Seturb

Name

Seturb

Legal name

Seturb

Website

https://sbepalmasto.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Transportation Electronic Ticketing

NAICS

Transit and Ground Passenger Transportation (485)

SIC

Transportation Services (4700)

akta.pro primary industry

Concessionary, Student & Employer Pass Programs (THAIAMAI)

Keywords

• Electronic ticketing system
• Public transportation fare
• Transit card management
• Transport voucher processing
• Electronic fare collection

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Second Card Issuance Fees: Revenue generated through fees charged for second-card issuance (taxa da segunda via) after card blocking. Users pay a fee at service points to obtain a replacement card within 3 business days.
2. VT Credit Transaction Fees:

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Seturb operates the SBE (Sistema de Bilhetagem Eletrônica) electronic ticketing platform that enables electronic fare collection and card management for public transportation in the Palmas region of Brazil. The service supports both individual riders (Pessoa Física) who purchase VT credits for personal use and employers (Pessoa Jurídica) who buy and transfer transportation vouchers to employees, with a web-based portal for self-service operations and physical service points for card replacement.

Product overview

SBE (Sistema de Bilhetagem Eletrônica) is an electronic ticketing system developed by Dataprom, operated by Expresso Miracema. The system provides web-based services for fare payment, card management, and transport voucher (vale-transporte) transactions for both individual users (Pessoa Física) and corporate clients (Pessoa Jurídica/Empregador).

Differentiator

Problem solved

Functional benefit

Products and services

• SBE - Sistema de Bilhetagem Eletrônica (Electronic Ticketing System)

Quantifiable outcome

• Card replacement available within 3 business days of blocking request

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DatapromcoreTechnology or IntegrationDataprom is the technology developer and provider of the SBE (Sistema de Bilhetagem Eletrônica) electronic ticketing platform. The company produces the technology powering Seturb's public transportation fare system, including the web-based card management system version 4.6.13. Dataprom's logo appears on all system pages, indicating a software licensing/technology partnership relationship.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Scheidt & Bachmann: Scheidt & Bachmann supplies electronic fare collection systems, validators, and back-office platforms for public transit operators worldwide. It is a broad incumbent with overlapping fare-management offerings, though it typically serves larger agencies than Seturb.
• Cubic Transportation Systems: Cubic is a global incumbent in transit fare collection, supplying account-based ticketing, smart cards, and open-loop payment systems to major transit agencies worldwide. It operates at much broader scale than Seturb but competes in the same fare-management category.
• Indra (Minsait): Indra, through its Minsait division, provides ticketing and fare-collection solutions for urban and interurban transit operators across Latin America and Europe. It overlaps with Seturb's municipal fare-management business at larger scale.
• Conduent Transportation: Conduent provides electronic fare management, transit payment systems, and mobility services for public agencies globally. It is a larger incumbent in the same space as Seturb, offering overlapping fare-collection and back-office capabilities.

Direct peers

• Cittati: Cittati is a Brazilian electronic ticketing and fare-collection provider for urban bus systems, offering similar card management, VT credit, and operator portal functionality to what Seturb deploys via SBE. It is a direct peer in the municipal transit fare-management niche in Brazil.
• RioCard: RioCard operates the electronic fare card and vale-transporte acceptance system for Rio de Janeiro's transit network, combining web-based card management, employer portals, and physical service points comparable to Seturb's model in Palmas.
• Dataprom: Dataprom is the technology developer and provider of the SBE electronic ticketing platform that Seturb operates, including the v4.6.13 web-based card management system used in Palmas. It is the closest comparable, as it supplies and operates the same fare-collection technology Seturb licenses.

Emerging players

• Masabi: Masabi provides mobile ticketing and account-based fare collection platforms for transit agencies, with a focus on modernizing legacy card systems. Its software-centric, agile approach parallels Seturb's web-based SBE deployment model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/seturb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seturb