Huisgenoot
- Company typePrivate
- Founded1923
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Huisgenoot firmographics
Firmographics- Name
- Huisgenoot
- Legal name
- Media24 Limited
- Website
- https://huisgenoot.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Huisgenoot industry classification
Industry- Product category
- Lifestyle Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Huisgenoot is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Huisgenoot business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Magazine Subscriptions: Physical and digital magazine subscription revenue from the Huisgenoot publication, including e-publications accessible through the Netwerk24 platform.
- Digital Advertising: Advertising revenue generated through the Huisgenoot website and digital platforms, including sponsored content sections and partner showcases.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Huisgenoot product offering
Product offeringCore offering
Huisgenoot is a South African Afrikaans-language weekly lifestyle magazine brand that publishes celebrity news, real-life drama stories, recipes, parenting and relationship advice, and entertainment content. The content is delivered through a printed weekly magazine, the Netwerk24 digital platform, e-publications, mobile apps, podcasts, and email newsletters targeted at Afrikaans-speaking South African consumers.
Product overview
Huisgenoot is a South African magazine brand operated by Media24, available both in print and digital formats. The product portfolio consists of the core Huisgenoot Magazine (offering news, celebrity coverage, advice, recipes, and entertainment), the Netwerk24 digital platform for web and e-publications, the HG 50 Vrae celebrity interview series, the HG Ware Lewensdramas true crime podcast, the Die Babbelbende educational children's content, the HG Junior sub-brand for youth audiences, a mobile application for iOS and Android, email newsletters with various subscription frequencies, and e-publication services for digital reading.
Differentiator
Problem solved
Functional benefit
Brands
- Netwerk24: Digital publishing platform hosting Huisgenoot and other Media24 magazine brands including Die Burger, Beeld, Volksblad, Rapport, Sarie, and Kuier.
- HG Junior
- HG Ware Lewensdramas Podcast
- Die Babbelbende
- 50 Vrae
Products and services
- Huisgenoot Magazine Weekly Afrikaans-language lifestyle magazine available in print and digital formats, covering celebrity news, real-life drama stories, recipes, parenting, relationships, and entertainment for Afrikaans-speaking South African consumers.
- Netwerk24 E-Publication Service Digital magazine editions accessible through the Netwerk24 e-publications platform, allowing subscribers to read Huisgenoot and other Media24 magazines electronically.
Companies that use Huisgenoot
Customer profileSegments1 record
Ideal customer profiles1 record
Huisgenoot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Huisgenoot partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Cash ConvertersminorCash Converters is featured as a partner on the Huisgenoot/Vennote section of the website, suggesting a sponsorship or content partnership arrangement. The partnership appears to be promotional in nature with dedicated landing pages.
- American Swiss DiamanteminorAmerican Swiss Diamante is featured as a partner brand on Huisgenoot's Vennote section, indicating a promotional or content partnership for their 'Diamante is vir almal' (Diamante is for everyone) campaign. The partnership includes dedicated project landing pages.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Huisgenoot competitors and assessment
Company assessmentBroad incumbents
- Condé Nast: Condé Nast is a global multi-brand consumer lifestyle and fashion magazine publisher. Comparable as a broad incumbent with multi-platform distribution, content franchising, and digital subscription monetization at scale.
- Bauer Media: Bauer Media is a global magazine publisher operating hundreds of consumer lifestyle, celebrity, and entertainment titles worldwide. It is comparable to Huisgenoot as a broad incumbent in consumer magazine publishing with a multi-platform digital strategy.
- Reach plc: Reach plc is a major UK newspaper and magazine publisher with a strong digital subscription and lifestyle content portfolio. Comparable as an incumbent publisher transitioning legacy print magazines to multi-platform digital subscription models similar to Huisgenoot.
Direct peers
- Sarie: Sarie is an Afrikaans-language women's lifestyle magazine operated by Media24 on the same Netwerk24 platform as Huisgenoot. It targets a similar Afrikaans-speaking South African audience with lifestyle, beauty, and editorial content, making it the closest direct comparator.
- Rapport: Rapport is Media24's Afrikaans-language Sunday newspaper distributed via the Netwerk24 platform. It is a sibling brand with overlapping Afrikaans audience reach and shared digital infrastructure, providing news where Huisgenoot covers celebrity and lifestyle.
- Kuier: Kuier is an Afrikaans lifestyle magazine under the same Media24/Netwerk24 umbrella, covering entertainment, food, and family content for Afrikaans-speaking South Africans. It is a sibling brand with overlapping audience and category focus.
- Die Burger: Die Burger is a leading Afrikaans newspaper also operated by Media24 on Netwerk24. It shares the same Afrikaans-speaking South African audience and Netwerk24 subscription platform, making it a closely related peer rather than direct lifestyle competitor.
- YOU Magazine: YOU is a major South African consumer lifestyle and celebrity magazine covering real-life stories, celebrities, and entertainment. It targets the same general consumer-lifestyle reader as Huisgenoot, though in English rather than Afrikaans, making it a direct category peer.
- Drum (South Africa): Drum is a South African celebrity and lifestyle magazine focused on entertainment, real-life drama, and African stories. It overlaps with Huisgenoot's celebrity and real-life dramas content franchise (HG Ware Lewensdramas) for the broader South African consumer market.
- Rooi Rose: Rooi Rose is a long-running Afrikaans women's lifestyle magazine serving the same Afrikaans-speaking South African audience as Huisgenoot. It competes directly in recipes, relationships, and celebrity coverage within the niche Afrikaans market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Customer concentration
Huisgenoot social profiles
Digital presenceHuisgenoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huisgenoot leadership team
Management profileNumber of profiles
Profiles1 record
Huisgenoot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huisgenoot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huisgenoot
What does Huisgenoot do?
Huisgenoot is a South African Afrikaans-language weekly lifestyle magazine brand that publishes celebrity news, real-life drama stories, recipes, parenting and relationship advice, and entertainment content. The content is delivered through a printed weekly magazine, the Netwerk24 digital platform, e-publications, mobile apps, podcasts, and email newsletters targeted at Afrikaans-speaking South African consumers.
Is Huisgenoot a public or private company?
Huisgenoot is a private company. It is classified as corporate owned and is currently operating.
When was Huisgenoot founded?
Huisgenoot was founded in 1923. It employs 11 to 50 people.
Where is Huisgenoot based?
Huisgenoot is headquartered in Cape Town, South Africa, in the Africa region.
How does Huisgenoot make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Advertising.
Who are Huisgenoot's main competitors?
Broad incumbents on record are Condé Nast, Bauer Media and Reach plc. Direct peers are Sarie, Rapport, Kuier, Die Burger, YOU Magazine, Drum (South Africa) and Rooi Rose.
Does Huisgenoot have an API?
No public API is recorded for Huisgenoot.
What industry is Huisgenoot in?
Huisgenoot's product category is Lifestyle Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 513120 and its SIC code is 2721.