Sportel

What Sportel does

Sportel, operated by Monaco Mediax, is a B2B convention and event business serving the global sports media rights and sports technology industry. Founded in 1990 at the Loews Hotel in Monaco, the company operates a portfolio of events anchored by SPORTEL Monaco, an annual three-day convention held at the Grimaldi Forum that convenes rights holders (FIFA, NBA, NFL, Premier League, LaLiga, Formula One, PGA TOUR), broadcasters and streaming platforms (ESPN, Warner Bros Discovery, DAZN, Sky Deutschland), sports technology providers (AWS, WSC Sports, Sportradar, Deltatre, Pixellot, ScorePlay), marketing agencies (IMG, Infront), and major clubs (Real Madrid, Liverpool FC, Paris Saint-Germain). SPORTEL Asia, held in Singapore, extends the platform to the APAC market and drew more than 370 participants from over 220 organizations across 35 countries at its 2025 edition.

The product portfolio combines live events with supporting digital infrastructure. Core platforms include MySPORTEL, an online registration and networking tool with tiered pricing (Early Bird €1,150; Regular €1,450; Last Call €1,590; Onsite €1,690, all plus 20% VAT), and a Video Platform that distributes press footage, interviews, and awards content to media partners. Adjacent products include the SPORTEL Awards ceremony, the Pitch Perfect Innovation Contest for startups, the CMO Brand Programme (a Qualcomm-collaborated premium networking track for brand marketing executives), the Women's Lunch networking event, the Conference Summit at Speakers Corner, and the Exhibition Floor for technology and marketing exhibitors.

Sportel generates revenue through five primary streams: attendee registration fees (tiered), exhibition stand rentals (6/9/12 sqm and custom builds), sponsorship packages (including naming rights for lounges such as the WSC Sports "Fast Break Lounge" and Wurl "Connected Lounge"), the CMO Brand Programme add-on, and sponsored conference sessions. The company employs 11-50 staff, is privately held under Monaco Mediax with headquarters at 5 Rue du Gabian, Monaco, and discloses no external funding or institutional ownership in available source material.

Name

Sportel

Legal name

Monaco Mediax

Website

https://sportelmonaco.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportel (operated by Monaco Mediax) organizes B2B conventions for the global sports media rights and sports technology industry, anchored by its annual flagship SPORTEL Monaco event and regional SPORTEL Asia event serving rights holders, broadcasters, technology providers, and sports marketers.

Ownership category

akta.pro rank

Product category

Sports Media Conventions

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industry

Sponsorship & Sports Media Rights Buying (MPAAABAO)

Keywords

• Sports media convention
• Sports rights marketplace
• Sports tech events
• Media rights trading
• Sports industry networking

Headquarters

HQ city

Monaco

HQ country

Monaco

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Event Registration/Ticket Sales: Revenue from attendee registration fees with tiered pricing based on booking timing (Early Bird, Regular, Last Call, Onsite rates). Provides access to exhibition floor, conference sessions, networking events, and SPORTEL Connect tool.
2. Exhibition Stand Rentals: Companies rent exhibition space (6 sqm, 9 sqm, 12 sqm standard stands or custom builds) to showcase products and services to event attendees.
3. Sponsorship Packages: Brand enhancement solutions including speaking opportunities, branding and lounge sponsorship, digital advertising, and onsite advertising products.
4. CMO Brand Programme: Premium networking experience add-on for registered participants, providing access to exclusive CMO-focused sessions and curated interactions.
5. Conference Summit Sessions: Revenue from sponsored sessions and masterclasses at the Speakers Corner, including company and speaker branding on website programme and communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sportel organizes flagship business conventions — SPORTEL Monaco (annual flagship at Grimaldi Forum Monaco) and SPORTEL Asia (regional event in Singapore) — that convene global sports media rights holders, broadcasters, sports technology providers, brands, and marketing agencies for face-to-face deal-making, networking, and knowledge exchange. The company sells tiered attendee registration, exhibition stand rentals, sponsorship packages, and premium networking programs (such as the CMO Brand Programme) while supporting participation through its proprietary MySPORTEL registration and networking platform, SPORTEL Connect digital meeting tool, and Video Platform for press content.

