Scarlet Assets Management Company LLC.

What Scarlet Assets Management Company LLC. does

Scarlet Assets Management Company LLC is associated with the commercial and operational activities of Rutgers University Athletics, the athletic department of Rutgers, The State University of New Jersey — a public Big Ten Conference institution fielding 24 varsity sports across men's and women's programs and serving approximately 650+ student-athletes. The entity oversees ticketing, sponsorship sales, fundraising, broadcasting, and fan engagement functions for a fan and alumni base concentrated in New Jersey and distributed across the broader Big Ten footprint.\n\nThe technology and product surface includes RVision, an in-house live-streaming and video production service that supplies content to BTN/BTN+ and on-demand channels; a digital ticketing system (scarletknights.evenue.net) with SeatGeek authorized resale; the Scarlet Knights mobile application; the R NIL platform for name, image, and likeness commercialization; and the R Fund philanthropic / annual-giving platform, all operated under the Scarlet Knight Enterprises (SKE) corporate-partnership umbrella. Physical operations span SHI Stadium (football), Jersey Mike's Arena (basketball/wrestling/gymnastics), the Hale Center, the RWJBarnabas Health Athletic Performance Center, the Rodkin Academic Success Center, College Ave. Gym, and the Werblin Recreation Center, across Piscataway and New Brunswick.\n\nRevenue is generated across five streams: ticket sales (single-game, season-ticket subscription, premium seating) on transaction and annual-subscription models; corporate sponsorships through SKE (advertising / naming-rights); R Fund donations and athletic fundraising; R NIL transaction-based athlete deals; and merchandise and apparel. Customer segments split between a long-tail consumer base (students, alumni, regional fans) and a concentrated set of corporate partners (RWJBarnabas Health, Nike, SHI International, Jersey Mike's, Miller Lite, Horizon BCBS NJ, BSN Sports, Fox Sports Radio NJ). Go-to-market is event-driven, executed across digital (scarletknights.com), social (Instagram, X, TikTok, YouTube), podcast, email (RMail), mobile, and broadcast (BTN, DAZN, RVision) channels.

Name

Scarlet Assets Management Company LLC.

Legal name

Rutgers, The State University of New Jersey

Website

https://scarletknights.com

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Short description

Scarlet Assets Management Company LLC operates with Rutgers University Athletics, the Big Ten Conference athletic department fielding 24 varsity sports. It manages ticketing, streaming (RVision), NIL (R NIL), sponsorships (SKE), and fundraising (R Fund) for fans, student-athletes, and corporate partners.

Ownership category

akta.pro rank

Product category

Collegiate Athletics Management

NAICS

Spectator Sports (71121), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)

Keywords

• Collegiate athletics programs
• Sports ticket sales
• Athletic fundraising
• Live sports broadcasting
• NIL athlete partnerships

Headquarters

HQ city

New Brunswick, NJ

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season tickets, premium seating, and group sales across all varsity sports
2. Donations and Fundraising (R Fund): Athletic development donations supporting programs, facilities, and student-athlete scholarships
3. Corporate Sponsorships (Scarlet Knight Enterprises): Partnership deals with corporate sponsors including naming rights, advertising, and brand partnerships
4. NIL (Name, Image, Likeness): Student-athlete NIL programs and partnerships managed through R NIL initiative
5. Merchandise and Apparel: Online store sales of Rutgers Athletics merchandise, apparel, and fan gear

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Scarlet Assets Management Company LLC. supports the commercial operations of Rutgers University Athletics, offering ticket and merchandise sales, premium seating, corporate sponsorship management, donor fundraising through the R Fund, Name/Image/Likeness (NIL) programs for student-athletes, and live game broadcasting via its proprietary RVision production platform across 24 varsity sports. The entity operates as an asset and revenue management layer for the Scarlet Knights athletic department, coordinating direct-to-consumer sales, partner activations, and broadcast distribution.

Product overview

Rutgers University Athletics operates as a comprehensive collegiate athletic department offering sports programs across 23 men's and women's varsity sports. The department's technology infrastructure includes RVision (live streaming production), digital ticketing platforms, a mobile application, and an NIL program managed through Scarlet Knight Enterprises. The organization does not offer a traditional product/software company structure but rather provides athletic programs and fan engagement services to its university community.

