What Smart Business Technologies SBT does

Smart Business Technologies SBT (legal entity SMART BUSINESS TECHNOLOGIES, S.L.) is a Madrid-based, privately held Spanish company founded in 2017 that sells digital transformation solutions to retail operators in Spain and the broader EMEA market. Its product platform is organized around three use-case pillars — Analytics (customer flow and conversion analysis), Operaciones (multi-channel sales connection, loyalty optimization, and real-time OOS/OSA control), and Integrity (AI-driven loss prevention and self-checkout fraud detection) — plus Smart iDisplay, an AI-powered digital signage system that adapts screen content to the approaching customer's profile. The firm markets directly to enterprise retail accounts and promises ROI within under one year; pricing is not publicly disclosed.

Underlying the platform are AI and analytics capabilities applied to retail-specific data: real-time computer vision analysis of store security camera footage for theft and behavior-pattern detection, anomaly detection on operational and transactional data for internal fraud and SCO losses, and structured-data analytics for customer behavior and conversion metrics. SBT houses much of this AI development inside two joint ventures — Smart Relatyon Labs (2021, with Stoorlabs, ITBC Group, and Francisco de Santalla, producing StopLoss and Relatyon Pharma) and Smart VCom Technologies (2024, with Shintek, producing AI-based theft/robbery detection from camera imagery). The company is founder-controlled, with four co-owners (Miguel Ángel Romero Prieto as President, José Álvarez Abad, Boni Lozano García, and Pedro Ballvé Lantero) and has no disclosed institutional, PE, or VC funding.

SBT operates with a small team (approximately 11 employees) out of a single Madrid office at Edificio Realia, Paseo de la Castellana 216, and reports being GDPR/RGPD-compliant. Customer count, installed base, multinational client count, and revenue figures are not disclosed; the firm's own website shows zeros or placeholders for these metrics. Distribution is direct enterprise sales; channels otherwise are limited to the company website, LinkedIn presence, and case-study PDFs.

Name

Smart Business Technologies SBT

Legal name

SMART BUSINESS TECHNOLOGIES, S.L.

Website

https://sb-tec.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Business Technologies SBT is a Madrid-based, privately held Spanish firm (founded 2017) that sells AI-driven digital transformation solutions — analytics, operations, loss prevention, and intelligent digital signage — to enterprise retail operators in EMEA, with much of its AI IP housed in two joint ventures.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

SBT is a retail digital transformation company that develops and sells AI-powered software solutions for retail enterprises. Its core offering is an integrated platform spanning four pillars — Analytics (customer behavior and flow analysis), Operaciones (omnichannel sales, loyalty and OOS/OSA inventory control), Integrity (loss prevention and self-checkout fraud detection), and Smart iDisplay (intelligent digital signage) — designed to deliver ROI in under one year for supermarkets, clothing chains, and pharmacies.

Product overview

Smart Business Technologies SBT provides an integrated retail digital transformation platform with three core product pillars: Analytics (customer behavior analysis and flow tracking), Operaciones (sales channel optimization and inventory control), and Integrity (loss prevention and fraud detection). The company also offers Smart iDisplay for intelligent digital signage. Through its subsidiaries, SBT provides specialized AI solutions including StopLoss and Relatyon Pharma (via Smart Relatyon Labs) for fraud pattern detection, and Smart VCom for real-time video-based theft detection. All solutions are designed to deliver ROI in under one year and are characterized as scalable, financially profitable, and technically accessible.

Differentiator

Problem solved

Functional benefit

Brands

• Smart iDisplay: Advanced intelligence system for adapting digital signage content to customer targets, improving sales ratios and customer experience.
• Analytics
• Operations
• Integrity

