Sport Business Poland Association

What Sport Business Poland Association does

Sport Business Poland Association (Stowarzyszenie Sport Biznes Polska, "SBP") is a Polish non-profit industry association founded in November 2020 and headquartered in Poznań at Ul. Jana Spychalskiego 20/2. It self-describes as the largest industry organization in Poland focused on integrating, developing, and professionalizing the sports business sector. The association operates as a membership-based community connecting Polish sports organizations and federations (including PZPN, Ekstraklasa, Polish Volleyball League, basketball clubs, and regional federations), corporate sponsors and brands (Betclic, ORLEN, PZU, STS, Superbet, Totalizator Sportowy), local governments and municipalities, sports media partners (Polsat Sport, WP SportoweFakty, Meczyki.pl), and sports facilities.

SBP does not build software products; its core technology call is "not applicable." Instead, its product portfolio is event- and intellectual-property-based: the flagship annual Kongres Sport Biznes Polska (reaching 1000+ in-person participants by 2023-2024), the Sport for Brands sponsorship-focused conference, the Gala SBP awards ceremony, the SBP EXPO trade exhibition, the Nagrody Sport Biznes Polska awards across 15 categories, the Plebiscyt Liderów SBP leader-recognition program, the Rada Programowa (an advisory body of 80+ experts), and the Prasówka SBP weekly newsletter. Supporting infrastructure includes a WordPress-based website (sbpolska.pl) and a YouTube channel for conference recordings.

The business model combines recurring membership fees (categorized as subscription/recurring) with event sponsorship and registration revenue. Distribution is exclusively event-driven and direct through the website; no third-party resellers or international channels are used. Governance is conducted by a 5-member elected board (2025-2028 term) chaired by Krzysztof Kropielnicki, with a 3-member Supervisory Commission (Komisja Rewizyjna) and a core operational team of 3 paid staff (Managing Director Łukasz Banaszak, Communications and Marketing Manager Julia Janc, and Sales Manager Mateusz Maćkowski). The organization is independent, with no parent company and no subsidiaries.

Name

Sport Business Poland Association

Legal name

Stowarzyszenie Sport Biznes Polska

Website

https://sbpolska.pl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Business Poland Association (Stowarzyszenie Sport Biznes Polska) is a Polish non-profit industry organization founded in 2020 that connects sports federations, corporate sponsors, municipalities, and media through membership, flagship events, and awards in Poland.

Ownership category

akta.pro rank

Product category

Sports Industry Association

NAICS

Other Spectator Sports (711219), Spectator Sports (7112)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Regional/Continental Confederations & Associations (MPAKAFAD), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Sports industry association
• Sports business networking
• Sports sponsorship events
• Industry conferences
• Sports trade organization

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership fees: SBP generates revenue through membership fees from organizations across sports, business, government, and media sectors. Members receive access to networking events, industry knowledge sharing, and association activities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sport Business Poland Association is a non-profit industry trade association that delivers membership-based services to Poland's sports business community. Its core offerings include the annual Kongres Sport Biznes Polska congress, the Sport for Brands sponsorship conference, the Gala Sport Biznes Polska awards ceremony, SBP EXPO trade exhibitions, the Plebiscyt Liderów recognition program, and the Nagrody SBP awards. Members include sports federations, corporate sponsors, local governments, sports facilities, and sports media organizations.

Product overview

Sport Business Poland Association (Stowarzyszenie Sport Biznes Polska) is a professional industry organization that serves as a central hub for Poland's sports business community. Rather than offering a unified software product, SBP provides a portfolio of event-based services including the annual Kongres Sport Biznes Polska congress, the Sport for Brands conference focused on sponsorship, the Gala Sport Biznes Polska awards ceremony, and SBP EXPO trade exhibitions. The organization also runs recognition programs including the Plebiscyt Liderów (Leaders Poll) and Nagrody Sport Biznes Polska (SBP Awards), distributes a weekly newsletter (Prasówka SBP), and maintains an advisory body (Rada Programowa) of industry experts. SBP's offerings are designed to integrate, develop, and professionalize the entire sports business industry in Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Kongres Sport Biznes Polska The flagship annual congress of SBP bringing together sports and business professionals to discuss industry trends, share knowledge, and network. Features multiple thematic tracks covering topics such as sponsorship, management, communication, and sports development.
• Sport for Brands An annual conference focused on sports sponsorship, bringing together brand representatives, sports organizations, agencies, and institutions to discuss sports marketing strategies and sponsorship opportunities.
• Gala Sport Biznes Polska Annual evening gala ceremony where SBP presents awards and recognitions to the most valuable projects, organizations, brands, events, and municipalities in the sports business sector.
• SBP EXPO Exhibition component of SBP events featuring exhibitor booths and displays from various sports business organizations and partners.
• Plebiscyt Liderów Sport Biznes Polska Annual poll recognizing industry leaders and future leaders who have shown exceptional work and engagement in developing Polish sports.
• Nagrody Sport Biznes Polska Annual awards recognizing the best projects, organizations, brands, events, and municipalities in the sports business sector across 15 categories.
• Prasówka SBP Weekly newsletter summarizing the most important news from the world of sports and business, featuring updates on partnerships, sponsorships, and industry developments.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor, flagship and core.

