Scarlet Assets Management Company LLC.
Scarlet Assets Management Company LLC operates with Rutgers University Athletics, the Big Ten Conference athletic department fielding 24 varsity sports. It manages ticketing, streaming (RVision), NIL (R NIL), sponsorships (SKE), and fundraising (R Fund) for fans, student-athletes, and corporate partners.
- Company typePrivate
- Founded1866
- HeadquartersNew Brunswick, NJ, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Scarlet Assets Management Company LLC. does
Scarlet Assets Management Company LLC is associated with the commercial and operational activities of Rutgers University Athletics, the athletic department of Rutgers, The State University of New Jersey — a public Big Ten Conference institution fielding 24 varsity sports across men's and women's programs and serving approximately 650+ student-athletes. The entity oversees ticketing, sponsorship sales, fundraising, broadcasting, and fan engagement functions for a fan and alumni base concentrated in New Jersey and distributed across the broader Big Ten footprint.\n\nThe technology and product surface includes RVision, an in-house live-streaming and video production service that supplies content to BTN/BTN+ and on-demand channels; a digital ticketing system (scarletknights.evenue.net) with SeatGeek authorized resale; the Scarlet Knights mobile application; the R NIL platform for name, image, and likeness commercialization; and the R Fund philanthropic / annual-giving platform, all operated under the Scarlet Knight Enterprises (SKE) corporate-partnership umbrella. Physical operations span SHI Stadium (football), Jersey Mike's Arena (basketball/wrestling/gymnastics), the Hale Center, the RWJBarnabas Health Athletic Performance Center, the Rodkin Academic Success Center, College Ave. Gym, and the Werblin Recreation Center, across Piscataway and New Brunswick.\n\nRevenue is generated across five streams: ticket sales (single-game, season-ticket subscription, premium seating) on transaction and annual-subscription models; corporate sponsorships through SKE (advertising / naming-rights); R Fund donations and athletic fundraising; R NIL transaction-based athlete deals; and merchandise and apparel. Customer segments split between a long-tail consumer base (students, alumni, regional fans) and a concentrated set of corporate partners (RWJBarnabas Health, Nike, SHI International, Jersey Mike's, Miller Lite, Horizon BCBS NJ, BSN Sports, Fox Sports Radio NJ). Go-to-market is event-driven, executed across digital (scarletknights.com), social (Instagram, X, TikTok, YouTube), podcast, email (RMail), mobile, and broadcast (BTN, DAZN, RVision) channels.
Scarlet Assets Management Company LLC. firmographics
Firmographics- Name
- Scarlet Assets Management Company LLC.
- Legal name
- Rutgers, The State University of New Jersey
- Website
- https://scarletknights.com
- Company type
- Private
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scarlet Assets Management Company LLC operates with Rutgers University Athletics, the Big Ten Conference athletic department fielding 24 varsity sports. It manages ticketing, streaming (RVision), NIL (R NIL), sponsorships (SKE), and fundraising (R Fund) for fans, student-athletes, and corporate partners.
- Ownership category
- akta.pro rank
Scarlet Assets Management Company LLC. industry classification
Industry- Product category
- Collegiate Athletics Management
- NAICS
- Spectator Sports (71121), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- College/University Athletic Departments & Varsity Programs (MPAKACAB)
- akta.pro secondary industries
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)
Keywords
Where Scarlet Assets Management Company LLC. is headquartered
LocationHeadquarters
- HQ city
- New Brunswick, NJ
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Scarlet Assets Management Company LLC. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue from single-game tickets, season tickets, premium seating, and group sales across all varsity sports
- Donations and Fundraising (R Fund): Athletic development donations supporting programs, facilities, and student-athlete scholarships
- Corporate Sponsorships (Scarlet Knight Enterprises): Partnership deals with corporate sponsors including naming rights, advertising, and brand partnerships
- NIL (Name, Image, Likeness): Student-athlete NIL programs and partnerships managed through R NIL initiative
- Merchandise and Apparel: Online store sales of Rutgers Athletics merchandise, apparel, and fan gear
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Football Season Tickets |
| Subscription | Annual | Men's Basketball Season Tickets |
| Subscription | Annual | Premium Seating Options |
| Transaction based/ take rate | Pay-as-you-go | Single Game Tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Scarlet Assets Management Company LLC. product offering
Product offeringCore offering
Scarlet Assets Management Company LLC. supports the commercial operations of Rutgers University Athletics, offering ticket and merchandise sales, premium seating, corporate sponsorship management, donor fundraising through the R Fund, Name/Image/Likeness (NIL) programs for student-athletes, and live game broadcasting via its proprietary RVision production platform across 24 varsity sports. The entity operates as an asset and revenue management layer for the Scarlet Knights athletic department, coordinating direct-to-consumer sales, partner activations, and broadcast distribution.
