SAOR studio

What SAOR studio does

SAOR studio is a Toronto-based boutique wellness studio operating a proprietary "SAOR methodology" (a Gaelic term meaning "to find release and be free") that fuses high-intensity interval training, Pilates strengthening, and mindfulness-based movement into a single, vulnerability-centered teaching framework. The studio delivers nine signature class formats—SAOR, Move + Sweat, Pilates Cardio, Tone, Lift, Restore, Pilates Slowburn, Flow, and Soma—across two physical studios (one infrared-heated), supported by live virtual classes, an on-demand digital library, and a mobile app for booking. Complementary offerings include a 3-module teacher training certification ($800/module), person-centred psychotherapy ($125/session), multi-day immersive retreats ($920-$1,550), Tween wellness programs, and corporate wellness packages.

The business operates from a single Toronto location at 3465 Dundas Street West with 7 employees and is privately held with no disclosed funding, parent company, or public-market listing. Revenue is generated through a mix of recurring monthly memberships ($145 unlimited), annual memberships ($1,495), tiered class packages ($130-$375), one-time workshops and retreats, teacher training tuition, psychotherapy fees, and corporate memberships (minimum 5 employees). Pricing is uniformly in CAD with a 2-week unlimited intro special at $55 used as a customer acquisition lever. The studio appears founder-operated, with operational contacts named (Nat for psychotherapy and corporate, Sylvia for memberships and private events). Distribution is community-led and event-driven, leveraging teacher training cohorts, retreats, themed events (e.g., Pride Month, International Women's Day), and email/web channels rather than paid acquisition.

The customer base spans individual wellness seekers (primary), corporate clients, youth (Grades 4-6 and teens), families, mental health support seekers, and aspiring instructors. The only disclosed external partnership is with Bloom Holistic Retreat, which hosts SAOR retreats. No awards, patents, or regulatory actions are recorded.

Name

SAOR studio

Legal name

SAOR studio

Website

https://saorstudio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SAOR studio is a Toronto-based boutique wellness studio operating a proprietary methodology combining Pilates, HIIT, and mindfulness, serving individual adults, corporate clients, and youth through classes, memberships, retreats, teacher training, and psychotherapy services.

Ownership category

akta.pro rank

Product category

Wellness and Fitness Studio Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga Nidra & Deep Relaxation Practices (HSADAJAE), General Personal Training (In-Person & Virtual) (HSADAAAA), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Wellness studio services
• Pilates fitness classes
• Mindfulness movement programs
• Psychotherapy counseling services
• Teacher training certification

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Packages and Memberships: Recurring monthly and annual memberships providing unlimited access to studio, live virtual, and on-demand classes. Also includes one-time class passes and multi-class packages with varying expiration periods.
2. Teacher Training Programs: Three-weekend immersive teacher training programs teaching the SAOR methodology at $800 per module, with mentoring and digital library access included.
3. Psychotherapy Services: Person-centred therapy sessions at $125 per session, with sliding scale options available and potential insurance coverage.
4. Workshops and Experiences: One-time workshops including Reiki + Rest, Learn to Lift, Cello + Restore, One Brave Choice Workshop, and Tween wellness programs ranging from $130-$250.
5. Retreats: Multi-day immersive retreats at external venues with accommodation, meals, and programming. Pricing ranges from $920-$1,550 per person depending on room type.
6. Corporate Wellness: Corporate memberships starting at minimum 5 employees, plus virtual corporate classes and mindfulness sessions for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

SAOR studio is a Toronto-based wellness studio offering a portfolio of group fitness classes combining the proprietary SAOR methodology (Pilates, HIIT, and mindfulness), person-centred psychotherapy sessions, and a structured 3-module teacher training certification program. The studio's offerings are delivered through in-studio classes at its flagship on Dundas Street West, live virtual sessions, and an on-demand digital library. Supplementary offerings include immersive multi-day retreats, a tween wellness program, small-group strength training, and corporate wellness packages.

