Jean Heybroek
Jean Heybroek B.V. (Heybroek) is a Dutch authorized distributor of professional grounds maintenance, transport, and irrigation equipment from A-brands such as Toro, Amazone, and Club Car, serving golf courses, sports/recreation facilities, agriculture, green contractors, and private users via a nationwide dealer network in the Netherlands.
- Company typePrivate
- Founded1905
- HeadquartersWoudenberg, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Jean Heybroek does
Jean Heybroek B.V., trading as Heybroek, is a Dutch private limited company founded in 1905, headquartered at Wilgenkade 6, 3992 LL Houten, Netherlands. The company is an authorized distributor and dealer of professional grounds maintenance, transport, and irrigation equipment, organized into three product pillars: Groentechniek (horticultural/grounds technology — Toro, Amazone, Wiedenmann, Imants, Keckex, RECO eTrac, NIMOS, Maredo), Transporttechniek (transport technology — Club Car golf carts and utility vehicles), and Beregeningstechniek (irrigation technology — Toro, Spagnol, Crysberg, Rain). It serves end users across the golf sector, sports and recreation sector, agricultural sector, transport/logistics users (campgrounds, nurseries, hospitals, industry), green contractors, and private users with a focus on minimal total cost of ownership.
The go-to-market is a domestic Netherlands-only channel-partner model through an authorized dealer network ("Onze dealers"), with marketing and top-of-funnel awareness driven via a sector-segmented website (heybroek.com). Revenue is generated through hardware sales of the distributed brand portfolio plus associated service and support for equipment sold. Pricing is not publicly disclosed and operates on a quote-based model. The company identifies itself as an "experienced and honest partner" emphasizing good advice, durable quality products, and excellent service, with the value proposition grounded in deep domain expertise across the three technology pillars rather than proprietary technology. There is no evidence of in-house AI/ML, proprietary software products, APIs, or platform architecture; the technology layer is the third-party manufacturer equipment the company distributes and the operational systems supporting dealer and service workflows.
The ownership structure is private with no disclosed parent company, subsidiaries, institutional investors, or PE/VC backing; the legal entity is Jean Heybroek B.V. and the operating trade name is Heybroek. Leadership includes Managing Director Eric van Susante. The company's operating status is active, evidenced by current website content, news, and an active vacancies page; no M&A, restructuring, regulatory actions, or leadership changes beyond the above are documented in the input data.
Jean Heybroek firmographics
Firmographics- Name
- Jean Heybroek
- Legal name
- Jean Heybroek B.V.
- Website
- https://jeanheybroek.com
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jean Heybroek B.V. (Heybroek) is a Dutch authorized distributor of professional grounds maintenance, transport, and irrigation equipment from A-brands such as Toro, Amazone, and Club Car, serving golf courses, sports/recreation facilities, agriculture, green contractors, and private users via a nationwide dealer network in the Netherlands.
- Ownership category
- akta.pro rank
Jean Heybroek industry classification
Industry- Product category
- Professional Grounds Maintenance Equipment Distribution
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Golf Equipment & Accessories Distribution (CRAOAJAK)
- akta.pro secondary industry
- Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)
Keywords
Where Jean Heybroek is headquartered
LocationHeadquarters
- HQ city
- Woudenberg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Jean Heybroek business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment and Machinery Sales: Heybroek generates revenue through the sale of professional equipment and machinery including golf course maintenance machines, transport vehicles, and irrigation systems from branded manufacturers such as Toro, Amazone, Club Car, Wiedenmann, Imants, and others.
- Service and Support: The company provides service and support for the equipment they sell, contributing to ongoing customer relationships and revenue after initial equipment sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Jean Heybroek product offering
Product offeringCore offering
Jean Heybroek (Heybroek) is a Dutch distributor of professional grounds maintenance, golf course, sports field, and agricultural equipment. The company offers three main product categories: Groentechniek (horticultural/grounds maintenance machines), Transporttechniek (golf carts and transport vehicles from Club Car), and Beregeningstechniek (irrigation systems), sourced from A-brand manufacturers such as Toro, Amazone, Wiedenmann, Imants, and others. Products are sold through an authorized dealer network across the Netherlands, supplemented by service and after-sales support.
