Rutgers Business School Newark and New Brunswick

What Rutgers Business School Newark and New Brunswick does

Rutgers Business School Newark and New Brunswick is a public, AACSB-accredited business school operating as part of Rutgers, The State University of New Jersey (founded 1766). The school offers a full portfolio of undergraduate majors, graduate degree programs (Full-Time and Part-Time MBA, Executive MBA, 12+ specialized Master's degrees, Ph.D., and DBA), executive education Mini-MBA programs, and stackable certificate credentials across two main New Jersey campuses (Newark and New Brunswick) and international satellites in Singapore and China. It serves 5,000+ students with a Class of 2026 of 1,650 — the largest in school history — and 50,000+ alumni worldwide. The school is differentiated by its Road to Success career pathway programs (Wall Street, CPA, Silicon Valley, Consulting, Supply Chain Leadership), each with named corporate sponsors, and by AI-integrated curriculum across degree programs including dedicated AI concentrations in the MBA.

Revenue is generated primarily through tuition and fees (varying by program, residency, and delivery format), executive education corporate programs (Mini-MBA specializations in AI, Healthcare, Digital Marketing, Supply Chain, etc.), and government and research grants. The school employs industry-specific go-to-market motions combining enterprise-style employer partnerships for recruitment, channel partnerships (Campus.com with 30+ universities, XLRI double degree), and direct self-serve online enrollment. Technology assets include digital twin simulation research at the Rutgers Cancer Institute and faculty-led AI pricing research at scale, though the institution is primarily an educator and researcher of AI rather than a commercial AI product builder. Strategic direction emphasizes international expansion (India, Singapore), new product lines (rSBI stackable credentials, Road to Supply Chain Leadership), and deepening employer pipelines with Fortune 500 recruiters including Google, Johnson & Johnson, Accenture, and Bristol Myers Squibb.

Name

Rutgers Business School Newark and New Brunswick

Legal name

Rutgers, The State University of New Jersey

Website

https://business.rutgers.edu

Company type

Public

Founded year

1766

Operating status

Operating

Headcount range

251–500 employees

Short description

Rutgers Business School is a public, AACSB-accredited business school within Rutgers University (founded 1766) that delivers undergraduate, MBA, specialized Master's, doctoral, and executive education programs to 5,000+ students across two New Jersey campuses and international satellites in Singapore and China.

Ownership category

akta.pro rank

Product category

Higher Education Business School

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Marketing, Sales & Brand Management Schools (EDAHAHAE)

akta.pro secondary industry

Technical Universities with Entrepreneurship & Incubation Focus (EDAHAEAH)

Keywords

• Business education programs
• MBA degree programs
• Executive education
• Graduate business degrees
• Corporate training services

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tuition and Fees: Revenue generated from undergraduate, graduate, executive education, and professional programs. Tuition varies by program, residency status (in-state vs out-of-state), and delivery format (full-time, part-time, online).
2. Executive Education Corporate Programs: Customized and open enrollment programs for organizations including Mini-MBA programs in various specializations (AI, Healthcare, Digital Marketing, Supply Chain, etc.)
3. Government and Research Grants: Funding from government sources and research grants supporting faculty research and specialized centers

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Rutgers Business School is the business school of Rutgers, The State University of New Jersey, offering undergraduate business majors, MBA programs, specialized master's degrees, doctoral programs, executive education, and stackable certificate programs. It also delivers industry-focused career pathway programs (Road to Success series) and customized corporate training through two main campuses in Newark and New Brunswick, plus satellite locations including Singapore.

Product overview

Rutgers Business School Newark and New Brunswick is a comprehensive business education institution offering a portfolio of undergraduate majors, graduate degree programs (MBA, specialized Master's, Ph.D., and DBA), executive education, and stackable certificate programs. The school provides career-focused pathway programs (Road to Success series including Wall Street, CPA, Silicon Valley, Consulting, and Supply Chain Leadership) and innovative stackable credential programs. Programs are offered across two main campuses (Newark and New Brunswick) and international locations (Singapore), with delivery modes including full-time, part-time, online, and executive formats. The school features STEM-designated programs and AI-focused concentrations across multiple degrees.

