Sarveshwar Foods Limited
Sarveshwar Foods Limited, founded 1890 and NSE-listed since 2018, is a Jammu-based rice processor and marketer operating 14 TPH of milling capacity across two plants. It sells branded Basmati and organic rice under Sarveshwar and NIMBARK labels, serving Indian household consumers via retail, DTC and distributors and exporting to China, Singapore and the USA.
- Company typePublic
- Founded1890
- HeadquartersJammu, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sarveshwar Foods Limited does
Sarveshwar Foods Limited is a Jammu, India-headquartered rice processor and marketer, founded in 1890 and now under fourth-generation family ownership, listed on the NSE Emerge platform since March 2018 under the ticker SARVESHWAR (scrip code 543688). It operates two rice-milling facilities — a 6 TPH plant at Seora and an 8 TPH plant at SIDCO run through subsidiary Sarveshwar Overseas Limited — yielding a combined capacity of 300+ metric tonnes per day and supported by 300,000 sq ft of storage. The portfolio spans branded Basmati lines (Traditional, Super/Select, Ultra XL), bulk varieties (1121 Basmati, Pusa Basmati, Sharbati, PR 11, IR 8), non-Basmati parboiled/steam/brown/golden rice, and a NIMBARK-branded organic range covering rice, walnuts, saffron, flaxseed and red kidney beans. Core processing technology centres on Bühler equipment with Sortex optical sorting, calibrated parboiling/soaking, whitening/polishing, metal detection and fully automated inert-gas-flushed vacuum packaging.
The company monetises through one-time sales of finished rice across four streams: domestic wholesale/distributor sales into India, branded retail via the NIMBARK flagship store in Jammu and the nimbarkfoods.com DTC storefront, Amazon marketplace listings in 1-25 kg pack sizes, and cross-border B2B exports registered for China and shipped to Singapore, USA and the Middle East. It has at least three wholly-owned subsidiaries: Sarveshwar Overseas Limited (domestic milling), HBO (rice operations) and Green Point Pte. Ltd. (Singapore international trading). Customer mix splits between domestic household consumers (premium basmati and heritage/organic SKUs) and international B2B buyers, with recently disclosed export orders aggregating over INR 1.2 Bn plus USD 19.8 Mn; the go-to-market is sales-led, blending distributor, retail and export channels.
Recent strategic emphasis has been on geographically diversifying exports, expanding the organic franchise, and embedding into the J&K basmati value chain: an MoA with JKHPMC under the Holistic Agricultural Development Programme (Rs 197.29 crores), an MoU with the Indian Rice Exporters Federation for Mushkbudji rice procurement, government partnerships with the Departments of Agriculture of Jammu & Kashmir and Himachal Pradesh for organic cultivation, and a Rights Issue for 2025-2026. Governance is exercised through an 11-person board with 6 independent directors and a managing director with over two decades in paddy/rice purchase and sale.
Sarveshwar Foods Limited firmographics
Firmographics- Name
- Sarveshwar Foods Limited
- Legal name
- Sarveshwar Foods Limited
- Website
- https://sarveshwarfoods.com
- Company type
- Public
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sarveshwar Foods Limited, founded 1890 and NSE-listed since 2018, is a Jammu-based rice processor and marketer operating 14 TPH of milling capacity across two plants. It sells branded Basmati and organic rice under Sarveshwar and NIMBARK labels, serving Indian household consumers via retail, DTC and distributors and exporting to China, Singapore and the USA.
- Ownership category
- akta.pro rank
Sarveshwar Foods Limited industry classification
Industry- Product category
- Rice Processing and Milling
- NAICS
- Grain and Oilseed Milling (3112), Grain and Field Bean Merchant Wholesalers (424510), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000), Grain Mill Products (2040), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)
- akta.pro secondary industry
- Pulses & Legumes Trading/Wholesale (AFAIAKAG)
Keywords
Where Sarveshwar Foods Limited is headquartered
LocationHeadquarters
- HQ city
- Jammu
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Sarveshwar Foods Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Basmati Rice Processing and Sales: Core business involves sourcing, milling, processing and selling traditional Basmati rice varieties including 1121 Basmati, Pusa Basmati, Sharbati Rice. Products sold in various packaging sizes (1kg to 25kg) through domestic retail and export channels.
- Non-Basmati Rice Sales: Processing and sale of non-Basmati rice varieties including Indian long/medium/short grain white raw rice, parboiled rice, golden parboiled rice and brown rice
- Organic Products: Organic product line including organic rice, walnuts, saffron, red rice, flaxseed, and red kidney beans under the NIMBARK brand, sold through specialized organic retail stores and e-commerce
- International Export: Export of rice to international markets including China (certified for export), Singapore, and other countries. Recent export orders from Singapore-based entities and USA
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail packaging sizes from 1kg to 25kg |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Sarveshwar Foods Limited product offering
Product offeringCore offering
Sarveshwar Foods Limited sources, mills, processes, and packages Basmati and non-Basmati rice varieties (Traditional Basmati, Super/ Select Basmati, Ultra XL Basmati, 1121, Pusa, Sharbati, PR 11, IR 8, and heritage varieties Mushkbudji, Kamad, Ranbir) under the Sarveshwar brand, and sells organic rice, walnuts, saffron, red rice, flaxseed and red kidney beans under the NIMBARK sub-brand. Products are sold in consumer packs (1kg to 25kg) via own retail, e-commerce, Amazon and distributors, and in bulk via direct export to China, Singapore, the USA and other markets.
