SBR Events Group

What SBR Events Group does

SBR Events Group is a Chicago-based, privately held catering collective that delivers full-service culinary services, event design, and production for special events across the Chicago metropolitan area. The company operates through three sub-brands: True Cuisine (premium upscale catering with globally inspired specialty stations and 'a la minute' cuisine), Sweet Baby Ray's Catering (farm-to-table new American cuisine featuring barbecue and grilled meats), and Duce's Wild BBQ (rustic open-fire grilling with proprietary rubs). Customer segments include individuals hosting private events such as weddings, graduations, baby showers, and corporate clients organizing team events; all named testimonials in available data reference SMB-sized engagements rather than enterprise contracts.

The core offering is end-to-end event catering encompassing menu design, from-scratch food preparation using local and organic ingredients, dietary accommodations (vegetarian, vegan, dairy-free, gluten-free), and a complete onsite production team assigned per client. Proprietary elements include the world-famous Sweet Baby Ray's Barbecue Sauce and Duce's Wild rubs, both created by founder Dave Raymond. Technology infrastructure is minimal and entirely off-the-shelf: Caterease for event inquiry and booking management, AppOne for employment management, and Google Maps for venue directions. No proprietary software, data assets, or technology platforms are disclosed.

SBR Events Group generates revenue through catering contracts priced on a quote basis (pricing is not publicly disclosed). Customer acquisition is primarily direct-to-consumer via the company website and blog, with sales-led engagement for larger events. Ownership appears concentrated with founder Dave Raymond and family members including Duce Raymond; no external investors, funding rounds, parent company, or public ownership indicators are identified in available sources.

Name

SBR Events Group

Legal name

SBR Events Group

Website

https://sbrevents.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SBR Events Group is a Chicago-based private catering collective operating True Cuisine, Sweet Baby Ray's Catering, and Duce's Wild BBQ sub-brands to provide full-service culinary, design, and production for private and corporate special events in the Chicago metropolitan area.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

akta.pro secondary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Special event catering
• Farm-to-table catering
• Corporate event catering
• Wedding catering services
• Barbecue catering

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Catering Services: Full-service event catering providing culinary services, design, and production for special events. Revenue is generated through catering contracts for events ranging from intimate gatherings to large-scale corporate events. Sweet Baby Ray's brand leverages the famous barbecue sauce named after founder Dave Raymond.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SBR Events Group is a Chicago-based collective of special-event catering brands (True Cuisine, Sweet Baby Ray's Catering, and Duce's Wild BBQ) that delivers full-service culinary, design, and production for weddings, corporate events, private parties, and other celebrations. Each event is supported by a complete production team, with menus ranging from premium 'a la minute' cuisine and globally inspired stations to farm-to-table new American fare, barbecue, and grilled meats using proprietary Sweet Baby Ray's sauces and Duce's Wild rubs.

Product overview

SBR Events Group is a collection of two of Chicago's leading special event brands operating collectively to provide culinary services, design, and production for special events. The portfolio consists of Sweet Baby Ray's Catering (farm-to-table catering featuring barbecue and grilled meats made from scratch with local/organic ingredients) and True Cuisine (premium catering with superior cuisine, stunning presentation, and impeccable service offering seated, buffet, small plates, and globally inspired specialty stations). Both brands support vegetarian, vegan, dairy-free, and gluten-free options, and utilize the shared production team and resources of the parent SBR Events Group.

Differentiator

Problem solved

Functional benefit

Products and services

• SBR Events Group (Collective Special Event Services) Parent-level full-service special event offering providing culinary services, design, and production through a dedicated production team for weddings, corporate events, private parties, and other celebrations in the Chicago area.
• True Cuisine Catering Premium catering service focused on memorable upscale events with superior cuisine, stunning presentation, and impeccable service, offering seated dinners, buffets, small plates, and globally inspired specialty stations prepared 'a la minute'. Serves hosts of upscale weddings, corporate hospitality, and luxury events in the Chicago area.
• Sweet Baby Ray's Catering Full-service event catering specializing in farm-to-table new American cuisine featuring barbecue dishes and grilled meats made from scratch with local and organic ingredients, supported by a dedicated production team for each client.
• Duce's Wild BBQ Rustic BBQ and barbecue services featuring open fire grilling techniques, world-famous Sweet Baby Ray's Barbecue Sauce, and exclusive Duce's Wild rubs for BBQ-focused events.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• Restaurant Associates: Major U.S. hospitality and event catering company serving corporate, cultural, and special-event clients. Overlaps with SBR in the high-end corporate and special-event segment but operates at significantly larger scale across multiple cities.
• Wolfgang Puck Catering: Nationally recognized premium event caterer operating across major U.S. markets including Chicago. Broader incumbent with celebrity-chef brand equity and multi-region scale, overlapping with SBR in the premium corporate and wedding segment.
• Aramark: Large diversified food service and event catering operator with significant corporate event and stadium catering presence. A broad incumbent with much larger scale, providing a competitive benchmark for the events and premium foodservice market.

Direct peers

• Big Delicious Planet: Chicago-based full-service event caterer with sustainable, locally sourced menus for corporate and private events. Comparable in farm-to-table positioning, Chicago focus, and full-service production model.
• Paramount Events: Chicago-based full-service event caterer with a comparable production team model for weddings and corporate events. Directly competes for the same Chicagoland event budgets and offers similar design and culinary execution capabilities.
• Entertaining Company: Chicago-area full-service caterer providing custom menus, event design, and production staff for corporate and private events. Directly comparable in service scope and target customer base.
• Blue Plate Catering: Long-established Chicago-based full-service event caterer offering culinary, design, and production for weddings, corporate, and social events. Directly comparable multi-service model serving the same Chicago event market with similar clientele and price points.
• Catering by Michaels: Chicago premium event caterer providing full-service production for weddings, corporate galas, and private events. Comparable in offering seated dinners, buffets, specialty stations, and upscale presentation at a similar price tier to True Cuisine.
• Food for Thought Catering: Chicago-area full-service caterer specializing in corporate and social events with farm-to-table sourcing and dietary accommodations. Closely aligned with Sweet Baby Ray's Catering in farm-to-table positioning and Chicago geographic focus.

Regional players

• Encore Catering: Midwest/Michigan-based full-service event caterer serving weddings, corporate, and private events. Comparable offering structure but operates in a different regional market, useful as a regional peer benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sbr-events-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBR Events Group