SARA GANDEVIKAR JEWELLERS PVT. LTD.

What SARA GANDEVIKAR JEWELLERS PVT. LTD. does

Sara Gandevikar Jewellers Private Limited is a privately held, single-jurisdiction jewellery retailer incorporated in India and headquartered in Vadodara, Gujarat, with approximately 13 employees. The company sells gold (22K, 18K, 24K), diamond, sterling silver (92.5%), and platinum jewellery under its primary Sara Gandevikar trade name and a branded sub-collection called Delica. The assortment spans daily-wear items through to bridal sets, festive collections, party wear, and religious/pooja articles such as Modak, Kankawati, and Kevda, with gold products certified under the BIS Hallmark regime with HUID. The retailer publicly claims roughly 99 years of heritage, anchored on the Gandevikar family identity.

The business operates an omnichannel distribution model built around a physical showroom in Vadodara paired with an owned e-commerce storefront at saragandevikaronline.com, supplemented by WhatsApp shopping and email newsletter funnels. Gold is priced per gram on a pay-as-you-go basis, with daily published rates (for example, 22K at approximately Rs 132,500 per 10g ex-GST) that drive margin transparency. The Suvarn Vruddhi Yojna recurring gold-accumulation scheme extends the model beyond one-off ticket purchases into a savings-style offering.

The customer base is composed of individual consumers in Gujarat, segmented by use case into wedding shoppers, festive-occasion buyers (Diwali, Ganesh Chaturthi, Rakshabandhan), and party-wear customers. Marketing is conducted through organic social channels (Facebook, Instagram, YouTube, Pinterest, Threads) alongside direct-to-consumer WhatsApp and email outreach. There is no disclosed management team, no institutional funding, no parent company, and no subsidiaries in the input; revenue, headcount trends, and AI/technology capabilities are not publicly disclosed.

Name

SARA GANDEVIKAR JEWELLERS PVT. LTD.

Legal name

SARA GANDEVIKAR JEWELLERS PRIVATE LIMITED

Website

https://saragandevikaronline.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sara Gandevikar Jewellers is a privately held Vadodara-based retailer of BIS-hallmarked gold, diamond, sterling silver, and platinum jewellery, serving individual consumers in Gujarat through a single physical showroom, an owned e-commerce storefront, and a recurring gold savings scheme.

Ownership category

akta.pro rank

Product category

Fine Jewellery Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Religious & Cultural Fine Jewelry (CRAKAAAH), Pre-owned Fine Jewelry Dealers (CRAKAKAC)

Keywords

• Gold jewellery retail
• Diamond jewellery
• Silver ornaments
• Platinum jewellery
• BIS hallmark jewellery

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

Sara Gandevikar Jewellers is a Vadodara-based jewellery retailer that sells BIS Hallmark-certified gold (22K, 18K, 24K), diamond, sterling silver (92.5%), and platinum jewellery, along with traditional bridal pieces, religious pooja articles, and seasonal items like Rakhi. The company operates a physical showroom in Vadodara and an e-commerce storefront (saragandevikaronline.com), and also offers a gold savings/investment scheme called Suvarn Vruddhi Yojna.

Product overview

SARA Gandevikar Jewellers is a traditional jewellery retail business offering a comprehensive portfolio of gold (22K, 18K, 24K), diamond, silver (92.5 sterling), and platinum jewellery. The product lineup includes core categories (bangles, chains, earrings, pendants, rings, necklaces, kadas, watches) as well as traditional bridal pieces and religious articles (pooja items in gold and silver). The company also operates branded sub-collections including Delica, and curates seasonal offerings for festivals like Rakhi, Diwali, and Ganesh Chaturthi. An additional service offering is the Suvarn Vruddhi Yojna gold savings plan. The business operates both physical showrooms and an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Delica: A sub-brand offering a collection of jewellery including rings, earrings, mangalsutra, watches, lucky pieces, chains, pendants, anklets, kada, bangles, pendant sets, mini sets, necklaces, and necklace earring combinations.