Product overview
Sarveshwar Foods Limited is a rice processing and marketing company offering a diversified portfolio of Basmati and non-Basmati rice products. The core product lines include three premium branded Basmati rice offerings: Sarveshwar Traditional Basmati Rice, Sarveshwar Super/Select Basmati Rice, and Sarveshwar Ultra XL Basmati Rice — each positioned at different grain length and quality tiers. Beyond branded products, the company sells bulk Basmati varieties including 1121 Basmati Rice, Pusa Basmati Rice, and Sharbati Rice, as well as non-Basmati offerings such as PR 11 rice and IR 8 rice. The portfolio spans multiple grain types (raw, steam, parboiled, brown, golden) and packaging sizes from 1kg to 25kg. Additionally, the company operates the Nimbark Organic sub-brand for organic products including heritage rice varieties like Mushkbudji, Kamad, and Ranbir Basmati. Products are distributed through automated processing with inert gas flushing packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Nimbark Organic Store: Flagship retail store for organic products launched in Jammu
- Sarveshwar Traditional Basmati Rice
- Sarveshwar Super Basmati Rice
- Sarveshwar Ultra Long Basmati Rice
Products and services
- Sarveshwar Traditional Basmati Rice Premium Basmati rice sold under the Sarveshwar brand, distinguished by unique aroma, long grain length and fluffiness. Available in retail packs including 10kg, for households and export buyers seeking authentic Jammu-grown Basmati.
- Sarveshwar Super Basmati Rice Traditional finest authentic Basmati rice grown in Jammu & Kashmir, marketed with distinct aroma and taste and also sold as Sarveshwar Select Long Grain Basmati Rice in retail packs.
- Sarveshwar Ultra XL Basmati Rice Extra-long-grain Basmati rice especially suited to biryani dishes, sold in 5kg and 10kg retail packs through the Sarveshwar brand channels.
- NIMBARK Organic Products Certified organic product line under the NIMBARK sub-brand including organic rice, walnuts, saffron, red rice, flaxseed and red kidney beans from Jammu & Kashmir, Himachal Pradesh and Uttar Pradesh, sold through NIMBARK Organic Store and nimbarkfoods.com.
- Mushkbudji Rice Ancient aromatic rice variety from Kashmir traditionally cooked for special occasions such as marriages; part of Sarveshwar Foods' heritage rice revival programme with SKAUST-Kashmir.
- Kamad Rice Ancient highly aromatic rice variety from Kashmir being revived by Sarveshwar Foods in partnership with SKAUST-Kashmir, marketed for special-occasion consumption.
- Ranbir Basmati Rice Authentic ancient Basmati grain variety being supported for revival by Sarveshwar Foods along with local agricultural institutions in the Jammu region.
Quantifiable outcome
- Processing capacity of 300+ metric tonnes per day across facilities
- +2 more outcomes
Companies that use Sarveshwar Foods Limited
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Sarveshwar Foods Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sarveshwar Foods Limited partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core, major and minor.
- JKHPMC (Jammu and Kashmir Horticulture Produce Marketing and Processing Corporation)flagshipMoA signed for Development of Basmati Rice Clusters in Jammu Region under HADP (Holistic Agricultural Development Programme) amounting to Rs 197.29 crores. The project aims to transform the basmati value chain in Jammu and Kashmir through integrated cluster development.
- Indian Rice Exporters Federation (IREF)coreMoU signed between J&K Base FPO, IREF and Sarveshwar Foods to boost Kashmir aromatic Mushkbudji rice procurement. Partnership focuses on promoting traditional Himalayan rice varieties.
- Green Point Pte. LtdcoreWholly-owned subsidiary of Sarveshwar Foods focused on international rice exports. Signed MoU with Indian Rice Exporters Federation for USD 19.8 million rice exports.
- Swan International Pte LtdmajorSingapore-based export partner. Secured significant INR 631 Mn export order from Swan International Pte Ltd, bolstering global growth momentum.
- Monarda Commodities Pte. LtdmajorSingapore-based export partner. Secured significant Rs 329 million export order for rice exports.
- Agri Services & Trade LLPminorDelaware, USA-based partner. Secured Rs 266 million export order for rice exports to United States market.
- Department of Agriculture, Himachal PradeshcoreGovernment partnership for organic farming projects in Himachal Pradesh, including funding for organic rice and other cultivations.