Differentiator

Problem solved

Functional benefit

Brands

• Road to Success Programs: Industry-focused career pathway programs including Road to Wall Street, Road to CPA, Road to Silicon Valley, Road to Consulting, and Road to Supply Chain Leadership
• Rutgers Stackable Business Innovation (rSBI)

Products and services

• Full-Time MBA A full-time two-year MBA program with concentrations including Analytics, AI, Finance, Marketing, Supply Chain Management, Pharmaceutical Management, Real Estate, Strategy & Leadership, and Global Business. STEM-designated with career management support for working professionals and career changers.
• Part-Time MBA Flexible part-time MBA program with the same concentrations as the Full-Time MBA, designed for working professionals. Includes STEM MBA designation and Future Leaders MBA option. Ranked #1 Best Business School in the U.S. (Northeast) - Part-Time MBA by U.S. News & World Report 2025.
• Executive MBA Executive MBA program offered in Newark and Singapore locations, featuring an international experience component and career development services for senior professionals.
• MBA in Professional Accounting Revamped MBA program with reduced credits and greater flexibility meeting CPA exam requirements in New Jersey, incorporating emerging technologies and pathways to a second master's degree.
• Undergraduate Programs Undergraduate business programs offered at Newark and New Brunswick campuses with majors including Accounting, Finance, Leadership and Management, Marketing, Supply Chain Management, and Business Analytics and Information Technology, serving high school graduates and transfer students.
• Master of Accountancy in Accounting and Analytics Graduate program combining accounting principles with analytics skills, featuring the Gateway Program for accelerated learning.
• Master of Accountancy in Governmental Accounting Online master's program of 10 courses at 3 credits each, preparing students for governmental accounting careers, offered at in-state tuition rate with no GRE requirements.
• Master of Accountancy in Taxation Graduate degree focusing on taxation principles and practices with Gateway Program options.
• MS in Business of Fashion Specialized master's program at the intersection of fashion industry and business management.
• MS in Digital Marketing Digital marketing graduate program with Gateway accelerated options.
• Master of Financial Analysis Financial analysis graduate degree with summer intensive business English and leadership components.
• MS in Healthcare Analytics and Intelligence Ranked No. 2 Best On-Campus Master's in Healthcare Analytics Programs (AnalyticsDegrees.org, 2024), preparing students for data-driven healthcare decision making.
• Master of Information Technology and Analytics STEM-designated program with AI specialization, preparing students for IT and analytics roles.
• MS Marketing Analytics and Insights Marketing analytics graduate program with Gateway accelerated pathway.
• Master of Quantitative Finance Quantitative finance program with career management support and alumni board.
• Master of Supply Chain Analytics STEM-designated program ranked No. 3 in North America for supply chain management graduate programs (Gartner, 2024).
• MS in Supply Chain Management Supply chain management graduate degree with Supply Chain Master Series events.
• Ph.D. Program Doctoral program with concentrations in Accounting, Economics, Finance, Information Technology, International Business, Marketing, Operations Research, Organization Management, Supply Chain Management, and Accounting Information Systems.
• Doctor of Business Administration Professional doctorate program with dissertation requirements and cohort-based learning for experienced business professionals.
• Executive Education Mini-MBA Programs Short-duration intensive programs including Mini-MBA in Artificial Intelligence, Data-Driven Management, Digital Marketing in Age of AI, Digital Supply Chain Management, BioPharma Innovation, and Healthcare Management, offered as open enrollment and corporate customized programs.
• Certificate Programs Stackable certificate programs including Corporate Social Responsibility, Cultural and Ethnic Arts Leadership, Online Audit Analytics, Governmental Financial Management, SCM Thought Leader, Healthcare Services Management, and Advanced Data Strategies.
• Road to Wall Street Selective preparation program for Rutgers students pursuing finance careers on Wall Street with corporate sponsors, mentoring, networking, and career development support.
• Road to CPA Career pathway program preparing Rutgers students for CPA certification and accounting careers.
• Road to Silicon Valley (RSVP) Entrepreneurship-focused program for aspiring Rutgers entrepreneurs with 170+ members and an alumni mentorship program.
• Road to Consulting Career pathway program with networking, soft skills training, interview preparation, and industry connections for Rutgers students pursuing consulting careers; sponsored by Accenture.
• Road to Supply Chain Leadership Industry-focused program pairing Rutgers students with corporate sponsors (Johnson & Johnson, Amazon, Bristol Myers Squibb), combining academic coursework with professional experience, networking, case competitions, mentorships, and company site visits.
• Rutgers Stackable Business Innovation (rSBI) Customizable curriculum allowing Rutgers students to take master's courses to earn certificates, with concentrations including AI in Accounting, Blockchain and Smart Contracts, Cybersecurity Assurance, Data Analytics and Machine Learning, Digital Marketing, and others that can be applied toward a master's degree.
• Gateway and Accelerated Programs Programs allowing Rutgers undergraduate students to take graduate courses and earn degrees faster, including the Gateway to Future Leaders MBA Program.
• Dual Degree Programs Combined degree programs including MD/MBA, PharmD/MBA, JD/MBA, Master of City Planning/MBA, and MPH/MBA in partnership with other Rutgers schools.
• Urban Solutions Lab Semester-long internship program for Rutgers students with business ideas, providing mentorship, resources, and grant funding up to $12,000 for ventures; run by RAISED at the Honors Living-Learning College.