Differentiator

Problem solved

Functional benefit

Brands

• R Fund: Athletic development and fundraising arm of Rutgers Athletics
• RVision
• Scarlet Knight Enterprises, Inc. (SKE)
• R NIL
• Scarlet Knights for Life

Products and services

• Football Season Tickets Annual season ticket packages for Rutgers home football games at SHI Stadium, available as subscriptions with renewal options for fans, alumni, and corporate buyers.
• Men's Basketball Season Tickets Annual season ticket packages for Rutgers men's basketball home games at Jersey Mike's Arena.
• Single-Game Tickets Individual game tickets sold across varsity sports with pricing varying by sport and opponent via scarletknights.evenue.net and authorized resellers.
• Premium Seating and Luxury Suites Premium seating, luxury suites, and hospitality packages at SHI Stadium and Jersey Mike's Arena for corporate and high-value individual buyers.
• R Fund Annual Giving Athletic development donation program supporting Rutgers Athletics programs, facilities, and student-athlete scholarships, managed as an annual fundraising initiative.
• Corporate Sponsorships (Scarlet Knight Enterprises) Corporate partnership and sponsorship packages including naming rights (SHI Stadium, Jersey Mike's Arena), advertising, and brand partnerships sold through Scarlet Knight Enterprises, Inc. (SKE).
• RVision Live Production and Broadcasting In-house live streaming and video production service that broadcasts Rutgers games to BTN and produces content for scarletknights.com and digital platforms.
• R NIL Program Name, Image, and Likeness (NIL) program for Rutgers student-athletes managed through Scarlet Knight Enterprises, supporting NIL partnerships and athlete monetization.
• Merchandise and Apparel Online sales of Rutgers Athletics branded merchandise, apparel, and fan gear through the Scarlet Knights e-commerce storefront.
• Group Ticket Sales Group ticket packages for schools, corporations, and organizations attending Rutgers Athletics events across varsity sports.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• RWJBarnabas HealthmajorStrategic or Co-development PartnerMajor healthcare partner of Rutgers Athletics. RWJBarnabas Health logo appears on promotional materials and is visible throughout athletic facilities.
• NikemajorStrategic or Co-development PartnerOfficial apparel and footwear partner supplying uniforms and athletic gear for all Rutgers teams.
• Jersey Mike'smajorGTM or Marketing PartnerNaming rights partner for Jersey Mike's Arena, home venue for basketball and wrestling. Also promotes game day experiences.
• SHI InternationalcoreGTM or Marketing PartnerCorporate sponsor with naming rights for SHI Stadium, the football venue.
• Miller LitecoreGTM or Marketing PartnerBeverage sponsor for game day concessions and promotions.
• Big Ten Conference (BTN)majorTechnology or IntegrationBroadcast partner for televised games and streaming content. Rutgers Athletics produces content for BTN and BTN+ platforms.
• Horizon Blue Cross Blue Shield of New JerseycoreGTM or Marketing PartnerHealth insurance partner and sponsor of Rutgers Athletics.
• Fox Sports Radio New JerseyminorGTM or Marketing PartnerMedia partner providing radio coverage and sports updates for Rutgers athletics.
• BSN SportscoreTechnology or IntegrationEquipment and apparel supplier for team gear and uniforms.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial secondary ticketing marketplace for buying and selling Rutgers tickets.
• REVELxpminorImplementation/ SI/ Consulting PartnerPremium tailgating and fan experience partner for football gameday operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Teamworks (INFLCR): Operating system for college athletics including NIL deal flow, content, and athlete management; competes with the R NIL platform layer that SAMCO operates.
• On3: College sports media and NIL valuations platform with on-site NIL reporting — adjacent comparison for the digital content, recruiting, and athlete-representation capabilities SAMCO is building.

Direct peers

• Opendorse: NIL marketplace and athlete monetization platform adopted by many Big Ten schools; directly comparable to the R NIL program as NIL infrastructure competitors.
• JMI Sports: Specialist in naming-rights, venue sponsorships, and multimedia-rights for collegiate programs — directly comparable to Scarlet Knight Enterprises' sponsorship mandate.
• Playfly Sports: Multi-media-rights and NIL platform company managing sponsorship sales for college athletic departments — a direct comparable to Scarlet Knight Enterprises' commercial role.
• Penn State Athletics: Big Ten Conference peer operating a similarly structured collegiate athletic department with 20+ varsity sports, comparable sponsorship and ticketing operations, and a public-university governance model that closely parallels Rutgers.
• Michigan State Athletics: Big Ten peer operating a similar scale of multi-sport athletic department with sponsorship, ticketing, NIL, and donor programs that closely mirror Rutgers' operational set.
• University of Maryland Athletics: Big Ten peer with a comparable public-university athletic department structure, Big Ten media-rights exposure, and overlapping NJ/Mid-Atlantic recruiting and sponsorship footprint.

Broad incumbents

• Learfield (Learfield IMG College): Largest college athletics multimedia-rights and sponsorship agency in the U.S., directly comparable to the corporate-partnership function that Scarlet Knight Enterprises performs for Rutgers.
• Ohio State Athletics: Largest-revenue Big Ten athletic department and industry benchmark for sponsorship, NIL, ticketing, and media monetization — sets the upper bound for what Rutgers' Big Ten revenue stack can scale toward.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RutgersAth
• YouTubeyoutube.com/c/RutgersAthletics1869
• Facebookfacebook.com/RutgersAthletics
• Instagraminstagram.com/ruathletics
• LinkedInlinkedin.com/company/scarlet-assets-management-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scarlet Assets Management Company LLC.