What Sun City Anthem does

Sun City Anthem is a private homeowners association that operates and governs a master-planned 55+ active adult residential community in Henderson, Nevada. The community was developed by Del Webb Corporation beginning in 1998, with the final homes completed in 2008, and today comprises 7,533 residential units housing approximately 13,000 residents. Membership in the association is contractually tied to property ownership within the community, making every homeowner simultaneously a customer, a dues payer, and a participant in the shared amenities.

The community's product is its amenity infrastructure, organized around three recreation centers. The Anthem Center (approximately 77,000 square feet) functions as the main clubhouse, with indoor and outdoor pools, a fitness center, tennis courts, and bocce courts. The Independence Center (approximately 31,000 square feet) houses a 300-seat performing arts theater, a woodshop, and a library. The Liberty Center (approximately 22,000 square feet) provides pickleball, tennis, paddle tennis, and additional pool facilities. These three campuses support more than 60 chartered social clubs and serve as the operational backbone of the resident experience.

The business model is a mandatory membership assessment model. The HOA levies annual dues on each of the 7,533 homeowners and reinvests the proceeds into an annual operating budget of approximately $16.6 million. The association employs approximately 80 full-time staff to maintain roughly 220 acres of common property and operate the recreation centers. There is no product revenue, transactional revenue, or external monetization; the entity is structured as a non-profit mutual association. Distribution of new "customers" occurs entirely through resale of homes within the community rather than through any sales or marketing channel operated by the association itself.

Name

Sun City Anthem

Legal name

Sun City Anthem

Website

https://sca-hoa.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun City Anthem is a private homeowners association operating a master-planned 55+ active adult community in Henderson, Nevada, comprising 7,533 homes, three recreation centers, and 60+ chartered clubs serving approximately 13,000 residents.

Ownership category

akta.pro rank

Product category

Active Adult Residential Community

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Active Adult / Senior Community Association Management (BPAJAHAJ)

akta.pro secondary industry

Homeowners Association (HOA) Management (BPAJAHAB)

Keywords

• Active adult community
• Homeowners association services
• Senior housing community
• Master-planned community
• Residential community management

Headquarters

HQ city

Henderson, Nevada

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. HOA Membership Fees: Sun City Anthem is a homeowners association that collects annual/membership fees from residents. The community has an annual budget of $16.6 million, which represents the collective contributions from approximately 13,000 residents across 7,533 residential units. Revenue supports maintenance of ~220 acres of common property, three recreation centers, amenities, and 80 full-time equivalent staff.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sun City Anthem is a master-planned active adult 55+ residential community in Henderson, Nevada, operated as a private homeowners association. It provides 7,533 residential homes (single-story, Pinnacle Village gated, and Villa) and HOA-managed access to three recreation centers (Anthem Center, Independence Center, Liberty Center) featuring pools, fitness centers, a 300-seat theater, sports courts, craft rooms, and over 60 chartered clubs. Residents pay recurring HOA membership fees that fund maintenance of approximately 220 acres of common property, amenities, and 80 full-time staff.

Product overview

Sun City Anthem is a premier active adult 55+ residential community that functions as a unified lifestyle platform rather than a technology product. The community operates through three main recreation centers—Anthem Center (the flagship 77,000 sq ft clubhouse), Independence Center (31,000 sq ft with theater), and Liberty Center (22,000 sq ft focused on fitness and courts)—alongside 7,144 single-family homes and over 60 chartered clubs. The three centers provide complementary amenities: Anthem Center serves as the main social hub with pools, fitness, and event spaces; Independence Center emphasizes arts, crafts, and entertainment with its 300-seat theater and woodshop; Liberty Center specializes in sports with extensive tennis, pickleball, and paddle tennis facilities. Together, these offerings create an integrated lifestyle experience for active seniors.

Differentiator

Problem solved

Functional benefit

Products and services

• Anthem Center
• Independence Center
• Liberty Center
• Sun City Anthem Residential Community
• Chartered Clubs and Special-Interest Groups

Quantifiable outcome

• ~13,000 residents and 7,533 residential units indicate successful community establishment and sustained demand

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Del Webb CorporationfoundationalStrategic or Co-development Partner · 1 January 1998Del Webb Corporation, a name synonymous with quality and excellence in community development, brought Sun City Anthem to life. The ambitious construction project began in 1998, marking the start of a decade-long endeavor that saw completion of final homes by 2008. Del Webb is recognized as the developer that created this master-planned community exclusively for active adults 55 and older.

Scale indicators6 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Del Webb Communities (PulteGroup): The parent brand and developer of Sun City Anthem. Del Webb/PulteGroup operates dozens of other Sun City and Del Webb branded 55+ communities across the Sun Belt, sharing the same customer demographic, amenity philosophy, and home design standards.
• Sun City Peachtree (GA): Another Del Webb-developed Sun City active adult community in Georgia. Operates under the same Sun City brand with comparable recreation centers, club structures, and HOA governance model as Sun City Anthem.
• Quail Creek (Green Valley, AZ): A premier 55+ active adult community in southern Arizona operated by Robson Communities. Offers comparable amenities including recreation centers, sports courts, golf, and chartered clubs, serving the same retiree demographic that gravitates to Sun City Anthem.
• Sun City Texas (Georgetown, TX): A Del Webb Sun City community in Texas offering similar 55+ active adult living with multiple recreation centers, fitness facilities, and chartered clubs. Same brand, governance, and amenity structure as Sun City Anthem.
• Trilogy by Shea Homes: Shea Homes' active adult 55+ brand operating multiple master-planned resort communities across the western US. Targets the same boomer retirement demographic with comparable resort-style amenities and club structures.
• Robson Resort Communities: Developer-operator of multiple master-planned 55+ active adult communities in Arizona and Texas. Competes directly with Del Webb for the same retirement-migration demographic, with comparable amenities including pickleball, fitness, and social clubs.

Broad incumbents

• The Villages (Florida): The largest 55+ active adult community in the United States, located in central Florida. Operates a similar master-planned model with extensive recreation centers, hundreds of clubs, and a multi-county footprint, making it the closest comparable in scale and amenity philosophy to Sun City Anthem.

Emerging players

• Latitude Margaritaville by Minto Communities: Newer 55+ active adult communities branded with Jimmy Buffett's Margaritaville lifestyle. Targets the same active boomer demographic with newer construction and resort amenities, positioning itself as a fresher alternative to legacy Del Webb communities.

Others

• FirstService Residential: Largest residential property and HOA management company in North America, providing third-party management services for many large-scale communities similar to Sun City Anthem. Relevant as an ecosystem peer and potential management services provider.

Regional players

• Heritage Hunt / Heritage Ranch (AZ): Master-planned 55+ communities in Arizona (similar Southwest retirement geography). Comparable in scale, amenity offering, and active adult positioning though serving a regional market distinct from Henderson, NV.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sun-city-anthem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun City Anthem