SARIE magazine Media24 Cape Town

What SARIE magazine Media24 Cape Town does

SARIE is a flagship Afrikaans-language lifestyle magazine brand published by Media24 in Cape Town, South Africa, targeting Afrikaans-speaking women. The masthead offers coverage across celebrities, beauty, fashion, food and recipes, home/living, health, books, relationships, travel, and bridal content, framed as the "glanstydskrif" (glossy magazine) for its demographic.

The underlying technology is the Netwerk24 digital publishing platform, which powers the SARIE website (netwerk24.com/sarie), a native e-publication viewer for digital magazine reading, and mobile applications on iOS, Android, and Huawei stores. Distribution is multi-channel, including web, mobile apps, e-publications, social media (Facebook, X, Instagram, Pinterest), email newsletter, and a set of branded properties: Gesonder met SARIE (health), Slanker met SARIE (weight management), SARIE Draf dit af (fitness/running), and the Slimmer met SARIE cooking course platform hosted by Herman Lensing.

Revenue mechanics are not disclosed in the source data. As a consumer publication within Media24, the likely model combines advertising sales, digital and print subscription revenue via Netwerk24, single-copy/newsstand sales, and ancillary monetization from the lifestyle sub-brands and the media24shop.com retail extension. SARIE operates as a subsidiary brand of Media24, with no independent funding, headcount, or executive data disclosed.

Name

SARIE magazine Media24 Cape Town

Legal name

Media24

Website

https://sarie.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SARIE is Media24's flagship Afrikaans-language lifestyle magazine and digital brand in South Africa, targeting Afrikaans-speaking women with celebrity, beauty, fashion, food, home, health, travel, and bridal content distributed via Netwerk24 web, mobile apps, and e-publications.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels7 records

Core offering

SARIE is a flagship Afrikaans-language glossy lifestyle magazine ("glanstydskrif") published by Media24 for Afrikaans-speaking women in South Africa. It produces and distributes lifestyle content across celebrities, beauty, fashion, food/recipes, home, health, books, relationships, travel, and bridal topics, delivered via print magazine, website, mobile apps, e-publications, and brand extensions (health, weight management, fitness, and cooking courses).

Product overview

SARIE is a flagship Afrikaans women's lifestyle magazine published by Media24, positioned as 'die glanstydskrif van die Afrikaanssprekende vrou van Suid-Afrika' (the flagship magazine for Afrikaans-speaking women of South Africa). The publication operates as a multi-platform offering comprising the print and digital SARIE Magazine, the E-publikasie (digital edition) accessible through Netwerk24, and the broader Netwerk24 digital platform. Additionally, SARIE extends its brand through several health and lifestyle initiatives including Gesonder met SARIE (healthier living), Slanker met SARIE (weight management), SARIE Draf dit af (fitness/running), and Slimmer met SARIE (Herman Lensing cooking course). Content sections cover celebrities, beauty, fashion, food/recipes, living/home, health, books, relationships, travel, and bridal topics.

Differentiator

Problem solved

Functional benefit

Products and services

• SARIE Magazine SARIE is the flagship glossy magazine (glanstydskrif) of Media24 targeting Afrikaans-speaking women in South Africa, providing lifestyle content across celebrities, beauty, fashion, food, living, health, books, relationships, travel, and bridal topics.
• E-publikasie (Digital Edition) Digital edition of SARIE magazine accessible through the Netwerk24 e-publications platform, allowing readers to read the magazine online via an HTML5 reader for current and archived issues.
• Netwerk24 Digital Platform Digital publishing and content platform operated by Media24 that hosts SARIE magazine content, providing articles, recipes, lifestyle content, and digital magazine editions with subscription access.
• Slimmer met SARIE (Herman Lensing Cooking Course) Online cooking course and culinary skills program hosted by Herman Lensing, part of SARIE's food and recipe content ecosystem, available as a dedicated website for skill development and audience engagement.
• Slanker met SARIE Weight management and slimming program associated with the SARIE magazine brand, delivered through a dedicated website for the Afrikaans-speaking audience.
• SARIE Draf dit af Fitness and running initiative associated with SARIE magazine, encouraging physical activity among the Afrikaans-speaking female audience through a dedicated website.
• Gesonder met SARIE Health-focused initiative associated with SARIE magazine promoting healthier living through brand-aligned products and content available via the Media24 shop.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Others

• Media24 (parent): South African media conglomerate and parent company of SARIE, operating the Netwerk24 digital publishing platform and a portfolio of Afrikaans and English titles. Relevant as the operating ecosystem and shared infrastructure provider for SARIE rather than as a direct competitor.

Direct peers

• Kuier: Another Afrikaans-language lifestyle magazine in the Media24/Netwerk24 stable targeting Afrikaans-speaking women. Directly comparable in language, audience, content verticals, and parent-supported distribution infrastructure.
• Huisgenoot: Sister Afrikaans-language general interest magazine within Media24's Netwerk24 portfolio. Comparable as a South African Afrikaans publishing brand sharing the same parent, distribution platform, and subscription ecosystem, though targeting a broader audience than SARIE.
• YOU Magazine: Media24's flagship English-language celebrity and lifestyle weekly. Comparable in magazine format, celebrity/news focus, and reliance on Netwerk24 distribution, serving as the English-language counterpart to SARIE in the same portfolio.
• Rooi Rose: Long-standing Afrikaans women's magazine in South Africa covering similar lifestyle, beauty, fashion, and food content. Directly competes with SARIE for the same Afrikaans-speaking female audience outside the Media24 ecosystem.

Broad incumbents

• Cosmopolitan South Africa: Licensed international women's lifestyle and fashion magazine published in South Africa. Comparable in audience (young women), editorial verticals, and glossy magazine format, with a broader global brand portfolio behind it.
• Fairlady: Established South African English-language women's lifestyle magazine covering beauty, fashion, and culture. Comparable in magazine format and target demographic segment (women), though operating in the English-language market and serving as a broader-incumbent lifestyle title.
• Good Housekeeping South Africa: Licensed South African edition of Good Housekeeping covering home, food, health, and lifestyle. Comparable as a multi-vertical women's lifestyle magazine with overlap in SARIE's food, home, and health coverage.
• Glamour South Africa: International women's beauty, fashion, and culture magazine operating a South African edition. Comparable in audience targeting and content mix, operating as a globally backed lifestyle title rather than a local niche brand.
• Marie Claire South Africa: South African edition of the international Marie Claire women's magazine. Comparable as a fashion, beauty, and culture publication targeting women with a similar glossy lifestyle content mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sarietydskrif
• Facebookfacebook.com/SARIE.tydskrif
• Instagraminstagram.com/sarietydskrif
• Pinterestza.pinterest.com/sarietydskrif
• LinkedInlinkedin.com/company/sarie-magazine-media24-cape-town

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SARIE magazine Media24 Cape Town