Product overview

SAOR studio is a Toronto-based wellness studio offering a unified portfolio of in-person fitness and mindfulness services centered around the proprietary SAOR methodology—a framework combining high-intensity training, Pilates strengthening, and mindful movement. The core offering consists of eight signature group fitness classes (SAOR, Move + Sweat, Pilates Cardio, Tone, Lift, Restore, Pilates Slowburn, Flow, and Soma), complemented by psychotherapy services and a structured Teacher Training program. The studio also provides experiential offerings including retreats, workshops (Reiki + Rest, Learn to Lift, One Brave Choice), and youth programming (SAOR Tween). Pricing operates on a class-pack and monthly membership model, with the Unlimited Monthly Membership ($145/month) serving as the primary subscription tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Fitness Classes Portfolio of nine distinct group fitness classes delivered through the proprietary SAOR methodology, combining high-intensity interval training, Pilates strengthening, and mindfulness-based movement. Includes the signature SAOR class (HIIT + mindful Pilates + emotion-driven music), Move + Sweat (HIIT + Pilates), Pilates Cardio (core + uplifting cardio), Tone (barre-inspired lower body sculpting), Lift (resistance training with 12-40 lb weights), Restore (slow, recovery-focused), Pilates Slowburn (mat Pilates + mobility), Flow (creative yoga-inspired sequences), and Soma (somatic freeform movement, breathwork, sound, and awareness). Delivered in-studio across two studios (Studio A infrared-heated at 26-28°C and Studio B regular temperature), live virtual, and on-demand via the SAOR Digital Library.
• Psychotherapy Services Person-centred psychotherapy sessions offering a compassionate space for individuals navigating change, uncertainty, or feeling stuck. Sessions priced at $125 CAD each with sliding scale options and potential insurance coverage, delivered virtually via Zoom. A complimentary consultation is available via the studio's scheduling link before booking.
• Teacher Training: SAOR Methodology (Weekend 1) First immersive weekend of the 3-part Teacher Training certification program covering the SAOR methodology framework, HIIT principles, anatomy, and playlist curation. Priced at $800 CAD plus taxes per module, includes 3 months of SAOR Digital Library access and ongoing mentoring. All three modules are required for full certification.
• Teacher Training: Pilates + Core Connection (Weekend 2) Second immersive weekend of the 3-part Teacher Training program deepening understanding of Pilates principles, core mechanics (spine, hips, shoulders), choreography, and biomechanics for safe and effective class instruction. Priced at $800 CAD plus taxes and sold as a standalone module with 3 months of digital library access and mentoring.
• Teacher Training: Tone + Training Essentials (Weekend 3) Third immersive weekend of the 3-part Teacher Training program focused on the art of teaching, class design, Tone methodology, class progression, safety, nervous system regulation, and the business of movement. Priced at $800 CAD plus taxes and sold as a standalone module with 3 months of digital library access and mentoring.
• SAOR Immersive Retreat Multi-day immersive retreat hosted at external venues (e.g., Bloom Holistic Retreat in Perth Road, Ontario) featuring gentle movement, meaningful connection, mindfulness practices, and workshops. 3-day, 2-night format with pricing from $920-$1,550 CAD per person depending on room configuration (shared bunk, shared queen, separate beds, or single room); includes all meals and accommodation.
• SAOR Tween Program Holistic 5-week wellness series for girls in Grades 4-6 (tweens) blending mindful movement, meditation, and guided journaling to build confidence, connection, and self-awareness. Priced at $250 CAD for the full 5-week series. Part of the studio's broader youth wellness programming alongside offerings for teens 12-16 with parental involvement.
• Lift Small Group Training Small group strength training program limited to a maximum of 10 participants, using heavier weights (15-50 lbs) for personalized instruction in science-backed movement patterns. Offered as a 4-week series at $130 CAD or a 5-week series at $165 CAD, with a 20% discount for Unlimited Members.
• Corporate Wellness Programs B2B employee wellness packages for organizations with a minimum of 5 employees, including corporate memberships, virtual corporate classes, and mindfulness sessions designed to address employee burnout and stress. Sold through a dedicated corporate programs channel with the studio's [email protected] contact handling sales conversations.

Quantifiable outcome

• Classes held 7 days a week with multiple time slots accommodating diverse schedules
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bloom Holistic RetreatminorOthersExternal retreat venue hosting SAOR Immersive Experience retreats. Venue provides accommodation, chef-prepared meals, and holistic facilities including cold plunge and sauna. SAOR provides programming, movement classes, workshops, and mindfulness sessions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solidcore: Premium boutique fitness brand built around a proprietary Pilates-based, high-intensity workout delivered in small group settings with strong community branding. Closest comparable on method-architecture differentiation and premium positioning.
• F45 Training: Functional training boutique franchise offering proprietary HIIT-style group classes with a structured curriculum and licensing model. Comparable on group-format HIIT boutique model and franchise potential analogous to SAOR's teacher training.
• Club Pilates: Largest Pilates-focused boutique franchise in North America offering small-group reformer and mat classes with a similar recurring membership model. Directly comparable on the Pilates core and group-class delivery that anchors SAOR's methodology.
• SLT: Boutique studio combining Pilates-based strengthening with cardio intervals in small-group formats. Comparable on small-group Pilates/HIIT fusion and premium subscription pricing.
• Barry's Bootcamp: Iconic premium HIIT boutique with strong community and instructor-driven brand. Comparable on premium HIIT positioning, community-led growth, and celebrity-equivalent instructor culture.
• Lagree Fitness: Proprietary Megaformer-based Pilates-adjacent method delivered in small-group boutique formats with instructor certification. Closest comparable on combining a proprietary movement method, small-group delivery, and certified-teacher ecosystem.

Broad incumbents

• Equinox: Premium multi-modality fitness brand offering Pilates, HIIT, yoga, and mind-body classes within a broader luxury fitness portfolio. Comparable on premium pricing tier and multi-class-type offering, though it operates at much larger scale across many locations.
• Peloton: Connected fitness platform offering Pilates, HIIT, yoga, and mindfulness content via live and on-demand streaming. Comparable on the digital/streaming extension of SAOR's on-demand library and virtual classes, though at vastly greater scale.

Others

• ClassPass: Multi-studio fitness subscription aggregator that partners with boutique studios like SAOR for member discovery and bookings. Relevant as a distribution channel and comparable business-model adjacent rather than direct competitor.
• Mindbody: Leading business management software platform for boutique fitness and wellness studios. Relevant as the underlying operating system and ecosystem infrastructure for studios like SAOR rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saorstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAOR studio