Samaritan Counseling Center of Southeastern Michigan

What Samaritan Counseling Center of Southeastern Michigan does

Samaritan Counseling Center of Southeastern Michigan (SCC) is a Farmington Hills, Michigan-based 501(c)(3) nonprofit founded in 1985 by a consortium of twelve local churches. It delivers outpatient mental health counseling services — individual therapy, couples and family therapy, art therapy, art-based youth programming, marriage preparation, grief support groups, clergy assessment, and congregational/organizational support — to individuals, couples, and families across Southeastern Michigan. Service delivery runs through a hub-and-spoke model of 11+ church-based counseling sites (with Nardin Park United Methodist Church in Farmington Hills as the headquarters) supplemented by telehealth, served by a staff of 36 and 39 sponsoring parishes.

The underlying technology stack is commodity and operations-oriented rather than differentiated: an Electronic Health Records (EHR) system for clinical documentation and insurance billing, the Valant patient portal for online registration, Microsoft Forms for grief group enrollment, and PayPal/Venmo/credit-card processing for donations. The center is not AI-enabled; clinical output is produced entirely by licensed therapists (LMFT, LPC, ATR-BC, Psy.D.) using modalities such as Person-Centered Therapy, Gestalt Therapy, and Art Therapy.

The revenue model blends clinical fees (insurance reimbursement, private pay, and sliding scale based on financial need) with tax-deductible donations channeled through the annual Mustard Seed Society Campaign, golf outings, and a Client Assistance Fund that subsidizes care for uninsured or underinsured clients. Go-to-market is primarily community-led and direct-to-consumer: church partnerships supply space and referrals, social media (Instagram, Facebook, LinkedIn), email, and a Speakers Bureau generate awareness, and clients self-intake via Valant or phone (248-474-4701). Governance is by an independent volunteer Board of Directors drawn from sponsoring congregations.

Name

Samaritan Counseling Center of Southeastern Michigan

Legal name

Samaritan Counseling Center of Southeastern Michigan

Website

https://sccmich.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Samaritan Counseling Center of Southeastern Michigan is a Farmington Hills-based 501(c)(3) nonprofit, founded in 1985, that provides licensed outpatient mental health therapy (individual, couples/family, art therapy, grief groups, clergy assessment) to individuals, couples, and families across Southeastern Michigan through 11+ church-based sites and telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health counseling
• Individual therapy services
• Couples and family therapy
• Art therapy programs
• Telehealth counseling

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Counseling Services: Revenue from individual, couples, family, and group therapy sessions billed to clients or their insurance providers. The organization accepts various insurance plans and offers a sliding scale fee based on ability to pay.
2. Donations and Fundraising: Charitable contributions through the Mustard Seed Society Campaign, annual golf outings, and Client Assistance Fund (CAF) donations. The organization is a not-for-profit 501(c)(3), making donations tax-deductible.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Samaritan Counseling Center of Southeastern Michigan provides professional mental health therapy services delivered by licensed therapists across 11+ locations throughout Southeastern Michigan and via telehealth. Core offerings include individual therapy, couples and family therapy, art therapy, art adventures for children, marriage preparation, grief support groups, clergy assessment, and congregational and organizational support. The center operates as a 501(c)(3) nonprofit and offers a sliding scale fee structure plus a Client Assistance Fund to ensure accessibility for uninsured and underinsured clients.

Product overview

Samaritan Counseling Center of Southeastern Michigan offers a comprehensive portfolio of mental health therapy services delivered through a network of licensed therapists across multiple locations in Southeastern Michigan. The core service portfolio centers on Individual Therapy, Couples & Family Therapy, and specialized programs including Art Therapy, Art Adventures, Prep For Marriage, Grief Support Groups, Clergy Assessment, and Congregational & Organizational Support. The center also operates a Speakers Bureau for community education. Financial support services include a Client Assistance Fund (CAF) and annual Mustard Seed Society Campaign to ensure access for clients facing financial hardship. Services are provided both in-person at 11 locations across the region and via telehealth virtual appointments. The center operates as a 501(c)(3) nonprofit organization founded in 1985, with a spiritual/interfaith approach that incorporates faith as a component of resilience for clients who desire it.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one counseling services provided by licensed therapists for clients of all ages, utilizing various therapeutic approaches (Person-Centered Therapy, Gestalt Therapy, Art Therapy) to support emotional healing and personal growth for adults and youth ages 6 and older.
• Couples & Family Therapy Therapeutic services addressing relationship dynamics, family communication, and interpersonal conflicts for couples and families seeking to strengthen their bonds.
• Art Therapy Clinical mental health counseling with a specialization in art therapy, utilizing creative expression as a therapeutic modality for healing and self-discovery.
• Art Adventures Creative arts-based program for children and youth focused on building self-esteem, healthy relationships, and emotional wellness through meaningful discussions and creative expression.
• Prep For Marriage Preparation for Marriage program designed to help couples build a strong foundation for marriage through assessment, communication skills, and relationship enrichment.
• Speakers Bureau Educational outreach service providing speakers on mental health, wellness, and related topics for congregations and community organizations.
• Clergy Assessment Assessment and testing services specifically designed for clergy members, including evaluation and support for pastoral care providers.
• Congregational & Organizational Support Support services for churches and organizations, including pastoral counseling, staff training, and organizational wellness programs.
• Grief Support Groups Recurring grief support groups offered in Monday afternoon and Monday evening sessions for individuals processing loss and bereavement.

