SATI

What SATI does

SATI (South African Table Grape Industry NPC) is a statutory non-profit industry association headquartered in Paarl, Western Cape, that administers mandatory levies, coordinates market access, funds research, and delivers training and information services for all registered South African table grape producers. Operating for approximately 130 years, the organisation serves producers across five growing regions — Northern Provinces, Orange River, Olifants River, Berg River, and Hex River — collectively cultivating 19,404 hectares and producing approximately 78.3 million cartons per season. The organisation is staffed by approximately 23 employees, including 10 senior management roles, and operates from a single Paarl office.

Core products and services include the Prescriptive Logistics Model (a digital twin technology co-developed with Transnova Africa that provides scenario-based packaging and cold-chain optimisation with plan-versus-actual analytics), multilingual training content (videos in four languages), the SATI Handbook publication series (R280 per volume), colour charts (R50), research reports, and the "Beyond the Bunch" quarterly newsletter. The PLM is the organisation's flagship technology asset and is positioned as a unique proposition within SA agri-export logistics.

SATI's revenue model is anchored on statutory levy collection from all registered table grape producers, a mandatory subscription mechanism established by national legislation. Marginal revenue is generated from publication and training material sales. The association's mandate is to facilitate market access for South African table grapes across 17 of the world's top 18 importing countries, with Europe and the United Kingdom accounting for approximately 83% of export volumes — a concentration that recent diversification efforts (Philippines, Korea, North America) are explicitly designed to address.

Name

SATI

Legal name

South African Table Grape Industry NPC

Website

https://satgi.co.za

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

SATI is the statutory non-profit industry association for South African table grape producers, administering mandatory levies, coordinating market access to 17 of the world's top 18 importing countries, and delivering research, training, and a prescriptive logistics digital twin across five growing regions.

Ownership category

akta.pro rank

Product category

Agricultural Industry Association Services

NAICS

Grape Vineyards (111332), Support Activities for Crop Production (11511), Scientific Research and Development Services (5417)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Table Grape Vineyard Operations (Fresh-Market Quality, Clusters, Compliance) (AFAGAJAI)

akta.pro secondary industries

Trade Facilitation, Customs & Border Regulatory Cooperation (BPADANAG), Trade, Export Controls & Customs Compliance (BPAHAFAN), Rules of Origin & Free Trade Agreement (FTA) Management (TLAEAOAE), Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

Keywords

• Table grape industry
• Agricultural industry association
• Market access facilitation
• Export logistics optimization
• Producer levy administration

Headquarters

HQ city

Paarl

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Statutory Levy Collection: SATI is mandated by law as the official levy administrator for all table grape producers in South Africa. Levies fund market access and development, research and technology, information provision, transformation, and training.
2. Publications and Resources Sales: SATI sells guideline books (R280 incl VAT per book), Colour Charts (R50), and other publications to producers and industry stakeholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SATI is a non-profit industry association mandated by law as the official levy administrator for all South African table grape producers. It provides market access facilitation for exports to 17 of the world's top 18 importing countries, drives research and technology development including the Prescriptive Logistics Model digital twin tool, delivers training programs and transformation initiatives, and disseminates industry knowledge through technical publications, guideline books, training videos, and statistical resources.

Product overview

SATI (South African Table Grape Industry) is an industry association offering a unified platform of products and services supporting table grape producers and stakeholders. The core offerings include the SATI Website Platform providing comprehensive industry resources, technical publications and books (in English and Afrikaans), training videos in multiple languages, and the Prescriptive Logistics Model developed with Transnova Africa for export optimization. Additional products include Colour Charts for quality assessment, the quarterly Beyond the Bunch newsletter, research reports, and information sheets covering production practices. The portfolio is distributed through the website for digital content and a Buy page for physical products like books and colour charts.

