NJSBDC at NJCU School of Business

What NJSBDC at NJCU School of Business does

NJSBDC (New Jersey Small Business Development Center) at NJCU School of Business is a New Jersey nonprofit organization that delivers no-cost, one-on-one business advisory and training services to small and mid-sized businesses statewide. Established in 2002 and designated as the SBA-affiliated SBDC for New Jersey, the organization operates under a cooperative agreement among the U.S. Small Business Administration, the New Jersey Business Action Center, and host institution Rutgers Business School, with regional centers hosted across multiple New Jersey universities covering all 21 counties.

The organization's service portfolio centers on personalized counseling for new and growing businesses, supplemented by workshops, seminars, webinars (under the NJThrives brand), and the "Not So Small Business" podcast. Specialized offerings include sustainability consulting, the Mission Ready Entrepreneurship Academy for veterans, the New Jersey Rural Business Academy, the Women Entrepreneurs' Network, and a Camden Urban Enterprise Zone program. Reported cumulative impact (October 2019 – December 2021) includes 15,798 clients counseled, 59,033 counseling hours delivered, 2,198 sponsored training sessions, $318.6M in client financing facilitated, and $6.5B+ in client-generated sales revenue.

NJSBDC generates no client-facing revenue; it is funded through SBA cooperative agreement grants, New Jersey state appropriations via the Business Action Center, corporate sponsorships (Bank of America, PNC, PSEG), and institutional support from host universities. Technology footprint is non-technical, limited to a client portal for event registration and counseling requests, plus SBA.gov-provided training toolkits. The organization maintains an Advisory Board and a multi-stakeholder partner ecosystem rather than a traditional go-to-market sales motion, with demand generated through county-based outreach, the SBA network, and partner referrals.

Name

NJSBDC at NJCU School of Business

Legal name

NJSBDC (New Jersey Small Business Development Center)

Website

https://sbdchudsoncounty.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

NJSBDC is a New Jersey nonprofit that delivers free, one-on-one business counseling and training to small businesses statewide, operating under an SBA cooperative agreement and hosted by Rutgers Business School and partner universities across all 21 NJ counties.

Ownership category

akta.pro rank

Product category

Small Business Development Services

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)

Keywords

• Small business consulting
• Entrepreneurship training
• Business advisory services
• SBA funding assistance
• Business planning support

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Grants and Appropriations: NJSBDC is funded through the U.S. Small Business Administration (SBA) cooperative agreement and the New Jersey Business Action Center, with Rutgers Business School as the host institution. Services are provided at no cost to small business clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

NJSBDC delivers no-cost, one-on-one business counseling, statewide training workshops, seminars, webinars, sustainability consulting, and SBA-sourced resource toolkits to new and existing small businesses across all 21 New Jersey counties. Services cover business planning, financing access, marketing, social media, government contracting, and operational strategy, delivered by expert consultants matched to client needs.

Product overview

NJSBDC is a non-technical small business development organization offering a unified service portfolio centered on NO-COST, 1-on-1 business counseling and consultation. The organization provides counseling services (for new and existing/growing businesses), events/training programs, and resource tools. These services are delivered through regional offices across New Jersey counties and sponsored by the U.S. Small Business Administration and Rutgers Business School. The core offering consists of Counseling Services, Events and Training, Resources & Tool Kit, Sustainability Consulting, and The Not So Small Business Podcast.

Differentiator

Problem solved

Functional benefit

Brands

• NJThrives Small Business Webinars: Statewide webinar series providing small business training and education.
• Not So Small Business Podcast
• Mission Ready Entrepreneurship (MRE) Academy
• New Jersey Rural Business Academy (NJRBA)

Products and services

• Counseling Services

Quantifiable outcome

• $318,596,295 in total financing facilitated for clients
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, minor and regional.

• Rutgers Business SchoolcoreStrategic or Co-development PartnerHost institution for the NJSBDC State Office and multiple regional centers (Rutgers-Newark, Rutgers-New Brunswick, Rutgers-Camden). Provides academic credibility, faculty expertise, and institutional infrastructure.
• Bank of AmericaminorGTM or Marketing PartnerCorporate sponsor supporting NJSBDC programs. Provides financial sponsorship enabling free services to small businesses.
• PNC Financial ServicesminorGTM or Marketing PartnerCorporate sponsor providing financial support for NJSBDC operations and small business development programs.
• Public Service Enterprise Group (PSEG)minorGTM or Marketing PartnerCorporate sponsor supporting NJSBDC initiatives. Utility company providing sponsorship for small business development programs.
• Regional Business Assistance CorporationminorGTM or Marketing PartnerEconomic development organization providing sponsorship and potential referral pathways for small business clients.
• Brookdale Community CollegeregionalChannel Partner/ Reseller/ DistributorHost institution for a regional NJSBDC counseling center. Provides facilities and staff to deliver small business counseling services in Monmouth County area.
• Fairleigh Dickinson UniversityregionalChannel Partner/ Reseller/ DistributorHost institution for regional NJSBDC counseling center providing small business development services.
• Stockton UniversityregionalChannel Partner/ Reseller/ DistributorHost institution for regional NJSBDC counseling center serving the Atlantic County area.
• The College of New JerseyregionalChannel Partner/ Reseller/ DistributorHost institution for regional NJSBDC counseling center providing small business development services.
• William Paterson UniversityregionalChannel Partner/ Reseller/ DistributorHost institution for regional NJSBDC counseling center providing small business development services.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/njsbdc
• YouTubeyoutube.com/channel/UCsPLK9OBnlikzZodyEOtDEw
• Facebookfacebook.com/NJSBDC
• LinkedInlinkedin.com/company/njsbdc-at-njcu-school-of-business

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NJSBDC at NJCU School of Business