Termales El Otoño Hotel y Centro de Convenciones

What Termales El Otoño Hotel y Centro de Convenciones does

Termales El Otoño Hotel y Centro de Convenciones is a Colombian thermal resort and hotel complex located in Villamaría, Caldas, on the road to Nevado del Ruiz, approximately 10 minutes from Manizales. Founded in 1984 by Don Arturo Gallego Estrada, the property has operated for over 40 years as one of the most emblematic thermal destinations in the Eje Cafetero (Coffee Region) of Colombia. The legal entity is Hotel Termales El Otoño S.C.A. (NIT 810006693-1, RNT No. 4953), operated and managed by Operadora de Hoteles Avia SAS, a subsidiary of the Aviatur Group.

The core physical asset is a natural geothermal spring sourced from approximately 2,000 meters underground, surfacing at 50–68°C and enriched with minerals including sulfur, magnesium, and calcium. This thermal water feeds the Ecotermales pool complex, the foundation of the property's wellness positioning. Around this asset, the company has built an integrated multi-experience destination: nine hotel room categories (from Superior Campestre to Presidential Suite), a separate Acquaparque water park with slides located approximately 2 km from the main hotel, an EcoSpa offering massages and wellness rituals, a 600-person convention and event center, an on-site restaurant (Sublime) and bar serving Eje Cafetero cuisine, an on-site chapel for weddings, and ancillary adventure activities (Off Road excursions).

Revenue is generated through six primary streams: nightly hotel room rentals (non-refundable, prepaid via the company's website), Ecotermales and Acquaparque day passes (COP 50,000–70,000 for adults), convention and event space rentals for corporate and social gatherings, F&B sales through the restaurant and bar, EcoSpa treatments, and room service. Distribution is direct-to-consumer: a Synxis-powered booking engine on termaleselotono.com, telephone and WhatsApp reservation lines, on-site day-pass sales, and a dedicated commercial events team. The property employs 62 people and operates under Colombian private ownership within the Aviatur Group conglomerate, with no public equity or venture capital backing.

Name

Termales El Otoño Hotel y Centro de Convenciones

Legal name

Hotel Termales El Otoño S.C.A.

Website

https://termaleselotono.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Termales El Otoño is a 40-year-old thermal resort and hotel complex in Villamaría, Caldas, Colombia, serving leisure travelers, corporate event groups, and families with natural geothermal hot springs, hotel accommodations, a water park, spa, and a 600-person convention center.

Ownership category

akta.pro rank

Product category

Thermal Resort & Convention Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN)

Keywords

• Thermal resort hospitality
• Hot spring tourism
• Wellness spa services
• Convention event hosting
• Hotel accommodation services

Headquarters

HQ city

Villamaría

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodation: Room rentals across multiple room categories (Superior Campestre, Deluxe, Luxury, Junior Suite Luxury, Suite, Junior Suite, Presidential Suite, Suite Ejecutiva, Junior Ejecutiva). Revenue is generated per night with non-refundable rate policies.
2. Ecotermales Day Passes: Unlimited-time day passes to the Ecotermales thermal pool complex. Adults pay between $50,000–$70,000 COP; children (2–12 years) pay $25,000–$40,000 COP depending on day and season.
3. Acquaparque (Water Park) Day Passes: Unlimited-time day passes to the Acquaparque water park with slides and pools. Adults pay $60,000 COP; children (2–12 years) pay $30,000 COP depending on day and season.
4. Convention Center & Events: Rental of event spaces for corporate meetings, conventions, weddings, and social events with capacity for up to 600 people. Revenue generated through space rental fees and associated catering/ancillary services.
5. Gastronomy & Restaurant: On-site restaurant (Sublime) and bar services open from 7:00 AM to 10:00 PM, generating food and beverage revenue from hotel guests and day visitors.
6. EcoSpa Services: Spa treatments including massages, therapies, and wellness rituals, available to hotel guests and day-pass visitors.
7. Room Service: Room service available from 7:00 AM to 9:00 PM at a service charge of $7,500 COP per delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Termales El Otoño operates a multi-experience thermal resort in Villamaría, Caldas, Colombia, centered on natural geothermal hot springs that surface at 50–68°C from approximately 2,000 meters underground. The property offers hotel accommodation across multiple room categories, unlimited-time day passes to thermal pools (Ecotermales) and a family water park (Acquaparque), spa treatments (EcoSpa), a 600-person convention center for corporate and social events, on-site gastronomy, and adventure activities (Off Road), all within a single mountain destination near Nevado del Ruiz.

