The Cellar Wine Bar & Kitchen

What The Cellar Wine Bar & Kitchen does

The Cellar Wine Bar & Kitchen is a single-location, owner-operated wine bar and casual-upscale restaurant in South Bend, Indiana, founded in 2022 by Lisa and Shawn. The core offering combines a curated wine program of 30+ wines by the glass (sourced from regions including Tuscany and Napa Valley) with a shareable-plate food menu featuring bruschetta boards, charcuterie, flatbreads, paninis, salads, and seasonal entrees, plus specialty cocktails and a small dessert program. Average dinner check is reported at $30-$50 per person.

The business generates revenue through four primary streams: dine-in food and beverage sales (the core), off-site catering for parties and corporate events, private event room rentals (seating 14-16 guests), and digital gift card sales. It runs recurring weekly promotions (Wine Wednesday, Tuesday-Thursday Happy Hour, Sangria Sunday) and monthly Business Networking events to drive foot traffic. Operating technology is limited to ToastTab for reservations and gift cards; there is no proprietary platform, app, or delivery infrastructure. The customer base is overwhelmingly local South Bend and Michiana community diners, supplemented by SMB catering clients and event hosts, with no national or international footprint.

Name

The Cellar Wine Bar & Kitchen

Legal name

The Cellar Wine Bar & Kitchen

Website

https://sbcellarwine.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cellar Wine Bar & Kitchen is a single-location, owner-operated wine bar and casual-upscale restaurant in South Bend, Indiana, serving local community diners, event hosts, and SMB catering clients through dine-in, catering, private events, and gift cards.

Ownership category

akta.pro rank

Product category

Wine Bar & Casual Dining Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industry

Wine Bars (CRANACAE)

Keywords

• Wine bar service
• Casual dining
• Event catering
• Private event venue
• Wine tasting

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food & Beverage Sales: Primary revenue from selling wines by the glass (30+ varieties), cocktails, food items including bruschetta boards, flatbreads, paninis, salads, and seasonal entrees to dine-in customers.
2. Catering Services: Catering revenue from providing food platters for parties, corporate events, and social gatherings including bruschetta, charcuterie boards, paninis, and salads to local South Bend businesses and residents.
3. Gift Cards: Gift card sales through ToastTab platform, generating upfront revenue redeemable for future food and beverage purchases.
4. Private Event Reservations: Revenue from private room bookings for parties, showers, and meetings, accommodating up to 16 guests with full menu access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Cellar Wine Bar & Kitchen operates a single-location full-service wine bar and casual-upscale restaurant in South Bend, Indiana. It sells 30+ wines by the glass, specialty cocktails, shareable plates (bruschetta boards, charcuterie, flatbreads, paninis, salads), and seasonal entrees, complemented by catering services, private event room rental, and gift card sales.

Product overview

The Cellar Wine Bar & Kitchen is a single-location restaurant venue in South Bend, Indiana offering an integrated dining and wine experience. The core offering combines a wine bar service (30+ wines by the glass) with a food menu of shareable plates including bruschetta boards, charcuterie, paninis, flatbreads, salads, and seasonal entrees. The portfolio extends to specialty cocktails, desserts, catering services for off-site events, and private event room rental. Revenue is also generated through weekly promotions (Wine Wednesday, Happy Hour, Sangria Sunday) and gift card sales. The venue operates a unified service model where all offerings (wine, food, cocktails, events) are provided within the same physical location and reservation/gift card systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Bar Service

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cooper's Hawk Winery & Restaurants: National wine-focused casual dining chain combining a full wine list with a kitchen-driven menu. Closest scaled analogue to The Cellar's wine-bar-plus-kitchen concept, though operating across many locations.
• City Works Eatery & Pour House: Casual upscale restaurant concept centered on a large draft beer and wine program with shareable plates. Directly comparable in combining a curated beverage program with shareable, social dining.
• Bin 36 Wine Bar: Independent wine bar concept combining a deep by-the-glass wine program with a shareable food menu. Closest concept-level analogue to The Cellar at a single-location scale.

Broad incumbents

• Seasons 52: Darden-owned casual upscale concept with an extensive wine list and rotating seasonal menu. Comparable as a casual upscale, wine-forward restaurant brand, but operating at much greater scale and broader portfolio reach.
• Mimi's Bistro: French-inspired casual dining chain with a wine-forward bar program and shareable menu. Comparable casual upscale atmosphere with full bar and event-friendly seating.
• The Melting Pot: Fondue-focused chain with a strong wine and cocktail program and a private-event-driven business model. Comparable experience-led dining and event-revenue mix, though anchored by a different core cuisine.
• Bonefish Grill: Casual upscale chain with a notable bar and wine program serving shareable plates. Comparable casual-upscale, beverage-forward positioning, though seafood-led.
• Brio Italian Mediterranean: Italian/Mediterranean casual upscale chain with a curated wine list and shareable small plates. Comparable casual upscale positioning with a strong wine-by-the-glass offering.

Others

• Toast (Toasttab): Restaurant POS and gift card platform that powers The Cellar's reservations and gift card program. Relevant as an ecosystem/technology peer rather than a competitor.
• Total Wine & More: Large multi-category alcohol retailer. Not a direct competitor (off-premise vs on-premise) but the dominant wine selection destination in many markets, shaping consumer expectations The Cellar competes against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecellarsouthbend
• LinkedInlinkedin.com/company/the-cellar-wine-bar-kitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cellar Wine Bar & Kitchen