- Department of Agriculture, Jammu & KashmircoreGovernment partnership for organic farming projects in J&K including walnut, saffron cultivation and red kidney beans in Bhaderwah area.
- SKAUST-Kashmir (Sher-e-Kashmir University of Agricultural Sciences & Technology)minorAcademic partnership for revival of ancient rice varieties Mushkbudji and Kamad in Kashmir region through agricultural research collaboration.
Scale indicators9 records
Recent moves13 records
Expansion highlights5 records
Sarveshwar Foods Limited competitors and assessment
Company assessmentDirect peers
- Chaman Lal Setia Exports: Milling and exporting basmati/non-basmati rice under the 'Maharani' and 'Always' brands — comparable as an NSE-listed Indian rice miller with similar export and branded domestic focus.
- Kohinoor Foods: India-based basmati and ethnic foods brand with international presence — directly comparable in branded basmati retail and B2B rice export.
- Lakshmi Energy and Food (AEW): Indian basmati and non-basmati rice miller/exporter with branded retail presence — directly comparable in product mix and international export orientation.
- LT Foods (Daawat): Owner of the Daawat brand, one of India's leading basmati and specialty rice brands with global distribution — competes head-to-head in branded basmati and international export markets.
- Amira Nature Foods: India-headquartered premium basmati and specialty rice company with global distribution in 60+ countries — comparable in basmati focus, premium branding, and international export model.
- KRBL Limited: India's largest basmati rice exporter and maker of India Gate basmati — directly comparable as a branded basmati miller and exporter with similar product portfolio, government certification stack, and international distribution focus.
- Matco Foods (Falak / Basmati): Pakistan-based basmati rice miller and exporter (Falak brand) — competing in the same global basmati category from the other major basmati-producing country.
Regional players
- Sunshine Rice (Capital Rice Group): Leading Thai rice exporter with global distribution in retail and B2B channels — comparable as a competing origin-country rice exporter competing for the same basmati/fine rice shelf space in international markets.
Emerging players
- Organic Tattva (Organic Foods): India-based organic rice, pulses, and staples brand — partially comparable as an organic/Himalayan-origin rice competitor targeting the same health-conscious consumer segment as Sarveshwar's NIMBARK line.
Broad incumbents
- ITC Foods (Aashirvaad): Diversified Indian FMCG major with rice, atta, and spices portfolio under Aashirvaad and other brands — competes broadly in staples and packaged foods retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sarveshwar Foods Limited social profiles
Digital presenceSarveshwar Foods Limited compliance and trust
Trust signalCompliance9 records
Sarveshwar Foods Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sarveshwar Foods Limited leadership team
Management profileNumber of profiles
Profiles12 records
Sarveshwar Foods Limited subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sarveshwar Foods Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sarveshwar Foods Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sarveshwar Foods Limited
What does Sarveshwar Foods Limited do?
Sarveshwar Foods Limited sources, mills, processes, and packages Basmati and non-Basmati rice varieties (Traditional Basmati, Super/ Select Basmati, Ultra XL Basmati, 1121, Pusa, Sharbati, PR 11, IR 8, and heritage varieties Mushkbudji, Kamad, Ranbir) under the Sarveshwar brand, and sells organic rice, walnuts, saffron, red rice, flaxseed and red kidney beans under the NIMBARK sub-brand. Products are sold in consumer packs (1kg to 25kg) via own retail, e-commerce, Amazon and distributors, and in bulk via direct export to China, Singapore, the USA and other markets.
Is Sarveshwar Foods Limited a public or private company?
Sarveshwar Foods Limited is a public company. It is classified as public and is currently operating.
When was Sarveshwar Foods Limited founded?
Sarveshwar Foods Limited was founded in 1890. It employs 11 to 50 people.
Where is Sarveshwar Foods Limited based?
Sarveshwar Foods Limited is headquartered in Jammu, India, in the Asia region.
How does Sarveshwar Foods Limited make money?
Four revenue lines are on record. Basmati Rice Processing and Sales are the primary driver. The others are non-Basmati Rice Sales, organic Products and international Export.
Who are Sarveshwar Foods Limited's main competitors?
Direct peers on record are Chaman Lal Setia Exports, Kohinoor Foods, Lakshmi Energy and Food (AEW), LT Foods (Daawat), Amira Nature Foods, KRBL Limited and Matco Foods (Falak / Basmati). Sunshine Rice (Capital Rice Group) is listed as a regional player. Organic Tattva (Organic Foods) is listed as an emerging player. ITC Foods (Aashirvaad) is listed as a broad incumbent.
Does Sarveshwar Foods Limited have an API?
No public API is recorded for Sarveshwar Foods Limited.
What industry is Sarveshwar Foods Limited in?
Sarveshwar Foods Limited's product category is Rice Processing and Milling. Its primary akta.pro industry code is AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains), with a secondary code of AFAIAKAG, Pulses & Legumes Trading/Wholesale. Its NAICS code is 3112 and its SIC code is 2000.