What Santo Collection Oia does

The underlying technology stack comprises a central reservation and property management system (Webhotelier booking engine, M-Hospitality PMS), guest-facing mobile apps, Review Pro for reputation management, and Microsoft Clarity/Advertising for analytics — standard hospitality tooling rather than proprietary AI/ML. The customer base spans luxury leisure travelers, honeymooners and couples, group travelers, corporate/MICE clients, and wedding parties, with primary personas being affluent wellness seekers and romantic-getaway bookers. The company operates with approximately 44 employees and reports to a parent group rather than as a standalone VC/PE-backed entity, with no public funding rounds disclosed.

Name

Santo Collection Oia

Legal name

Metaxa Hospitality Group

Website

https://santocollection.gr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Santo Collection Oia is a privately held luxury boutique hospitality portfolio in Oia, Santorini, operating three properties (Santo Pure, Santo Mine, The Villas) under Metaxa Hospitality Group, serving affluent leisure, wellness, and romance travelers with suites, villas, spas, and curated experiences.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Private Islands & Exclusive-Use Compounds (THAMAEAF)

Keywords

• Luxury hospitality services
• Boutique resort accommodations
• Spa wellness services
• Luxury villa rentals
• Sustainable tourism

Headquarters

HQ city

Oia, Santorini

HQ country

Greece

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Accommodation: Revenue from suite and villa rentals across three properties: Santo Pure (83 suites + 2 villas), Santo Mine (all-suites property), and The Villas (standalone luxury villas). Nightly rates vary by room category from standard suites to premium villas with pools and jacuzzis.
2. Spa and Wellness Services: Revenue from spa treatments, wellness packages, and spa day passes at Anassa Spa and Pnoē Spa facilities.
3. Pool and Day Passes: Day pass experiences at Santo Mine including Pool Day Pass (€80/person April-October), Premium Day Pass (€195-215/person depending on season), and Yoga Day Pass (€105-135/person).
4. Food and Beverage: Revenue from on-site restaurants including Alios Ilios Restaurant & Bar, Ālme Restaurant, Rhoē Wine Bar & More, dedicated breakfast areas, and private dining experiences.
5. Experiences and Activities: Curated experiences including yachting, wine tastings, culinary experiences, private dinners, wellness sessions, and outdoor activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Santo Collection operates a luxury hospitality portfolio of three distinct properties in Oia, Santorini (Santo Pure Oia Suites & Villas with 85 suites/villas, Santo Mine Oia Suites as an all-suites property, and The Villas by Santo Collection with two standalone design villas). The company provides overnight accommodations, award-winning spa and wellness services (Anassa Spa, Pnoē Spa), multiple on-site dining venues, and curated experiences including yachting, wine tastings, culinary experiences, and outdoor activities, targeting affluent leisure travelers seeking sustainable luxury in Santorini.

Product overview

Santo Collection is a luxury hospitality portfolio comprising three distinct properties in Oia, Santorini: Santo Pure Oia Suites & Villas (85 suites plus 2 villas), Santo Mine Oia Suites (all-suites property), and The Villas by Santo Collection (2 standalone villas). The collection offers comprehensive wellness experiences through Anassa Spa and Pnoē Spa, multiple dining venues including Alios Ilios Restaurant & Bar, Ālme Restaurant, and Rhoē Wine Bar, plus curated experiences spanning outdoor activities (yachting, diving, hiking, helicopter flights), gastronomic tours, wellness treatments, and cultural excursions. Properties share centralized booking systems, mobile applications, and membership rewards programs while maintaining distinct brand identities.

Differentiator

Problem solved

Functional benefit

Products and services

• Santo Pure Oia Suites & Villas Luxury resort with 85 suites and 2 villas in Oia, Santorini featuring Cycladic design, private pools/jacuzzies, Anassa Spa, Alios Ilios Restaurant & Bar, and wellness experiences. Targets luxury travelers and wellness seekers.
• Santo Mine Oia Suites All-suites luxury hotel perched above Ammoudi Bay in Oia with suites featuring private pools/jacuzzies, Pnoē Spa (first comfort zone spa in Greece), Ālme Restaurant, and Rhōē Wine Bar.
• The Villas by Santo Collection Two standalone design villas (Icon Villa and Lush Villa) in Oia with panoramic Aegean views, private pools, jacuzzis, gyms, saunas, and bespoke in-villa experiences for up to 16 guests combined.
• Anassa Spa & Wellness Award-winning spa at Santo Pure featuring Comfort Zone products, indoor heated pool (76 sqm at 31°C), steam bath, treatment rooms, and outdoor wellness sessions.
• Pnoē Spa First comfort zone spa in Greece at Santo Mine offering 11 treatments including facials, body treatments, rituals, and add-ons, plus sauna (up to 90°C) and traditional Hammam.
• Alios Ilios Restaurant & Bar Greek-inspired all-day dining at Santo Pure featuring comfort cuisine, awarded Best Greek Cuisine in 2019, 2021, and 2022, with sunset views and BBQ nights.
• Ālme Restaurant Signature restaurant at Santo Mine featuring fresh seafood, Greek recipes, and panoramic Aegean views. Name inspired by Greek word for brine.
• Rhōē Wine Bar & More All-day wine bar at Santo Mine celebrating indigenous Greek wines and handcrafted cocktails. Open 11:00-23:00.
• Wellness Package Multi-day wellness package at Santo Pure with welcome cocktail, wellness minibar, in-suite wellness kit, aromatherapy, 60-minute massage, daily group yoga, and guided Thirasia hiking experience.
• Honeymoon Bliss Package Romantic package at Santo Pure featuring private transfer, suite decoration, champagne, strawberries, and 30-minute anti-stress massage per person.
• Romantic Experience Full-day romantic package at Santo Mine including pool access, champagne, fruit platter, 40-minute couples massage or yoga, and chef's signature dinner menu at €350 per person.
• Pool Day Pass Single-day pool access at Santo Mine with welcome drink, coffee, bottled water, towels, sunbeds, gym access, and parking at €80/person April-October.
• Premium Day Pass Elevated day experience at Santo Mine with champagne, fruit platter, chef's exclusive lunch menu, and gym access at €215/person June-September and €195/person April-May & October.
• Santo Collection Mobile App Native mobile application available on iOS and Android (App Store and Google Play) branded Santo Maris Oia Luxury Suites for booking and guest services.

