SCENES AUSTRALES

What SCENES AUSTRALES does

Scènes australes is a French non-profit cultural association (association déclarée, founded 5 January 2007, headquartered at 8 Rue du Cabestan, Le Galion, Saint-Leu, La Réunion) that promotes artists, music professionals, and works from La Réunion, the Indian Ocean, and the Francophone world. Its core activities center on co-organizing and financially supporting three major music events: the SAKIFO Musik Festival (supported since 2013, with producer Sakifo Production), Les Francofolies de La Réunion (supported since founding), and the Indian Ocean Music Market (IOMMa), which the association fully finances and describes as the most important professional music market of the Indian Ocean zone. The association also operates a portfolio of Actions Culturelles — outreach programs including school concerts, prison performances, and site visits targeting underserved audiences.

The organization operates as a hybrid producer and cultural engagement multiplier. Its technology footprint is non-existent as a proprietary platform; the association is fundamentally a live-event organizer, festival co-producer, and mécénat intermediary rather than a technology company. The website (scenesaustrales.com) is designed and hosted by the external web agency Little YETI. The business model relies on four revenue streams: (1) festival co-organization and support with revenue from ticket sales, partner contributions, and embedded public funding; (2) corporate mécénat under the French Aillagon Law (2003) and 2020 Finance Law, which provide a 60% corporate tax reduction on donations, capped at 5‰ of annual turnover or €20,000; (3) public funding from European FEDER (INTERREG V), Région Réunion, DAC Réunion, CNM, Ville de Saint-Pierre, SACEM, and PRMA; and (4) individual and corporate donations channeled through the Fondation Inter Fréquence framework under Fondation de France, which adheres to the 'Don en confiance' transparency charter. Since July 2021, the association has operated a formal mécénat pole managed by Antonella Avola.

The association is governed by a board led by President Nicolas Savelli (since 2017), with Pascal Ho-Choa as Treasurer and Lola Desque as Secretary, plus additional board members and a core operational team including a Cultural Production Officer (Léa) and a Cultural Actions Manager (David Gabriel-Robez). The founder, Jérôme Galabert (director of Sakifo Production), initiated the association to support the Sakifo Festival, and the Sakifo Production partnership remains the historical and operational anchor. IOMMa has been directed by Eric Juret since 2016. Customer concentration is mixed across named corporate patrons (Alter Ego Réunion, Intégrale Ingénierie Réunion, SPHB), public institutional funders, and individual donors, with public funding representing the dominant but diversified institutional base. The association serves four primary customer segments: corporate mécènes, artists and music professionals, general/underserved public audiences, and public institutions.

Name

SCENES AUSTRALES

Legal name

SCENES AUSTRALES

Website

https://scenesaustrales.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Scènes australes is a French non-profit cultural association (founded 2007) that promotes Reunionese, Indian Ocean, and Francophone artists by co-organizing the SAKIFO Festival and Francofolies, fully financing the IOMMa music market, and running cultural outreach programs, funded through public grants, corporate mécénat, and donations.

Ownership category

akta.pro rank

Product category

Cultural Event Management

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Cultural Festivals & Events Organizations (BPAGAHAG), Regional & Repertory Theatre Companies (MPAGABAB)

Keywords

• Cultural association management
• Music festival organization
• Corporate cultural sponsorship
• Live entertainment support
• Music industry market