Products and services

• Gold Jewellery 22K, 18K, and 24K gold jewellery including bangles, chains, pendants, rings, earrings, necklaces, kadas, mangalsutras, watches, and traditional bridal pieces. Products are BIS Hallmark certified with HUID, targeting individual consumers for daily wear, weddings, and gifting.
• Diamond Jewellery Real diamond jewellery set in gold, featuring bangles, earrings, pendants, rings, kadas, necklaces, nose pins, and necklace-earing sets. Blends diamond brilliance with 18Kt gold elegance for bridal and festive buyers.
• Silver Jewellery Sterling silver (92.5%) jewellery including bangles, chains, earrings, pendants, rings, kadas, watches, frames, murtis, mangalsutras, and pooja articles for religious purposes, targeting individual consumers and gifting use cases.
• Platinum Jewellery Platinum jewellery including chains, lucky pieces, and rings, priced at ₹59,100 per 10g without GST.
• Delica Collection Branded sub-collection featuring rings, earrings, mangalsutras, watches, lucky pieces, chains, pendants, anklets, kadas, bangles, pendant sets, mini sets, necklaces, and necklace-earing combinations in gold and silver.
• Antique Collection Heritage-style gold jewellery featuring traditional antique finishes and intricate craftsmanship, targeting bridal and occasion buyers.
• Gold Articles (Pooja Items) 22-carat gold religious articles including Modak, Kankawati, Janoi, Pan, Dish, Bali, and Kevda for Hindu rituals and pooja ceremonies.
• Silver Articles (Pooja Items) Pure silver religious articles including haars, pooja thalis, and other temple/puja items for offerings and rituals.
• Rakhi Silver and gold Rakhi pieces celebrating the sibling bond, available in various price points ranging from ₹900 to ₹10,500.
• Suvarn Vruddhi Yojna A gold savings/investment plan allowing customers to accumulate gold over time through periodic contributions.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Emerging players

• BlueStone: Online gold and diamond jewelry retailer with omnichannel stores in India. Comparable in e-commerce jewelry model and product categories, but focused on contemporary designs and urban markets rather than traditional Vadodara bridal customers.
• CaratLane (Titan Company): Online-first fine jewelry brand offering gold and diamond jewelry with strong e-commerce and omnichannel presence. Comparable in digital-first jewelry retail model and product overlap, though serving a more urban/aspirational customer with contemporary designs.

Broad incumbents

• Malabar Gold & Diamonds: Major Indian jewelry chain with strong presence across India and the Middle East, offering gold, diamond, and platinum jewelry. Comparable in product mix and Indian bridal focus, with significantly larger geographic reach and marketing budget.
• Kalyan Jewellers: Pan-India jewelry retailer offering gold, diamond, and traditional Indian designs with showrooms across multiple states. Direct overlap in traditional Indian bridal, mangalsutra, and gold pooja items, though operating at much larger scale with international presence.
• Jos Alukkas: Indian jewelry chain with national and international presence offering gold, diamond, and platinum jewelry. Comparable in traditional Indian product range and bridal focus, though operating at significantly larger scale with showrooms across India and overseas.
• Joyalukkas: Global Indian jewelry chain operating in India, Middle East, and other markets. Comparable in product mix (gold, diamond, platinum) and focus on traditional Indian designs, but with significantly larger store network and brand recognition.
• Tanishq (Titan Company): India's largest national fine jewelry retail chain from Titan Company, offering gold, diamond, and platinum jewelry with hallmark assurance. Directly comparable as a fine jewelry retailer serving similar Indian bridal and festive demand, but with pan-India scale, brand dominance, and superior capital backing.

Direct peers

• Tribhovandas Bhimji Zaveri (TBZ): Heritage Indian jewelry retailer with over 150 years of history, offering gold, diamond, and platinum jewelry. Comparable as a heritage fine jewelry retailer with traditional Indian designs and bridal focus, operating across multiple Indian cities.
• PNG Jewellers: Gujarat-headquartered regional jewelry chain specializing in gold and diamond jewelry with strong bridal focus. Highly comparable as a Gujarat-based competitor with similar traditional Indian product mix, though operating across more cities within and beyond Gujarat.
• Senco Gold and Diamonds: East India-focused jewelry chain with expanding national presence, offering gold, diamond, and traditional jewelry. Comparable in traditional Indian jewelry focus and BIS hallmark certification, though concentrated in eastern India rather than Gujarat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@saragandevikar
• Facebookfacebook.com/SARAGandevikarJewellersPvtLtd
• Instagraminstagram.com/sara_gandevikar_jewellers/?hl=en
• Pinterestpin.it/2ieulNxUu
• LinkedInlinkedin.com/company/saragandevikarjewellers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SARA GANDEVIKAR JEWELLERS PVT. LTD.