Product overview

Termales El Otoño is a hotel and thermal resort complex located in Villamaría, Caldas, Colombia (adjacent to Manizales on the Nevado del Ruiz road). The property operates as a multi-experience wellness destination combining accommodation (9 room categories from Superior Campestre to Presidential Suite), natural thermal water experiences through Ecotermales (hot springs at 50-68°C from 2,000m depth), family recreation via Acquaparque water park, spa services through EcoSpa, and event hosting via a 600-person convention center. Additional offerings include Off Road adventure activities, on-site gastronomy at the Sublime restaurant, and various promotional packages. The resort is operated by Operadora de Hoteles Avia SAS and is part of the Aviatur Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Habitaciones) Hotel rooms across nine categories (Superior Campestre, Deluxe, Luxury, Junior Suite Luxury, Suite, Junior Suite, Suite Ejecutiva, Junior Ejecutiva, Suite Presidencial) with nightly rates, non-refundable booking policy, and 24-hour thermal pool access for guests. Check-in 4:00 PM; check-out 11:00 AM.
• Ecotermales Thermal Pools Natural geothermal thermal pools sourced from approximately 2,000 meters underground, surfacing at 50–68°C and enriched with therapeutic minerals. Sold as unlimited-time day passes for adults (COP $50,000–$60,000) and children aged 2–12 (COP $25,000–$40,000) depending on weekday vs. weekend/holiday. Open 9:00 AM to 10:45 PM (weekdays) or 11:45 PM (weekends/holidays); closed Mondays.
• Acquaparque Water Park Family water park located approximately 2 km (6-minute drive) from the main hotel, featuring pools, slides, and recreational water activities. Sold as unlimited-time day passes at COP $60,000 for adults and COP $30,000 for children aged 2–12, with varying weekday vs. weekend/holiday schedules.
• EcoSpa Spa and wellness facility offering massages, therapeutic treatments, and relaxation rituals utilizing the property's thermal waters and natural surroundings. Available to both hotel guests and day-pass visitors.
• Centro de Convenciones (Convention & Event Center) Event venue with capacity for up to 600 people, including meeting rooms, event spaces, and audio-visual equipment. Hosts corporate events, conventions, weddings, and social gatherings. Coordinated through a dedicated commercial events team via WhatsApp and email.
• Off Road Adventure Experience Adventure activity offering off-road excursions in the natural mountain terrain surrounding the hotel, available to guests and visitors as a paid experience.
• Gastronomía (Sublime Restaurant and Bar) On-site restaurant and bar serving Colombian cuisine from the Coffee Region (Eje Cafetero). Open daily from 7:00 AM to 10:00 PM, serving hotel guests and day visitors with regional gastronomy offerings.
• Room Service In-room dining service available daily from 7:00 AM to 9:00 PM, charged at a flat fee of COP $7,500 per delivery for hotel guests.
• Planes y Promociones (Packages and Promotions) Promotional package deals combining hotel accommodation, thermal water access, dining, and other resort services at bundled discounted rates for guests seeking all-inclusive style plans.

Quantifiable outcome

• Thermal waters reach 50°C–68°C from 2,000m underground depth, rich in minerals including sulfur, magnesium, and calcium with therapeutic properties.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, core, supporting and minor.

• Aviatur Group (Grupo Aviatur)flagshipOthersTermales El Otoño is part of the Aviatur Group, one of Colombia's largest and most established travel and tourism conglomerates. The hotel is operated by Operadora de Hoteles Avia SAS, a subsidiary of Aviatur. The group connection provides distribution leverage, brand credibility, and centralized reservation infrastructure across the group's hotel portfolio.
• Synxis (Hotel Booking Engine)coreTechnology or IntegrationSynxis (Sabre) provides the online reservation and booking engine integrated into the hotel's website, enabling real-time room availability, rate display, and secure payment processing for direct bookings.
• Icontec (Instituto Colombiano de Normas Técnicas)supportingOthersIcontec certified the hotel's biosafety protocols, providing an independent third-party validation of hygiene and safety standards for guest confidence.
• EMI (Emergency Medical Services)supportingOthersEMI provides ambulance and emergency medical services on-call for hotel guests and visitors, referenced in the hotel's experience policy as the designated emergency response provider.
• Colectivo Gran CaldasminorChannel Partner/ Reseller/ DistributorPublic transport service (Gran Caldas collective taxi/minibus) provides regular service from Manizales city center, terminal, and Villamaría directly to the hotel entrance. Tariff approximately 3,000 COP per ride.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Termas de Chillán: Chilean thermal resort and ski center combining hot springs with mountain recreation. Comparable thermal/mountain destination resort model serving the Chilean market with similar natural-geothermal value proposition.
• Tabacón Thermal Resort & Spa: Costa Rica luxury thermal resort offering natural hot springs, spa, and hotel accommodation in a rainforest setting. Comparable natural-thermal-resort-with-spa positioning serving wellness and eco-tourist segments in Latin America.
• Termas de Puyuhuapi: Chilean hot springs hotel and spa in Patagonia offering thermal pools and lodge accommodation. Comparable as a remote natural thermal wellness destination with hotel/spa integration, though serving a different geography.

Direct peers

• Termales de Santa Rosa de Cabal: Direct Colombian thermal resort competitor located in Risaralda, also offering natural hot springs, hotel accommodation, and day-pass experiences in Colombia's coffee region. Most directly comparable peer given similar thermal wellness positioning and Colombian Eje Cafetero geography.
• Termales de San Vicente: Colombian thermal resort in Antioquia offering thermal pools, hotel lodging, and wellness experiences. Comparable as a thermal destination resort with hotel/spa integration serving domestic Colombian wellness travelers.
• Hotel y Termales Los Laureles: Hotel and thermal resort in Colombia combining lodging with natural thermal springs. Direct competitor in the Colombian thermal destination category with similar full-service resort model.

Others

• Aviatur (Parent Group): Parent conglomerate and Colombia's largest tourism company. Comparable as the operator/owner of Termales El Otoño and portfolio of hotels and travel services; provides context on distribution scale and corporate parent strategy.

Broad incumbents

• Hoteles Estelar: Major Colombian hotel chain operating full-service and boutique hotels across Colombia. Broad incumbent serving similar domestic leisure and corporate traveler base, with comparable convention and event capabilities in some properties.
• Movich Hotels: Colombian boutique and full-service hotel chain with properties in major destinations. Overlaps in the domestic Colombian leisure/business traveler segment and offers comparable premium lodging with destination experiences.
• Decameron Hotels & Resorts: Large Colombian hotel chain operating all-inclusive and full-service resorts across Colombia and Latin America. Broad incumbent in Colombian hospitality with overlapping leisure/resort customer base though broader all-inclusive positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/termales-el-oto%C3%B1o

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Termales El Otoño Hotel y Centro de Convenciones