Sarabeth’s
Sarabeth's is a privately held NYC full-service restaurant group founded in 1981, operating two Manhattan locations (Upper West Side and Central Park South) under RBM Restaurant Group. It serves all-day American cuisine with signature weekend brunch, private events, off-site catering, and delivery.
- Company typePrivate
- Founded1981
- HeadquartersGarden City, New York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sarabeth’s does
Sarabeth's is a privately held, New York City-based full-service restaurant group founded in 1981 by Sarabeth Levine as a bakery-kitchen and now operated under RBM Restaurant Group alongside the Docks Oyster Bar brand. The company runs two Manhattan locations — Upper West Side at 423 Amsterdam Avenue and Central Park South at 40 Central Park South — offering all-day American cuisine spanning breakfast, lunch, dinner, and a signature weekend brunch built around items such as lemon ricotta pancakes, homemade preserves, and eggs Benedict. The product portfolio extends beyond dine-in service to include private event spaces (capacities ranging from 12 to 80 guests across semi-private rooms and full buyouts), off-site catering, delivery and pickup via the Toast Tab platform, and a gift card program sold at-restaurant and online.
The business operates on a direct-to-consumer, transaction-based revenue model with no proprietary technology platform; the underlying stack is composed entirely of third-party restaurant SaaS — BentoBox for the website, SevenRooms for reservations (up to 30 days out), Toast Tab for online ordering, and Tripleseat for private event bookings. Pricing is location- and daypart-specific, with à la carte menu items ranging from $10 to $40, a $42 lunch prix fixe and a $50 dinner prix fixe, supplemented by promotional levers such as a $25 Wine Wednesday, $7 Thirsty Thursday glasses, half-priced wine Mondays at Central Park South, and a $26 Burger & Beer combo. Customer segments are predominantly general dining consumers (residents, tourists, and visitors in landmark-adjacent trade areas) with a secondary private events and catering segment for celebrations and corporate gatherings. Marketing is executed organically across Facebook, X, Instagram, and TikTok, supported by an email newsletter signup, with a LAZ Parking partnership providing a $25 validated rate at the Central Park South location.
Sarabeth’s firmographics
Firmographics- Name
- Sarabeth’s
- Legal name
- Sarabeth's Restaurants
- Website
- https://sarabethsrestaurants.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sarabeth's is a privately held NYC full-service restaurant group founded in 1981, operating two Manhattan locations (Upper West Side and Central Park South) under RBM Restaurant Group. It serves all-day American cuisine with signature weekend brunch, private events, off-site catering, and delivery.
- Ownership category
- akta.pro rank
Sarabeth’s industry classification
Industry- Product category
- Full-Service Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Sarabeth’s is headquartered
LocationHeadquarters
- HQ city
- Garden City, New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sarabeth’s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Full-service restaurant revenue from breakfast, brunch, lunch, and dinner service at two NYC locations. Accepts reservations and walk-ins with all-day dining menu featuring American cuisine.
- Private Dining & Events: Customizable private events including semi-private spaces and full restaurant buyouts. Personalized menus and seamless coordination for celebrations and corporate gatherings.
- Delivery & Pickup: Online ordering through Toast Tab platform for delivery and pickup service at both locations, bringing signature dishes to customers at home or office.
- Gift Cards: Sale of gift cards available at restaurant locations and online for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Lunch Prix Fixe - $42 per person |
| Transaction based/ take rate | Pay-as-you-go | Dinner Prix Fixe - $50 per person |
| Transaction based/ take rate | Pay-as-you-go | Wine Wednesday - $25 wine bottles |
| Transaction based/ take rate | Pay-as-you-go | Thirsty Thursdays - $7 wine glasses |
| Transaction based/ take rate | Pay-as-you-go | Burger & Beer - $26 |
| Transaction based/ take rate | Pay-as-you-go | Half-Priced Wine Mondays - CPS |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sarabeth’s product offering
Product offeringCore offering
Sarabeth's operates two full-service all-day dining restaurants in NYC (Upper West Side and Central Park South), serving American cuisine across breakfast, brunch, lunch, and dinner. The brand is recognized for signature items including lemon ricotta pancakes, homemade preserves, and freshly baked goods. Supplementary offerings include private dining/event spaces, off-site catering, delivery and pickup via Toast Tab, and gift cards.
Product overview
Sarabeth's is a New York City-based all-day dining restaurant chain operated by RBM Restaurant Group, offering a unified hospitality experience centered around its full-service dining restaurants. The core offering consists of two NYC locations (Upper West Side and Central Park South) providing breakfast, lunch, dinner, and iconic weekend brunch service. The product portfolio extends beyond dine-in to include private dining event spaces at both locations (with capacities from 18 to 80 guests), off-site catering services, delivery and pickup operations via Toast Tab integration, and gift card products. The company also manages Docks Oyster Bar as a related brand under the same parent company. Special promotions vary by location, including happy hour at the Upper West Side and half-priced wine Mondays at Central Park South.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Day Dining Restaurant Service Full-service all-day dining restaurant offering breakfast, brunch, lunch, and dinner menus featuring American cuisine including signature items like lemon ricotta pancakes, grilled cheese, chicken pot pie, steak frites, and crab guacamole. Served at two NYC locations.
