HC 's-Hertogenbosch

What HC 's-Hertogenbosch does

HC 's-Hertogenbosch is a Dutch field hockey club (vereniging / non-profit association) founded on July 14, 1937, headquartered at the Oosterplas complex on Oosterplasweg 35 in 's-Hertogenbosch, North Brabant. It is the second-largest hockey club in the Netherlands with approximately 2,500-2,600 members organized across 49 mini-teams, 62 youth teams, and 51 senior/veteran teams. The club fields Women's 1 (21x Dutch national champion, 17x European champion) and Men's 1 (2x Dutch, 1x European champion) in the Tulp Hoofdklasse, and since 2015 is the only Dutch club to compete in the top flight with both senior teams and four youth selection teams (Girls A1/B1, Boys A1/B1).

The club's product surface includes hockey membership (tiered by age and category), HCDB Padel (4 courts opened September 2023 with KNLTB federation integration), Bossche Hockey Academy (youth development for ages 6-18), Restaurant Stick & Bite (on-site hospitality), an e-commerce webshop, the annual BOHO Tournament, and social programs (Sportief Ontdekken school hockey, Active & Meeting for seniors). The technology stack is operational rather than platform-driven: LISA member management system, KNLTB Club app for padel court reservations, DWF digital match forms, stadium video infrastructure for Tulp Hoofdklasse broadcasts, and standard web analytics.

Revenue is generated through six streams: annual membership subscriptions (tiered €134-€437 per member), padel court rental (€20-30/hour for non-members), webshop merchandise, restaurant transactions, Business Club membership (60+ corporate members), and tiered TopHockey corporate sponsorship (Hoofd/Goud/Zilver/Brons) channeled through the Stichting Tophockey HC 's-Hertogenbosch foundation (KVK 17127241). Go-to-market is community-led — trial training sign-ups, open days, school programs, and word-of-mouth — with no waiting list for hockey membership, lowering acquisition friction.

Name

HC 's-Hertogenbosch

Legal name

Hockey Club 's-Hertogenbosch

Website

https://hcdenbosch.nl

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

HC 's-Hertogenbosch is a 1937-founded Dutch field hockey association and the country's second-largest hockey club, serving ~2,600 members across recreational, youth-elite, and senior tiers at its Oosterplas complex in 's-Hertogenbosch, with integrated padel, hospitality, and sponsorship operations.

Ownership category

akta.pro rank

Product category

Field Hockey Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Field hockey club
• Padel court rental
• Youth hockey development
• Elite hockey training
• Sports club membership

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees charged per member, tiered by age category (seniors, youth, funkey, training path, non-playing members). Additional top hockey and breedte-plus surcharges apply for elite youth tiers. Membership fees are indexed annually and invoiced in July with September 1 payment deadline. Collected via bank transfer or direct debit in one or two installments.
2. Padel Court Rental: Revenue from padel court bookings by both members and non-members. Members pay no additional court fees when playing with 4 members; guests pay €7.50 per session. Non-members pay €20/hour during off-peak hours and €30/hour during peak hours via Meet & Play app. Includes KNLTB federation fee of €21 per competitive padel player annually.
3. Webshop Merchandise Sales: Online merchandise store selling club-branded items (scarves, apparel) and horeca products (borrelplanken). Sales processed through the club's own webshop at hcdenbosch.nl/webshop.
4. Restaurant Stick & Bite: On-site restaurant operation at the Oosterplas complex serving healthy sports-appropriate food to members, visitors, and event guests. Open weekdays 12:00-21:00. Group reservations accepted via phone or email. Contributes to overall club revenue while supporting the club's healthy sports positioning.
5. Business Club Sponsorship: Corporate sponsors pay to join the Business Club HC 's-Hertogenbosch, gaining access to 6-8 annual networking events (asperge dinner, golf tournament, carnival, introductieavond selecties), bedrijfsbezoeken, and branded visibility. Revenue funds the TopHockey foundation supporting Dames 1 and Heren 1 teams.
6. Top Hockey Sponsorship Tiers: Multiple sponsorship tiers for corporate backers: Hoofdsponsor (main sponsor), Goudsponsor (gold), Zilversponsor (silver), Bronsponsor (bronze), and table sponsors. Sponsors receive brand exposure on club website, signage, team clothing, and event branding. The TopHockey foundation specifically funds elite team operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

HC 's-Hertogenbosch is a Dutch field hockey and padel sports club that sells annual memberships providing access to training, matches, and facilities across age tiers (Funkey, juniors, seniors, veterans). It operates elite competitive teams (Dames 1, Heren 1, youth selections) in the Tulp Hoofdklasse premier league, runs the Bossche Hockey Academy for youth development, and operates 4 padel courts. The club also runs a Business Club for corporate sponsors, an on-site restaurant (Stick & Bite), and a merchandise webshop.

