What Eagle Eye Solutions does

Eagle Eye Solutions Group plc is a UK-headquartered, London Stock Exchange-listed (LON:EYE) software company that operates the AIR Platform, an AI-powered loyalty and personalization SaaS for enterprise retailers and hospitality operators. The platform unifies real-time loyalty ledger management, omnichannel promotions, digital gift cards and stored value, AI-driven 1:1 personalization (EagleAI), and coupon fraud prevention (PromoBase) into a single API-first system built on MACH architecture (Microservices, API-first, Cloud Native, Headless) and hosted on Google Cloud, with 80+ pre-built integrations to POS, CDP, payments, and eCommerce systems.

The company monetizes through enterprise SaaS subscriptions sold via direct field sales to large global retailers, with multi-year contracts and quote-based pricing tailored to deployment scale. It serves a concentrated customer base of named Tier-1 logos spanning grocery (Tesco, ASDA, Morrisons, Loblaw, Woolworths, Carrefour, Auchan, Giant Eagle, Wakefern), fashion and department stores (JD Sports, John Lewis & Partners, Co-op), hospitality and food service (Pret A Manger, PizzaExpress, Gordon Ramsay, Greggs, Greene King), fuel and convenience (Halfords, SSP), and pharmacy (Shoppers Drug Mart, Rite Aid). At platform scale, Eagle Eye processes 1.7 billion+ personalized offers weekly, manages 750+ million active loyalty wallets across 200 million loyalty members, and sustains 150ms average API response times.

Operationally, Eagle Eye employs 251-500 staff across offices in London (headquarters), Manchester, Melbourne, Paris, and Toronto, and is led by CEO Tim Mason and CFO Lucy Sharman-Munday. The company holds granted patents covering Chip and PIN-based loyalty transactions across the UK, EU, US, Australia, India, and New Zealand, and maintains ISO 27001:2022, ISAE 3402 Type 2, GDPR, and MACH Alliance certifications. Management has publicly targeted £100m medium-term revenue with greater than 30% EBITDA margin, with a 20% EBITDA margin exit run rate projected for FY26, and pursues both organic platform expansion and selective M&A (most recently the Untie Nots acquisition completed January 2023 for up to €38.8m).

Name

Eagle Eye Solutions

Legal name

Eagle Eye Solutions Group Plc

Website

https://eagleeye.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Eagle Eye Solutions is a UK-listed SaaS company that operates the AIR Platform, an AI-powered loyalty and personalization platform for enterprise retailers and hospitality operators across grocery, fuel, fashion, and pharmacy, processing 1.7 billion+ personalized offers weekly.

Ownership category

akta.pro rank

Product category

Retail Loyalty & Personalization Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH)

Keywords

• Retail loyalty platform
• Promotions management software
• AI personalization solutions
• Omnichannel customer engagement
• Loyalty program technology

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS model providing access to the AIR platform, loyalty management, promotions engine, and AI personalization capabilities. Revenue is generated through licensing the platform to enterprise retailers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Core offering

Eagle Eye sells the AIR Platform, an enterprise SaaS solution that unifies real-time loyalty management, omnichannel promotions execution, AI-driven 1:1 personalization, and coupon validation for retail and hospitality operators. The platform processes 1.7 billion+ personalized offers weekly across 750+ million active loyalty wallets with 150ms average API response times, and is sold primarily on subscription to large global retailers and hospitality brands.

Product overview

Eagle Eye Solutions offers a unified AI-powered loyalty and personalization platform called AIR (Acquire, Interact, Retain) that brings together multiple core products: Real-Time Loyalty, Omnichannel Promotions, Smart Checkout, Gifting & Top-Up, EagleAI (AI personalization science), and PromoBase (fraud prevention). The platform operates through key supporting features including Eagle Eye Wallet (single customer view), Eagle Eye Connect (80+ pre-built integrations), and gamification capabilities (personalized challenges, Spin-to-Win games). Built on MACH architecture principles since 2010, the platform delivers 1.7 billion+ personalized offers weekly to 750+ million active loyalty wallets with 150ms average API response time.

