Scan Trade AS

What Scan Trade AS does

Scan Trade AS is a Norwegian e-commerce retailer operating the Klubbspesialisten (Club Specialist) storefront at scantrade.no. The company sells sports apparel, footwear, equipment, and sports medical supplies to two primary customer groups: Norwegian sports clubs and teams (its core B2B/B2C vertical, including custom uniform design services) and individual athletes and consumers purchasing branded gear across football, handball, running, cycling, skiing, gymnastics, and outdoor recreation. The catalog aggregates international brands — Umbro, LOWA, Jack Wolfskin, Proline, Fibra, Scott, ST, Scansport, Therm-ic, Sidas, and Trimona — alongside Scan Trade's own in-house club collections (UX Pro, UX Elite, Liga, Core, Sublime), and includes a dedicated outlet channel for discounted overstock.

The underlying technology stack is not proprietary: the storefront and back-office run on Multicase's Norwegian e-commerce and ERP platform, providing standard catalog, search, customer account, order history, and returns/reclamation workflows. There are no disclosed AI/ML capabilities, integrations, APIs, or mobile applications. Pricing is publicly listed unit retail in NOK with VAT (mva) included, spanning roughly 20 NOK accessories to over 5,500 NOK premium outdoor jackets, with a leasing option on certain products and a 'Find Dealer' (Finn forhandler) map referenced for authorized resellers.

Scan Trade makes money through direct online retail of third-party and own-label sports merchandise, primarily within Norway. Its most prominent disclosed commercial relationship is a total-supply partnership for sports medical equipment with Norges Fotballforbund (Norwegian Football Association). The firm operates with a lean team of 34 employees from Vennesla, Vest-Agder, has been operating since 1988, is privately held as an AS (Aksjeselskap), and discloses no parent company, institutional investors, funding rounds, M&A activity, or leadership changes.

Name

Scan Trade AS

Legal name

Scan Trade AS

Website

https://scantrade.no

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Scan Trade AS, operating as Klubbspesialisten, is a Norwegian e-commerce retailer specializing in sports apparel, footwear, equipment, and sports medical supplies for sports clubs and individual athletes in Norway, distributing brands such as Umbro, LOWA, and Jack Wolfskin alongside its own club collections.

Ownership category

akta.pro rank

Product category

Sports apparel and equipment retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Sports apparel retail
• Team sports equipment
• Club uniform supplier
• Outdoor footwear retail
• Sports medical supplies

Headquarters

HQ city

Vennesla, Vest-Agder

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Revenue is generated through direct online retail sales of sports apparel, footwear, and equipment to sports clubs and individual consumers in Norway. The store also features an Outlet section for discounted products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Scan Trade AS operates the Klubbspesialisten (Club Specialist) online store, retraining multi-brand sports apparel, footwear, equipment, outdoor clothing, and sports medical supplies to Norwegian sports clubs and individual consumers. The offering combines a self-serve e-commerce storefront with club-specific collection lines, custom design services for club uniforms, and tail supply to national federations such as Norges Fotballforbund (Norwegian Football Association). An outlet section provides discounted merchandise from brands including UMBRO, LOWA, CORE, SUBLIME, and SCOTT.

Product overview

Scan Trade AS operates the Klubbspesialisten (Club Specialist) e-commerce platform as a Norwegian B2B and B2C retailer specializing in team sports apparel and equipment. The product portfolio is organized around multiple branded sub-categories: clothing (jackets, pants, shorts, t-shirts, underwear, socks, headwear) from Umbro, Fibra, ST, and Jack Wolfskin; sports equipment (balls, cones, agility gear, goals) from Proline; outdoor footwear from LOWA; and sports medical equipment from Scansport. The company also distributes smaller brands including Therm-ic (heated socks), Sidas (insoles), Trimona (grip wax), and Scott running shoes. Product lines are organized into club series collections (UX Pro, UX Elite, Liga, Core, Sublime) as well as specialty collections for Goalkeeper, Referee, and Sports Medical equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Klubbspesialisten E-commerce Storefront Multi-brand online retail storefront offering sports apparel, footwear, equipment, outdoor clothing, and sports medical supplies from brands such as Umbro, LOWA, Jack Wolfskin, Proline, Scansport, Therm-ic, Sidas, Trimona, and Scott, with VAT-inclusive pricing, customer accounts, order history, returns, reclamations, and size guides.
• Club Uniform Custom Design Service Special design and customization service for club uniforms and team apparel, enabling sports clubs to procure bespoke team kits and coordinated collection packages through Scan Trade AS.
• Outlet Store Discounted online outlet section featuring overstock and discontinued sports apparel, footwear, and equipment from multiple international brands, providing price-sensitive access to branded merchandise.
• Sports Medical Equipment Supply Supply of sports medical and injury-prevention equipment (ice packs, tape, bandages, plasters, wound wash, compression bandages, medical bags) to sports clubs and national federations for injury prevention and treatment.
• Club Collection Series (UX Pro, UX Elite, Liga, Core, Sublime) Coordinated Scan Trade AS sub-brand club apparel collections (UX Pro, UX Elite, Liga, Core, Sublime) bundled for sports clubs seeking unified team apparel ranges across the multi-brand catalog.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Pro:Direct Soccer: UK-based online specialist in football boots, team kit, and equipment. Comparable to Scan Trade in football/team-sports e-commerce specialization, but serving primarily UK/European markets rather than Norway.
• Stadium: Swedish sporting goods retailer with physical stores and e-commerce serving team sports and outdoor categories. Comparable to Scan Trade in assortment and club/team customer focus, but primarily serving Sweden rather than Norway.
• Unisport: Danish football/soccer-focused online retailer specializing in boots, team wear, and equipment. Comparable to Scan Trade in team-sports apparel and equipment e-commerce, but with stronger football specialization and Danish rather than Norwegian geographic focus.

Direct peers

• XXL ASA: Norway-headquartered sporting goods mega-retailer operating physical stores and e-commerce across the Nordics. Directly competes with Scan Trade in team sports apparel, footwear, and equipment for both clubs and individual athletes, but at much larger scale and broader assortment.
• Sport1 Norge: Norwegian sporting goods retailer combining physical stores with e-commerce, focused on team sports and outdoor equipment. Comparable to Scan Trade in team-sports apparel and equipment for clubs and individuals, with broader physical retail footprint.
• Intersport Norge: Norwegian arm of the global Intersport retail cooperative, offering multi-brand sporting goods across stores and online. Competes directly with Scan Trade in team sports apparel, footwear, and equipment, with stronger physical retail and broader assortment but less club-specialist focus.
• G-Max / Gsport: Norwegian online sporting goods retailer focusing on team sports equipment, footwear, and apparel for clubs and individual athletes. Closely comparable to Scan Trade's club/team e-commerce model and Norwegian geographic focus, though with somewhat different brand mix.
• Sportsmaster: Norwegian multi-brand sporting goods retailer selling team sports apparel, footwear, and equipment to both clubs and consumers through online and physical channels. Directly competes with Scan Trade's club and individual athlete customer segments.

Broad incumbents

• Decathlon: Global sporting goods retailer with own-brand assortment and growing Nordic footprint including Norway. Offers overlapping team sports, outdoor, and winter products, but at scale and across many categories far beyond Scan Trade's club-specialist niche.
• Amazon Norge: Norwegian storefront of the global e-commerce marketplace, listing third-party sporting goods sellers and major brands. Competes with Scan Trade in online sporting goods across many categories but without club-specialist service, customization, or Norwegian federation focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scan-trade-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scan Trade AS