Associação Beneficente São Martinho

What Associação Beneficente São Martinho does

Associação Beneficente São Martinho is a private nonprofit organization founded in 1984 and headquartered in the Lapa neighborhood of Rio de Janeiro, Brazil, operating under the umbrella of the Província Carmelitana de Santo Elias (Carmelite Province of Santo Elias). Its mission is the integral development and guarantee of rights of children and youth in social vulnerability. The organization runs four physical units in Rio de Janeiro, comprising the Centro Socioeducativo in Lapa, the Núcleo Comunitário Educagente in Vicente de Carvalho, the Aprendizagem Profissional / Profissionalização training program, and an Institutional Development office housing the Central de Doações, telemarketing, communications, corporate relationships, volunteer management, and events. Core programs include Educagente (cultural, sports, and educational activities for children aged 7-17), Abordagem (street outreach for children and youth in street situations), the Centro de Música, Gastronomia Educativa, and the Professional Learning Program (PAP) aligned with Brazilian Law 10.097/2000 for apprenticeship quota compliance.

The organization's revenue model is diversified across four streams: individual recurring donations through tiered programs (Protetor R$30/month, Guardião R$50/month, Anjo R$100/month); redirected income tax contributions (up to 3% of individual tax owed and up to 2% of corporate tax owed through the Municipal Child and Adolescent Fund); corporate partnerships anchored by 45 partner companies fulfilling apprenticeship quotas (including Coca-Cola Andina Brasil and Shell); and auxiliary partnerships with entities such as SESC Mesa Brasil, C&A, SEBRAE, CEASA, Hotel Prodigy, Casa Mulher Cidadã, APPAI, ASSIST, Recicla Light, Convergint Day, Projeto Menina Moça Mulher, and Radiomar. Distribution is conducted through direct service delivery at its four units, online donations via PagSeguro, PayPal, and PIX, and indirect delivery via partner companies hosting apprentices. The association has served more than 12,000 children and youth across all programs, with 3,600 youth gaining access to first jobs, 640+ children and youth in street situations attended, and 278 legal representations provided. Leadership is exercised by the Carmelite Province's elected Board of Directors, with Frei Thiago Isidoro Borges elected Prior Provincial/President in January 2026 for a term through January 2029.

Name

Associação Beneficente São Martinho

Legal name

Associação Beneficente São Martinho

Website

https://saomartinho.org.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Associação Beneficente São Martinho is a Rio de Janeiro-based nonprofit founded in 1984 that delivers social, educational, cultural, and professional training programs to more than 4,000 children and youth in social vulnerability, funded through individual donations, tax-redirection programs, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Social Services and Youth Protection

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

Keywords

• Child social protection
• Youth professional training
• Community social services
• Nonprofit charitable services
• Vocational apprenticeship programs

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: Monthly recurring donations from individuals at tiered levels (Protetor R$30, Guardião R$50, Anjo R$100) plus one-time contributions via PagSeguro, PayPal, and PIX. Also includes income tax donation program allowing individuals to direct up to 3% of owed tax to the organization.
2. Corporate Tax Donations: Income tax donation program for legal entities, allowing companies with real profit taxation to direct up to 2% of owed tax to the organization through the Municipal Child and Adolescent Fund.
3. Professional Training Services: Professional learning program (PAP) that serves partner companies in fulfilling mandatory apprenticeship quotas, providing vocational training aligned with Law 10.097/2000.
4. Corporate Partnerships: Partnership agreements with companies that support social projects in exchange for social responsibility alignment, talent pipeline development, and compliance with apprenticeship quota requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Associação Beneficente São Martinho delivers integrated social protection, educational, cultural, sports, and professional training services to children, adolescents, and youth in vulnerable situations in Rio de Janeiro. Core services include the Educagente community protection program, Abordagem street outreach for children in street situations, Centro Socioeducativo socio-educational activities, and the Aprendizagem Profissional (PAP) youth apprenticeship program delivered in partnership with corporate employers.