Quantifiable outcome

• Nearly 5,000 counseling hours delivered annually by 2006
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Nardin Park United Methodist ChurchcoreOthers · 1 January 1985Home to the main headquarters of SCC. Provides space for administrative staff and serves as the central coordination point for all locations. The organization has maintained this partnership since its early growth phases.
• Local Churches (Southeastern Michigan)coreOthers · 1 January 1985SCC utilizes space offered by 11+ local churches across Southeastern Michigan communities (including Zion Lutheran Church Ann Arbor, Birmingham First Presbyterian, Commerce United Methodist, Parkside Church of Christ, North Congregational Church, Living Water Church, First United Methodist Church Northville, Plymouth Church of Christ, St. Paul's United Methodist Church Rochester, Brighton First United Methodist Church). Staff therapists rotate through locations based on scheduling.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Pine Rest Christian Mental Health Services: Faith-based mental health provider headquartered in Grand Rapids, Michigan, offering outpatient counseling, addiction services, and faith-integrated therapy. Directly comparable to SCC as a Michigan-based faith-rooted outpatient counseling organization with a similar interfaith/spiritual integration model.
• Perspectives of Troy: Southeast Michigan-based outpatient counseling center offering individual, couples, family, and group therapy. Comparable as a direct outpatient counseling competitor operating in the same Detroit metro footprint as SCC.

Emerging players

• Talkspace: Online therapy platform offering virtual counseling through licensed therapists, often covered by insurance. Comparable as a digital-native outpatient mental health provider competing for the same individual therapy demand that SCC serves, including within Michigan.
• Headway: Tech-enabled platform that connects patients with in-network mental health therapists and handles insurance billing. Comparable as an emerging player reshaping how outpatient therapy is accessed and reimbursed, posing a competitive threat to traditional brick-and-mortar counseling centers like SCC.

Regional players

• Catholic Charities of Southeast Michigan: Nonprofit social services organization covering the same Southeastern Michigan footprint, providing counseling and family services from faith-based sites. Comparable as a faith-affiliated nonprofit peer offering counseling services in overlapping Michigan geographies.
• New Oakland Family Centers: Michigan-based outpatient mental health provider with multiple clinic locations offering therapy, psychiatry, and crisis services. Comparable as a regional outpatient mental health competitor in the Michigan market, though without the faith-based positioning of SCC.
• Cornerstone Counseling Center (Michigan): Faith-based counseling center in Michigan providing outpatient therapy services with a spiritual integration component. Comparable as a faith-rooted outpatient counseling peer within the broader Michigan behavioral health market.
• Catholic Charities of Washtenaw County: Faith-based nonprofit providing counseling and family services in the Ann Arbor/Washtenaw County area, directly overlapping with SCC's Ann Arbor location. Comparable as a geographically overlapping faith-affiliated social services peer.

Broad incumbents

• Henry Ford Behavioral Health Services: Large health-system-owned outpatient and inpatient behavioral health service line based in Southeast Michigan. Comparable as a broader incumbent offering overlapping outpatient mental health services in the same regional market as SCC.
• Corewell Health Behavioral Health (formerly Beaumont): Major Michigan health system operating outpatient behavioral health services across the Detroit metro area. Comparable as a broad incumbent provider of outpatient mental health services in the same geographic region as SCC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/samaritancounselingmichigan
• LinkedInlinkedin.com/company/samaritan-counseling-center-of-southeastern-michigan
• Instagraminstagram.com/samaritan_counseling_center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Samaritan Counseling Center of Southeastern Michigan