Product overview
Rutgers University Athletics operates as a comprehensive collegiate athletic department offering sports programs across 23 men's and women's varsity sports. The department's technology infrastructure includes RVision (live streaming production), digital ticketing platforms, a mobile application, and an NIL program managed through Scarlet Knight Enterprises. The organization does not offer a traditional product/software company structure but rather provides athletic programs and fan engagement services to its university community.
Differentiator
Problem solved
Functional benefit
Brands
- R Fund: Athletic development and fundraising arm of Rutgers Athletics
- RVision
- Scarlet Knight Enterprises, Inc. (SKE)
- R NIL
- Scarlet Knights for Life
Products and services
- Football Season Tickets Annual season ticket packages for Rutgers home football games at SHI Stadium, available as subscriptions with renewal options for fans, alumni, and corporate buyers.
- Men's Basketball Season Tickets Annual season ticket packages for Rutgers men's basketball home games at Jersey Mike's Arena.
- Single-Game Tickets Individual game tickets sold across varsity sports with pricing varying by sport and opponent via scarletknights.evenue.net and authorized resellers.
- Premium Seating and Luxury Suites Premium seating, luxury suites, and hospitality packages at SHI Stadium and Jersey Mike's Arena for corporate and high-value individual buyers.
- R Fund Annual Giving Athletic development donation program supporting Rutgers Athletics programs, facilities, and student-athlete scholarships, managed as an annual fundraising initiative.
- Corporate Sponsorships (Scarlet Knight Enterprises) Corporate partnership and sponsorship packages including naming rights (SHI Stadium, Jersey Mike's Arena), advertising, and brand partnerships sold through Scarlet Knight Enterprises, Inc. (SKE).
- RVision Live Production and Broadcasting In-house live streaming and video production service that broadcasts Rutgers games to BTN and produces content for scarletknights.com and digital platforms.
- R NIL Program Name, Image, and Likeness (NIL) program for Rutgers student-athletes managed through Scarlet Knight Enterprises, supporting NIL partnerships and athlete monetization.
- Merchandise and Apparel Online sales of Rutgers Athletics branded merchandise, apparel, and fan gear through the Scarlet Knights e-commerce storefront.
- Group Ticket Sales Group ticket packages for schools, corporations, and organizations attending Rutgers Athletics events across varsity sports.
Companies that use Scarlet Assets Management Company LLC.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Scarlet Assets Management Company LLC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Scarlet Assets Management Company LLC. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core and minor.
- RWJBarnabas HealthmajorMajor healthcare partner of Rutgers Athletics. RWJBarnabas Health logo appears on promotional materials and is visible throughout athletic facilities.
- NikemajorOfficial apparel and footwear partner supplying uniforms and athletic gear for all Rutgers teams.
- Jersey Mike'smajorNaming rights partner for Jersey Mike's Arena, home venue for basketball and wrestling. Also promotes game day experiences.
- SHI InternationalcoreCorporate sponsor with naming rights for SHI Stadium, the football venue.
- Miller LitecoreBeverage sponsor for game day concessions and promotions.
- Big Ten Conference (BTN)majorBroadcast partner for televised games and streaming content. Rutgers Athletics produces content for BTN and BTN+ platforms.
- Horizon Blue Cross Blue Shield of New JerseycoreHealth insurance partner and sponsor of Rutgers Athletics.
- Fox Sports Radio New JerseyminorMedia partner providing radio coverage and sports updates for Rutgers athletics.
- BSN SportscoreEquipment and apparel supplier for team gear and uniforms.
- SeatGeekcoreOfficial secondary ticketing marketplace for buying and selling Rutgers tickets.
- REVELxpminorPremium tailgating and fan experience partner for football gameday operations.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Scarlet Assets Management Company LLC. competitors and assessment
Company assessmentEmerging players
- Teamworks (INFLCR): Operating system for college athletics including NIL deal flow, content, and athlete management; competes with the R NIL platform layer that SAMCO operates.
