savi poland

What savi poland does

Savi Poland (Savi Marketing sp. z o.o.) is a promotional marketing services company and the Polish operating entity of the multi-country Savi group, which also maintains branded operations in the UK, Germany, Spain and Italy. The company designs, launches and settles consumer promotions — cashback, coupons, loyalty programs, lottery-based mechanics and proof-of-purchase promotions — for FMCG brands and retail chains. Its core technology is the proprietary savi VERSO platform, an end-to-end promotional management system covering campaign design, landing pages, submission intake, receipt verification, refund processing (via BACS and PayPal) and post-campaign reporting, with real-time POS coupon validation and retailer network integration. VERSO is supported by two productized modules: savi Carelink, a consumer care platform that enables customer service teams to issue refund options and resolve complaints across multiple brands and markets simultaneously, and savi Data Hub, a data and analytics layer that captures zero-party and first-party consumer data, integrates with CRM and marketing automation, and supports promotional effectiveness monitoring.

Name

savi poland

Legal name

Savi Marketing spółka z ograniczoną odpowiedzialnością

Website

https://savipolska.pl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Savi Poland operates the proprietary savi VERSO promotional platform and adjacent Cashback, Carelink and Data Hub modules to design, launch and settle consumer promotions for global FMCG brands and retailers across Poland, the UK, Germany, Spain and Italy.

Ownership category

akta.pro rank

Product category

Promotional Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Consumer promotions
• Cashback campaigns
• Promotional platform
• Loyalty solutions
• FMCG marketing

Headquarters

HQ city

Białogard

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Campaign design and promotional mechanics consulting: Savi charges brands for the design, setup, and strategic consulting of consumer promotion campaigns, including landing pages, terms and conditions, and compliance support.
2. Campaign operations and processing fees: Savi earns fees for processing and verifying consumer submissions, handling refunds and cashback payouts, customer communications, and budget monitoring throughout the campaign lifecycle.
3. Reporting and data insights services: Post-campaign reporting, PCA analysis, consumer insights, and data-driven recommendations are included as part of campaign management services, contributing to ongoing client engagement and retention.
4. Platform licensing / promotional technology fees: Savi's proprietary platform ( VERSO, Carelink, Data Hub) underpins campaign execution. Brands pay for access to the technology infrastructure supporting promotions, data collection, and consumer care across markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Savi Poland (Savi Marketing sp. z o.o.) designs, launches, and settles consumer promotions — including cashback, coupons, loyalty programmes, and receipt-verified promotions — for FMCG brands and retail chains across European markets. Its core product is the proprietary savi VERSO promotional platform, supported by savi Cashback, savi Carelink, savi Data Hub, savi Loyalty Solutions, and savi Settlement Services modules. The platform integrates with retailer POS systems, supports multi-currency operations, and provides zero-party and first-party consumer data collection.

Product overview

savi poland is a promotional marketing services company offering a modular platform for designing, launching, and settling consumer promotions in the FMCG and retail sectors. The core offering is the savi VERSO promotional platform, which is supported by specialized modules including savi Cashback (post-purchase refund promotions), savi Carelink (consumer care and complaint handling), savi Data Hub (campaign data analytics), and Loyalty Solutions (loyalty program tools). Additional services include promotional handling and settlement services. The company has over 50 years of experience and processes millions of euros in coupon transactions annually across European markets.

Differentiator

Problem solved

Functional benefit

Brands

• savi VERSO: Promotional activation platform enabling management of promotions across retail networks, including real-time coupon verification, multi-channel distribution, and POS integration.
• savi Carelink
• savi Data Hub

Products and services

• savi VERSO End-to-end promotional activation platform that enables FMCG brands and retailers to design, launch, and settle consumer promotions across their entire retail network, with real-time coupon verification, multi-channel distribution, and POS integration. Designed for brand marketing and trade marketing teams at FMCG companies and for retail chain marketing and category management teams.
• savi Cashback Consumer promotion mechanism offering post-purchase refunds to drive trial and volume while maintaining shelf prices, with measurable data on buyers. Includes online registration, receipt upload, validation, refund processing via BACS and PayPal, charity donation options, and multi-currency support across European markets. For FMCG brand marketing and trade marketing teams.
• savi Carelink Cloud-based consumer care platform that enables customer service teams to instantly generate refund options and process complaints across multiple brands and markets simultaneously. For customer service and consumer care teams at FMCG brands operating across multiple European markets.
• savi Data Hub Data platform that captures consumer interaction data during promotions, enabling brands to access campaign data and trigger further CRM and marketing automation actions. Supports zero-party and first-party data collection with ISO 90001 certified data security. For brand marketing, CRM, and consumer insights teams at FMCG companies.
• savi Loyalty Solutions Loyalty programme solutions designed for FMCG brands that enable simple yet effective tools to encourage repeat purchases or cross-category purchasing in exchange for real rewards. For brand marketing and CRM teams at FMCG companies.
• savi Settlement Services Comprehensive handling and settlement services for promotional campaigns, supporting retailers in managing promotional settlement processes while minimising business risk and increasing operational efficiency. For retail chain operations and finance teams as well as FMCG brand trade marketing teams.
• Mobile Coupons Mobile-optimised promotional coupons accessible via email, SMS, WhatsApp, and mobile applications, enabling convenient storage and instant redemption for tech-savvy consumers. For FMCG brand marketing teams running mobile-led campaigns.
• Consumer Promotions with Receipt Promotions that validate real purchase behaviour through proof of purchase, enabling brands to analyse shopping baskets and consumer preferences while rewarding customers. For FMCG brand marketing and consumer insights teams.