Quantifiable outcome

• Europe's Leading Boutique Resort - World Travel Awards (2023, 2024, 2025)
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Metaxa Hospitality GroupcoreOthersMetaxa Hospitality Group is the parent company of Santo Collection Resorts & Villas. The group operates multiple luxury properties in Greece including Creta Maris, Candia Maris, Santo Collection, and Conferences Greece. The parent company provides data protection governance, centralized reservations systems, and brand management.
• EnsemblecoreChannel Partner/ Reseller/ DistributorEnsemble is a luxury travel agent network. Santo Collection is featured as a preferred partner hotel for Ensemble travel advisors.
• Serandipians Endorsed Hotel PartnercoreChannel Partner/ Reseller/ DistributorSerandipians is a curated collection of elite travel properties. Santo Collection holds endorsed hotel partner status.
• Fine Hotels + Resorts by American ExpresscoreChannel Partner/ Reseller/ DistributorFine Hotels + Resorts is American Express's premium hotel benefits program. Santo Collection properties are included in this program offering benefits to American Express card members.
• Tablet HotelsminorChannel Partner/ Reseller/ DistributorTablet Hotels curates a collection of exceptional hotels. Santo Collection is featured on the platform.
• Aegeo SpascoreStrategic or Co-development PartnerAegeo Spas is the wellness specialist managing and operating the Pnoē Spa at Santo Mine, described as the first comfort zone spa in Greece. They provide spa management, treatments, and wellness programming.
• Comfort ZonecoreStrategic or Co-development PartnerComfort Zone is the wellness brand providing signature products and treatment protocols for the Anassa Spa at Santo Pure. Awarded Best Resort Spa in Europe since 2018 by World Spa Awards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mystique, a Luxury Collection Hotel (Santorini): Iconic cliff-top luxury resort in Oia operating under Marriott's Luxury Collection soft brand; directly competes for Oia luxury travelers, weddings and incentive business with similar suite/villa inventory and spa offerings.
• Kirini Santorini (Relais & Châteaux): Relais & Châteaux member hotel in Oia with cliff-edge suites, cave pools, fine-dining and spa; directly comparable luxury positioning, target guest and award profile in the Santorini cliff-resort category.
• Grace Hotel Santorini, Auberge Collection: Boutique luxury hotel in Imerovigli with infinity-pool cliff suites, award-winning restaurants and spa; competes in the same Santorini ultra-luxury tier with similar editorial profile and rates.
• Canaves Oia Suites & Canaves Ena: Sibling ultra-luxury boutique resort collection also perched on the cliffs of Oia, Santorini; competes head-to-head for the same HNW honeymoon/couple travel segment with comparable suite-and-villa product and ADRs.
• Andronis Luxury Suites (Oia): Multi-property Andronis group (Luxury Suites, Boutique Hotel, Concept, Arcadia) in Oia, Santorini; comparable ultra-luxury cave-suite product, cave-pool villas and Michelin-level F&B for the same high-spending traveler.
• Creta Maris Resort (Metaxa Hospitality Group sister property): Sibling Metaxa Hospitality Group all-inclusive resort in Hersonissos, Crete; shares centralized reservations, governance and brand stewardship, and competes for the Greek-island luxury family/MICE traveler.

Emerging players

• Casa Cook (Thomas Cook / LBO/MHC-owned boutique hotels): Design-led boutique hotel collection operating Mediterranean lifestyle resorts (e.g. Casa Cook Rhodes, Samos, Elissa); an emerging direct competitor in the Greek design-boutique wellness space with comparable millennial/Gen-X affluent targeting.

Broad incumbents

• Myconian Collection (Mykonos): Family-run Greek luxury hospitality collection (Myconian Ambassador, Korali, Imperial, Villa Collection, Utopia) competing for the same Cycladic luxury-traveler wallet share but anchored in Mykonos rather than Santorini.
• Amanzoe (Peloponnese): Ultra-luxury Aman resort in Greece operating similar cliff/villa product, deep wellness programming and destination-cuisine positioning; competes for the same global HNW traveler seeking Greek luxury stays.
• Six Senses (multi-property luxury resort brand): Global ultra-luxury wellness-led resort brand; competes for the same wellness-forward, sustainability-conscious luxury traveler and is a benchmark for the spa-and-experiences positioning Santo Collection is building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/santo-collection-oia

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santo Collection Oia