Santillana Colombia

What Santillana Colombia does

Santillana Colombia is a Bogotá-based educational publishing company that operates as the Colombian subsidiary of Spain's Grupo Santillana Educación Global, S.L.U., which in turn sits within the publicly listed PRISA Group. The legal entity Editorial Santillana S.A.S., together with Distribuidora y Editora Richmond S.A., produces print and digital textbooks and educational materials for preschool through secondary education (primaria and secundaria), covering languages, mathematics, sciences, social studies, English, philosophy, and religious education. The portfolio is organized across multiple sub-brands — Santillana, Richmond, Loqueleo, Compartir, UNOi, SUMUN Colombia, and SUMUN LATAM — to address distinct segments within the Colombian K-12 system.

The company's product surface spans textbook series (Activamente, Desafíos, Proyecto Saberes, Lectopolis, Mate+, Lengua+, Philosophia), supplementary digital resources (Santillana Digital, Activamente Digital, CloudLabs science simulations, SET 21 robotics content), and Ruta Maestra, a digital education magazine that has published 37 editions since 2012. Content is aligned with Colombian national learning standards (DBA, Estándares Básicos de Competencias), and the company collaborated with Universidad de Antioquia on the DBA framework, embedding its catalog into the official standards reference set.

Commercially, Santillana Colombia runs a sales-led, B2B/B2G go-to-market model targeting schools, teachers, students, and principals. Pricing is quote-based and not publicly disclosed, with multi-year institutional contracts alongside direct retail through phone, WhatsApp, email, and an e-commerce storefront. Recurring revenue exposure comes from digital content subscriptions and the Ruta Maestra platform, while the bulk of the business remains anchored to textbook sales. The company has approximately 232 employees based in Bogotá.

Name

Santillana Colombia

Legal name

Editorial Santillana S.A.S.

Website

https://santillana.com.co

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Santillana Colombia is a Bogotá-based K-12 educational publishing subsidiary of PRISA-owned Grupo Santillana, producing print and digital textbooks, learning platforms, and the Ruta Maestra magazine for Colombian schools, teachers, and students across brands including Santillana, Richmond, Loqueleo, and UNOi.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Software Publishers (513210), Software Publishers (5132)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741), Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Humanities (History, Philosophy, Literature, Languages) (EDAGABAE)

Keywords

• Educational publishing
• K-12 textbooks
• Digital learning content
• Teacher resources
• Classroom materials

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Educational Textbook Sales: Sale of physical and digital textbooks and educational materials across all Colombian education levels from preschool through secondary education (primaria and secundaria), covering subjects including language, mathematics, sciences, social studies, and English.
2. Digital Content and Platforms: Subscription and access fees for digital educational platforms including Ruta Maestra magazine, digital learning resources, and online educational tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Santillana Colombia is an educational publishing company that develops, produces, and sells print and digital textbooks, supplementary learning materials, and digital content platforms for Colombian K-12 schools (preschool through secondary education). Its portfolio covers Languages, Mathematics, Sciences, Social Studies, English, Philosophy, and Religious Education through multiple branded series (ACTIVAMENTE, DESAFÍOS, PROYECTO SABERES, LECTOPOLIS, PHILOSOPHIA, MATE+, LENGUA+) and targets schools, teachers, students, and school administrators. The company also operates the digital education magazine Ruta Maestra and the Santillana Digital platform.

Product overview

Santillana Colombia is an educational publishing company offering a comprehensive portfolio of educational products and services. The core offerings include print and digital textbook series (ACTIVAMENTE, DESAFÍOS, PROYECTO SABERES) covering Languages, Mathematics, Sciences, and Social Studies for primary and secondary education; specialized programs like LECTOPOLIS for literacy development; and supplementary materials (MATE+, LENGUA+). The company also provides digital educational content through its Santillana Digital platform and publishes the digital education magazine Ruta Maestra. Additional brands under the Santillana umbrella include Richmond, Loqueleo, Compartir, UNOi, and SUMUN Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• Santillana: Primary educational publishing brand offering print and digital materials across all school levels.
• Richmond
• Loqueleo
• Compartir
• UNOi
• SUMUN Colombia
• Ruta Maestra