Differentiator

Problem solved

Functional benefit

Products and services

• SATI Publications and Books A collection of technical publications and guideline books for table grape producers covering Table Grape Rootstocks in South Africa, Soil Preparation Guidelines, Fertilisation Guidelines, and Cover Crops in South African Vineyards. Available in English and Afrikaans as hard copies and e-publications.
• Colour Charts Visual reference guides for assessing table grape quality characteristics including colour, sunburn, blemishes, straggliness, and berry size for various grape varieties. Sold at R50.00 per set covering varieties including Almeria, Alphonse Lavallée, Autumn Royal, Barlinka, Bonheur, Crimson Seedless, Dauphine, Flame Seedless, Joybells, Muscat Delight, Red Emperor, Red Globe, Seedless Grapes, Starlight, Sultana/Thompson Seedless, Sunred Seedless, and Waltham Cross.
• SATI Training Videos Production training videos covering vineyard manipulation, irrigation, grapevine nutrition, integrated pest management, disease management, and harvest/post-harvest practices. Available in English, Afrikaans, Xhosa, and Tswana languages for South African producers.
• Prescriptive Logistics Model Digital twin technology platform developed with Transnova Africa that enables data-driven planning and optimization of fresh produce export logistics. Provides tactical planning, risk mitigation strategies, and optimal route-to-market recommendations through scenario-based analysis for the table grape export supply chain. Phase 2 (2025) transitioned from analytical tool to tactical planning approach with fortnightly recommendations and regionalized container allocation plans.
• Research Reports Annual research publications documenting scientific findings and technical studies for the table grape industry. Available as PDF downloads covering research from 2017 and 2020.
• Information Sheets Technical information sheets covering pest management, plant material, diseases, water management, table grape quality, and production tips. Available in Afrikaans and English as downloadable PDF resources.
• Beyond the Bunch Newsletter Quarterly newsletter publication providing industry updates, research findings, market information, and news for the South African table grape sector. Published quarterly from 2024 through 2026.

Quantifiable outcome

• 81.25 million cartons inspected for export in 2025/26 season, representing a 3% increase year-on-year
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Transnova AfricacoreStrategic or Co-development Partner · 1 April 2024SATI commissioned Transnova Africa in April 2024 to develop the Prescriptive Logistics Model, a digital twin technology tool for the table grape export supply chain. Phase 1 (2023/24) provided insights; Phase 2 (2024/25) delivered tactical planning. Awarded Platinum at 2025 GIBS Logistics Achiever Awards. Expanding to other fresh produce commodities.
• Ministry of AgriculturecoreOthersGovernment ministry that worked with SATI over 20+ years to secure market access. Instrumental in finalizing export protocol for Republic of Korea and Philippines market access.
• Department of Agriculture (South Africa)coreOthersDepartment of Agriculture collaborated with SATI for market access negotiations, particularly for Korea and Philippines. Also works with Department of International Relations and Cooperation.
• Department of International Relations and Cooperation (DIRCO)coreOthersSouth African Embassy in Seoul and diplomatic channels facilitated market access negotiations with Korea. Embassy in Philippines supported Philippines market access.
• South African Embassy in SeoulcoreOthersDiplomatic representation that supported market access negotiations for table grape exports to the Republic of Korea over 20+ years of engagement.
• Western Cape GovernmentcoreStrategic or Co-development PartnerPublic Sector Partnership (PSP) for Cape Town Container Terminal capacity enhancement. Funded generators with 60 reefer plug points each. Alignment with Growth for Jobs strategy. Also supports SATI market development campaigns in North America.
• Transnet Port TerminalscoreStrategic or Co-development PartnerCollaboration on Cape Town Container Terminal improvements including generator deployment for additional reefer stack capacity. Public sector partnership involving fruit industry, Western Cape Government, and Transnet.
• HORTGROcoreStrategic or Co-development PartnerStone fruit industry body co-funding PSP projects for port capacity. Joint press releases and industry coordination on logistics challenges.
• Fresh Produce Exporters' Forum (FPEF)coreStrategic or Co-development PartnerExporter association body co-funding port infrastructure and logistics initiatives. Joint press releases with SATI and HORTGRO on industry matters.
• AgbizcoreStrategic or Co-development PartnerAgricultural Business Chamber coordinates public sector partnerships and industry collaboration on logistics, tariffs, and trade matters. Co-funded generators for Cape Town Container Terminal.
• MZ Marketing CommunicationscoreChannel Partner/ Reseller/ DistributorSATI's agent in China (Shanghai) handling market development and communications for South African table grapes in China market. Contact: Mabel Zhuang, +86-21-65216751, [email protected]
• SafprominorChannel Partner/ Reseller/ DistributorSouth Africa-based exporter that made the first official table grape shipment to the Philippines in March 2026.
• Kingson Chan / Importer PhilippinesminorChannel Partner/ Reseller/ DistributorImporter in Philippines who facilitated the first shipment of South African table grapes to the Philippines market.
• Fruit SA MemberscoreStrategic or Co-development PartnerSATI is a member of Fruit SA along with Berries ZA, CGA (Citrus Growers Association), FPEF, HORTGRO, and Subtrop. Fruit SA coordinates the South African fresh fruit industry.
• China Campaign PartnersminorChannel Partner/ Reseller/ DistributorPartners in China campaign include: The Cape Grape Co, Mooi, Karsten, In2fruit, FPEF, EXSA, Dolé, Denau, Core, Capespan, AVS Boerdery - all dedicated to ensuring consistent, best quality for China market.

