SBA Golf & Groen B.V.

What SBA Golf & Groen B.V. does

SBA Golf & Groen B.V. is a Netherlands-based specialty contractor providing maintenance, renovation, and new-construction services for golf courses, sports fields, and equestrian facilities, operating from Susteren (Netherlands) with wholly-owned subsidiaries SBA N.V. in Hasselt (Belgium) and SBA Tiefbau GmbH in Kleve (Germany), and executing projects as far afield as Slovakia. The company maintains approximately 18 golf courses and runs a fleet of over 900 machines and 100+ buggies in-house. Service revenue is anchored by long-term managed-service maintenance contracts (typically 5-10 years, with extensions recorded at Golfbaan Hitland, 17+ years, and De Peelse Golf, 10-year renewal) and supplemented by project-based construction and renovation work (including the first reversible golf course in Europe at The Links Valley), an all-in buggy rental product, and SmartTurf robot-mower hardware and installation packages for residential customers.

Core technical capabilities are organized around proprietary turf and drainage methodology and an in-house equipment platform. The firm's flagship Top Drainage approach installs 3cm-wide, 25cm-deep sand lamellae perpendicular to existing drainage, with documented customer outcomes of 50 additional playable days per year at Golfbaan Hitland. Its Result-Oriented Maintenance system relies on daily moisture measurements, individual sprinkler control, and irrigation performance audits to reduce water, fertilizer, and chemical pesticide use and align with GEO certification criteria. The company also pioneered autonomous fairway mowing in the Netherlands (since 2011) using battery-powered Kress (Positec) robot mowers on GPS coordinates with 24/7 deployment, and runs a per-machine database for preventive maintenance with 24-hour replacement-equipment delivery. Service delivery is organized around three pillars — Beheer (maintenance), Realisatie (construction), and Renovatie (renovation) — plus specialized add-ons such as Drain-Solutions, Water-Management, Buggy fleet management, and SmartTurf residential installations.

The business model is relationship-led B2B services with a small but growing B2C hardware and installation tail. Customer acquisition is driven by personal consultation, referrals from golf architects (e.g., Infinite Variety Golf Design) and equipment partners (Jean Heybroek/Toro), a project portfolio showcase, and trilingual digital presence (NL/EN/DE). Revenue streams span managed services (golf course maintenance contracts, buggy rentals with insurance and repairs bundled at a fixed monthly rate), professional services (project realization and renovation), and hardware sales (SmartTurf robot mowers with annual installation and maintenance packages). Notable enterprise customers include Royal Golf Club Belgium, Golfbaan Spaarnwoude, International Golf Maastricht, De Peelse Golf, Golfclub Meerssen, and Maritim Ostsee (Germany). The company is privately held following a 2012 management buy-out from Mourik Groot-Ammers and a 2014 renaming from Mourik Golf & Groen B.V. to SBA Golf & Groen B.V.

Name

SBA Golf & Groen B.V.

Legal name

SBA Golf & Groen B.V.

Website

https://sbagolfengroen.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Dutch specialty contractor providing maintenance, renovation, and construction services for golf courses and sports fields across the Netherlands, Belgium, and Germany. Operates a 900+ machine fleet, proprietary drainage technology, and the SmartTurf residential autonomous mower brand.

Ownership category

akta.pro rank

Product category

Golf Course Maintenance and Turf Management Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Headquarters

HQ city

Susteren

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Golf Course Maintenance Contracts: Ongoing maintenance services for golf courses including mowing, sanding, fertilizing, irrigation management, disease prevention, and machine maintenance. Provided through long-term contracts with periodic measurements and quality assessments.
2. Project Realization: Complete A-to-Z project realization for new golf course construction, involving design implementation, early-stage difference identification, and tailor-made solutions with budget and timeline management.
3. Renovation Services: Golf course renovation including bunker renovation, green upgrades, tee relocation, and course element improvements using BunkerMat technology and permeable concrete.
4. Buggy Rental and Maintenance: All-in buggy fleet service including rental, maintenance, insurance, and repairs at fixed monthly rates. Currently renting more than 100 buggies to various golf courses.
5. SmartTurf Robot Mower Sales and Installation: Sale and installation of Kress-based robot mowers for private customers and golf courses, with GPS technology or boundary wire options, plus installation and maintenance packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SBA Golf & Groen B.V. is a specialized service provider for the golf, sport, and green sector, offering integrated maintenance, renovation, and new construction of golf courses and sports fields across the Netherlands, Belgium, and Germany. The company runs approximately 18 golf courses on long-term maintenance contracts, executes A-to-Z new course projects (including Europe's first reversible course), performs drainage, bunker, green, and tee renovations, manages in-house fleets of more than 900 maintenance machines and 100+ buggies, and sells the SmartTurf-branded autonomous robot mower line for both B2B fairway use and B2C residential lawns.

