SATELLITE ART SHOW
SATELLITE Art Show is a 501(c)(3) nonprofit artist-run platform that produces annual art fairs in Miami, Austin, and New York, plus a permanent Manhattan gallery. It serves early and mid-career artists seeking affordable, provocative exhibition alternatives to mainstream art fairs, alongside art collectors and enthusiasts.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SATELLITE ART SHOW does
SATELLITE Art Show is a 501(c)(3) nonprofit contemporary art platform founded in 2015 by artist Brian Andrew Whiteley. The organization produces large-scale annual art fairs in Miami during Art Basel week, Austin during SXSW, and New York, alongside a permanent gallery opened in 2024 at 279 Broome Street in Manhattan's Lower East Side. It serves early and mid-career artists seeking accessible exhibition alternatives to mainstream commercial art fairs, as well as art collectors and enthusiasts drawn to immersive, provocative programming. The organization has produced hundreds of shows featuring thousands of artists since founding, with notable attendees including Leonardo DiCaprio and Usher at Miami Art Week 2023 (~80,000 attendees).
Core products span four lines: the flagship SATELLITE Art Show (event-based fairs), SATELLITE Gallery (permanent NYC gallery with rental availability), Shop Art (an e-commerce art marketplace with individual works priced $30-$12,000), and Satellite Ranch (a 10-acre Austin venue for SXSW). Revenue is generated through affordable exhibitor booth fees (~$700 for NYC edition), transaction commissions on online art sales, and gallery rental income; the nonprofit may also accept grants and donations. The technology stack is minimal — a Squarespace website, Instagram-driven marketing, email newsletters, and a basic online storefront — with no proprietary software, AI/ML components, APIs, or patents. Distribution is event-driven and concentrated in three US cultural hubs (Miami, New York, Austin), supplemented by global e-commerce reach.
SATELLITE ART SHOW firmographics
Firmographics- Name
- SATELLITE ART SHOW
- Legal name
- SATELLITE Art Show
- Website
- https://satellite-show.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SATELLITE Art Show is a 501(c)(3) nonprofit artist-run platform that produces annual art fairs in Miami, Austin, and New York, plus a permanent Manhattan gallery. It serves early and mid-career artists seeking affordable, provocative exhibition alternatives to mainstream art fairs, alongside art collectors and enthusiasts.
- Ownership category
- akta.pro rank
SATELLITE ART SHOW industry classification
Industry- Product category
- Contemporary Art Fairs
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Art Dealers (459920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where SATELLITE ART SHOW is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SATELLITE ART SHOW business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Art Fair Exhibitor Fees: SATELLITE generates revenue by charging affordable booth fees to artists, galleries, and artist-run spaces for participation in their art fairs in Miami, Austin, and New York.
- Art Sales Commission: The organization operates an online shop (shop-art-now) where artists can sell their work, with SATELLITE likely taking a commission on sales.
- Gallery Rental: The SATELLITE Gallery at 279 Broome Street is available for rent between programming, providing additional revenue when the organization travels for art fair production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual artwork sales ranging from $30 to $12,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SATELLITE ART SHOW product offering
Product offeringCore offering
SATELLITE ART SHOW is an artist-run nonprofit that produces an annual contemporary art fair during Miami Art Week featuring immersive installations, performances, and film screenings in non-traditional venues such as vacant storefronts and hotel rooms. The organization also operates a permanent gallery at 279 Broome Street in Manhattan's Lower East Side and a 10-acre event property called Satellite Ranch in Austin, Texas, alongside an online art marketplace where participating artists list and sell artwork.
Product overview
SATELLITE Art Show operates as a 501(c)(3) non-profit contemporary art organization offering a multi-platform portfolio: the core SATELLITE Art Show (an artist-run fair producing large-scale events in Miami, New York, and Austin featuring immersive installations, performances, and experimental art); SATELLITE Gallery (a permanent Lower East Side gallery space that also supports traveling fair productions and offers rental opportunities between programming); Shop Art (an online art marketplace enabling direct artist-to-collector sales across diverse mediums); and Satellite Ranch (a 10-acre Austin venue for outdoor installations and exhibitions). The organization champions early and mid-career creators through accessible exhibition opportunities, affordable booth fees, and direct artist-collector engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Satellite Ranch: A 10-acre property in Austin, Texas used for art installations and exhibitions during SXSW events, featuring public installations on the grounds and exhibitions inside four homes at 719 Shady Lane, East Austin.
- Satellite Art Club
Products and services
- SATELLITE Art Show (Annual Miami Art Week Fair) Annual contemporary art fair produced during Miami Art Week featuring immersive installations, performances, and film screenings in non-traditional venues such as vacant storefronts and hotel rooms; open to participating artists who pay booth fees of around $700 and to collectors who attend and purchase artwork.
- SATELLITE Gallery NYC
Quantifiable outcome
- 80,000 attendees during Miami Art Week 2023
- +1 more outcomes
Companies that use SATELLITE ART SHOW
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
SATELLITE ART SHOW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SATELLITE ART SHOW partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Aqua Art MiamiminorSATELLITE has a history of co-locating near Aqua Art Miami. In recent years, SATELLITE has been positioned next door to Aqua Art Miami and right in between Art Basel and UNTITLED art fairs, creating a cluster of alternative art offerings in Miami Beach.