Headquarters

HQ city

Saint-Leu

HQ country

Réunion

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Festival Co-organization and Support: Scènes australes co-organizes and financially supports major music festivals including the SAKIFO Musik Festival and Les Francofolies de La Réunion in partnership with Sakifo Production, and fully finances the IOMMa (Indian Ocean Music Market). Revenue is generated through ticket sales, partner contributions, and public funding embedded in festival operations.
2. Corporate Mecenat / Sponsorship: Corporate patrons (mecenes) make donations to the association in exchange for visibility, privileged access to events, artist encounters, employee benefits, and tax deductions of up to 60% under French law (Aillagon Law 2003). Sponsorship packages are customized to patron expectations.
3. Public Funding and Subsidies: The association receives public funding from the European FEDER (UE) via INTERREG V programme, Région Réunion, DAC Réunion, CNM, and the city of Saint-Pierre. The site was co-financed by FEDER as part of the EU's COVID-19 response.
4. Donations: Individual and corporate donations are accepted, processed through the Fondation de France framework which guarantees transparency via the 'Don en confiance' charter.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Scènes australes is a non-profit cultural association that organizes, finances, and supports music festivals and cultural programs promoting Reunionese, Indian Ocean, and Francophone artists. Its core activities include fully financing and operating the IOMMa (Indian Ocean Music Market) professional marketplace, co-organizing the SAKIFO Musik Festival and Les Francofolies de La Réunion with Sakifo Production, running cultural outreach programs (Actions Culturelles) such as school concerts and prison performances, and acquiring corporate and individual patronage under French mécénat law.

Product overview

Scènes australes is a non-profit cultural association (created 2007) that promotes artists, professionals, and music from La Réunion, the Indian Ocean, and the Francophone world. Its portfolio consists of five interconnected offerings: a Cultural Sponsorship Program (Mécénat Culturel) that provides corporate partners with event access, visibility, and tax benefits in exchange for financial support; the IOMMa music market, which it fully finances and organizes as a professional business platform for the Indian Ocean music industry; and two supported festivals — the SAKIFO Musik Festival and Les Francofolies de La Réunion — in partnership with Sakifo Production. These are complemented by a suite of Actions Culturelles outreach programs including school concerts, prison performances, cultural visits, and artist showcases that extend the festivals' reach to disadvantaged or isolated audiences. The organization acts as both a producer of professional networking infrastructure (IOMMa) and a cultural engagement multiplier for its sponsored festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Mécénat Culturel (Cultural Sponsorship Program) A corporate cultural sponsorship program enabling enterprises to support Scènes australes' cultural mission in exchange for tailored benefits (privileged access to events, brand visibility, exclusive employee perks, artist encounters) and a French tax deduction of up to 60% of the donation amount.
• IOMMa (Indian Ocean Music Market) The most important professional music market in the Indian Ocean, fully funded and organized by Scènes australes. It connects artists, promoters, and industry professionals through showcases, one-to-one meetings, and conferences to promote the circulation of musical works from the region.
• SAKIFO Musik Festival La Réunion's longest-running music festival, co-organized with Sakifo Production and supported by Scènes australes since 2013. The festival promotes Reunionese and Francophone artists to international audiences through concerts and associated cultural actions.
• Les Francofolies de La Réunion A Francophone music festival supported by Scènes australes since the association's creation, organized in partnership with Sakifo Production, bringing French-language song and Francophone artists to La Réunion.
• Actions Culturelles (Cultural Outreach Programs) A portfolio of cultural outreach programs including school concerts, performances for vulnerable or incarcerated populations (e.g., Domenjod detention center in Saint-Denis), cultural site visits (temples, Creole houses), and artistic residencies aimed at democratizing access to culture and fostering social inclusion across La Réunion.

