Latitude Margaritaville
Latitude Margaritaville is a 55+ active adult master-planned community brand operated by Minto Communities under license from Margaritaville Enterprises. It develops and sells Margaritaville-themed retirement homes across three U.S. communities in Florida and South Carolina, with a fourth Texas location planned.
- Company typePrivate
- Founded2017
- HeadquartersDaytona Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Latitude Margaritaville does
Latitude Margaritaville is a 55+ active adult master-planned community brand developed and operated by Minto Communities, LLC under a licensing agreement with Margaritaville Enterprises, LLC, which holds the Jimmy Buffett intellectual property. Founded in 2017 with its first community in Daytona Beach, Florida, the company now operates three communities across Florida and South Carolina — Daytona Beach, Hilton Head (Hardeeville, SC), and Watersound (Panama City Beach, FL) — with a fourth Texas location announced as coming soon. Homes are sold across four collections spanning the low $200s to mid $300s: Conch Cottage (1,204–1,466 sq ft), Caribbean Villa (1,503–1,862 sq ft), Beach Collection (1,684–2,392 sq ft), and Island Collection (2,310–2,564 sq ft). Each community integrates Margaritaville-themed amenities including a Latitude Town Center with restaurant and entertainment venues, Paradise Pool, Fins Up! Fitness Center, pickleball and tennis courts, Barkaritaville Pet Spa, and — at Daytona Beach — a private Beach Club with shuttle service.
The core operating model combines one-time home sales with recurring HOA fees for exterior maintenance, amenity access, and community services, plus rental income from Publix-anchored neighborhood retail centers (200,000–290,000 sq ft) accessible by golf cart. Distribution is direct via on-site sales centers staffed by New Home Sales Professionals and supported by 9–13 fully furnished model homes per location, virtual tours, and a Change in Latitude Getaway trial-stay program ($133/night, credited at closing). Marketing leverages the Margaritaville brand through email (Barefoot Bulletin), social channels, four seasons of the Wheel of Fortune Home Sweet Home Giveaway, and major TV appearances (CBS Sunday Morning, Good Morning America, Jimmy Kimmel Live). Partnerships extend the ecosystem: Halifax Health provides wellness services at Daytona Beach, The St. Joe Company co-developed Watersound, and Minto itself is a 45-year developer with over 35,000 homes delivered across its broader portfolio.
The unit economics depend on land development cycles and home absorption rather than recurring software-style revenue, with the Watersound phase alone planned for 3,500 homes. Cumulative sales at the flagship Daytona Beach community have surpassed 750 homes, with record-setting paces (300 homes in 5 months) and 500+ closings at the original community. The business holds no disclosed AI, software, or platform technology assets, and no external venture or private equity funding is indicated; the brand is privately financed through home-sale operations by Minto Communities, LLC.
Latitude Margaritaville firmographics
Firmographics- Name
- Latitude Margaritaville
- Legal name
- Minto Communities, LLC
- Website
- https://latitudemargaritaville.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Latitude Margaritaville is a 55+ active adult master-planned community brand operated by Minto Communities under license from Margaritaville Enterprises. It develops and sells Margaritaville-themed retirement homes across three U.S. communities in Florida and South Carolina, with a fourth Texas location planned.
- Ownership category
- akta.pro rank
Latitude Margaritaville industry classification
Industry- Product category
- 55+ Active Adult Retirement Communities
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- akta.pro primary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
- akta.pro secondary industry
- Luxury Villas & Residences Resorts (THAGACAM)
Keywords
Where Latitude Margaritaville is headquartered
LocationHeadquarters
- HQ city
- Daytona Beach
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Latitude Margaritaville business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- New Home Sales: Primary revenue from selling newly constructed single-family homes and villas in master-planned 55+ retirement communities. Home sales are one-time transactions with typical mortgage financing. Revenue also includes lot sales for home construction.
- Homeowner Services: Ongoing HOA fees from residents for community maintenance, amenities, and services. Low HOA Fees and No CDD Fees are marketed as value differentiators.