Differentiator

Problem solved

Functional benefit

Brands

• AIR Platform: AI-powered platform that unifies loyalty management and 1-to-1 personalization for retailers, enabling capture of first-party data and delivery of personalized experiences at scale.
• EagleAI
• Untie Nots

Products and services

• AIR Platform AI-powered loyalty and personalization platform unifying loyalty management and 1:1 personalization for enterprise retailers, enabling capture of first-party data and delivery of personalized experiences at scale across all channels.
• Real-Time Loyalty Best-in-class loyalty engine for omnichannel retailers creating deeper customer connections through real-time rewards issuance, loyalty ledger management and redemption across every channel.
• Omnichannel Promotions Flexible and scalable promotions personalization engine that lets retailers create, manage and execute offers seamlessly across every channel, including online, in-store, mobile and at the pump.
• Smart Checkout Real-time omnichannel execution capability that delivers personalized customer experiences at the exact moment of checkout across in-store and digital touchpoints.
• Gifting & Top-Up Digital gift cards and stored value solutions with instant balance reloads and omnichannel self top-up across every channel, turning gifting into a loyalty mechanic.
• EagleAI AI Personalization Science - built-for-retail AI-powered data science solutions that maximize customer data value to deliver 1:1 personalization, optimized offers, gamified challenges and predictive targeting at scale.
• PromoBase Coupon fraud elimination solution providing smarter validation, redemption and settlement of CPG coupons, with built-in handling of refunds, voids, exchanges and mid-fulfillment changes.
• Smart Rewards Omnichannel loyalty and real-time incentive solution powered by AI that executes rewards and incentives in real-time across all retail channels.

Quantifiable outcome

• ASDA Rewards achieved 6 million active members and 49-52% of total sales linked to digital scheme within 18 months of launch
• +4 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature10 records

Partnerships

16 partnerships are on record, tiered core, strategic and minor.

• Inmar IntelligencecoreTechnology or Integration · 23 March 2026Multi-year integration partnership connecting Inmar's digital offer content with Eagle Eye's retail promotions platform. API-based integration enables retailers across North America to retrieve, display, clip, redeem, and reconcile Inmar digital offers within Eagle Eye's MACH certified platform. Aims to reduce friction in offer activation.
• Untie NotscoreStrategic or Co-development Partner · 12 January 2023Acquisition of French SaaS company specializing in personalized, gamified promotions. Enhanced Eagle Eye's capabilities in customer engagement and loyalty through AI-driven campaigns and gamification features. Strengthened promotion and loyalty platform for global retail and hospitality clients in Europe.
• Google CloudcoreTechnology or IntegrationSolutions fully hosted on Google Cloud. Premier Partner status. Leverages Google Cloud Compute Engine, Cloud Run, Kubernetes Engine, BigQuery, and Looker for platform infrastructure. Collaborates with Google on MACH ecosystem and customer events.
• commercetoolsstrategicTechnology or IntegrationMACH Alliance partner collaborating on composable commerce solutions. Joint go-to-market activities including customer events.
• BloomreachstrategicTechnology or IntegrationMACH Alliance partner for content and personalization ecosystem integration.
• OdiccicoreTechnology or IntegrationPartnered with Odicci to introduce 'Spin-to-Win' and 'Scan-to-Win' games for ASDA Rewards. Enables gamification features within loyalty programs.
• SAPstrategicStrategic or Co-development PartnerStrategic collaboration announced January 2025 to revolutionize loyalty programs and AI-based marketing strategies globally.
• CognizantstrategicStrategic or Co-development PartnerPartnership announced August 2025 to deliver real-time, AI-powered loyalty and personalization at scale to global retailers.
• Wakefern Food CorpcoreTechnology or IntegrationMulti-year AI loyalty and personalization contract announced January 2026 for deployment at scale in North America.
• Twilio SegmentstrategicTechnology or IntegrationConnector launched November 2025 enabling real-time personalization and loyalty activation from customer data via Twilio Segment CDP integration.
• mParticlestrategicTechnology or IntegrationIntegration enabling unified and connected customer view for personalized loyalty programs through Eagle Eye Connect.
• MACH AlliancestrategicTechnology or IntegrationMACH-certified member since 2025. Alliance promoting open, cloud-native, API-first SaaS technology ecosystems. Collaborates with other members including Google, commercetools, and Bloomreach.
• QKS GroupminorOthersRecognized as Leader in Loyalty SPARK Matrix 2025 by QKS Group.
• IDCminorOthersNamed Major Player in IDC MarketScape: Worldwide Retail Loyalty Software 2024.
• GartnerminorOthersFeatured Vendor in Gartner Market Guide for Loyalty June 2025. Previously recognized in 2023 Market Guide.
• ForresterminorOthersFeatured in Forrester Loyalty Platforms Landscape July 2025 and previously in Q4 2022 Landscape.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Smile.io: Smile.io powers points, referrals, and VIP tiers for Shopify and BigCommerce merchants. Compares to Eagle Eye on loyalty mechanics but at a smaller merchant scale and more transactional tier; useful proxy for the SMB end of Eagle Eye's broader TAM.
• Thanx: Thanx is a digital loyalty and payments engagement platform for restaurant chains. Overlaps with Eagle Eye's hospitality vertical (Pret, Greene King, PizzaExpress, Gordon Ramsay) but with deeper payments integration and a narrower foodservice focus.
• Punchh (Par Technology): Punchh provides AI-powered loyalty and digital engagement for restaurant and convenience-store chains. Comparable to Eagle Eye in hospitality/fuel retail verticals with AI personalization, though focused on foodservice rather than grocery.
• LoyaltyLion: LoyaltyLion provides loyalty and rewards programs primarily for Shopify-based DTC and mid-market retail brands. Overlaps with Eagle Eye on loyalty mechanics but serves a smaller, more eCommerce-native customer profile than Eagle Eye's enterprise grocer/department store focus.