• REYONminorOthers · 29 June 2026Modern padel club network operator joining SBP, developing one of Poland's fastest-growing sports disciplines.
• Pomorski Okręgowy Związek Koszykówki (POZKosz)minorOthers · 17 June 2026Regional basketball federation joining SBP as member, developing basketball in Pomerania region and supporting generations of players, coaches, and clubs.
• Krakowski Klub Karate TradycyjnegominorOthers · 17 June 2026Poland's largest traditional karate club operating in 32 facilities with approximately 1900 members.
• Gladio Group Sp. z o.o. S.K.minorOthers · 17 June 2026Beverage brand creator and distributor (Bombilla, Jumi Jumi, Fiftea, etc.) joining as member.
• Grupa EneaflagshipStrategic or Co-development PartnerStrategic partner of Sport for Brands conferences and multiple SBP events. Leading Polish energy group with significant sports sponsorship portfolio.
• Totalizator SportowyflagshipStrategic or Co-development PartnerStrategic partner of SBP Kongresy and Sport for Brands events. Polish state-owned betting and lottery company.
• Grupa EnergaflagshipStrategic or Co-development PartnerStrategic partner of Sport for Brands conferences. Polish energy group active in sports sponsorship.
• ALURONcoreGTM or Marketing PartnerMain Partner of Sport for Brands 2026 and XI Kongres SBP.
• Trefl S.A.coreGTM or Marketing PartnerMain Partner of multiple SBP events including Sport for Brands and Kongresy.
• BetcliccoreGTM or Marketing PartnerLicensed bookmaker and sponsor of XI Kongres and V Gala SBP. Leading European brand in online betting.
• ORLENflagshipStrategic or Co-development PartnerStrategic partner of XI Kongres and V Gala SBP. Major Polish oil and energy company with extensive sports sponsorship.
• Orange PolskacoreGTM or Marketing PartnerTelecommunications partner of SBP events.
• Allianz PolskacoreGTM or Marketing PartnerInsurance partner of SBP events.
• Polsat SportcoreGTM or Marketing PartnerMedia partner of multiple SBP events including Kongresy and Galas.
• STELLIScoreTechnology or IntegrationSport-tech company and partner of X Kongres SBP. Operates Stellis One platform for sports organizations.
• Sponsoring InsightcoreStrategic or Co-development PartnerResearch and consulting agency specializing in sports and culture sponsorship analysis. Partner of IX and X Kongres.
• Proxymedia FilmscoreGTM or Marketing PartnerVideo production partner for SBP events.
• Grant ThorntoncoreGTM or Marketing PartnerAuditing and advisory firm specializing in sports organizations. Partner of X Kongres SBP.
• Grupa ImpelminorGTM or Marketing PartnerBusiness services group and partner of X Kongres SBP.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TAFISA (The Association for International Sport for All): International sport-for-all federation coordinating grassroots and community sport programs. Partially comparable to SBP's municipal and grassroots sports-development engagement.
• SportsPro Media: Global sports business media, events and data platform covering the commercial sports industry. Comparable audience (sports-business decision makers) with overlapping editorial and event franchise.
• SponsorUnited: US-based sponsorship intelligence and data platform serving brands, agencies, and rights holders. Comparable as a sponsorship-focused analytics and advisory provider serving SBP's corporate members.

Broad incumbents

• IHRSA (International Health, Racquet & Sportsclub Association): Global trade association for the fitness and health club industry. Comparable membership-driven trade-body model serving sports and recreation operators, though in fitness rather than sports business.
• SportAccord / GAISF: International umbrella organization for sports federations and associations, hosting multi-sport conventions. Comparable as a multi-sport industry association with international scope and events.

Direct peers

• Sponsorship.com (Endeavor): Research, consulting, and events platform focused on sponsorship and sports marketing intelligence. Comparable in delivering data, advisory, and event services to the sponsorship ecosystem SBP serves.
• Sportel Monaco: Monaco-based annual sports media and technology convention serving rights holders, broadcasters, and brands. Comparable as a flagship international sports-business conference.
• Leaders in Sport: UK-headquartered organization running Leaders events, networking and recognition programs for the global sports business industry. Closely comparable to SBP's Kongresy and Galas model.
• Sport Industry Group: UK-based industry body that organizes the Sport Industry Group events and awards bringing together sport, business, and government. Directly comparable as a national sports-business membership and events organization.
• European Sponsorship Association (ESA): Brussels-based trade association for the sponsorship industry across Europe, hosting ESA conferences and awards. Comparable in providing a pan-stakeholder platform for sponsors, rights holders, and agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJX1nULsDX2k2zonHsaxRBA
• Facebookfacebook.com/101403455068273
• LinkedInlinkedin.com/company/stowarzyszenie-sport-biznes-polska

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Business Poland Association