- SXSWcoreSATELLITE Art Fair Austin was created specifically to coincide with SXSW, expanding the artist-run organization's reach during Austin's major media festival. The partnership rounds out the week of events in Austin with perspectives alternative to mainstream SXSW programming.
- Sixpoint BreweryminorSixpoint Brewery hosts an annual art contest in partnership with SATELLITE Gallery, offering a $2,000 cash prize and the winning artist's work featured on a can. The partnership supports emerging artists while providing marketing activation for the brewery.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
SATELLITE ART SHOW competitors and assessment
Company assessmentBroad incumbents
- Frieze: Frieze operates major international contemporary art fairs (London, New York, Los Angeles, Seoul) and increasingly competes for the immersive, experiential programming territory SATELLITE has historically owned. It is a broader incumbent whose moves shape SATELLITE's competitive landscape.
- Art Basel: Art Basel operates the Miami Beach flagship fair during Miami Art Week and is the gravitational center of the alternative-fair cluster. It is not a direct competitor but defines the mainstream positioning that SATELLITE explicitly defines itself against via the #notbasel brand.
- The Armory Show: The Armory Show is a major New York-based contemporary art fair held at the Javits Center during Armory Week. It competes for the same New York art-week collector and exhibitor pool as SATELLITE's NYC programming, but at a much larger, more institutional scale.
Direct peers
- The Other Art Fair: Produced by Saatchi Art, The Other Art Fair is a recurring alternative art fair held in multiple cities that connects independent artists with collectors. It overlaps with SATELLITE's value proposition of accessible, artist-first exhibition opportunities outside mainstream commercial channels.
- Independent Art Fair: Independent is a curated contemporary art fair staged in New York and previously Miami, designed as a more intimate, curator-led alternative to larger fairs. It targets a similar audience of emerging collectors and galleries as SATELLITE's NYC programming.
- SPRING/BREAK Art Show: SPRING/BREAK is an artist-run, curator-led art fair historically staged in unconventional NYC spaces during Armory Week. It shares SATELLITE's anti-establishment positioning and DIY ethos, appealing to emerging artists and curators seeking alternatives to mainstream fairs.
- NADA (New Art Dealers Alliance): NADA runs contemporary art fairs in Miami and New York focused on new and emerging galleries. It is a direct competitor for emerging-gallery exhibitor share and collector attention during the same Miami Art Week and NYC art-week windows.
- Aqua Art Miami: Aqua Art Miami is one of the longest-running alternative art fairs during Miami Art Week, occupying a historic hotel on Collins Avenue. It directly competes with SATELLITE for emerging and mid-career galleries seeking an accessible alternative to Art Basel, and the two have historically co-located next door to each other.
- UNTITLED Art Fair: UNTITLED is an international contemporary art fair held during Miami Art Week, featuring emerging and established galleries. It is positioned adjacent to SATELLITE's Miami footprint, making them direct peers competing for the same exhibitor pool and collector audience within Miami Beach's alternative-fair cluster.
Emerging players
- Pulse Art Fair: Pulse was a long-running alternative contemporary art fair held during Miami Art Week focused on emerging galleries before its acquisition and changes. It is a comparable alternative-fair format that has historically competed for the same exhibitors and collectors as SATELLITE in Miami.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SATELLITE ART SHOW social profiles
Digital presenceSATELLITE ART SHOW financial estimates
Financial estimateRevenue estimate
Valuation estimate
SATELLITE ART SHOW leadership team
Management profileNumber of profiles
Profiles2 records
SATELLITE ART SHOW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SATELLITE ART SHOW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SATELLITE ART SHOW
What does SATELLITE ART SHOW do?
SATELLITE ART SHOW is an artist-run nonprofit that produces an annual contemporary art fair during Miami Art Week featuring immersive installations, performances, and film screenings in non-traditional venues such as vacant storefronts and hotel rooms. The organization also operates a permanent gallery at 279 Broome Street in Manhattan's Lower East Side and a 10-acre event property called Satellite Ranch in Austin, Texas, alongside an online art marketplace where participating artists list and sell artwork.
Is SATELLITE ART SHOW a public or private company?
SATELLITE ART SHOW is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SATELLITE ART SHOW founded?
SATELLITE ART SHOW was founded in 2015. It employs 1 to 10 people.
Where is SATELLITE ART SHOW based?
SATELLITE ART SHOW is headquartered in New York, United States, in the North America region.
How does SATELLITE ART SHOW make money?
Three revenue lines are on record. Art Fair Exhibitor Fees are the primary driver. The others are art Sales Commission and gallery Rental.
Who are SATELLITE ART SHOW's main competitors?
Broad incumbents on record are Frieze, Art Basel and The Armory Show. Direct peers are The Other Art Fair, Independent Art Fair, SPRING/BREAK Art Show, NADA (New Art Dealers Alliance), Aqua Art Miami and UNTITLED Art Fair. Pulse Art Fair is listed as an emerging player.
Does SATELLITE ART SHOW have an API?
No public API is recorded for SATELLITE ART SHOW.
What industry is SATELLITE ART SHOW in?
SATELLITE ART SHOW's product category is Contemporary Art Fairs. Its primary akta.pro industry code is MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 7121 and its SIC code is 7900.