Quantifiable outcome

• 187+ brands trust Savi, with €700M+ in annual fund settlements and 279M transactions processed yearly across 14,000+ promotions
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Mondadori GroupcoreStrategic or Co-development PartnerSavi collaborated with Mondadori Group and L'Oréal Paris on the Italian Serum Le Duo campaign, combining Savi's coupon and proximity marketing technology with Mondadori's media capabilities to deliver omnichannel consumer activation across Esselunga retail stores.
• Wavemaker Italy (Media Agency)supportingGTM or Marketing PartnerWavemaker Italy served as the media agency partner on the L'Oréal Paris Italy campaign, handling multi-channel advertising execution (display ads, social media) in coordination with Savi's coupon and proximity marketing solutions.
• In-Touch Group (ITG)coreTechnology or IntegrationIn-Touch Group is Savi's integration partner in the UK convenience sector. ITG is integrated with multiple UK ePOS systems and maintains close relationships with convenience store owners. Savi integrated its promotional platform with ITG's retail network to enable mobile coupon activation and tracking in UK convenience stores.
• DeliveroosupportingChannel Partner/ Reseller/ DistributorIn the NYX (L'Oréal) Superdrug campaign, Savi integrated Deliveroo vouchers as the cashback reward mechanism. Customers who successfully submitted their purchase received a £10 Deliveroo voucher as the promotional reward.
• PayPalsupportingTechnology or IntegrationPayPal is used as one of the payment methods for processing cashback refunds to consumers. Savi supports BACS bank transfers and PayPal as refund mechanisms in its promotional campaigns.
• Stocard (Mobile App)supportingTechnology or IntegrationStocard's mobile app was used as a coupon delivery channel in the L'Oréal Paris Italy campaign. Savi's targeted coupons were delivered through the click-to-web format within the Stocard app, enabling seamless coupon activation at Esselunga stores.
• Nisa (UK Convenience Chain)supportingGTM or Marketing PartnerNisa was the test retailer for PepsiCo UK's mobile coupon pilot in the UK convenience sector. Savi deployed its promotional technology in partnership with Nisa to test coupon activation and redemption at POS.
• Savi Group Companies (UK, Germany, Spain, Italy)coreOthersSavi operates sister companies in the UK (saviuk.co.uk), Germany (savigermany.de), Spain (savispain.es), and Italy (saviitalia.it), indicating an affiliated group structure that shares technology, expertise, and operational capabilities across European markets.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Adobe Experience Cloud: Enterprise marketing and customer experience platform with built-in campaign orchestration, personalization, and analytics. Competes with Savi's campaign management and data modules as part of a much broader portfolio rather than as a pure-play promotional services provider.
• Oracle CrowdTwist (Loyalty): Enterprise loyalty and customer engagement platform within Oracle's CX stack. Competes with Savi Loyalty Solutions in the brand-funded loyalty segment but is bundled into a broader enterprise software suite.
• Salesforce Marketing Cloud: Global martech incumbent offering campaign management, loyalty, and customer journey orchestration as part of a broader CRM stack. Overlaps with Savi VERSO and Loyalty Solutions but operates at a much larger scale and with a different go-to-market.

Emerging players

• iBotta: US digital cashback app for consumer packaged goods purchases, with receipt-verified offers and a CPG-funded business model. Overlaps with Savi Cashback on receipt-validated cashback mechanics, but focuses on a single consumer app rather than a multi-brand B2B platform.

Direct peers

• Eagle Eye Solutions: UK-headquartered SaaS platform for real-time personalized promotions, loyalty, and vouchers across grocery and retail. Directly comparable to Savi VERSO on digital coupon issuance, POS validation, and retail media activation in Europe.
• Catalina Marketing: Long-standing shopper marketing and personalized促销 platform serving CPG brands and retailers with coupons, loyalty, and digital promotions. Closely mirrors Savi's VERSO-style model of running promotional mechanics at scale across large FMCG accounts.
• Neptune Retail Solutions (formerly Quotient Technology): Digital promotions, paperless coupons, and retailer-funded media network for CPG brands via direct retailer integrations. Comparable in combining brand-funded promotions, retailer POS integration, and data analytics.
• Inmar: Operates coupon processing, settlement, and digital promotions infrastructure for CPG brands and retailers in the US. Highly comparable on the settlement/operations side of Savi's business and the focus on receipt-verified promotions.
• Highco: French marketing services group operating trade marketing, couponing, and data solutions for retailers and FMCG brands in continental Europe. Closely comparable regional peer for promotional mechanics and shopper data services.
• Vericast (formerly News America Marketing): US-based promotional services business historically known for in-store coupon sampling and digital promotions for CPG brands. Comparable on end-to-end coupon lifecycle management and CPG customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/savi-polska

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about savi poland