Products and services

• ACTIVAMENTE Comprehensive educational textbook series for secondary education (grades 6-11) covering Languages (Lenguaje), Sciences (Ciencias), Social Studies (Sociales), and Mathematics (Matemáticas), organized in two volumes per academic year. Designed for Colombian secondary school students and aligned with national educational standards.
• DESAFÍOS Challenge-based educational textbook series for secondary education (grades 6-11) covering Social Studies (Desafíos Sociales), Communication (Desafíos Comunicativos), Sciences (Desafíos Científicos), and Mathematics (Desafíos Matemáticos). Designed around challenge-based learning for Colombian secondary school students.
• PROYECTO SABERES Comprehensive educational textbook series covering primary education (grades 1-5) and secondary education (grades 7-11) across Languages (Lenguaje), Mathematics (Matemáticas), Sciences (Ciencias), and Social Studies (Sociales).
• LECTOPOLIS Reading and literacy program with graded levels (K through A) designed to develop reading skills in primary education students through progressive reading materials.
• PHILOSOPHIA - Historia de la Filosofía Philosophy textbook series for grades 10-11 covering the history of philosophy as part of the secondary education curriculum.
• MATE + Supplementary mathematics educational resource designed to reinforce and extend mathematical concepts beyond core textbooks.
• LENGUA + Supplementary language arts educational resource designed to reinforce and extend language and literacy skills.
• Ruta Maestra Digital education magazine providing articles, analysis, and pedagogical experiences for educators, covering topics such as AI in education, educational innovation, teaching methodologies, neuroeducation, and sustainable development. Published approximately twice yearly with ISSN 2322-7036, with 37 editions since 2012.
• Santillana Digital (Contenido Digital) Digital educational content and resources for digital teaching, providing proposals for digital education with content and resources designed for classroom use.
• Educational Projects (Proyectos Educativos) Educational projects designed to support teaching and reinforce classroom learning, covering various subjects and pedagogical approaches for different educational levels.

Quantifiable outcome

• Ruta Maestra magazine has published 37 editions since 2012, covering topics from TIC and education to AI in education

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• PRISA Group (Grupo PRISA)coreStrategic or Co-development PartnerPRISA Group is the parent company of Grupo Santillana Educación Global, S.L.U., which operates Santillana Colombia. The cookies policy identifies the parent company as Grupo Santillana Educación Global, S.L.U., domiciled in Madrid, Spain, under NIF B-28095420, and notes that data may be shared with companies of the PRISA group worldwide.
• Universidad de AntioquiacoreStrategic or Co-development PartnerCollaborated with Universidad de Antioquia in the development of Derechos Básicos de Aprendizaje (DBA) framework and learning progression matrices. This partnership contributed to the construction of educational standards content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scholastic: Global children's publishing and education company with classroom magazines, leveled readers, and school book clubs. Comparable in the literacy/reading segment (competing with Loqueleo and LECTOPOLIS) and school-channel distribution model.
• Ediciones SM: Spanish-language educational publisher with strong presence across Latin America, producing K-12 textbooks and faith-based educational materials. Comparable to Santillana in target market, content focus, and Spanish-language heritage, with overlapping institutional sales.
• Editorial Norma: Major Colombian and Latin American K-12 educational publisher with a comprehensive catalog of textbooks and learning materials across core subjects. Directly competes with Santillana in the Colombian institutional and retail school market with similar Spanish-language content offerings.
• Carvajal Educación: Colombian educational publisher and part of the Carvajal Group, producing K-12 textbooks and educational materials for the Colombian market. A direct domestic competitor with comparable institutional sales model and curriculum-aligned content.

Broad incumbents

• Cengage: Global educational content and technology company serving K-12 and higher education with digital learning platforms. Competes with Santillana in select subject areas and digital learning segments across Latin American markets.
• Pearson: Global educational publisher with K-12 presence in Latin America, including English language learning and digital learning platforms. A broader incumbent competing in the international/private school segment with deeper technology investment.
• Grupo Planeta: Spanish-language publishing conglomerate with significant K-12 educational content operations across Latin America through brands like Planeta Educación. Provides comparable textbook offerings but operates as part of a broader general publishing portfolio.
• McGraw-Hill Education: Global K-12 and higher education publisher with digital learning platforms. Competes with Santillana in international schools and bilingual education segments across Latin America with substantial technology and content resources.
• Houghton Mifflin Harcourt: Major US-based educational publisher with K-12 curriculum products and digital learning platforms. Competes in the bilingual and international school segments in Colombia with comparable core subject textbook offerings.

Emerging players

• Voces (Educational Publisher): Colombian-focused educational publisher providing textbooks and learning materials for K-12 schools. A smaller but direct competitor in the Colombian institutional market with comparable subject coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Santillana_Col
• YouTubeyoutube.com/user/santillanacolombia
• Facebookfacebook.com/santillana.colombia
• Instagraminstagram.com/santillanacolombia
• LinkedInlinkedin.com/company/santillana-colombia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santillana Colombia