Product overview

SPORTEL is a portfolio of sports media and technology convention products centered on facilitating business connections in the global sports industry. The core offering comprises SPORTEL Monaco (the flagship annual convention in Monaco) and SPORTEL Asia (regional APAC event), both serving as marketplaces for sports media rights and technology partnerships. Supporting platforms include MySPORTEL (registration and networking tool) and the Video Platform (press video service). Event extensions include the SPORTEL Awards ceremony, Pitch Perfect Innovation Contest (startup competition), CMO Brand Programme (executive networking), Women's Lunch (industry networking), Conference Summit (educational sessions), and Exhibition Floor (trade show). Together, these products create an integrated event ecosystem for the sports business community.

Differentiator

Problem solved

Functional benefit

Products and services

• SPORTEL Monaco Flagship annual global sports media rights and technology convention held at Grimaldi Forum Monaco for sports industry professionals including broadcasters, rights holders, technology providers, and marketers to network and do business.
• SPORTEL Asia Regional sports media convention held in Singapore serving the Asia-Pacific market, connecting international sports brands with APAC stakeholders; the 24-25 March 2025 edition drew 370+ participants from 220+ organizations across 35 countries.
• MySPORTEL Online registration and networking platform enabling participants to register for SPORTEL events, access the attendee directory, schedule meetings, and manage their event experience.
• SPORTEL Awards Annual awards ceremony celebrating excellence in sports programming, honoring outstanding sports content and broadcast achievements with Olympic champions and international sports stars.
• Pitch Perfect Innovation Contest Startup pitching competition where innovative sports companies present 3-minute pitches followed by 2-minute Q&A to an international panel of judges, competing for awards including visitor passes to future SPORTEL events.
• CMO Brand Programme Premium networking and content experience for CMOs of international brands invested in sports marketing, featuring curated discussions, high-value interactions, and premium hospitality in collaboration with Qualcomm Technologies.
• Video Platform HD press video service providing downloadable interviews, award ceremonies, event highlights, and behind-the-scenes footage for registered media partners, with individual secure access for pre-selection committee and jury screening (H.264 codec, AAC audio, 800x450 resolution).
• Exhibition Floor Trade show exhibition space at SPORTEL Monaco where technology providers, marketing agencies, media companies, and sports organizations rent stands (6sqm, 9sqm, 12sqm standard or custom builds) to showcase products and services to event attendees.

Named customers25 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, primary, core and secondary.