- On3: College sports media and NIL valuations platform with on-site NIL reporting — adjacent comparison for the digital content, recruiting, and athlete-representation capabilities SAMCO is building.
Direct peers
- Opendorse: NIL marketplace and athlete monetization platform adopted by many Big Ten schools; directly comparable to the R NIL program as NIL infrastructure competitors.
- JMI Sports: Specialist in naming-rights, venue sponsorships, and multimedia-rights for collegiate programs — directly comparable to Scarlet Knight Enterprises' sponsorship mandate.
- Playfly Sports: Multi-media-rights and NIL platform company managing sponsorship sales for college athletic departments — a direct comparable to Scarlet Knight Enterprises' commercial role.
- Penn State Athletics: Big Ten Conference peer operating a similarly structured collegiate athletic department with 20+ varsity sports, comparable sponsorship and ticketing operations, and a public-university governance model that closely parallels Rutgers.
- Michigan State Athletics: Big Ten peer operating a similar scale of multi-sport athletic department with sponsorship, ticketing, NIL, and donor programs that closely mirror Rutgers' operational set.
- University of Maryland Athletics: Big Ten peer with a comparable public-university athletic department structure, Big Ten media-rights exposure, and overlapping NJ/Mid-Atlantic recruiting and sponsorship footprint.
Broad incumbents
- Learfield (Learfield IMG College): Largest college athletics multimedia-rights and sponsorship agency in the U.S., directly comparable to the corporate-partnership function that Scarlet Knight Enterprises performs for Rutgers.
- Ohio State Athletics: Largest-revenue Big Ten athletic department and industry benchmark for sponsorship, NIL, ticketing, and media monetization — sets the upper bound for what Rutgers' Big Ten revenue stack can scale toward.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Scarlet Assets Management Company LLC. social profiles
Digital presenceScarlet Assets Management Company LLC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scarlet Assets Management Company LLC. leadership team
Management profileNumber of profiles
Scarlet Assets Management Company LLC. subsidiaries and ownership
Company hierarchySubsidiaries4 records
Scarlet Assets Management Company LLC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scarlet Assets Management Company LLC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scarlet Assets Management Company LLC.
What does Scarlet Assets Management Company LLC. do?
Scarlet Assets Management Company LLC. supports the commercial operations of Rutgers University Athletics, offering ticket and merchandise sales, premium seating, corporate sponsorship management, donor fundraising through the R Fund, Name/Image/Likeness (NIL) programs for student-athletes, and live game broadcasting via its proprietary RVision production platform across 24 varsity sports. The entity operates as an asset and revenue management layer for the Scarlet Knights athletic department, coordinating direct-to-consumer sales, partner activations, and broadcast distribution.
Is Scarlet Assets Management Company LLC. a public or private company?
Scarlet Assets Management Company LLC. is a private company. It is classified as state government owned and is currently operating.
When was Scarlet Assets Management Company LLC. founded?
Scarlet Assets Management Company LLC. was founded in 1866. It employs 11 to 50 people.
Where is Scarlet Assets Management Company LLC. based?
Scarlet Assets Management Company LLC. is headquartered in New Brunswick, NJ, United States, in the North America region.
How does Scarlet Assets Management Company LLC. make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Fundraising (R Fund), corporate Sponsorships (Scarlet Knight Enterprises), NIL (Name, Image, Likeness) and merchandise and Apparel.
Who are Scarlet Assets Management Company LLC.'s main competitors?
Emerging players on record are Teamworks (INFLCR) and On3. Direct peers are Opendorse, JMI Sports, Playfly Sports, Penn State Athletics, Michigan State Athletics and University of Maryland Athletics. Broad incumbents are Learfield (Learfield IMG College) and Ohio State Athletics.
Does Scarlet Assets Management Company LLC. have an API?
No public API is recorded for Scarlet Assets Management Company LLC..
What industry is Scarlet Assets Management Company LLC. in?
Scarlet Assets Management Company LLC.'s product category is Collegiate Athletics Management. Its primary akta.pro industry code is MPAKACAB, College/University Athletic Departments & Varsity Programs, with a secondary code of EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support. Its NAICS code is 71121 and its SIC code is 7900.