Broad incumbents

• SessionM (Mastercard): SessionM, owned by Mastercard, provides a loyalty and customer engagement platform for enterprise retail and consumer brands. Comparable to Eagle Eye's AIR Platform at the enterprise tier; Mastercard backing adds scale and financial-services integration that Eagle Eye does not match.
• Salesforce Loyalty Management (formerly LoyaltyCloud / Relationshipware via partner): Salesforce offers loyalty management as part of its broader Marketing/Commerce Cloud. Comparable to Eagle Eye on enterprise retail loyalty but as a horizontal CRM giant; significant overlap on AI personalization, CDP, and promotion capabilities, and a key strategic threat given scale and bundled pricing.

Direct peers

• Talon.One: Talon.One is a promotion engine and loyalty platform serving enterprise retail, telco, and travel customers. Directly comparable to Eagle Eye's Omnichannel Promotions and PromoBase products with a similar API-first, developer-centric, enterprise SaaS model.
• Yotpo: Yotpo offers a SaaS platform for eCommerce loyalty, referrals, and UGC. Directly comparable to Eagle Eye as a multi-product SaaS vendor targeting retail and DTC brands with loyalty and personalization. Eagle Eye is more enterprise/omnichannel; Yotpo skews eCommerce-first, but the categories overlap heavily.
• Antavo: Antavo is a loyalty cloud platform for retail, fashion, and hospitality, offering API-first architecture and AI-driven personalization. Closest pure-play competitor to Eagle Eye's AIR Platform, with overlapping enterprise retail customer base and a similar SaaS, integration-heavy model.
• Voucherify: Voucherify is a promotion, coupon, and loyalty API platform targeting enterprise retail and DTC. Overlaps with Eagle Eye's PromoBase and loyalty offering; comparable API-first positioning, though Voucherify is more coupon-centric and less focused on grocery-scale omnichannel deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/WeAreEagleEye
• YouTubeyoutube.com/@weareeagleeye
• Facebookfacebook.com/WeAreEagleEye
• LinkedInlinkedin.com/company/494906

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Eye Solutions