Product overview
Jean Heybroek (operating as Heybroek) is a dealer and distributor of professional grounds maintenance and agricultural equipment, organized into three main product categories. Groentechniek (Horticultural Technology) provides equipment from brands including Toro, Amazone, Wiedenmann, Imants, Keckex, RECO eTrac, NIMOS, and Maredo for golf courses, sports fields, and green space maintenance. Transporttechniek (Transport Technology) offers golf carts and transport vehicles from Club Car for passenger and goods transport across various sectors. Beregeningstechniek (Irrigation Technology) provides complete irrigation products and systems from Toro, Spagnol, Crysberg, and Rain for golf, sports, recreation, agriculture, and private users. The company focuses on delivering machines and services that ensure reliable performance with optimal total cost of ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- Groentechniek Professional horticultural and grounds maintenance equipment for golf courses, sports fields, recreational areas, and public and private green spaces. Includes machines from brands such as Toro, Amazone, Wiedenmann, Imants, Keckex, RECO eTrac, NIMOS, and Maredo.
- Transporttechniek Top-quality golf carts and transport vehicles from market leader Club Car for passenger transport and goods transport at golf courses, campgrounds, nurseries, sports clubs, hospitals, industrial sites, and events.
- Beregeningstechniek Complete line of irrigation products and irrigation systems from Toro, Spagnol, Crysberg, and Rain for the golf sector, sports and recreation sector, agricultural sector, and private users with a passion for green.
- Equipment Service and Support After-sales service and technical support for the professional equipment and machinery sold by Heybroek, contributing to ongoing customer relationships and equipment reliability.
Companies that use Jean Heybroek
Customer profileSegments6 records
Ideal customer profiles5 records
Jean Heybroek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jean Heybroek partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- TorocoreToro is a major A-brand supplier of professional machines for golf courses, sports fields, and irrigation systems. Heybroek distributes Toro products as part of their equipment portfolio for vegetable technology and beregeningstechniek (irrigation technology).
- AmazonecoreAmazone is an A-brand manufacturer of professional maintenance equipment. Heybroek distributes Amazone products as part of their groentechniek (vegetable technology) offerings.
- WiedenmanncoreWiedenmann is an A-brand supplier of professional maintenance machines. Heybroek distributes Wiedenmann equipment as part of their groentechniek product range.
- ImantscoreImants is an A-brand manufacturer of professional maintenance equipment. Heybroek distributes Imants products as part of their groentechniek offerings.
- Club CarcoreClub Car is the market leader in golf carts and transport vehicles. Heybroek distributes Club Car products for passenger transport and goods transport on golf courses, campings, nurseries, sports clubs, hospitals, industry, and events.
- KeckexsupportingKeckex is an A-brand supplier of professional maintenance equipment distributed by Heybroek as part of their groentechniek product range.
- RECO eTracsupportingRECO eTrac is an A-brand supplier of professional equipment distributed by Heybroek as part of their groentechniek product range.
- NIMOSsupportingNIMOS is an A-brand supplier of professional maintenance equipment distributed by Heybroek as part of their groentechniek product range.
- MaredosupportingMaredo is an A-brand supplier of professional maintenance equipment distributed by Heybroek as part of their groentechniek product range.
- SpagnolcoreSpagnol is a supplier of irrigation products distributed by Heybroek as part of their beregeningstechniek (irrigation technology) product range for golf, sports, recreation, and agricultural sectors.
- CrysbergsupportingCrysberg is a supplier of irrigation products distributed by Heybroek as part of their beregeningstechniek (irrigation technology) product range.
- RainsupportingRain is a supplier of irrigation products distributed by Heybroek as part of their beregeningstechniek (irrigation technology) product range for professional and private applications.
Recent moves6 records
Expansion highlights3 records
Jean Heybroek competitors and assessment
Company assessmentBroad incumbents
- The Toro Company: The Toro Company is the global manufacturer of professional turf, grounds, and irrigation equipment and a key OEM partner of Heybroek. While Heybroek is a downstream Dutch distributor, Toro shapes competitive dynamics in the segment through direct sales, pricing, and channel decisions.