Differentiator

Problem solved

Functional benefit

Products and services

• Educagente Community social protection service offering cultural, educational, and sports activities for children and adolescents aged 7-17 in vulnerable social situations, promoting integral development, strengthening of family and community ties, and access to citizenship rights. Served 198 children in 2025 and 200 projected in 2026.
• Abordagem (Street Outreach) Basic protection unit that conducts street outreach to prevent social vulnerability and risk situations among children and youth, developing potentialities, strengthening family and community ties, and guaranteeing access to citizenship rights. Has served 640+ children and youth in street situations and occupation.
• Aprendizagem Profissional (PAP) Professional apprenticeship program for adolescents and youth aged 15 years 6 months to 21 years, delivering vocational training (including administrative assistant and retail operations courses), first-job insertion, and career development in partnership with 45 corporate employers. Served 594 adolescents in 2025 and 399 in July 2026, with 3,600 youth inserted into first jobs historically.
• Centro Socioeducativo Face-to-face socio-educational services at the Lapa headquarters delivering psychological, legal, pedagogical, and social assistance; recreational and sports activities; socio-cultural programs; and professional education courses for children, adolescents, and families in social vulnerability.

Quantifiable outcome

• More than 12,000 children and youth attended across all programs
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• SESC Mesa BrasilcoreStrategic or Co-development PartnerPartnership for food security and social actions, supporting the organization's initiatives to combat food insecurity among beneficiaries.
• CEASAminorStrategic or Co-development PartnerSupport for social actions through food supply partnerships.
• C&AcoreStrategic or Co-development PartnerInstitutional partnership supporting educational and social projects.
• SEBRAEcoreStrategic or Co-development PartnerPartnership for professional training and entrepreneurship development, providing capacity building support for youth programs.
• Hotel ProdigyminorStrategic or Co-development PartnerInstitutional partnership providing support for social initiatives.
• Casa Mulher CidadãminorStrategic or Co-development PartnerSocial support actions for women and families served by the organization.
• APPAIminorStrategic or Co-development PartnerEducational projects partnership supporting the organization's learning initiatives.
• ASSISTminorStrategic or Co-development PartnerInstitutional support partnership for organizational development.
• Recicla LightminorStrategic or Co-development PartnerEnvironmental education partnership supporting sustainability initiatives.
• Convergint DayminorStrategic or Co-development PartnerCorporate social responsibility actions with employee engagement.
• Projeto Menina Moça MulherminorStrategic or Co-development PartnerSocial protection and development project for girls and young women.
• RadiomarminorStrategic or Co-development PartnerInstitutional partnership visit to explore cooperation opportunities, experience exchange, and strengthening collaboration between organizations committed to social transformation.
• Coca-Cola Andina BrasilcoreChannel Partner/ Reseller/ DistributorCorporate partner receiving young apprentices from the Professional Learning Program, providing administrative assistant positions and professional development.
• ShellcoreChannel Partner/ Reseller/ DistributorCorporate partner providing first work experience opportunities for young apprentices, with supervision and career development support.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SENAC (Serviço Nacional de Aprendizagem Comercial): Brazil's nationwide commercial vocational training institution, operating apprenticeship programs under the same Lei do Aprendizagem framework as São Martinho's PAP. Comparable professional training offering at much larger national scale.
• Fundação Roberto Marinho: Major Brazilian foundation delivering education, youth employability, and social development programs. Comparable youth-development focus with broader geographic reach and significantly larger scale.
• UNICEF Brasil: Brazilian country office of the UN agency for child rights, implementing child protection, education, and adolescent programs. Comparable child-welfare mandate at a much larger scale and with international funding.
• Fundação Itaú Social: Major Brazilian corporate foundation funding education, youth, and social development programs nationwide. Comparable in Brazilian child and youth development focus but operates as a grantmaker rather than direct service provider.

Direct peers

• AVSI Brasil: Brazilian branch of the international NGO AVSI, implementing education, youth professional training, and social protection programs for vulnerable populations. Comparable in service model, beneficiary profile, and partnership-driven funding.
• CIEE (Centro de Integração Empresa-Escola): Brazil's leading youth apprenticeship and professional insertion intermediary, linking companies with young apprentices under Law 10.097/2000. Directly comparable to São Martinho's PAP program in business model and target regulatory demand.
• Aldeias Infantis SOS Brasil: Brazilian arm of SOS Children's Villages providing residential care, family strengthening, and youth programs for vulnerable children. Comparable in target beneficiary population, multi-modal service offering, and reliance on donations and corporate partnerships.
• Fundação Abrinq: Brazilian non-profit focused on children's rights and welfare, operating programs for children and adolescents in vulnerable situations nationwide. Closely comparable in mission, beneficiary population, and Brazilian non-profit operating model to São Martinho.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SaoMartinhoRJ
• Facebookfacebook.com/SaoMartinhoRJ
• LinkedInlinkedin.com/company/associacao-sao-martinho
• Instagraminstagram.com/SaoMartinhoRJ

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associação Beneficente São Martinho