- Retail Center Operations: Neighborhood retail centers (Latitude Town Center, Latitude Landings) with grocery stores and commercial spaces accessible by golf cart, generating rental income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Conch Cottage Collection - 2 bed, 2 bath patio homes starting in low $200s |
| One time/ perpetual license | Pay-as-you-go | Breeze Model - 2 bed, 2.5 bath single-family home starting at $320,990 |
| One time/ perpetual license | Pay-as-you-go | Caribbean Collection - Villa homes from 1,503 to 1,862 a/c sq. ft. |
| One time/ perpetual license | Pay-as-you-go | Beach Collection - Single-family homes from 1,684 to 2,392 a/c sq. ft. |
| One time/ perpetual license | Pay-as-you-go | Island Collection - Single-family homes from 2,310 to 2,564 a/c sq. ft. |
| Usage-based | Pay-as-you-go | Change in Latitude Getaway - Trial stay experience at $133/night |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Latitude Margaritaville product offering
Product offeringCore offering
Latitude Margaritaville develops and sells newly constructed single-family homes and villas within master-planned 55+ active retirement communities. Operated by Minto Communities under license from Margaritaville Enterprises, the communities offer Jimmy Buffett-themed resort-style amenities including town centers, pools, fitness centers, restaurants, pickleball courts, and beach clubs, alongside ongoing HOA services and lifestyle programming for residents.
Product overview
Latitude Margaritaville is a collection of 55+ active retirement communities developed by Minto Communities under license from Margaritaville Enterprises. The brand brings Jimmy Buffett's island-inspired lifestyle to residential living through three active communities (Daytona Beach FL, Hilton Head SC, and Watersound FL) plus a fourth Texas location coming soon. The portfolio includes multiple home collections across price points: Caribbean Collection villas (1,503-1,862 sq. ft.), Beach Collection single-family homes (1,684-2,392 sq. ft.), Island Collection larger homes (2,310-2,564 sq. ft.), and Conch Cottage Collection cottages (1,204-1,466 sq. ft.). Each community features Margaritaville-themed amenities including Latitude Town Center with restaurant and entertainment venues, Paradise Pool, Fins Up! Fitness Center, Barkaritaville Pet Spa, Lake Latitude Club, Beach Club access, tennis/pickleball courts, and extensive lifestyle programming. Supporting services include the Change in Latitude Getaway trial stay program, Home Sweet Home Giveaway promotions with Wheel of Fortune, Paradise Club early access membership, and the Barefoot Bulletin newsletter. All homes include the MasterCare warranty program covering workmanship, structural, HVAC, and appliance components.
Differentiator
Problem solved
Functional benefit
Brands
- Paradise Club: Homebuyer registration club offering exclusive updates and early access to new home opportunities
- Barefoot Bulletin
- Change in Latitude Getaway
- Home Sweet Home Giveaway
- MasterCare Program
Quantifiable outcome
- Record-breaking sales: 300 homes sold in 5 months at Daytona Beach
- +3 more outcomes
Companies that use Latitude Margaritaville
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Latitude Margaritaville technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Latitude Margaritaville partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Halifax HealthcoreOfficial Healthcare Partner for Latitude Margaritaville Daytona Beach. Halifax Health provides access to a full range of wellness services and community programs for residents.
- Margaritaville Enterprises, LLCcoreLicensing agreement for the Margaritaville brand and Jimmy Buffett lifestyle. The website is operated by Minto Communities, LLC under license from Margaritaville Enterprises, LLC. This partnership enables the unique Jimmy Buffett-inspired 55+ lifestyle brand positioning.
- The St. Joe CompanycorePartner for the Watersound location in Florida's Panhandle. St. Joe logo and trademark used under license. St. Joe Company is involved in the development of the Watersound community.
- Wheel of Fortune / Califon ProductionsmajorHome Sweet Home Giveaway partnership. Four seasons of partnership to give away new homes at Latitude Margaritaville on Wheel of Fortune. Creates major national TV exposure and marketing momentum.
- PublixcorePublix grocery store opened at Latitude Landings shopping center in Daytona Beach. Part of the 200,000-290,000 sq ft neighborhood retail centers accessible by golf cart.
- US Open Pickleball ChampionshipsminorTitle Sponsor for four consecutive years (2017-2020) of the US Open Pickleball Championships in Naples, FL. Pickleball is the fastest growing sport in the US and a key amenity at the communities.
