Saving

What Saving does

Saving (Agência Saving) is a Brazilian integrated communications agency headquartered in Rio de Janeiro, founded in 2018 with 39 employees. The firm delivers end-to-end brand and marketing services to enterprise B2B and B2C clients, organized into integrated verticals: strategy and creative campaigns, audiovisual production (Studios), branding and design, data insights, media and performance, press relations, and employer branding. Its disclosed client base spans cosmetics (Dior, Época Cosméticos), shopping center retail (brMalls), oil and gas (Karoon Energy, FQM / Farmoquímica), pension funds (Petros), railway (SuperVia), tobacco (BAT), reinsurance (IRB Brasil RE), renewable energy (Elera Renováveis), infrastructure (Vast Infraestrutura), and furniture (Ferrara Mobili), indicating deliberate cross-sector diversification at the enterprise tier.

The agency's service architecture is structured around four integrated units — Agency, Studios, Branding & Design, and Data Insights — that are sold as end-to-end engagements. In 2024, Saving launched ALVO, a proprietary brand-audit platform that assesses a brand's digital presence and is positioned around AI-agent-driven brand discoverability, representing the firm's first productized software offering outside professional services. Two new partners joined the same year — Danilo Fonseca to lead the data intelligence vertical and Luiz Octavio Pasco Lima to lead incentivized projects and events — broadening the addressable offering into analytics and Brazilian tax-incentive-funded projects (Lei de Incentivo).

Saving monetizes through project-based and retainer professional services engagements. Pricing is not publicly disclosed; engagement scope is calibrated to the client company's revenue and annual marketing investment. Go-to-market is sales-led and consultative, supported by an inbound contact form, a public case-study portfolio, and direct outreach — typical for mid-tier Brazilian B2B services firms competing for enterprise marketing budgets.

Name

Saving

Legal name

Agência Saving

Website

https://saving.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Saving is a Rio de Janeiro-based integrated communications agency offering brand strategy, creative campaigns, audiovisual production, data insights, and media services to B2B and B2C enterprise clients across multiple sectors in Brazil.

Ownership category

akta.pro rank

Product category

Integrated Communications and Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Performance Marketing Audits & Account Recovery (MPAAACAN), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Integrated communications agency
• Creative campaign development
• Brand strategy services
• Audiovisual content production
• Digital brand auditing

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Communication Agency Services: Saving generates revenue by providing integrated creative communication campaigns, strategic brand positioning, content creation, data analytics, media buying and performance, press relations, audiovisual production, branding, and design services to B2B and B2C brands. Revenue is project and retainer-based, scoped by client company revenue and marketing investment levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Saving ('Agência Saving') is a Brazilian integrated communications agency that delivers end-to-end creative campaigns, brand strategy, content production, data-driven insights, media buying and performance, press relations, audiovisual production, branding, and design services to B2B and B2C brand clients. The agency's offerings are organized into specialized verticals (Strategy, Creative Campaigns, Data Insights, Media & Performance, Press Relations, Studios, Branding, Design) and complemented by ALVO, its proprietary platform for auditing brands' digital presence across channels. Engagements are project- and retainer-based, scoped by client revenue and annual marketing investment.

Product overview

Saving is an integrated communications agency that positions itself as a creative business partner, delivering end-to-end solutions across strategy, creation, production, and distribution. The agency's offering is organized into specialized verticals — Agency (campaigns, press relations, media & performance), Studios (audiovisual), Branding & Design, and Data Insights — which are integrated to deliver full-funnel brand growth services. The portfolio is anchored by ALVO, a proprietary brand intelligence platform for auditing digital presence, supplemented by employer branding services and Saving Trends, a market intelligence content offering. The agency serves both B2B and B2C clients across sectors including cosmetics, energy, retail, finance, infrastructure, and transportation.

Differentiator

Problem solved

Functional benefit

Brands

• ALVO: Plataforma proprietária da Saving criada para auditar a presença digital das marcas e apoiar estratégias de marca em diferentes canais de atuação.