Product overview

SBA Golf & Groen B.V. is a golf, sports, and green sector service company operating a multi-service portfolio organized around three pillars — Beheer (maintenance), Realisatie (construction), and Renovatie (renovation) — supported by specialized add-on services. The flagship branded product is the SmartTurf Robotmaaier, an autonomous battery-powered robot mower available for both golf course fairways and residential lawns. Supporting services include Drain-Solutions (GPS-measured drainage), Water-Management (irrigation optimization), Resultaat Gericht Beheer (result-oriented maintenance planning), Machines in Perfecte Staat (equipment fleet management), and Buggy's Zonder Zorgen (buggy fleet rental and management). The company maintains 18 golf courses across the Netherlands, Belgium, and Germany.

Differentiator

Problem solved

Functional benefit

Brands

• SmartTurf: Autonomous robot lawnmowers and professional lawn care services for residential and commercial properties, featuring GPS technology and battery-powered operation.
• Smart Turf

Quantifiable outcome

• 50 extra playable days per year for golf courses through top drainage solutions
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Infinite Variety Golf DesigncoreStrategic or Co-development Partner · 1 January 2018Architectural design partner for golf course renovation projects. Collaborated on multiple projects including Golf Club Hulencourt (Belgium) and Golf Club Hanau (Germany). Provides architectural designs which SBA implements as contractor.
• Jean HeybroekminorGTM or Marketing PartnerLong-standing partnership resulting in equipment deployments. 20 Toro machines deployed on top courses including GOLF 4 ALL Harderwijk, The Links Valley, and Golf & Business Club Henri-Chapelle.
• Kress (Positec)coreTechnology or IntegrationTechnology partnership for SmartTurf robot mowers. SBA Golf & Groen integrates Kress robot mowers for both B2B (golf courses) and B2C (private residential) markets under the SmartTurf brand.
• Royal Golf Club BelgiumcoreStrategic or Co-development PartnerTwo-phase bunker renovation project (2023-2024) for all 18 holes using permeable concrete technology, in collaboration with architect Russel Tally.
• Golf Club MergelhofminorStrategic or Co-development PartnerSpecial maintenance agreement for green management using daily application of 'optimal playing quality' maintenance strategy.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• John Greasley Ltd. UK golf course construction and renovation specialist with a long history in course builds, remodels, and drainage. Direct peer along both product line (construction/renovation) and customer type (golf courses, including championship venues).
• MJ Abbott Ltd. UK-based specialist contractor providing golf course construction, renovation, drainage, and irrigation services. One of the closest direct peers to SBA in terms of service portfolio (construction + maintenance + drainage) and target customer (golf courses).

Emerging players

• Desso Sports Systems / Tarkett Sports: Sports field surfaces and turf systems provider (now part of Tarkett). Adjacent to SBA in sports/recreation turf infrastructure; intersects with SBA's sports field and equestrian work (e.g., Hippo Arena Samorin) but focuses on synthetic and hybrid surfaces rather than maintenance.

Broad incumbents

• Heijmans N.V. Large Dutch construction and real estate group with a green/landscaping and infrastructure services division. Overlaps with SBA in groundskeeping and civil works for sports and recreational areas, but operates as a broad multi-segment incumbent rather than a golf specialist.

Others

• Barenbrug Group: Global Dutch-headquartered turf grass seed company. A key input supplier for SBA's golf course construction and renovation projects, and a tangential enabler of SBA's grow-in and result-oriented maintenance programs.
• Mourik Groot-Ammers B.V. Former parent company of SBA (acquired SBA in 1997, divested via MBO in 2012) and a major Dutch industrial services and civil contractor. Comparable via overlapping civil engineering and industrial services capabilities, and as a structural reference point for SBA's evolution.
• Imants BV (Redexim): Dutch manufacturer of turf maintenance equipment (Koro Field Top Maker, verti-drain, etc.) now part of Redexim Group. Not a competitor but an equipment supplier whose machines (e.g., for verti-draining, topdressing) are core to SBA's Drain-Solutions and maintenance offerings.

Regional players

• CapSeal / Cap Vert Golf (France): French golf course maintenance and landscaping service provider. Closely comparable in core service line (course maintenance, renovation, and greenkeeping) but operating primarily in France, making it a regional rather than direct competitor to SBA's Benelux/German core.
• Sporta Group: Belgian sports and recreation facility operator and developer. Comparable to SBA through its Belgian operational footprint and involvement in sports/recreation infrastructure, though its focus is on operating facilities rather than maintenance contracting.
• Greenmix (Golf Green Services): French specialist in golf course maintenance, construction, and renovation. Comparable to SBA in core service mix and customer type, but operates in a different geography (France) so is a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2Gd4XvMgumJk8KeG0NAqwA/videos
• Facebookfacebook.com/SBA-Golf-Groen-BV-222322607947317
• LinkedInlinkedin.com/company/sbagolfengroen

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBA Golf & Groen B.V.