Vispera
Vispera is an AI image recognition company providing retail execution monitoring solutions to CPG manufacturers and grocery retailers across 35 countries. Its platform enables shelf monitoring, planogram compliance, pricing tracking, and field team performance management through mobile and fixed-camera computer vision technology.
- Company typePrivate
- Founded2014
- HeadquartersIstanbul
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Vispera does
Vispera is an Istanbul, Turkey-based artificial intelligence company founded in February 2014 that builds image recognition solutions for retail execution monitoring. The company's product portfolio centers on three pillars: Storesense, a mobile-driven digital in-store execution monitoring solution; Shelfsight, a real-time shelf monitoring system using fixed cameras for continuous inventory tracking; and Vispera Shark, a mobile application with GPS verification used by field merchandisers. These are complemented by a 7-in-1 solution family addressing digital in-store execution monitoring, team performance tracking, shelf price tracking, promotions and launch tracking, competitive intelligence, space planning and category management, and shelf and shopper strategy. The underlying technology combines state-of-the-art deep learning architectures with high-quality granular annotations, regular quality control and engine training, and a proprietary retail KPI engine framework customized and deployed per customer, with claimed 99%+ accuracy in product recognition. An on-device recognition capability launched in April 2023 enables offline image processing without internet connectivity.
The company serves consumer packaged goods (CPG) manufacturers and grocery retailers, with named enterprise customers including Coca-Cola, Unilever, Nestlé, Reckitt Benckiser, Bel Group, Bilkom, Şölen, and Mercury360 across beverage, confectionery, dairy, consumer electronics, snacks, pharmacy/healthcare, tobacco, and wine & spirits verticals. Vispera operates a subscription-based SaaS revenue model with quote-based enterprise pricing and annual billing cadence, distributed through direct enterprise sales supplemented by a growing channel partner network including system integrators, merchandisers, crowdsourcers, SFAs, ISVs, and data analysts. The company operates in 35 countries with regional offices in Istanbul (headquarters), Amsterdam, Barcelona, Chicago, London, and Mumbai, supported by approximately 120 employees as of April 2024.
Vispera's go-to-market combines enterprise field sales targeting CPG and grocery customers with technology alliances (Microsoft, Intel, HP, Cisco, Nvidia, Zebra Technologies) and channel partners such as POSpulse (Germany), Mercury360 (Romania), and RT Intelligence. The company has raised approximately $18-20M cumulatively across multiple rounds from investors including Galata Business Angels, Logo Ventures, Koç Holding (via Inventram), Fiba Capital Investments, Arya GSYF, and APY Ventures, reaching a $46.2M post-money valuation in April 2024. Recognitions include Deloitte Technology Fast50 (2021, 2022), Ernst & Young Startup of the Year (2019), Harvard Business School case study (2020), and European Commission Seal of Excellence (2024). The company holds ISO 27001 certification and is registered as a Turkish R&D Center.
Vispera firmographics
Firmographics- Name
- Vispera
- Legal name
- Vispera Bilgi Teknolojileri Sanayi İç ve Dış Ticaret Anonim Şirketi
- Website
- https://vispera.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vispera is an AI image recognition company providing retail execution monitoring solutions to CPG manufacturers and grocery retailers across 35 countries. Its platform enables shelf monitoring, planogram compliance, pricing tracking, and field team performance management through mobile and fixed-camera computer vision technology.
- Ownership category
- akta.pro rank
Vispera industry classification
Industry- Product category
- Retail Visual Intelligence Software
- NAICS
- Health and Personal Care Retailers (456)
- akta.pro primary industry
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
- akta.pro secondary industries
- Planogramming, Space Planning & Shelf Analytics Services (CRAOAOAF), Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
Keywords
Where Vispera is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices6 records
Markets served
Vispera business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Image Recognition SaaS Solutions: Subscription-based AI image recognition services for retail execution monitoring, offering end-to-end solutions from data collection to reporting with standard and customized integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription for CPG and Retailer customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Vispera product offering
Product offeringCore offering
Vispera develops and sells AI-powered image recognition software for retail execution monitoring. Its products transform in-store shelf images captured via mobile devices or fixed cameras into actionable retail data covering product availability, planogram compliance, pricing, promotions, and competitive intelligence. Core offerings include the Storesense mobile-driven in-store execution platform, the Shelfsight fixed-camera shelf monitoring system, and the Vispera Shark mobile app, primarily sold to CPG manufacturers and grocery retailers through enterprise subscriptions.
Product overview
Vispera offers an integrated suite of retail image recognition solutions powered by AI and computer vision. The core product portfolio includes Storesense for mobile-based digital in-store execution monitoring and Shelfsight for real-time fixed camera shelf monitoring. The Vispera Shark mobile application enables field teams to capture images with geolocation verification. The 7-in-1 solution family provides comprehensive retail intelligence through Digital In-Store Execution Monitoring, Team Performance Tracking, Shelf Price Tracking, Promotions and Launch Tracking, Competitive Intelligence, Space Planning and Category Management, and Shelf and Shopper Strategy modules. All solutions leverage sophisticated image recognition and deep learning technologies to transform shelf images into actionable retail insights, helping retailers and CPG companies drive perfect store execution.
Differentiator
Problem solved
Functional benefit
Brands
- Storesense: Image recognition solution for digital in-store execution monitoring
- Shelfsight
- Vispera Shark
Products and services
- Storesense Digital in-store execution monitoring solution that uses image recognition to track shelf conditions, product availability, and merchandising compliance for grocery retailers and CPG suppliers. Field teams capture shelf images that are processed in the cloud and converted into customized reports.