Products and services

• ALVO ALVO is a proprietary brand intelligence platform that audits the digital presence of brands and supports brand strategy across multiple channels of operation; developed for the new landscape where brands must be found, understood, and recommended by AI agents.
• Strategy Brand positioning services that communicate a brand's value proposition most effectively to its stakeholders, serving as the strategic foundation of Saving's integrated communications offering.
• Creative Campaigns Development of creative content centered on culture, spanning integrated communication campaigns from concept through distribution for B2B and B2C brands.
• Data Insights Intelligent analysis of data transformed into actionable insights and strategic recommendations to drive brand growth and decision-making.
• Mídia & Performance (Media & Performance) Custom media investment strategies designed to maximize impact on the target audience through paid media and performance marketing.
• Assessoria de Imprensa (Press Relations) Strategic press relations and reputation management services for brands, including media outreach and corporate communications.
• STUDIOS (Audiovisual Production) High-quality audiovisual content production for all channels and formats, delivered as a dedicated vertical within Saving's integrated offering.
• Branding Brand management and creation services that strengthen brands by honoring their essence and purpose.
• Design Design services supporting visual identity and creative execution, where form is considered as important as content.
• Employer Branding Employer branding campaigns and initiatives designed to position client companies as preferred employers, strengthen organizational culture, and drive internal engagement.

Quantifiable outcome

• 12,000+ new followers in 4 days for Época Cosméticos Black Friday campaign
• +4 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Luiz Octavio Pasco LimacoreOthers · 1 January 2024Luiz Octavio Pasco Lima joined Saving as a new partner to lead the vertical of incentivized projects and events, connecting major brands with high-impact social, cultural, and sports projects. His arrival was part of Saving's new growth phase following a R$15 million funding round.
• Danilo FonsecacoreOthers · 1 January 2024Danilo Fonseca joined Saving as a new partner, leading the data intelligence vertical. He previously founded and served as ex-COO of Legend Investimentos (BTG Pactual), was Head of Digital Marketing at Grupo Hermes Pardini (major diagnostic medicine network), and played a key strategic role in the sale of Laboratorio DLE. His arrival strengthens Saving's 360-degree integration of strategic planning, tactical execution, and data insights.
• ALVO PlatformcoreOthers · 1 January 2024ALVO is Saving's proprietary platform launched as part of a new agency phase. ALVO audits the digital presence of brands and supports brand strategy across different channels, designed to address the challenge of brands being found, understood, and recommended by AI agents.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Publicis Brazil: Brazilian arm of Publicis Groupe, one of the four global advertising holding companies — offers full integrated advertising, media, PR and production but at vastly greater scale and with broader portfolio breadth than Saving.
• Dentsu Brazil: Brazilian arm of Dentsu Group — integrated advertising, media and experience agency network competing for enterprise B2B and B2C accounts with overlapping service lines including creative, media buying and data analytics.
• WPP Brazil: Brazilian operations of WPP plc — encompassing Ogilvy, VMLY&R, Grey, GroupM and others; competes in the same integrated-services category but operates at holding-company scale across every major discipline.

Direct peers

• AlmapBBDO: One of Brazil's most awarded independent creative agencies within the BBDO/Omnicom network — competes head-to-head for the same enterprise creative and integrated campaign budgets as Saving (e.g., cosmetics, retail, financial).
• DPZ&T: Brazilian independent creative/integrated agency known for brand strategy and culture-led campaigns — directly comparable in scale and target-client profile, serving large Brazilian and multinational enterprise brands.
• FCB Brazil: Brazilian flagship of FCB (Interpublic Group) — full-service creative and integrated advertising agency serving multinational and Brazilian enterprise brands across consumer and B2B verticals.
• Ogilvy Brazil: Full-service global advertising agency network with a large Brazil operation offering brand strategy, creative, media, PR and production under one roof — directly comparable integrated service model targeting the same B2B and B2C enterprise clients in Brazil.
• MullenLowe Brazil: Brazilian operation of MullenLowe Global — integrated creative and media agency competing for the same mid-market and enterprise Brazilian accounts with comparable service portfolio.
• WMcCann: Brazilian arm of McCann Worldgroup (IPG) — full-service advertising agency offering creative campaigns, media, PR and data analytics in Brazil, comparable in integrated offering and enterprise client mix.
• Lew'Lara\TBWA: Brazilian creative agency within the TBWA\Worldwide (Omnicom) network — comparable integrated advertising services and shared target client profile in Brazil's enterprise market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@savingcast
• LinkedInlinkedin.com/company/saving-comunicacao
• Instagraminstagram.com/agenciasaving

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saving