Scale indicators13 records

Recent moves5 records

Expansion highlights12 records

Direct peers

• Subtrop: South African subtropical fruit (avocado, mango, litchi) industry association. Comparable statutory-levy-funded industry body coordinating producers, market access, and transformation programs under the Fruit SA umbrella.
• Berries ZA: South African berry industry association and Fruit SA member. Analogous small-team industry body coordinating producers, research, and market access for an adjacent fresh-fruit category.
• ASOEX (Asociación de Exportadores de Frutas de Chile): Chilean fruit exporters' association representing the country's leading Southern Hemisphere table-grape competitor. Comparable in mandate (export promotion, market access, quality programs) and scale to the South African table grape sector.
• HORTGRO: South African stone fruit (pome and stone) industry association and fellow Fruit SA member. Directly comparable as a statutory-levy-funded NPC serving deciduous fruit producers, co-funding port logistics initiatives (Cape Town Container Terminal generators) with SATI.
• Fresh Produce Exporters' Forum (FPEF): South African exporter body and Fruit SA member that co-funds port infrastructure and logistics initiatives with SATI. Comparable as an industry coordinating body focused on the export supply chain.
• Citrus Growers' Association (CGA): South African citrus industry association and Fruit SA co-member. Closely analogous model: statutory levy administrator representing producers, coordinating market access, transformation, and research — but for citrus rather than table grapes.
• PROVID (Asociación de Productores de Uva de Mesa del Perú): Peruvian table grape producers' association. Closest direct competitor association; Peru has rapidly overtaken other Southern Hemisphere exporters and PROVID coordinates varietal development, market access, and phytosanitary matters for Peruvian table grapes.

Broad incumbents

• Fruit South Africa (Fruit SA): Umbrella industry body representing all South African fresh fruit sectors. SATI is a member; Fruit SA coordinates cross-commodity advocacy, trade negotiations, and industry representation at a broader level than SATI's table-grape-specific remit.
• California Table Grape Commission: US state-level commission promoting California table grapes globally. Comparable as a producer-funded, checkoff-style industry body for table grapes, though with a primarily domestic production base rather than export-led.

Others

• Transnova Africa: Logistics technology partner that co-developed SATI's Prescriptive Logistics Model. Relevant ecosystem partner rather than a peer association; provides the digital-twin platform and is exploring expansion to other fresh produce commodities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/satgi
• Facebookfacebook.com/SATI
• LinkedInlinkedin.com/company/satgi
• Instagraminstagram.com/satgi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SATI