Hockeyclub Schaerweijde

What Hockeyclub Schaerweijde does

Hockeyclub Schaerweijde is a member-owned Dutch sports association (vereniging) headquartered in Zeist, Netherlands, operating a multi-disciplinary club anchored by field hockey and complemented by zaalhockey, G-hockey (para-hockey), walking hockey, golf, and padel. The club fields senior teams in the Tulp Hoofdklasse, the top tier of Dutch field hockey, and runs a youth development pipeline that places 22 players in KNHB selection teams, with multiple Jong Oranje representatives. It maintains a dedicated Schaerweijde Coaching Academy for trainer education and engages in international exchange, including a partnership with the Japanese Hockey Association and the recruitment of Japanese player Kosei Kawabe.

The business model is a non-profit association funded through member dues, sponsorship (with ABN AMRO as main sponsor and the Club32 business club as a community of corporate partners), paid hockey camps delivered in partnership with Vinea, and clubhouse hospitality. The club operates with 33 employees and is supported by a strong volunteer culture, including a 60+ year running club sub-group. Facility investments are financed through community-led fundraising, exemplified by a March 2025 crowdfunding campaign that raised €15,500 from 199 donors for a new outdoor tent. Healthcare partner Geersteingroep and the LISA club management platform round out the operational stack.

Strategically, Schaerweijde is pursuing incremental growth across programming breadth (para-hockey, walking hockey, golf, padel), talent pipeline depth (Coaching Academy, KNHB selections), and international visibility (Japanese Hockey Association partnership). The club is positioned as a community-anchored, talent-developing Hoofdklasse club rather than a commercially scaled sports enterprise, with revenue diversification and member retention as the primary economic levers.

Name

Hockeyclub Schaerweijde

Legal name

Hockeyclub Schaerweijde

Website

https://schaerweijde.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hockeyclub Schaerweijde is a member-owned Dutch multi-sports association in Zeist, offering field hockey, zaalhockey, para-hockey, walking hockey, golf, and padel, with senior teams competing in the Tulp Hoofdklasse and a youth pipeline feeding KNHB selection teams.

Ownership category

akta.pro rank

Product category

Sports Club Services / Field Hockey Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Club Sports Programs (EDALAIAB)

Keywords

• Field hockey club
• Youth hockey development
• Sports club membership
• Indoor hockey training
• Recreational hockey leagues

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership subscriptions for players of all levels including youth, junior, senior, and special programs like G-Hockey, Walking Hockey, and Trim hockey
2. Sponsorship: Revenue from main sponsor ABN AMRO, Club32 business club members, and team sponsors (e.g., team jersey sponsors)
3. Hockey camps: Holiday hockey camps for youth organized in partnership with Vinea, including summer, Easter, and Christmas camps
4. Clubhouse hospitality: Catering and horeca services from the clubhouse, including restaurant operations and events

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hockeyclub Schaerweijde is a Dutch field hockey vereniging (member association) that delivers field hockey participation, training, and competition across all age groups and skill levels — from youth (O8) through senior Hoofdklasse, plus indoor zaalhockey, G-Hockey (para-hockey), Walking Hockey, and Trimhockey. Its core deliverables include club membership, structured coaching via the Schaerweijde Coaching Academy, holiday hockey camps in partnership with Vinea, goalkeeper training through the Keepersclub, and an on-site clubhouse with hospitality for members and events.

Product overview

Schaerweijde is a multi-disciplinary sports club offering field hockey as its core product, complemented by indoor (zaal)hockey, para-hockey (G-hockey), walking hockey, and golf. The club operates through a unified digital platform powered by the LISA mobile app for member management, team coordination, and event registration. Supplementary programs include the Schaerweijde Coaching Academy for trainer development, Vinea-organized holiday hockey camps held on-site, a Businessclub Club32 for commercial sponsors, and a dedicated Keepersclub for goalkeeper training. The portfolio functions as a single unified sports club offering with modular programs for different demographics and skill levels, rather than standalone product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Schaerweijde Coaching Academy: Trainingsprogramma voor jeugdtrainers met verplichte workshops en coachingsontwikkeling.
• Business Club32
• Club32
• Schaerweijde Coaching Academy
• ParaHockey Schaerweijde
• Vinea Hockeykampen

