Seturb
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Seturb firmographics
Firmographics- Name
- Seturb
- Legal name
- Seturb
- Website
- https://sbepalmasto.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Seturb industry classification
Industry- Product category
- Public Transportation Electronic Ticketing
- NAICS
- Transit and Ground Passenger Transportation (485)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Concessionary, Student & Employer Pass Programs (THAIAMAI)
Keywords
Seturb business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Second Card Issuance Fees: Revenue generated through fees charged for second-card issuance (taxa da segunda via) after card blocking. Users pay a fee at service points to obtain a replacement card within 3 business days.
- VT Credit Transaction Fees:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Second card issuance fee |
| Unit Pricing | Pay-as-you-go | VT credit unit pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Seturb product offering
Product offeringCore offering
Seturb operates the SBE (Sistema de Bilhetagem Eletrônica) electronic ticketing platform that enables electronic fare collection and card management for public transportation in the Palmas region of Brazil. The service supports both individual riders (Pessoa Física) who purchase VT credits for personal use and employers (Pessoa Jurídica) who buy and transfer transportation vouchers to employees, with a web-based portal for self-service operations and physical service points for card replacement.
Product overview
SBE (Sistema de Bilhetagem Eletrônica) is an electronic ticketing system developed by Dataprom, operated by Expresso Miracema. The system provides web-based services for fare payment, card management, and transport voucher (vale-transporte) transactions for both individual users (Pessoa Física) and corporate clients (Pessoa Jurídica/Empregador).
Differentiator
Problem solved
Functional benefit
Products and services
- SBE - Sistema de Bilhetagem Eletrônica (Electronic Ticketing System)
Quantifiable outcome
- Card replacement available within 3 business days of blocking request
Companies that use Seturb
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Seturb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Seturb partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DatapromcoreDataprom is the technology developer and provider of the SBE (Sistema de Bilhetagem Eletrônica) electronic ticketing platform. The company produces the technology powering Seturb's public transportation fare system, including the web-based card management system version 4.6.13. Dataprom's logo appears on all system pages, indicating a software licensing/technology partnership relationship.
Recent moves4 records
Expansion highlights3 records
Seturb competitors and assessment
Company assessmentBroad incumbents
- Scheidt & Bachmann: Scheidt & Bachmann supplies electronic fare collection systems, validators, and back-office platforms for public transit operators worldwide. It is a broad incumbent with overlapping fare-management offerings, though it typically serves larger agencies than Seturb.
- Cubic Transportation Systems: Cubic is a global incumbent in transit fare collection, supplying account-based ticketing, smart cards, and open-loop payment systems to major transit agencies worldwide. It operates at much broader scale than Seturb but competes in the same fare-management category.
- Indra (Minsait): Indra, through its Minsait division, provides ticketing and fare-collection solutions for urban and interurban transit operators across Latin America and Europe. It overlaps with Seturb's municipal fare-management business at larger scale.
- Conduent Transportation: Conduent provides electronic fare management, transit payment systems, and mobility services for public agencies globally. It is a larger incumbent in the same space as Seturb, offering overlapping fare-collection and back-office capabilities.
Direct peers
- Cittati: Cittati is a Brazilian electronic ticketing and fare-collection provider for urban bus systems, offering similar card management, VT credit, and operator portal functionality to what Seturb deploys via SBE. It is a direct peer in the municipal transit fare-management niche in Brazil.
- RioCard: RioCard operates the electronic fare card and vale-transporte acceptance system for Rio de Janeiro's transit network, combining web-based card management, employer portals, and physical service points comparable to Seturb's model in Palmas.
- Dataprom: Dataprom is the technology developer and provider of the SBE electronic ticketing platform that Seturb operates, including the v4.6.13 web-based card management system used in Palmas. It is the closest comparable, as it supplies and operates the same fare-collection technology Seturb licenses.
Emerging players
- Masabi: Masabi provides mobile ticketing and account-based fare collection platforms for transit agencies, with a focus on modernizing legacy card systems. Its software-centric, agile approach parallels Seturb's web-based SBE deployment model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Seturb social profiles
Digital presenceSeturb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seturb leadership team
Management profileNumber of profiles
Seturb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seturb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seturb
What does Seturb do?
Seturb operates the SBE (Sistema de Bilhetagem Eletrônica) electronic ticketing platform that enables electronic fare collection and card management for public transportation in the Palmas region of Brazil. The service supports both individual riders (Pessoa Física) who purchase VT credits for personal use and employers (Pessoa Jurídica) who buy and transfer transportation vouchers to employees, with a web-based portal for self-service operations and physical service points for card replacement.
Is Seturb a public or private company?
Seturb is a private company. It is classified as unknown and is currently operating.
When was Seturb founded?
Seturb was founded in -1. It employs 11 to 50 people.
How does Seturb make money?
Two revenue lines are on record. Second Card Issuance Fees are the primary driver. The others are VT Credit Transaction Fees.
Who are Seturb's main competitors?
Broad incumbents on record are Scheidt & Bachmann, Cubic Transportation Systems, Indra (Minsait) and Conduent Transportation. Direct peers are Cittati, RioCard and Dataprom. Masabi is listed as an emerging player.
Does Seturb have an API?
No public API is recorded for Seturb.
What industry is Seturb in?
Seturb's product category is Public Transportation Electronic Ticketing. Its primary akta.pro industry code is THAIAMAI, Concessionary, Student & Employer Pass Programs. Its NAICS code is 485 and its SIC code is 4700.