Products and services

• Smart iDisplay AI-powered intelligent digital signage system that adapts screen content to the target customer approaching the display, improving sales ratios and customer experience. Target users: retail store operators seeking digital signage impact and conversion uplift.
• Analytics Customer behavior analytics solution providing deep insight into customer targets visiting stores, including customer flow analysis and conversion ratios across store zones and across stores of the same brand. Target users: retail chains needing in-store analytics and customer understanding.
• Operaciones (Operations) Retail operations optimization solution connecting different sales channels, optimizing loyalty programs, managing brand image and product availability, and controlling OOS (Out of Stock) and OSA (On Shelf Availability) in real time. Target users: retail chains seeking omnichannel optimization and inventory visibility.
• Integrity AI-based loss prevention and internal fraud control solution that reduces theft and fraud, including in self-checkout (SCO) environments, and identifies areas or processes most susceptible to losses. Target users: retailers needing real-time, AI-driven loss prevention.
• StopLoss AI solution for automated detection of internal fraud patterns and operational errors in retail environments, adapted for supermarkets and clothing store chains. Delivered through Smart Relatyon Labs.
• Relatyon Pharma AI solution adapted for pharmacy environments to detect automated patterns of internal fraud and operational errors. Delivered through Smart Relatyon Labs.
• Smart VCom AI technology for automated detection of behavior patterns associated with theft and robbery in retail environments, through real-time analysis of store security camera images. Delivered through Smart VCom Technologies.

Quantifiable outcome

• ROI guaranteed under 1 year

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Smart VCom TechnologiescoreStrategic or Co-development Partner · 1 January 2024Joint venture created in 2024 between Shintek and SBT. Develops proprietary AI technology for automated detection of theft and robbery behavior patterns in retail environments through real-time analysis of store security camera footage.
• Smart Relatyon LabscoreStrategic or Co-development Partner · 1 January 2021Joint venture created in 2021 with Stoorlabs, ITBC Group, and Francisco de Santalla. Develops proprietary AI technology for automated detection of internal fraud patterns and operational errors in retail environments. Solutions include StopLoss for retail (supermarkets, clothing stores) and Relatyon Pharma for pharmacy environments.
• StoorlabsminorStrategic or Co-development PartnerTechnology partner co-creating Smart Relatyon Labs with SBT in 2021.
• ITBC GroupminorStrategic or Co-development PartnerTechnology partner co-creating Smart Relatyon Labs with SBT in 2021.
• Francisco de SantallaminorStrategic or Co-development PartnerCo-founder partner in Smart Relatyon Labs venture created in 2021.
• ShintekminorStrategic or Co-development PartnerJoint venture partner with SBT creating Smart VCom Technologies in 2024 for AI-based retail security solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Everseen: Everseen provides AI/computer vision solutions for retail loss prevention and self-checkout fraud detection, directly competing with SBT's Integrity and Smart VCom offerings.
• Standard AI: Standard AI applies computer vision to retail checkout and loss prevention, overlapping directly with SBT's AI-based real-time theft and self-checkout security solutions.

Broad incumbents

• Sensormatic Solutions (Johnson Controls): Sensormatic is a global incumbent in retail loss prevention and store analytics; SBT founder Boni Lozano García previously led its retail food division, and SBT competes directly in the same category.
• Diebold Nixdorf: Diebold Nixdorf provides retail hardware/software including self-checkout and store operations solutions, competing broadly with SBT's integrated retail operations and SCO security stack.
• NCR Voyix: NCR Voyix is a global retail technology provider with loss prevention, self-checkout, and store analytics capabilities that overlap with SBT's Integrity, Operaciones, and Analytics suites.
• Trax: Trax is a leading retail image recognition and analytics platform for store execution and shopper insights, an adjacent peer for SBT's Analytics and customer behavior offerings.

Others

• Cybereason: While primarily cybersecurity, Cybereason's AI-driven anomaly detection for endpoint behavior is conceptually adjacent to SBT's anomaly detection AI for retail loss and fraud.
• InProtect: InProtect is an affiliated entity sharing co-founders with SBT (Pedro Ballvé and Boni Lozano García), operating in adjacent electronic security and retail loss-prevention services.
• Smart Relatyon Labs: Smart Relatyon Labs is SBT's own 2021 JV for AI-based internal fraud and operational error detection in retail/pharma; useful as a comparable AI-for-retail-loss-prevention product.

Emerging players

• Vispera: Vispera provides image recognition and AI-based retail analytics for in-store execution and shelf visibility, comparable to SBT's Analytics and Operaciones product pillars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smart-business-technologies-sbt-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Business Technologies SBT