Product overview

HC 's-Hertogenbosch is a hockey club offering a unified membership platform with multiple integrated service modules. The core offering is hockey club membership providing access to training, matches, and facilities across all age levels. This is complemented by HCDB Padel (4 padel courts added in 2023), the Businessclub for networking events supporting tophockey, TopHockey elite programs, Bossche Hockey Academy for youth development, Restaurant Stick & Bite for on-site dining, and an e-commerce Webshop (PassaHockey) for merchandise. The club has approximately 2,500 members and operates from Hockeycomplex 'Oosterplas'.

Differentiator

Problem solved

Functional benefit

Brands

• Stichting Tophockey HC 's-Hertogenbosch: Foundation managing top hockey operations and elite sponsorship
• Bossche Hockey Academy
• HockeySocieteit
• HCDB Padel

Products and services

• HC 's-Hertogenbosch Hockey Club Membership Annual hockey club membership offering access to training, matches, and club facilities for recreational and elite players across all age groups from youth (Funkey/minis) to seniors and veterans. Tiered pricing from €134 (non-playing) to €437 (full senior) per season, with top-hockey and breedte-plus surcharges.
• HCDB Padel Padel facility with 4 courts offering court rentals, lessons through Simon Padel, KNLTB competitions, and dedicated padel memberships (€62-€206/year) for members and non-members. Court rental available at €20/hour off-peak and €30/hour peak.
• Businessclub HC 's-Hertogenbosch