Products and services

• Schaerweijde Hockey Club membership Annual membership providing access to field hockey training, competition, and clubhouse facilities for players from youth (O8) through senior Hoofdklasse levels, including access to indoor zaalhockey. Players join via the club website, LISA app, or in-person registration.
• Vinea Hockey Camps at Schaerweijde Holiday hockey camps for youth aged approximately 7-12, offered in partnership with Vinea during school vacations. Includes a 3-day combined Hockey, Golf & Padel format. Registrations and marketing handled by Vinea.
• Businessclub Club32 Sponsorship and networking program for local businesses and entrepreneurs supporting Schaerweijde. Members gain commercial visibility, networking opportunities, and participation in club events.
• Schaerweijde Coaching Academy Structured coaching development program for club youth trainers featuring workshops, education, and certification to improve coaching quality across Schaerweijde's youth teams.
• G-Hockey (ParaHockey) program Adaptive hockey program providing accessible hockey participation for players with disabilities, with specialized coaching and multiple teams maintained by the club.
• Keepersclub (Goalkeeper training) Specialized goalkeeper training program and community for members interested in developing hockey goalkeeping skills, supporting the goalkeeper pipeline from youth to senior teams.
• Schaerweijde Golf Golf activities offered at the club's Sportcomplex Schaerweijde facilities, including as part of combined hockey, golf, and padel sports camps for youth.
• Zaalhockey (Indoor Hockey) Winter indoor hockey program played in the club's covered sports hall (blaashal), providing continuous hockey participation through the off-season for outdoor field hockey.

Quantifiable outcome

• 22 youth players in KNHB selection teams
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• VineacoreStrategic or Co-development PartnerPartnership for organizing holiday hockey camps at Schaerweijde facilities. Vinea handles registrations and marketing of hockey, golf & padel camps during school holidays (summer, Easter, Christmas, May break).
• Club32 Business ClubcoreGTM or Marketing PartnerInternal business club of Schaerweijde members who sponsor the club. Club32 provides networking opportunities and contributes to club facilities (e.g., donated outdoor furniture).
• Japanse Hockeybond (Japanese Hockey Association)minorStrategic or Co-development PartnerCollaboration that enabled Japanese international player Kosei Kawabe (70 caps) to join Schaerweijde Heren 1 for the upcoming season.
• GeersteingroepminorStrategic or Co-development PartnerHealthcare partner offering sports injury clinics at ProFit Zeist for Schaerweijde members. Provides summer sports membership discounts for members aged 16+. Contact: Jesper Wallet.
• LISA HockeycoreTechnology or IntegrationClub management system provider for member administration, scheduling, payments, and communications. LISA app used for registrations, event ticketing, and team management.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AH&BC Amsterdam: Historic Amsterdam hockey and bandy club with top-flight presence. Comparable as a Hoofdklasse-level peer operating a broad portfolio of competitive and recreational hockey formats in a major Dutch metro, competing for national talent.
• SV Kampong: Utrecht-based multi-sport club with a prominent Hoofdklasse hockey program. Directly comparable to Schaerweijde as a competing Hoofdklasse club in the same Utrecht province catchment that actively recruits Schaerweijde's developed youth players.
• HC Bloemendaal: One of the most storied Dutch field hockey clubs, competing in the Tulp Hoofdklasse with multiple national titles. Directly comparable to Schaerweijde as a Hoofdklasse field hockey club offering full youth-to-senior pathways, although operating from a stronger commercial base in Bloemendaal.
• HGC (Hockey Club 's-Hertogenbosch/Greenpark?): Den Haag-based traditional hockey club with Hoofdklasse participation. Directly comparable as a Hoofdklasse field hockey peer operating community-driven programs with similar breadth of youth and recreational offerings.
• HC Den Bosch: Long-established Brabant-based hockey club with Hoofdklasse presence. Comparable as a top-division Dutch hockey club with comparable youth-to-senior pathways — assistant coach Bas de Bruijn joined Schaerweijde Heren 1 from Den Bosch.
• Pinoké (Amsterdam): Top-tier Amsterdam hockey club competing in the Hoofdklasse. Directly comparable as a Hoofdklasse competitor with a similarly broad youth academy and senior men's/women's programs — referenced in Schaerweijde's communications as a destination club for developed talent.
• Laren Hockey Club: Het Gooi-region Hoofdklasse hockey club. Directly comparable as a competing Hoofdklasse club with similar community-club structure and youth academy model — referenced as a feeder club for Schaerweijde's Jong Oranje-bound signings.
• HC Tilburg: Brabant-based hockey club with Hoofdklasse participation. Comparable as another top-division Dutch hockey club operating a full youth-to-senior pathway and competing for the same national talent pool and sponsor budgets.
• Oranje Zwart (Eindhoven): Eindhoven-based top-flight field hockey club historically among Dutch hockey's elite. Directly comparable as a Hoofdklasse competitor with comparable youth-development intensity and senior men's/women's programs at the highest Dutch level.

Regional players

• SCHC (Stichtse Cricket en Hockey Club): Utrecht-region multi-sport club with a hockey program. Comparable as a regional Dutch hockey peer operating in the same Utrecht province catchment, offering overlapping membership competition for players and sponsors in Schaerweijde's backyard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/schaerweijde_hockey
• LinkedInlinkedin.com/company/hockeyclub-schaerweijde

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockeyclub Schaerweijde