Quantifiable outcome

• Over 1000 students reached in a single school concert event
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sakifo ProductioncoreStrategic or Co-development Partner · 1 January 2007Historical partner since the association's founding in 2007. Scènes australes co-organizes the SAKIFO Musik Festival and Les Francofolies de La Réunion with Sakifo Production. Jérôme Galabert, director of Sakifo Production, initiated the association. Scènes australes has supported Sakifo since 2013.
• AFEMAR (Association des Femmes de Marins Pêcheurs)coreStrategic or Co-development Partner · 1 January 2007AFEMAR is a community association of women of fishermen from Saint-Pierre's Terre Sainte district, led by president Yolaine Boutillon since 2005. Scènes australes partners with AFEMAR to organize the RISOFÉ food event at the SAKIFO festival, which creates community cohesion and mobilizes over 100 volunteers. AFEMAR has organized RISOFÉ independently since its third year.
• Alter Ego RéunionminorGTM or Marketing PartnerLogo partner visible on the Scènes australes website as a supporter. Alter Ego Réunion is a Reunionese entity contributing to the association's patron network.
• Intégrale Ingénierie RéunionminorGTM or Marketing PartnerLogo partner visible on the Scènes australes website as a supporter. Intégrale Ingénierie Réunion is a Reunionese engineering firm supporting the association.
• SPHB (Société de Production des Huiles de Bourbon)minorGTM or Marketing PartnerLogo partner visible on the Scènes australes website as a supporter. SPHB is a Reunionese company producing Bourbon oil products and a patron of the association.
• Kerveguen and TLD VenuesminorStrategic or Co-development PartnerCultural venues in Réunion that Scènes australes partners with to create synergies and bridges serving the public, artists, and local populations through cultural programming and actions.
• Médiathèque de Saint-PierreminorStrategic or Co-development PartnerThe Saint-Pierre public library partnered with Scènes australes and Sakifo Musik Festival to host cultural events including Gaël Faye's book presentation (Petit Pays, Prix Goncourt des Lycéens 2016) and other cultural programming.
• Centre Pénitentiaire Domenjod (St Denis)minorStrategic or Co-development PartnerScènes australes organizes concerts for prison inmates at the Domenjod detention center in Saint-Denis, supporting cultural access for hindered publics as part of its social mission.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Solidays: Solidays is a major French music festival with a strong social-mission dimension (HIV/AIDS awareness) and corporate patronage programme. It is comparable as a larger nonprofit festival operator using cultural events for social impact and mécénat fundraising.
• Les Francofolies de La Rochelle: Les Francofolies de La Rochelle is the original French-language song festival whose brand Scènes australes extends in La Réunion. It is a much larger, established festival organizer operating the broader Francofolies network — a broad incumbent in the same festival category.
• Reeperbahn Festival: Reeperbahn Festival in Hamburg combines a public music festival with an industry conference and showcase programme. It is a larger European music-market incumbent that IOMMa's professional-market positioning resembles at smaller scale.

Others

• Fondation de France: Fondation de France is the umbrella foundation housing Fondation Inter Fréquence, which has supported Scènes australes since July 2021. It is an enabling ecosystem participant — the infrastructure that makes Scènes australes' mécénat pole viable and 'Don en confiance'-compliant.
• AFEMAR (Association des Femmes de Marins Pêcheurs): AFEMAR is the Saint-Pierre community association partnering with Scènes australes to organize the RISOFÉ food event within the SAKIFO festival. It is an enabling community partner central to Scènes australes' local cultural-outreach model.

Direct peers

• Visa for Music: Visa for Music is the leading professional music market in Africa, held annually in Rabat, Morocco. It mirrors IOMMa's role as a B2B showcase and networking platform connecting African and Middle-Eastern artists with international industry — making it the closest functional peer.
• MASA (Marché des Arts du Spectacle Africain): MASA is a biennial performing arts market in Abidjan, Côte d'Ivoire, bringing African artists together with international promoters and programmers. Like IOMMa, it is publicly funded and operates as a platform for international circulation of regional works.
• MaMA Music Convention: MaMA is a major French music industry convention held in Paris, combining showcases, conferences and one-to-one meetings. It is the most directly comparable professional music-market model to IOMMa, though operating at larger scale and serving a different geographic catchment.
• Sakifo Production: Sakifo Production is the historic co-organizer of the SAKIFO Musik Festival and Les Francofolies de La Réunion with Scènes australes, and its founder Jérôme Galabert initiated the association. It is a directly comparable festival producer in La Réunion sharing overlapping programme, artist relationships and audience.

Regional players

• Kerveguen (Le Kerveguen): Le Kerveguen is a performing-arts venue in Saint-Pierre, Réunion, that partners with Scènes australes for cultural programming. It is a regional peer sharing the same territory and audience-base focus on Réunion's live performance scene.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sc%C3%A8nes-australes-102364828950187
• LinkedInlinkedin.com/company/scenes-australes
• Instagraminstagram.com/scenesaustrales

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about SCENES AUSTRALES