Quantifiable outcome

• 16% median annualized ROI and $679,000 10-year net ROI for Full-Time MBA graduates
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Campus (Online Two-Year College)coreChannel Partner/ Reseller/ Distributor · 1 April 2026Partnership with over 30 universities including Arizona State University and University of Virginia facilitates seamless transfer opportunities. Students complete first two years at Campus and transfer credits to partner institutions with guaranteed acceptance.
• Arizona State UniversityminorChannel Partner/ Reseller/ Distributor · 1 April 2026Transfer pathway partnership through Campus network enabling students to transfer credits toward four-year degree.
• University of VirginiaminorChannel Partner/ Reseller/ Distributor · 1 April 2026Transfer pathway partnership through Campus network enabling students to transfer credits toward four-year degree.
• Xavier School of Management (XLRI)coreStrategic or Co-development Partner · 4 March 2026Double master's programme with students spending one year each in India (Jamshedpur) and the US. Rutgers is seeking to replicate this model with additional Indian institutions in response to visa restrictions and declining Indian enrolments.
• Real Estate Industry PartnerscoreStrategic or Co-development Partner · 16 September 2025The Rutgers Center for Real Estate celebrated 10 years of growth, building network of alumni and industry partners. Plans include establishing a real estate major and developing alumni support and endowments.
• Bloustein Local Government Research CentercoreStrategic or Co-development Partner · 13 December 2024Annual co-host of Governmental Accounting and Auditing Update Conference. Record 225 public financial management leaders attended.
• Johnson & JohnsoncoreStrategic or Co-development PartnerCorporate sponsor of Road to Supply Chain Leadership program. Provides co-op opportunities, mentorship, and recruiting pipeline. Selected Rutgers student for GOLD program from ~6,000 applicants.
• AmazonminorStrategic or Co-development PartnerProvides freshman externship opportunities for supply chain students through Road to Supply Chain Leadership program connections.
• Bristol Myers SquibbminorStrategic or Co-development PartnerCorporate co-op partner providing supply chain planning experience for students.
• Hermann ServicesminorStrategic or Co-development PartnerLogistics internship provider for Road to Supply Chain Leadership program participants.
• Rutgers UniversitycoreOthersRutgers Business School is integral part of Rutgers, The State University of New Jersey, founded in 1766. Part of Rutgers-Newark and Rutgers-New Brunswick campuses.
• Various Indian InstitutionsminorChannel Partner/ Reseller/ DistributorRutgers Business School is seeking to replicate the Xavier School of Management double degree model with additional Indian institutions.
• GooglecoreStrategic or Co-development PartnerMajor employer of Rutgers graduates. Recruits through campus events and employs students in summer internships leading to full-time positions.
• AccenturecoreStrategic or Co-development PartnerCorporate sponsor of Road to Consulting program. Provides mentorship, internship opportunities, and recruiting pipeline for students.
• Urban Solutions LabminorStrategic or Co-development PartnerIncubator run by RAISED (Rutgers Advanced Institute for the Study of Entrepreneurship and Development) at Honors Living-Learning College. Provides mentorship, resources, and grants up to $12,000 for student entrepreneurs.
• Governmental Accounting Standards BoardcoreStrategic or Co-development PartnerDirector of research presented at annual conference on governmental accounting standards.