• Qualcomm TechnologiesflagshipStrategic or Co-development Partner · 1 January 2025Founding member of XR Sports Alliance (with Accedo and HBS), focused on accelerating XR adoption in sports. Qualcomm collaborates with SPORTEL on the CMO Brand Programme and sponsors speaking sessions. Brand partnerships include Manchester United, Mercedes-AMG Petronas F1 Team.
• Amazon Web Services (AWS)flagshipStrategic or Co-development Partner · 1 January 2025AWS is a premier sponsor of SPORTEL Monaco and collaborates on conference sessions including 'Powering Growth in Sports Streaming: AWS & Deltatre in Action'. AWS Sports Lead supports French sports organizations with digital strategies.
• WSC SportsflagshipStrategic or Co-development Partner · 1 January 2025WSC Sports is a premier sponsor and provides the 'Fast Break Lounge' at SPORTEL Monaco. The AI-driven platform for sports content automation serves over 600 brands worldwide and is represented by Head of APAC Guy Port.
• WurlprimaryStrategic or Co-development Partner · 1 January 2025Wurl sponsors the 'Connected Lounge' at SPORTEL Monaco and partners on sessions about streaming and fan engagement. Wurl is a leader in streaming TV industry operating across EMEA.
• Telstra Broadcast ServicesprimaryStrategic or Co-development Partner · 1 January 2025Telstra is a premier sponsor of SPORTEL and hosts the 'Telstra Happy Hour' networking reception. Provides live sporting event delivery services globally.
• Bundesliga InternationalprimaryStrategic or Co-development Partner · 1 January 2025Bundesliga International is a premier sponsor of SPORTEL, supporting the German football league's presence at the convention with Head of APAC Kevin Sim representing at sessions.
• FeedconstructprimaryStrategic or Co-development Partner · 1 January 2025Feedconstruct is a premier sponsor of SPORTEL, providing sports content and data services to the industry.
• Getty ImagesprimaryGTM or Marketing Partner · 1 January 2025Official partner of SPORTEL, providing sports imagery services and visual content for the event.
• Unofficial PartnerprimaryGTM or Marketing Partner · 1 January 2025Official partner and host of 'The Bundle Live @SPORTEL Monaco' podcast series. Unofficial Partner is the leading sports business podcast with listeners across the global industry.
• Grimaldi Forum MonacocoreOthers · 1 January 2025Official venue supplier for SPORTEL Monaco conventions. Premier conference centre located on Monaco's Larvotto seafront at 10 Avenue Princesse Grace.
• Monaco MediaxcoreStrategic or Co-development PartnerMonaco Mediax is the parent organization and event organizer for SPORTEL conventions. The company manages SPORTEL Monaco, SPORTEL Asia, and SPORTEL Awards events. Headquarters located at 5 Rue du Gabian, Monaco.
• XR Sports Alliance (XRSA)flagshipStrategic or Co-development PartnerCo-founded by Qualcomm, Accedo, and HBS (Host Broadcast Services), XRSA is dedicated to overcoming barriers to widespread XR adoption in sports. SPORTEL features sessions on XRSA initiatives including lessons from E1 Series experimentation deployment.
• Broadcast SportsecondaryGTM or Marketing PartnerMedia partner providing coverage of SPORTEL events and sports media industry news.
• SportBusinesssecondaryGTM or Marketing PartnerMedia partner and intelligence platform for sports media rights deals and analysis.
• SportcalsecondaryGTM or Marketing PartnerMedia partner specializing in sports business intelligence and event data.
• SportsprosecondaryGTM or Marketing PartnerMedia partner covering sports business and media rights news.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Soccerex: Soccerex is a football-focused business convention bringing together clubs, leagues, federations, and commercial partners — directly comparable to SPORTEL as a sport-vertical business networking event with a similar attendee model.
• Leaders in Sport: Leaders Week is a sports business leadership event gathering executives from leagues, federations, clubs, and brands — overlapping heavily with SPORTEL's audience of senior sports media and marketing decision-makers.
• SportsPro Summit: Operated by SportsPro Media (now part of Informa), SportsPro Summit is a leading sports business event covering media rights, sponsorship, and technology — directly comparable to SPORTEL Monaco in audience composition and content focus.
• Sportcal: Sportcal provides sports business intelligence, event calendars, and market analysis for major sports events — overlapping with SPORTEL's industry intelligence and networking positioning across the global sports business community.
• SportBusiness: SportBusiness provides sports media rights intelligence, news, and events for the global sports industry — overlapping with SPORTEL's audience of rights buyers, sellers, and analysts across the sports media value chain.

Broad incumbents

• Informa: Informa is a major B2B events and media group that owns SportsPro Media and runs multiple sports business events — operating in the same sports business events space as SPORTEL but at significantly larger scale across many verticals.
• IBC (International Broadcasting Convention): IBC is a major broadcast and media technology exhibition with significant sports tech overlap — a broader incumbent event that captures some of SPORTEL's broadcaster and sports technology audience at a much larger scale.
• Clarion Events: Clarion Events is a major global event organizer with sports and media-related events in its portfolio — comparable as a large-scale B2B event operator serving enterprise audiences across multiple verticals.
• Reed Exhibitions (RX): Reed Exhibitions (now RX) is a global exhibition organizer with sports-related events in its portfolio — comparable as a large-scale B2B event operator but with much broader industry coverage than SPORTEL's sports media focus.

Emerging players

• Esports Insider (ESI): Esports Insider organizes esports business events and conferences covering media rights, sponsorship, and technology in the esports vertical — an emerging player with overlapping sports media rights themes and a similar tech-driven networking model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportelmonaco
• Facebookfacebook.com/sportelofficiel
• LinkedInlinkedin.com/company/sportel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportel