFL) (EDAGAHAJ)

Keywords

• Educational publishing
• Textbook publishing
• K-12 education
• Digital learning platforms
• Educational content

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Textbook and Educational Materials Sales: Sale of textbooks, workbooks, and printed educational materials across all levels (Educación Parvularia through Media) and subject areas including Language, Mathematics, Sciences, History, and Religious Education.
2. Digital Licenses and Subscriptions: Annual digital licenses for educational platforms and content such as the Math in Focus digital guide (US$ 44 per unit), EDI platform access, and digital planning content subscriptions.
3. Educational Services: Advisory services, teacher professional development (Perfeccionamiento Docente), curriculum evaluations, and standardized testing services provided to educational institutions.
4. Online Store Sales: Direct-to-consumer sales through the Santillana online store (tiendasantillana.cl) for educational materials and resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Santillana S.A. de Ediciones is a Chilean educational publisher that develops, produces, and distributes curriculum-aligned textbooks, workbooks, and digital learning platforms for K-12 institutions. The company delivers comprehensive educational solutions spanning preschool through secondary education, integrating printed materials with digital ecosystems (EDI, Santillana Compartir, Pleno, Edupack), teacher professional development, and evaluation systems across subjects including language, mathematics, sciences, history, English, and religious education.

Product overview

Santillana S.A. de Ediciones is a comprehensive educational publisher offering a multi-product portfolio organized as a platform-plus-modules architecture. The core offerings include EDI (Ecosistema Digital Integrado), an integrated digital ecosystem for teachers, students, and families; Santillana Compartir, a flexible comprehensive educational solution integrating digital content, pedagogical services, and classroom technology; and multiple curriculum-aligned products across educational levels (Educación Parvularia through Educación Media). The product portfolio spans subject-specific programs (Saber Hacer, TOP, AP21, Aprender@Aprender), specialized methodologies (Método Matte, Método DECA, Semilla), language learning (Richmond for English), literature imprints (Loqueleo, Norma), evaluation platforms (Pleno, Test Santillana), and supplementary resources (Cálculo Mental, Cuadernos de Caligrafía, Diccionarios, Biblioteca de Grandes Lecturas). The company also offers Edupack for digital exploration, SET Veintiuno for 21st century skills, and teacher services (advisory, training, evaluations).

Differentiator

Problem solved

Functional benefit

Brands

• Richmond: English language teaching materials and resources for all education levels including preschool, primary, secondary and adults.
• Loqueleo
• Norma
• Santillana Compartir
• Saber Hacer
• TOP
• AP21
• Aprender@Aprender
• Pleno
• Edupack
• EDI

Products and services

• EDI - Ecosistema Digital Integrado Integrated Digital Ecosystem providing a unified digital learning environment for teachers, students, and families, aggregating digital educational services and content delivery across educational levels.
• Santillana Compartir Comprehensive educational solution that adapts to each school's needs, integrating digital content, pedagogical services, and classroom technology; aligns with UNESCO and OECD criteria for 21st century learning and has helped more than 2,300 schools in 15 countries.
• Saber Hacer Educational project aligned with Curriculum Learning Objectives from preschool to 6th grade, achieving transversal articulation across language, mathematics, sciences, and social studies with attention to diversity and assessment for learning.
• TOP Six-level series for Primary Education that immerses students in English while studying other learning areas, creating parallel progressions for subject matter and the English language.
• AP21 (Aprendizaje para el Siglo 21) Educational solution aligned with new Curriculum Bases for 3rd and 4th year of secondary education, incorporating Project-Based Learning methodology, 21st century skills, and new citizenship education subjects.
• Aprender@Aprender Project that covers 100% of curricular learning objectives, integrating digital content with printed materials for secondary education through development of disciplinary skills, learning by doing, and assessment for learning.
• Richmond English language teaching resources for Pre-school, Primary, Secondary, and Young Adults, offering printed and online materials with dynamic and innovative content for digital-native students.
• Edupack Digital platform presenting Santillana's educational projects for the new school year, allowing exploration of educational packs in a simple and innovative way.
• Pleno Online evaluation platform that diagnoses learning in the classroom, offering a wide bank of multiple-choice tests for teachers to measure, correct, and score student performance with formative assessment and evaluative feedback.
• SET Veintiuno (SET21) Education program for a changing world that provides resources and services to develop the talents and skills students need for the 21st century.
• Programa Logros Comprehensive educational program that evaluates socio-emotional and basic cognitive skills to strengthen verbal, mathematical, reading comprehension, and problem-solving abilities, implemented in three stages: diagnosis, training, and application.
• Lectópolis Reading comprehension project aligned with Curriculum Guidelines and Simce/PISA reading standards, designed for the 21st century with digital reading focus.
• Test Santillana Continuous evaluation program for developing key skills and knowledge in various subjects, designed to work dynamically with learning assessed by Simce for 2nd to 6th grade.
• Método Matte Text promoting literacy acquisition through a phonetic, analytical, and synthetic method organized in three phases: Reading, Fluent Reading, and Expressive Reading for 1st grade.
• Método DECA Skills and capabilities method with four notebooks (A to D) for reinforcing and supporting mathematics problem-solving, covering comprehension, planning, resolution, and verification for 1st to 4th grade.
• Semilla Texts developed by the Sociedad de Instrucción Primaria (SIP) for initial reading and writing acquisition, developing phonological awareness, visual perception, expressive and comprehensive language for Kindergarten level.
• Caminos de la Fe Catholic religious education project developed in alliance with Pontificia Universidad Católica de Chile, Ediciones UC, and Instituto Catequístico UC, covering 1st to 8th grade with high academic standards.
• Loqueleo Children's and young adult literature project launched in 2015, adapting to new reading formats and digital reading experiences with a 360-degree approach to promoting reading practice.
• Norma Children's and young adult literature publisher with over 50 years of history in Latin America, acquired by Santillana in 2016 through the purchase of Carvajal Soluciones Educativas, featuring prestigious authors and carefully edited literary projects.
• Servicios Educativos Advisory services, teacher training (Perfeccionamiento Docente), curricular evaluations, and standardized tests provided to all educational community stakeholders, validated by numerous educational institutions.
• Plataforma de Pago Santillana Compartir Payment platform enabling quick and easy payment for acquired educational solutions from Santillana Compartir.
• Tienda Santillana Online Online store (tiendasantillana.cl) for direct consumer purchases of Santillana educational materials, workbooks, and resources.
• Cuadernos de Caligrafía Series oriented toward developing writing fluency and legibility through worksheets with modeling, copying, and creative writing activities for Kindergarten and 1st to 4th grade.
• Diccionarios School dictionary with over 26,000 words including meanings, usage examples, synonyms, antonyms, word families, and illustrations, with orthographic and grammatical information.
• Cálculo Mental Series focused on practice and automation of calculation strategies that form the basis of mathematical reasoning and problem-solving, with structured difficulty sequences for 1st to 4th grade.
• Progresa: Resolución de Problemas Santillana reinforcement and practice series focused on developing strategies and algorithms through a sequence of comprehension, planning, resolution, and verification for solving different types of problems for 1st to 8th grade.
• Biblioteca de Grandes Lecturas Large-format book series designed to develop reading enjoyment and improve reading comprehension through carefully selected texts with colorful illustrations for students from Middle Major level to 4th grade.
• Ciudadanía y Convivencia Books complementing learning in History, Geography, Social Sciences, Values Formation, and Religion, enabling systematic work on Citizenship Formation aligned with Curriculum Guidelines through reading comprehension based on PISA skills.

Quantifiable outcome

• More than 2,300 schools in 15 countries have adopted the Compartir educational system
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Carvajal Soluciones Educativas (Norma)coreStrategic or Co-development Partner · 1 January 2016In 2016, Santillana completed the acquisition of Carvajal Soluciones Educativas, whose most recognized brand is Norma, a leading company in Latin America for educational content and technology development, especially textbooks and children's literature.
• Pontificia Universidad Católica de ChilecoreStrategic or Co-development PartnerCo-development partnership for the Caminos de la Fe religious education project (1° to 8° basic education). The university collaborated on academic content development meeting the highest academic standards for Catholic religious education materials in Chile.
• Ediciones UCcoreStrategic or Co-development PartnerPartner in the Caminos de la Fe project alongside Pontificia Universidad Católica de Chile and Instituto Catequístico UC, contributing to the highest editorial standards for Catholic religious education.
• Instituto Catequístico UCcoreStrategic or Co-development PartnerPartner in the Caminos de la Fe religious education project, providing catechetical expertise and guidance for Catholic education content development.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Scholastic: Publisher of children's books, educational materials, and literacy programs targeting schools and families. Directly comparable in K-12 instructional materials and school-channel distribution.
• Grupo Anaya: Spanish educational publisher under Grupo Planeta offering K-12 textbooks and digital resources. Direct competitor in Spanish-language K-12 curriculum with similar school-channel GTM in Latin America.
• Edelvives: Spanish educational publisher with strong presence in Latin America offering textbooks, digital platforms, and pedagogical services. Highly comparable offering and geographic footprint.
• Bruño / Grupo Editorial Bruño: Spanish educational publisher specializing in school textbooks and children's literature. Comparable in curriculum-aligned textbook portfolio, particularly in primary education.
• SM Editorial: Latin American and Spanish educational publisher with K-12 textbooks, religious education, and pedagogical services. Direct competitor in shared markets such as Mexico, Colombia, Chile, and Argentina.
• Vicens Vives: Spanish K-12 educational publisher with active presence in Latin America offering textbooks and digital resources. Comparable subject-level coverage and school-channel distribution model.

Broad incumbents

• Houghton Mifflin Harcourt: US educational publisher offering K-12 textbooks, digital curricula, and assessment. Comparable K-12 textbook and platform structure, albeit primarily in the North American market.
• Pearson: Global education and publishing conglomerate offering K-12 textbooks, digital platforms, and assessment services. Highly comparable end-to-end portfolio, though predominantly serving English-speaking and developed markets.
• Grupo Planeta: Spanish-language publishing group with educational and trade divisions. Comparable through parent-level involvement in K-12 publishing via Anaya and broader Spanish-language content footprint.
• McGraw-Hill Education: Major US-based K-12 and higher education publisher with print and digital curriculum offerings. Comparable content depth and core digital strategy, competing with Santillana in international and bilingual education markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM0TwRXUMbLZKlE62PbRVQg
• Facebookfacebook.com/SantillanaChile
• LinkedInlinkedin.com/company/santillana-s.a.-de-ediciones

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santillana S.A. de Ediciones