Saratoga Dental

What Saratoga Dental does

Saratoga Dental is a privately held, family-owned dental practice operating from a single office at 742 Camano Ave #101a, Langley, Washington, on South Whidbey Island. Founded in 1993 by Bob and Sara Giswold and transitioned to fourth-generation dentist Dr. Braden Giswold in 2012, the practice now operates with a 12-person team including two dentists (Dr. Giswold and associate Dr. Chase Talbot) and a full complement of hygienists, dental assistants, and administrative coordinators. The patient base is concentrated in Whidbey Island communities, including Langley, Freeland, Clinton, Greenbank, and Coupeville, with service offerings spanning preventive care, restorative dentistry, cosmetic treatments, dental implants (including All-on-4), CEREC same-day crowns, SureSmile clear aligners with VPro/Propel acceleration, neuromuscular TMJ therapy, sleep apnea oral appliances, sedation dentistry, and emergency care.

The practice is distinguished by an unusually deep technology stack for a rural 12-person operation, including CEREC CAD/CAM for chairside crown fabrication, 3D cone beam CT imaging, DenMat Sapphire soft tissue laser, Myotronics K7 diagnostic system with J5 TENS, SprintRay 3D printing, digital impressions, digital smile design, and VELscope oral cancer screening. A dedicated in-house dental laboratory supports same-day restorations, nightguards, and appliances, and enables direct dentist-to-technician collaboration on cosmetic and full-mouth reconstruction cases.

The business operates on a fee-for-service model, accepting most traditional dental insurance plans (excluding HMOs) and filing claims on behalf of patients, while offering CareCredit third-party financing to support higher-value procedures. Patient acquisition relies on a strong Google Business presence, an active Facebook page, a content-rich website with smile gallery and blog, and word-of-mouth referrals in a geographically isolated market where patients typically prefer local providers over mainland travel. There is no institutional investment, parent company, or external ownership; the practice remains entirely family-controlled with no public stock listing or disclosed revenue.

Name

Saratoga Dental

Legal name

Saratoga Dental

Website

https://saratoga-dental.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Saratoga Dental is a family-owned, single-location dental practice in Langley, Washington, serving Whidbey Island residents with comprehensive general, cosmetic, restorative, and specialty dental services delivered by a 12-person team using advanced in-office technology including CEREC, cone beam CT, and a 3D-printed in-house dental lab.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry with Sedation Services (Nitrous/IV/Oral Sedation) (HLABAAAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

Keywords

• General dentistry services
• Dental implant solutions
• Cosmetic dentistry procedures
• Orthodontic treatment services
• Preventive dental care

Headquarters

HQ city

Langley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Fee-for-Service Dental Care: Traditional dental practice revenue from patient services including preventive care, restorative procedures, cosmetic treatments, implants, orthodontics, and emergency services. Patients pay at time of service, with insurance claims filed on their behalf.
2. Dental Insurance: Practice accepts most traditional dental insurance plans and files claims on behalf of patients. Does not participate with HMOs.
3. CareCredit Financing: Third-party financing through CareCredit allows patients to pay for procedures over time with little-to-no interest, enabling higher-value treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Saratoga Dental is a full-service family dental practice providing preventive, restorative, cosmetic, and specialty dental care including dental implants, CEREC same-day crowns, SureSmile clear aligners, veneers, full mouth reconstruction, TMJ/TMD therapy, sleep apnea treatment, sedation dentistry, and emergency dental services. The practice operates from a single location in Langley, WA with an in-house dental lab enabling same-day restorations for Whidbey Island residents.

