Saunders & Co

What Saunders & Co does

Saunders & Co is a Sydney-based, full-service creative agency and talent roster founded in 2016 that represents photographers, stylists, makeup artists, videographers/DOPs, and CGI/3D artists serving fashion, beauty, lifestyle, and luxury brands in Australia and internationally. The agency operates through three production sub-brands: S&Co Production (photography and videography), S&Co Casting + Production (talent casting and integrated production), and S&Co Creative Production (CGI/3D visualization and digital content creation). Its work spans editorial shoots for major fashion publications including Harper's BAZAAR, Elle Australia, Vogue China, and Marie Claire, as well as commercial campaigns for enterprise retailers and luxury houses such as Tiffany & Co, Dior, Gucci, L'Oréal, Cotton On, Sephora, Mecca Max, and Abercrombie & Fitch, plus government work for Tourism Australia.

The underlying business is a curated talent representation and production management model rather than a software or platform business. Technology inputs are limited to standard creative production tooling (cameras, lighting, post-production software, CGI/3D pipelines) with no disclosed proprietary technology, AI/ML capabilities, patents, or platform infrastructure. The agency's "products" are creative services delivered by represented artists, bundled with production management to give clients a single-vendor experience.

Saunders & Co monetizes through fee-for-service creative production, quoted on a project-by-project basis with pricing dependent on creative scope, talent roster selection, and production requirements. Its go-to-market is sales-led B2B: client acquisition is driven by portfolio visibility, brand recognition through publication placements and luxury client work, and direct industry relationships. The firm is privately held with no disclosed external investment, no parent company, no subsidiaries, and operates from a single Sydney headquarters with a six-person core team leveraging its roster of freelance represented talent.

Name

Saunders & Co

Legal name

Saunders & Co

Website

https://saundersandco.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Saunders & Co is a Sydney-based creative agency and talent roster representing photographers, stylists, makeup artists, and CGI/3D artists, delivering end-to-end production for fashion, beauty, lifestyle, and luxury brands across Australia and international markets.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (541810)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Creative production services
• Fashion photography agency
• Beauty campaign production
• Talent representation roster
• Editorial styling services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Production Services: Fee-for-service creative production including photography, videography, styling, and makeup artistry for fashion, beauty, and lifestyle brands and publications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Saunders & Co is an Australian creative agency and talent roster that provides end-to-end creative production services for fashion, beauty, and lifestyle brands and publications. The firm represents a curated roster of photographers, stylists, makeup artists, videographers, DOPs, casting directors, and CGI/3D artists, delivering photography, videography, styling, makeup artistry, casting, creative direction, and CGI/3D visualization on a project basis.

Product overview

Saunders & Co is a full-service creative agency and talent management company representing photographers, stylists, makeup artists, videographers, and CGI/3D artists. The company operates through three main production offerings: S&Co Production handles traditional photography and videography; S&Co Casting + Production manages talent casting and integrated production; and S&Co Creative Production delivers CGI and 3D visualization services. The agency serves fashion, beauty, and lifestyle brands across Australian and international markets, working with major publications and retail clients.

Differentiator

Problem solved

Functional benefit

Brands

• S&Co Production: In-house creative production team handling campaign and editorial productions
• S&Co Casting + Production

Products and services

• S&Co Production Full-service creative production team that handles photography, videography, and multi-format content creation for fashion, beauty, and lifestyle brands.
• S&Co Casting + Production Talent casting and production services for editorial, commercial, and campaign work across various media formats.
• S&Co Creative Production (CGI and 3D) End-to-end creative production services including CGI, 3D visualization, and digital content creation for luxury and fashion brands.
• Photography Services Professional photography services by represented artists covering editorial, commercial, portrait, and fashion photography across Australian and international publications and brands.
• Styling Services Fashion and editorial styling services provided by represented stylists for campaigns, magazines, and brand collaborations.
• Makeup Artistry Professional makeup artistry services for editorial, commercial, and fashion shoots by represented makeup artists.
• Videography Services Video production and cinematography services including DOP (Director of Photography) and motion content creation for brand campaigns and editorial work.

Named customers43 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Total Management: Total Management is an Australian talent agency representing models, hair and makeup artists, photographers, and stylists for fashion, editorial, and commercial campaigns. Like Saunders & Co, it operates a domestic roster serving both editorial and brand clients in the Australian market.
• MUSE Management: MUSE Management represents fashion stylists, hair and makeup artists, and photographers for editorial and commercial work. Its positioning as a boutique creative roster for fashion and beauty brands makes it a direct functional peer to Saunders & Co.
• Art Partner: Art Partner is a London- and New York-based creative agency representing photographers, stylists, hair and makeup artists, and set designers across fashion and beauty. It is the closest international analogue to Saunders & Co's roster-plus-production model for fashion editorial and commercial work.
• Streeters: Streeters is a London-based creative agency representing hair, makeup, stylists, photographers, and nail artists. Its multi-discipline creative roster serving high-fashion editorials and luxury brand campaigns closely mirrors Saunders & Co's offering and client base.
• Atelier Management: Atelier Management is an Australian creative agency representing stylists, makeup artists, photographers, and creative directors for fashion editorial and brand campaigns. As a fellow Australian creative roster, it competes directly for the same domestic and international brand clients.
• One Represents: One Represents is a London-based talent management agency representing stylists, makeup artists, photographers, and creative directors in fashion and beauty. Its boutique, multi-discipline creative roster serving luxury and editorial clients is directly comparable to Saunders & Co.

Broad incumbents

• KCD Worldwide: KCD is a global fashion-focused agency providing creative direction, production, and talent services to luxury fashion houses. It works with overlapping brands (Dior, Gucci) and publications and represents a broader incumbent that Saunders & Co's clients may also engage.
• The Wall Group: The Wall Group is a larger U.S.-based creative management company representing hairstylists, makeup artists, photographers, and stylists. It serves many of the same fashion, beauty, and entertainment brands as Saunders & Co but at greater scale and across more geographies.
• Next Management: Next Management is a global modeling and talent agency with creative divisions serving fashion and beauty brands. While it spans a wider talent pool including models, its creative services division competes with boutique rosters like Saunders & Co for fashion and beauty campaign work.

Emerging players

• CLM (Creator Lifestyle Management): CLM is a Paris-based talent and creative agency representing makeup artists, hair stylists, and photographers for fashion and editorial work. As a smaller, multi-market creative roster, it occupies a similar emerging-boutique position as Saunders & Co with overlapping service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/saundersandco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saunders & Co