- Weekend Brunch
Companies that use Sarabeth’s
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Sarabeth’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Sarabeth’s partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- RBM Restaurant GroupcoreRBM Restaurant Group manages all Sarabeth's Restaurants in NYC. The group also manages Docks Oyster Bar. This is the primary operating entity overseeing day-to-day restaurant operations.
- LAZ ParkingminorLAZ Parking located at 9 West 57th Street offers special rate of $25 for maximum 4 hours parking. Guests present parking ticket and receive redemption sticker from restaurant.
- Toast TabcoreToast Tab provides online ordering platform for delivery and pickup at both Sarabeth's locations. Customers place orders through Toast Tab website for seamless fulfillment.
- SevenRoomscoreSevenRooms powers online reservations for all Sarabeth's NYC locations including Upper West Side, Central Park South, Park Avenue South, and Greenwich Village. Allows reservations up to 30 days in advance.
- TripleseatcoreTripleseat provides private event management software for booking and managing private dining events at Sarabeth's locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sarabeth’s competitors and assessment
Company assessmentDirect peers
- Sadelle's: Major Food Group's flagship all-day American brasserie in SoHo, famous for its weekend brunch bag-and-bread service; directly competes for the same NYC all-day/brunch customer and tourist occasion that defines Sarabeth's.
- Jack's Wife Freda: Casual all-day NYC dining brand with multiple Manhattan outposts and a strong brunch following; comparable as a directly competitive all-day, brunch-forward neighborhood concept.
- The Smith: Multi-location NYC all-day American restaurant with strong brunch traffic and event business; comparable as a peer-priced full-service concept targeting similar weekday breakfast/lunch and weekend brunch occasions.
- Balthazar Restaurant: Iconic NYC brasserie serving all-day French-influenced fare in SoHo with strong tourist and resident traffic; directly comparable as a long-established, full-service, prix-fixe-friendly NYC dining institution competing for similar brunch and event clientele.
- Tavern on the Green: Landmark Central Park full-service restaurant with strong private events business and tourist-driven covers; comparable to Sarabeth's CPS as a destination dining experience in Central Park-adjacent real estate with similar event/dine-in revenue mix.
- Cafe Boulud: Upper East Side prix-fixe-driven fine dining restaurant by Daniel Boulud; comparable as a prestige, full-service NYC restaurant with prix-fixe lunch/dinner menus targeting similar special-occasion clientele.
- Norma's (at Le Parker Meridien): Iconic NYC brunch-focused restaurant inside a Midtown hotel; directly comparable as a long-standing, brunch-centric, prix-fixe-driven NYC dining destination competing for weekend brunch occasions.
Broad incumbents
- Le Pain Quotidien: Multi-unit bakery-cafe concept offering all-day service with locations across NYC and nationwide; broader incumbent operating in an adjacent all-day dining category with shared bakery/preserves heritage similar to Sarabeth's origins.
Emerging players
- Daily Provisions: Union Square Hospitality Group neighborhood cafe/kitchen concept built around an iconic baked-goods anchor item; comparable as a brand that grew out of a heritage bakery identity into all-day dining, similar to Sarabeth's origin story.
Others
- Docks Oyster Bar: Sister seafood restaurant managed by the same parent operator (RBM Restaurant Group) under the Sarabeth's portfolio; relevant as a portfolio-comparable peer for assessing the operator's capability and unit economics within the same management platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sarabeth’s social profiles
Digital presenceSarabeth’s compliance and trust
Trust signalCompliance1 record
Sarabeth’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sarabeth’s leadership team
Management profileNumber of profiles
Profiles2 records
Sarabeth’s subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sarabeth’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sarabeth’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sarabeth’s
What does Sarabeth’s do?
Sarabeth's operates two full-service all-day dining restaurants in NYC (Upper West Side and Central Park South), serving American cuisine across breakfast, brunch, lunch, and dinner. The brand is recognized for signature items including lemon ricotta pancakes, homemade preserves, and freshly baked goods. Supplementary offerings include private dining/event spaces, off-site catering, delivery and pickup via Toast Tab, and gift cards.
Is Sarabeth’s a public or private company?
Sarabeth’s is a private company. It is classified as corporate owned and is currently operating.
When was Sarabeth’s founded?
Sarabeth’s was founded in 1981. It employs 11 to 50 people.
Where is Sarabeth’s based?
Sarabeth’s is headquartered in Garden City, New York, United States, in the North America region.
How does Sarabeth’s make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are private Dining & Events, delivery & Pickup and gift Cards.
Who are Sarabeth’s's main competitors?
Direct peers on record are Sadelle's, Jack's Wife Freda, The Smith, Balthazar Restaurant, Tavern on the Green, Cafe Boulud and Norma's (at Le Parker Meridien). Le Pain Quotidien is listed as a broad incumbent. Daily Provisions is listed as an emerging player. Docks Oyster Bar is listed as an others.
Does Sarabeth’s have an API?
No public API is recorded for Sarabeth’s.
What industry is Sarabeth’s in?
Sarabeth’s's product category is Full-Service Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.