Product overview

Saratoga Dental is a comprehensive dental practice offering a unified portfolio of dental services organized around preventive, restorative, cosmetic, and specialty care. The practice operates as a single-location full-service dental office with an in-house dental lab that enables same-day restorations. Key products and services include dental implants (including All-on-4 full arch replacement), CEREC same-day dental crowns, SureSmile clear aligners and traditional braces for orthodontics, veneers and smile makeovers for cosmetic dentistry, TMJ/TMD therapy with neuromuscular dentistry, sleep apnea treatment with oral appliances, sedation dentistry, and emergency dental care. The practice is distinguished by its advanced technology including CT/cone beam scanning, soft tissue laser, Myotronics K7 diagnostic system, digital impressions with CEREC, and SprintRay 3D printing. The in-house lab allows direct communication between dentists and technicians for cosmetic procedures and restorations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Titanium and zirconia dental implants surgically placed into the jawbone to support replacement teeth, with options for single tooth, multiple teeth, or full arch replacement using All-on-4 technique. Targeted at patients with missing teeth seeking permanent restoration.
• CEREC Same-Day Dental Crowns Chairside Economical Restoration of Esthetic Ceramics crowns created and placed in a single appointment using in-office milling technology, eliminating the need for temporary crowns and multiple visits. Targeted at patients needing crown restoration.
• SureSmile Clear Aligners Clear aligner orthodontic system using a series of custom-made trays to gradually straighten teeth, offering an alternative to traditional metal braces with treatment typically lasting 12-18 months. Targeted at patients seeking orthodontic alignment.
• Veneers Thin porcelain shells bonded to the front of teeth to conceal imperfections such as stains, chips, gaps, and mild misalignment, with typical lifespan of 10-15 years. Targeted at patients seeking cosmetic smile enhancement.
• All-on-4 Dental Implants Full arch tooth replacement using four strategically placed implant posts to support a complete denture, designed to minimize need for bone grafting and allow potential same-day restoration. Targeted at patients requiring full arch replacement.
• Full Mouth Reconstruction Comprehensive treatment combining multiple restorative and cosmetic procedures to address complex dental problems affecting the entire mouth. Targeted at patients with complex dental needs requiring extensive rehabilitation.
• TMJ/TMD Therapy Neuromuscular dentistry treatment using Myotronics K7 diagnostic system and orthotic splints to diagnose and treat temporomandibular joint disorders and associated symptoms. Targeted at patients with jaw pain and TMJ dysfunction.
• Sleep Apnea Treatment Oral appliance therapy using custom EMA appliances to treat sleep apnea by advancing the lower jaw to keep airways open during sleep, with at-home sleep testing available. Targeted at patients with sleep apnea.
• Sedation Dentistry Dental anxiety management through oral conscious sedation (pill form) and nitrous oxide sedation (inhaled via nasal mask), with free nitrous oxide offered to all patients. Targeted at anxious or fearful dental patients.
• Cosmetic Dentistry Smile enhancement services including veneers, metal-free restorations, cosmetic bonding, at-home teeth whitening with Ultradent kits, and complete smile makeovers using digital design technology. Targeted at patients seeking aesthetic smile improvements.
• Restorative Dentistry Repair and replacement of damaged teeth using dental crowns (EMAX and Zirconia options), tooth-colored composite fillings, and CEREC same-day restorations. Targeted at patients needing tooth repair or restoration.
• Preventive Dentistry Routine dental checkups, professional cleanings, X-rays, VELscope oral cancer screening, gum disease treatment with scaling and root planing, and children's dentistry including laser frenectomy. Targeted at patients seeking routine oral health maintenance.
• Orthodontics Teeth straightening services including SureSmile clear aligners and traditional braces, enhanced with VPro vibrating mouthpiece technology and Propel accelerated treatment options. Targeted at patients needing orthodontic correction.
• Gum Treatments Periodontal treatments using soft tissue laser including crown lengthening to expose more tooth structure and gum grafting to restore receded gumlines. Targeted at patients with periodontal disease or gum-related issues.
• Emergency Dentistry Urgent dental care for emergencies such as toothaches, chipped or cracked teeth, knocked-out teeth, lost fillings or crowns, with same-day appointment availability. Targeted at patients with acute dental emergencies.
• Missing Tooth Replacement Tooth replacement options including dental implants, dental bridges, and implant-supported or traditional dentures. Targeted at patients with missing teeth.
• Root Canal Treatment Endodontic procedure to treat and save infected teeth by removing infected pulp, sterilizing the inner chamber, and sealing with a biocompatible material before restoration with a crown. Targeted at patients with infected tooth pulp.
• Tooth Extractions Gentle removal of damaged or problematic teeth including wisdom teeth extractions, with sedation options available for anxious patients. Targeted at patients needing tooth removal.
• In-House Dental Lab Services On-site dental laboratory enabling complete control over restoration quality, direct dentist-to-technician communication, reduced turnaround times, and same-day treatment completion. Includes SprintRay 3D printing for nightguards and dental appliances.

Quantifiable outcome

• CEREC crowns typically last 10-15 years
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pacific Dental Services: Major DSO supporting hundreds of dental practices across the US with modern technology infrastructure and clinical support. Comparable as a broad incumbent offering general and specialty dentistry with similar technology investments to Saratoga, including CEREC and digital workflows.
• Smile Brands: National DSO supporting hundreds of affiliated dental offices across general, specialty, and orthodontic services. Comparable as a broad incumbent offering similar full-service dental care with both general and specialty procedures under one roof.
• Heartland Dental: Largest US dental support organization (DSO) supporting thousands of dentists across general and specialty practices nationwide. Comparable as a competing care delivery model offering dentists operational support, technology, and economies of scale that independents like Saratoga must match without those resources.
• Comfort Dental: Largest dental franchise in the US with hundreds of independently-owned offices under a shared brand offering general dentistry, orthodontics, and implants. Comparable as a multi-location general practice network offering similar service mix to Saratoga across regional markets.
• Aspen Dental: National DSO with hundreds of branded offices providing general dentistry, dentures, and implants, often targeting underserved and fee-for-service markets. Comparable as a competitor targeting similar patient demographics with insurance-based care and offering full-service general and specialty care including implants.

Emerging players

• Tend: Modern, tech-enabled dental startup operating studio-format practices in major US cities with emphasis on digital impressions, modern patient experience, and direct consumer brand building. Comparable as a design- and technology-forward practice targeting patient experience, though operating in urban rather than rural island markets.

Regional players

• Willamette Dental Group: Pacific Northwest-based multi-location dental group practice serving Oregon and Washington with employed dentists and insurance-based care delivery. Comparable as a regional multi-specialty dental provider operating in the same Washington state market geography as Saratoga.

Direct peers

• Affordable Dentures & Implants: Specialty dental provider focused on dentures, extractions, and implants with hundreds of US locations. Comparable as a focused provider of restorative and tooth replacement services that competes for similar high-value restorative cases.
• ClearChoice Dental Implant Centers: Specialty dental implant provider operating dedicated centers for full-arch implant cases including All-on-4 style treatments. Directly comparable to Saratoga's implant and full-mouth reconstruction service line as a focused provider of high-acuity restorative procedures with similar technology investments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SaratogaDentalLangleyWA
• LinkedInlinkedin.com/company/saratoga-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saratoga Dental