- 55Places.comminorLeading resource for active adult communities. Named Latitude Margaritaville Daytona Beach as Best 55+ Community of 2018. Featured community profiles and reviews drive inbound inquiries.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Latitude Margaritaville competitors and assessment
Company assessmentDirect peers
- Lennar Active Adult: Lennar's active adult division operates 55+ communities across multiple Sun Belt states, including partnerships with established brands. Comparable product, customer demographic, and geographic footprint to Latitude Margaritaville.
- The Villages: The largest 55+ retirement community in the US, located in central Florida. Competes with Latitude Margaritaville Daytona Beach for Florida-based active adult buyers seeking amenity-rich, social lifestyle communities.
- Toll Brothers Active Adult: Toll Brothers operates a growing portfolio of luxury active adult communities (e.g., Regency, Carriage Hills) with premium amenities targeting affluent 55+ buyers — directly comparable to Latitude Margaritaville's pricing tier.
- Del Webb (PulteGroup): Del Webb is the largest and most recognized 55+ active adult community brand in the US, operating dozens of Sun City-style master-planned communities. Direct competitor targeting the same demographic with similar resort-style amenity models.
- Shea Homes Trilogy: Trilogy by Shea Homes operates active lifestyle communities across multiple states, offering resort-style amenities, low-maintenance homes, and lifestyle programming for 55+ buyers. Closest direct competitor in the resort-style 55+ segment.
Emerging players
- Century Communities: Century Communities has been expanding its active adult offerings in recent years with resort-style amenities targeting the 55+ demographic in Sun Belt markets, increasingly competing for the same buyers as Latitude Margaritaville.
- Woodside Homes: Woodside Homes operates active adult lifestyle communities in select Western and Southeastern US markets, providing another example of a regional builder pursuing the resort-style 55+ community model.
- K. Hovnanian Homes 55+ Communities: K. Hovnanian operates active lifestyle 55+ communities in select Florida and Southeast markets, competing for the same active adult demographic with amenity-rich master-planned product.
Broad incumbents
- Minto Communities (parent company): Minto Communities is the parent developer of Latitude Margaritaville, with 45 years of experience building master-planned communities across Florida, the Carolinas, and Texas. Operates other branded communities beyond the Latitude Margaritaville portfolio.
- PulteGroup (parent of Del Webb): PulteGroup is one of the largest US homebuilders with Centex, Pulte, and Del Webb brands. As Del Webb's parent, it provides the capital and scale that make Del Webb Latitude Margaritaville's most formidable competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Latitude Margaritaville social profiles
Digital presenceLatitude Margaritaville financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latitude Margaritaville leadership team
Management profileNumber of profiles
Latitude Margaritaville subsidiaries and ownership
Company hierarchySubsidiaries2 records
Latitude Margaritaville funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latitude Margaritaville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latitude Margaritaville
What does Latitude Margaritaville do?
Latitude Margaritaville develops and sells newly constructed single-family homes and villas within master-planned 55+ active retirement communities. Operated by Minto Communities under license from Margaritaville Enterprises, the communities offer Jimmy Buffett-themed resort-style amenities including town centers, pools, fitness centers, restaurants, pickleball courts, and beach clubs, alongside ongoing HOA services and lifestyle programming for residents.
Is Latitude Margaritaville a public or private company?
Latitude Margaritaville is a private company. It is classified as corporate owned and is currently operating.
When was Latitude Margaritaville founded?
Latitude Margaritaville was founded in 2017. It employs 51 to 100 people.
Where is Latitude Margaritaville based?
Latitude Margaritaville is headquartered in Daytona Beach, United States, in the North America region.
How does Latitude Margaritaville make money?
Three revenue lines are on record. New Home Sales are the primary driver. The others are homeowner Services and retail Center Operations.
Who are Latitude Margaritaville's main competitors?
Direct peers on record are Lennar Active Adult, The Villages, Toll Brothers Active Adult, Del Webb (PulteGroup) and Shea Homes Trilogy. Emerging players are Century Communities, Woodside Homes and K. Hovnanian Homes 55+ Communities. Broad incumbents are Minto Communities (parent company) and PulteGroup (parent of Del Webb).
Does Latitude Margaritaville have an API?
No public API is recorded for Latitude Margaritaville.
What industry is Latitude Margaritaville in?
Latitude Margaritaville's product category is 55+ Active Adult Retirement Communities. Its primary akta.pro industry code is HLADAAAC, Luxury/Resort-Style Independent Living Communities, with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its NAICS code is 62331.