Termales San Vicente

What Termales San Vicente does

Termales San Vicente, legally EcoTermales San Vicente S.A., is a privately held thermal wellness resort located 17 kilometers from Santa Rosa de Cabal in the Risaralda department of Colombia, positioned at 2,300 meters altitude within a cloud forest in the Andean Coffee Axis (Eje Cafetero). The company's core asset is a natural thermal reserve comprising 11 hot spring pools fed directly from the earth at 34-37°C, including what the company describes as the only natural thermal river in Colombia. The thermal reserve is supplemented by a 24-room hotel with traditional rooms and forest-immersed cabins, a thermal gastronomy restaurant where dishes are prepared with mineral-rich thermal water, and a spa offering five therapeutic treatments built around the property's 27+ mineral mud and thermal water.

The business operates a direct-to-consumer model targeting domestic Colombian leisure travelers and international tourists (website available in Spanish, English, and Portuguese). Revenue is generated across four streams: hotel accommodations (cabins and rooms with exclusive guest thermal areas), thermal reserve day passes at COP 90,000 (Bienestar) and COP 135,000 (Oxígeno) per person, full-day "Life Experience" packages with transportation from Pereira and Santa Rosa de Cabal, and ancillary services including spa treatments, an on-site eco-store, and a guided ecological trail (Sendero El Encanto at COP 60,000). Distribution is primarily direct through the company's own website and integrated booking system (reservadirecto.com), with WhatsApp and phone-based sales support. The company reports a 9.4/10 guest satisfaction rating across multiple review platforms.

The company is privately held with no disclosed funding rounds, parent company, or institutional investors, and reports a headcount in the 11-50 range consistent with a single-property independent operator. Customer concentration is diffuse across individual leisure visitors, and no AI, machine learning, or advanced technology capabilities are documented — the product is fundamentally experiential and physical, leveraging natural geological assets rather than technology differentiation.

Name

Termales San Vicente

Legal name

EcoTermales San Vicente S.A.

Website

https://sanvicente.com.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Termales San Vicente (EcoTermales San Vicente S.A.) is a privately held thermal wellness resort in Risaralda, Colombia, operating 11 natural hot spring pools, a 24-room hotel, spa, and thermal gastronomy restaurant in a 2,300m cloud-forest setting, serving domestic and international leisure and wellness travelers.

Ownership category

akta.pro rank

Product category

Thermal Resort and Wellness Hospitality

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Hot Springs & Nature Wellness Lodges (THAAAHAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Thermal resort services
• Wellness hospitality
• Hot spring bathing
• Spa treatments
• Nature tourism

Headquarters

HQ city

Santa Rosa de Cabal

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodations: Overnight stays in cabins (San Vicente Cabin with private Roman bath for 5 people, Encenillo Cabin) and rooms (San Vicente Room for couples, Encenillo Rustic Room for 4 people, Encenillo Room for groups). Includes exclusive access to private guest area with 2 additional hot springs and thermal steam cabin.
2. Thermal Reserve Day Passes: Day experiences including Wellness Experience (COP 90,000) and Oxygen Experience (COP 135,000). Both include access to 6 hot springs, 2 natural steam cabins, Natural Bubble Hot Spring, and Natural Thermal River.
3. Complete Day Experiences with Transportation: Life Experience DAY includes round-trip transportation from Pereira or Santa Rosa de Cabal, full thermal access, meals. Life Experience NIGHT includes thermal experience at night with nutritious dinner. Departures Wed, Fri, Sat, Sun and holidays.
4. Restaurant Services: Thermal gastronomy cuisine prepared with mineral thermal water. Three restaurant areas: main restaurant (a la carte, 9:30 AM-9:30 PM), guest restaurant (breakfast 7:30-9:30 AM, lunch 12:00-2:30 PM, dinner 7:00-9:00 PM), and day-pass restaurant (light meals throughout day).
5. Spa Treatments: Five therapeutic treatments: Lodoterapia (mud therapy with 27+ minerals), Masaje Relajante (45-min relaxing massage), Terapia de Arena Termal (thermal sand therapy), Reflexología Podal (foot reflexology), Masaje con Piedras y Pindas (hot stone and botanical pinda massage).
6. Additional Experiences: Sendero El Encanto ecological trail (COP 60,000 per person) with 2-hour guided hike to waterfall, forest bathing, environmental interpreter, and snack. Jeep Willys transportation available separately from Plaza de Mercado Santa Rosa de Cabal.
7. EcoTienda (Eco Store): On-site store selling toiletries, snacks, drinks, towels, swimsuits, and souvenirs for visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Termales San Vicente operates a thermal wellness resort featuring 11 natural hot spring pools at 34-37°C, a 24-room hotel with cabins, a spa with five therapeutic treatments, a thermal gastronomy restaurant, and an ecological hiking trail. Core sellable offerings include day passes (Wellness and Oxygen Experiences), overnight accommodations, spa treatments, restaurant meals, and guided cloud forest experiences, all set within a 2,300-meter cloud forest 17 km from Santa Rosa de Cabal, Colombia.