- Shelfsight Real-time shelf monitoring system using fixed cameras for continuous shelf analysis, inventory tracking, and automated alerts for out-of-stock conditions. Enables continuous monitoring of shelf conditions without manual image capture.
- Vispera Shark Mobile Application Mobile application for field teams and merchandisers to capture shelf images with GPS verification, enabling real-time analysis and reporting through Vispera's image recognition platform.
Quantifiable outcome
- Reduces field team store visit time by 40% (from 30+ minutes to 17-18 minutes)
- +6 more outcomes
Companies that use Vispera
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Vispera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Vispera partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major and strategic.
- HPmajorTechnology partnership with HP for joint go-to-market activities and pilot programs in the US market, specifically targeting retail execution solutions.
- MicrosoftmajorStrategic technology partnership with Microsoft for cloud infrastructure and AI capabilities supporting Vispera's image recognition solutions.
- IntelmajorIntel partnership with Vispera ShelfSight listed in Intel AI Builders Solutions Catalog. CTO Dr. Ceyhun Burak Akgül spoke at Intel Global IoT DevFest IV. Partnership focused on AI-powered computer vision for retail.
- CiscostrategicTechnology partnership with Cisco for retail technology integrations and solutions.
- NvidiastrategicTechnology partnership with Nvidia for GPU-accelerated AI and deep learning capabilities supporting image recognition technology.
- Zebra TechnologiesstrategicUS market partnership with Zebra Technologies for systematic lead generation, marketing, and pilot activities in retail execution space.
- POSpulsestrategicStrategic partnership combining Vispera's image recognition with POSpulse's crowdsourcing and German market expertise to create unique retail solutions enabling perfect stores and increased POS earnings.
- Mercury360strategicRomania market partnership where Mercury360 serves as channel partner, testing Vispera's image recognition solution on projects and proposing it to partners. Mercury360 achieved 20% increase in must-have availability in tobacco category.
- RT IntelligencestrategicPartnership program with RT Intelligence providing retail execution tracking using Vispera's image recognition. RT Intelligence signed up for Vispera Partner Program after successful results increased stock availability and decreased field time.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
Vispera competitors and assessment
Company assessmentDirect peers
- Planorama: Image-recognition for retail execution and planogram compliance; acquired by NielsenIQ — directly competes with Vispera Storesense for the same CPG and European retailer customer base.
- Bossa Nova Robotics: Robotic shelf-scanning vendor for grocery (now serving Walmart) — competing approach to automated shelf analytics but addresses the same fundamental problem of in-store visibility at scale.
- Pensa Systems: Computer-vision shelf-intelligence company serving CPG manufacturers and retailers with in-store perception of on-shelf availability and competitor activity — direct overlap in image recognition and shelf analytics.
- Trax: Closest direct competitor in retail image recognition for CPG and grocery, now operating inside the NielsenIQ/CCM ecosystem — same product category, same customers, same image-recognition-vs-store-execution wedge.
- SymphonyAI Retail: Major enterprise SaaS vendor in category management and shelf/assortment analytics for grocery and CPG — competes head-to-head for the same CPG merchandising budgets with a much broader analytics portfolio.
- Focal Systems: Fixed-camera shelf-monitoring and automation vendor for grocery retail — overlapping technology approach to Vispera's Shelfsight product and a competing solution for real-time inventory visibility.
Broad incumbents
- NielsenIQ: Global retail measurement and analytics incumbent that now owns Trax and Planorama — bundles image recognition into a much larger retail data/insights portfolio and can out-resource standalone vendors like Vispera.
Emerging players
- Shopic: Smart-cart computer-vision provider for grocery — adjacent retail-CV use case focused on shopper-level basket analytics rather than shelf monitoring, but competes for the same retail-tech budget pool.
- Neurolabs: Synthetic-data-driven image recognition for retail and CPG; emerging challenger with overlapping SKU-recognition capability but smaller scale and narrower customer footprint than Vispera.
- EasyFlow: Mobile computer-vision platform for retail execution and field merchandising — emerging peer with overlapping CPG/retail target customers, particularly in European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vispera social profiles
Digital presenceVispera compliance and trust
Trust signalCompliance1 record
Vispera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vispera leadership team
Management profileNumber of profiles
Profiles4 records
Vispera funding detail
Funding detailFunding overview
Funding rounds16 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vispera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vispera
What does Vispera do?
Vispera develops and sells AI-powered image recognition software for retail execution monitoring. Its products transform in-store shelf images captured via mobile devices or fixed cameras into actionable retail data covering product availability, planogram compliance, pricing, promotions, and competitive intelligence. Core offerings include the Storesense mobile-driven in-store execution platform, the Shelfsight fixed-camera shelf monitoring system, and the Vispera Shark mobile app, primarily sold to CPG manufacturers and grocery retailers through enterprise subscriptions.
Is Vispera a public or private company?
Vispera is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vispera founded?
Vispera was founded in 2014. It employs 51 to 100 people.
Where is Vispera based?
Vispera is headquartered in Istanbul.
How does Vispera make money?
One revenue line is on record: image Recognition SaaS Solutions.
Who are Vispera's main competitors?
Direct peers on record are Planorama, Bossa Nova Robotics, Pensa Systems, Trax, SymphonyAI Retail and Focal Systems. NielsenIQ is listed as a broad incumbent. Emerging players are Shopic, Neurolabs and EasyFlow.
Does Vispera have an API?
No public API is recorded for Vispera.
What industry is Vispera in?
Vispera's product category is Retail Visual Intelligence Software. Its primary akta.pro industry code is MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition), with a secondary code of CRAOAOAF, Planogramming, Space Planning & Shelf Analytics Services. Its NAICS code is 456.