- Club Car: Club Car is the global market leader in golf carts and small-wheeled utility vehicles and a key OEM partner of Heybroek. Its brand decisions, pricing, and direct channel moves influence Heybroek's Transporttechniek business and competitive positioning.
- Kubota: Kubota is a global manufacturer of agricultural, turf, and grounds care machinery. Its equipment competes in the same Dutch golf, sports, and agricultural segments where Heybroek operates, and it is represented through competing Dutch distributors such as Royal Reesink.
- John Deere: John Deere is a global incumbent manufacturer of agricultural, turf, and grounds maintenance equipment. Its products compete with Heybroek's distributed lines (Toro, Amazone, Wiedenmann) and Deere-affiliated Dutch dealers (e.g., Kraakman) compete against Heybroek in the same end markets.
Direct peers
- Royal Reesink: Royal Reesink is a Dutch distributor of agricultural, grounds care, and material handling equipment representing brands such as Kubota, Toro, Kioti, and Stihl. It is the most direct competitor to Heybroek in the Netherlands, distributing overlapping product categories into golf, sports, municipal, and agricultural customers.
- HGM van Daalen & Zn: HGM van Daalen & Zn is a long-standing Dutch distributor of professional grounds maintenance, golf course, and sports field equipment. It competes with Heybroek across the same Dutch end markets and dealer-style distribution model.
- Kraakman-Perfors: Kraakman-Perfors is a Dutch dealer network distributing John Deere agricultural and grounds maintenance equipment alongside other brands. Like Heybroek, it serves golf, sports field, agricultural, and municipal customers across the Netherlands, making it a directly comparable distribution competitor.
- De Heer Meerman: De Heer Meerman is a Dutch dealer of golf course maintenance equipment and related turf care machinery, operating in a similar niche to Heybroek's golf-sector distribution business with overlapping OEM brand relationships.
- Van der Spek Groentetechniek: Van der Spek is a Dutch distributor specializing in grounds maintenance equipment for golf courses, sports fields, and municipal green spaces. Its product portfolio and target customer base overlap directly with Heybroek's Groentechniek offering.
- Pols Zuidland: Pols Zuidland is a Netherlands-based dealer and distributor of professional grounds care and turf maintenance equipment serving golf, sports, and green space customers — directly comparable in product mix and customer segments to Heybroek.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Jean Heybroek social profiles
Digital presenceJean Heybroek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jean Heybroek leadership team
Management profileNumber of profiles
Profiles1 record
Jean Heybroek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jean Heybroek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jean Heybroek
What does Jean Heybroek do?
Jean Heybroek (Heybroek) is a Dutch distributor of professional grounds maintenance, golf course, sports field, and agricultural equipment. The company offers three main product categories: Groentechniek (horticultural/grounds maintenance machines), Transporttechniek (golf carts and transport vehicles from Club Car), and Beregeningstechniek (irrigation systems), sourced from A-brand manufacturers such as Toro, Amazone, Wiedenmann, Imants, and others. Products are sold through an authorized dealer network across the Netherlands, supplemented by service and after-sales support.
Is Jean Heybroek a public or private company?
Jean Heybroek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jean Heybroek founded?
Jean Heybroek was founded in 1905. It employs 11 to 50 people.
Where is Jean Heybroek based?
Jean Heybroek is headquartered in Woudenberg, Netherlands, in the Europe region.
How does Jean Heybroek make money?
Two revenue lines are on record. Equipment and Machinery Sales are the primary driver. The others are service and Support.
Who are Jean Heybroek's main competitors?
Broad incumbents on record are The Toro Company, Club Car, Kubota and John Deere. Direct peers are Royal Reesink, HGM van Daalen & Zn, Kraakman-Perfors, De Heer Meerman, Van der Spek Groentetechniek and Pols Zuidland.
Does Jean Heybroek have an API?
No public API is recorded for Jean Heybroek.
What industry is Jean Heybroek in?
Jean Heybroek's product category is Professional Grounds Maintenance Equipment Distribution. Its primary akta.pro industry code is CRAOAJAK, Golf Equipment & Accessories Distribution, with a secondary code of CRAMAGAC, Golf Bags, Carts & Travel Gear Retail. Its NAICS code is 42391 and its SIC code is 3524.