Product overview

Termales San Vicente operates a unified thermal wellness resort offering accommodation (24 rooms/cabins), thermal bathing (11 natural hot springs), spa treatments, and thermal gastronomy dining. The core product is the Reserva Termal (Thermal Reserve), complemented by the San Vicente Hotel for overnight stays, San Vicente Spa for therapeutic treatments, and the Restaurante Termal for mineral-water-enhanced cuisine. Additional experiences include day packages (Experiencia Bienestar, Experiencia Oxígeno, Experiencia Vital Día/Noche), ecological hiking trails (Sendero El Encanto), and an on-site EcoTienda. The property sits at 2,300 meters altitude in a cloud forest 17km from Santa Rosa de Cabal, featuring the unique Natural Thermal River in Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• Reserva Termal (Thermal Reserve) Thermal reserve featuring 11 natural hot spring pools at temperatures between 34°C and 37°C, fed directly from the earth's heat, including a unique Natural Thermal River — the only one in Colombia. Available to both day visitors and hotel guests.
• San Vicente Hotel 24-room hotel offering traditional rooms and premium cabins immersed in the forest, with private Roman baths, mountain water showers, and exclusive guest areas with 2 additional hot springs and a thermal steam cabin. Accommodation options include San Vicente Cabin (private Roman bath for 5), Encenillo Cabin, San Vicente Room (couples), Encenillo Rustic Room (4 people), and Encenillo Room (groups).
• San Vicente Spa Spa offering five therapeutic treatments: Lodoterapia (15-minute mud therapy with 27+ minerals plus Turkish bath, unique in Colombia for skin treatment of spots, stretch marks, acne, and cellulitis), Masaje Relajante (45-minute relaxing massage), Terapia de Arena Termal (thermal sand therapy), Reflexología Podal (foot reflexology), and Masaje con Piedras y Pindas (hot stone massage using volcanic stones and botanical pindas with medicinal herbs).
• Restaurante Termal (Thermal Restaurant) Thermal gastronomy restaurant serving dishes prepared with mineral thermal water. Three service areas: main restaurant (à la carte, 9:30 AM-9:30 PM), guest restaurant (breakfast 7:30-9:30 AM, lunch 12:00-2:30 PM, dinner 7:00-9:00 PM), and day-pass restaurant (light meals throughout the day).
• Experiencia Bienestar (Wellness Experience Day Pass) Day experience including entrance to Thermal Reserve, access to wet area with 6 hot springs, 2 natural steam cabins, Natural Bubble Hot Spring, and the unique Natural Thermal River in Colombia. Priced at COP 90,000 per person.
• Experiencia Oxígeno (Oxygen Experience Day Pass) Day experience with Thermal Reserve access (6 hot springs, 2 steam cabins, Natural Bubble Hot Spring, Thermal River), nutritious lunch, and energy snack. Does not include transportation. Priced at COP 135,000 per person.
• Life Experience Day and Night Packages Life Experience DAY includes round-trip transportation from Pereira (9:00 AM) or Santa Rosa de Cabal (9:30 AM), full thermal access, and meals. Life Experience NIGHT includes the thermal experience at night with a nutritious dinner. Departures on Wednesdays, Fridays, Saturdays, Sundays and holidays. Requires advance reservation.
• Sendero El Encanto (Ecological Trail Experience) 2-hour ecological trail through the Cloud Forest to El Encanto waterfall with an environmental interpreter, forest bathing experience, and snack included. Medium-low difficulty, ages 5+, group size 2-10 people, departures at 8:30 AM and 1:00 PM. Priced at COP 60,000 per person.
• EcoTienda (Eco Store) On-site store at the resort selling personal care items, snacks, beverages, towels, swimsuits, and souvenirs for thermal resort visitors.

Quantifiable outcome

• Guest satisfaction rating of 9.4/10
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Jeep Willys Transportation OperatorsminorChannel Partner/ Reseller/ DistributorTraditional Jeep Willys vehicles provide transportation from Santa Rosa de Cabal Plaza de Mercado to the thermal resort. This is an independent service operated by local transportation providers, not affiliated with San Vicente. Contact number: (+57) 606 364 1405. Tariffs and schedules arranged directly with drivers.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Termales La Quinta: Colombian thermal resort with hot springs, lodging, and day-pass offerings. Competes for domestic wellness travelers, particularly those based in Medellín and Antioquia.
• Termales San Juan (Pueblo Rico): Colombian thermal site in Risaralda department providing natural hot spring bathing and basic accommodations, targeting regional day-trippers and budget wellness tourists.
• Baños Termales de Cacheuta: Argentine Andean thermal resort with hot springs pools, hotel, and spa services. Comparable mountain thermal wellness positioning targeting regional Latin American travelers.

Broad incumbents

• Tabacón Thermal Resort & Spa: Luxury Costa Rican thermal resort with rainforest hot springs, full-service spa, and hotel. Comparable natural-thermal + wellness + lodging model, but at significantly higher price point and international luxury traveler segment.
• Termas de Río Quente: Largest thermal resort complex in Brazil, combining hot springs, hotel, and water park at scale. Comparable thermal wellness product but at significantly larger scale and with water-park-driven family positioning.

Direct peers

• Termales El Otoño: Colombian thermal resort near Manizales with natural hot springs, hotel, and day-pass experiences. Comparable mid-market positioning and similar target customer segments in the Eje Cafetero.
• Termales del Ruiz: Thermal resort in the Colombian Andes offering hot springs, accommodation, and nature activities. Competes for the same domestic leisure traveler seeking mountain wellness experiences.
• Termales Santa Rosa de Cabal: Direct competitor operating thermal hot springs in the same town of Santa Rosa de Cabal, Risaralda. Offers overlapping day-pass and hotel experiences targeting identical leisure and wellness travelers from the Coffee Axis region.
• Termas Geometricas: Chilean hot springs resort featuring terraced natural thermal pools in a forested setting. Comparable product (natural pools, hotel, day passes, nature immersion) and similar mid-to-premium pricing model.

Emerging players

• Hot Springs Resort & Spa: Costa Rican hot springs resort combining thermal pools with hotel and spa. Comparable thermal + lodging model in a Latin American destination context, though focused on smaller-scale boutique experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/termales-san-vicente

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Termales San Vicente