• National Association of State Auditors, Controllers, and Treasurers (NASACT)coreStrategic or Co-development PartnerExecutive director R. Kinney Poynter addressed conference on governmental accounting issues. Partnership supports public financial management education.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• University of Maryland Smith School of Business: Top-ranked public business school offering undergraduate, MBA, specialty master's, and doctoral programs with similar supply chain, finance, and analytics strengths. Comparable in scale, ranking profile, AACSB accreditation, and public-university positioning to RBS.
• Temple University Fox School of Business: Large public business school in the Northeast offering undergraduate, MBA, specialty master's, and doctoral programs with strong international student enrollment. Comparable in scale, public-university mission, urban campus model, and AACSB accreditation.
• Penn State Smeal College of Business: Public research-university business school offering MBA, specialty master's, and undergraduate programs with strong supply chain and finance concentrations. Comparable in scale, public-university mission, AACSB accreditation, and corporate partnership focus.
• University of Connecticut School of Business: Public Northeast business school offering undergraduate, MBA, and specialty master's programs within a state research university. Comparable in public-university funding model, regional student draw, AACSB accreditation, and program mix.
• University of Pittsburgh Katz Graduate School of Business: Public research-university business school offering MBA, specialty master's, and undergraduate programs with comparable supply chain and analytics concentrations. Similar in public-university positioning, regional brand footprint, and AACSB accreditation.
• SUNY Binghamton School of Management: Public SUNY-system business school with AACSB-accredited undergraduate and graduate programs serving the New York/New Jersey corridor. Comparable in public-university model, Northeast student base, and AACSB-accredited program offerings.
• Northeastern University D'Amore-McKim School of Business: Northeast business school with co-op and experiential learning emphasis offering undergraduate, MBA, and specialty master's programs. Comparable in emphasis on employer partnerships and applied learning, though private rather than public.
• Baruch College Zicklin School of Business: Public NYC-area business school within CUNY offering undergraduate, MBA, and specialty master's programs with strong accounting and finance concentrations. Directly comparable to RBS in mission, public-university funding model, Northeast U.S. urban student base, and AACSB accreditation.
• Boston University Questrom School of Business: Northeast business school offering undergraduate, MBA, specialty master's, and doctoral programs with comparable size and AACSB accreditation. Comparable urban, research-university setting though operating as a private institution.

Broad incumbents

• NYU Stern School of Business: Elite private NYC business school offering undergraduate, MBA, specialty master's, and doctoral programs with overlapping concentrations in finance, marketing, and analytics. Overlaps with RBS on talent pool and employer base but operates at higher price points and brand prestige.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RutgersBSchool
• YouTubeyoutube.com/user/RBScommunity
• Facebookfacebook.com/RutgersBusinessSchool
• LinkedInlinkedin.com/edu/school?id=19010
• Instagraminstagram.com/rutgersbschool/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rutgers Business School Newark and New Brunswick