Quantifiable outcome

• 21x Dutch national champion (Dames 1)
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• Tulp De Nederlandse KeukenflagshipGTM or Marketing PartnerTulp De Nederlandse Keuken is the main sponsor (Hoofdsponsor) of the Tulp Hoofdklasse Men's & Women's league. This sponsorship provides significant brand visibility across all top Dutch hockey matches and includes a member discount program — HC 's-Hertogenbosch members receive 10% off on top of current promotions for new kitchens.
• Scotch Whisky InvestmentsflagshipGTM or Marketing PartnerScotch Whisky Investments serves as the main sponsor (Hoofdsponsor) for the senior teams of HC 's-Hertogenbosch. Brand logo appears prominently on club website, team signage, and communications as the primary senior sponsor.
• The Indian MaharadjacoreGTM or Marketing PartnerThe Indian Maharadja is a partner of HC 's-Hertogenbosch, appearing alongside main sponsors on the club's partner showcase and website sponsor banners.
• JDH (JDHSports)coreGTM or Marketing PartnerJDH is a partner of HC 's-Hertogenbosch, appearing as a partner sponsor on the club's website and materials.
• Hockey Direct (Passa Hockey)coreChannel Partner/ Reseller/ DistributorHockey Direct / Passa Sports operates the club store (clubstore) for HC 's-Hertogenbosch, providing members access to hockey equipment, apparel, and merchandise through a branded club storefront integrated with the club's webshop and website navigation.
• RabobankflagshipGTM or Marketing PartnerRabobank is the Maatschappelijk Partner (social partner) of HC 's-Hertogenbosch and a gold-level financial sponsor. Rabobank supports the club's social programs (Sportief Ontdekken, Met je Hart), provides the Rabo Sports Campaign offering €125 to qualifying young athletes aged 10-20, and is a member of the Business Club. Rabobank celebrates 125 years with a special member promotion.
• Suns TuinmeubelencoreGTM or Marketing PartnerSuns Tuinmeubelen (outdoor furniture) is a partner of HC 's-Hertogenbosch, appearing on the sponsor showcase as a brand that supports the club financially.
• Van den UdenhoutcoreGTM or Marketing PartnerVan den Udenhout (autobedrijf / automotive) is a partner sponsor of HC 's-Hertogenbosch, appearing in the partner tier of sponsors on the club's website and materials.
• Swinckels Family BrewerscoreGTM or Marketing PartnerSwinckels Family Brewers (Bavaria) is a partner of HC 's-Hertogenbosch. The brewery brand Bavaria appears prominently on sponsor banners. Swinckels is also a member of the Business Club.
• KeeynscoreGTM or Marketing PartnerKeeyns is a gold sponsor of HC 's-Hertogenbosch, appearing in the gold-tier sponsor section of the sponsor overview page.
• Smit & Dorlas KoffiecoreGTM or Marketing PartnerSmit & Dorlas is a gold sponsor and Business Club member of HC 's-Hertogenbosch, providing coffee and hospitality-related sponsorship.
• Teun van Pelt SportcoreGTM or Marketing PartnerTeun van Pelt Sport is a gold sponsor, Business Club member, and sports equipment provider for HC 's-Hertogenbosch.
• HockeySocieteitcoreGTM or Marketing PartnerHockeySocieteit is a partner and Business Club member of HC 's-Hertogenbosch, specifically serving the hockey community and fan engagement function within the club's business club ecosystem.
• Stichting Vitam Doet GoedminorStrategic or Co-development PartnerStichting Vitam Doet Goed partners with HC 's-Hertogenbosch in the Sportief Ontdekken (Sporty Discovery) program, contributing to healthy lifestyle promotion among school children in 's-Hertogenbosch, particularly in priority neighborhoods.
• Tommy TomatominorStrategic or Co-development PartnerTommy Tomato partners with HC 's-Hertogenbosch in the Sportief Ontdekken program, providing nutrition workshops and healthy eating education alongside hockey clinics.
• Jacques BrinkmancoreStrategic or Co-development PartnerFormer Dutch hockey legend and current club cadre coach (clubkadercoach), Jacques Brinkman drives community projects connecting the club with local schools, neighborhoods, and the Hockey Foundation. He coaches coaches and develops community outreach programs, serving as the club's primary social impact driver.
• Hockey Foundation (Chaimae Fadis, ambassador)minorStrategic or Co-development PartnerThe Hockey Foundation connects sport with society through ambassador programs. Chaimae Fadis, as ambassador, participates in joint initiatives with Jacques Brinkman and HC 's-Hertogenbosch to promote sports as a tool for positive social change in the community.
• FarentminorStrategic or Co-development PartnerFarent partners with HC 's-Hertogenbosch to operate the Active & Meeting program for seniors, offering exercise activities (walking hockey, padel, pétanque, shuffleboard) every Monday 10AM-3PM at the Oosterplas complex.
• Met je Hart FoundationminorStrategic or Co-development PartnerMet je Hart Foundation combats loneliness among seniors by connecting them with volunteers. HC 's-Hertogenbosch supports this by inviting seniors for lunch in restaurant Stick & Bite and donating November deposit proceeds.
• Simon PadelcoreImplementation/ SI/ Consulting PartnerSimon Padel provides professional padel training services at HCDB Padel courts. They offer training courses for all ages and skill levels, and manage the lesson program. Bookings are made through Yourpadel.nl.
• KNLTB (Royal Dutch Padel Association)coreTechnology or IntegrationKNLTB organizes padel competitions four times per year and provides the club's court reservation infrastructure (KNLTB Club App). HC 's-Hertogenbosch's padel members must register with KNLTB for competition participation (€21/year federation fee).
• KNHB (Royal Dutch Hockey Federation)coreTechnology or IntegrationHC 's-Hertogenbosch is a member of the KNHB. The club participates in KNHB-organized competitions, uses LISA (KNHB-approved member management system), and adheres to KNHB disciplinary regulations, code of conduct for sexual harassment in sports, and safe sports environment protocols.
• Stichting Tophockey HC 's-HertogenboschflagshipOthersThe TopHockey Foundation (Stichting Tophockey HC 's-Hertogenbosch, KVK 17127241) is the entity that manages and funds elite hockey operations — specifically Dames 1, Heren 1, and youth selection teams. Corporate sponsors and Business Club members direct financial contributions through this foundation. This is an internal corporate structure rather than an external partner.

Scale indicators10 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• HC Bloemendaal: Major Dutch field hockey club with elite men's and women's teams in the top national league. Directly comparable as a competitor in the same leagues, with similar sponsorship, membership, and elite-academy positioning.
• HGC (Hockey Club 's-Gravenhage): The Hague-based elite hockey club competing in the Dutch premier league. Comparable as a direct league competitor with similar large-membership, multi-team structure and corporate sponsorship ecosystem.
• Pinoké: Amsterdam-based elite Dutch field hockey club that regularly competes at the top national level. Comparable due to overlapping premier-league participation, large membership, and similar sponsorship-driven revenue model.
• Amsterdam Hockey & Tennis Club: One of the largest and most prestigious field hockey clubs in the Netherlands, also based at a multi-sport complex. Directly comparable as a top-tier Dutch hockey club competing in the premier league with large membership, corporate sponsorship, and similar community + elite positioning.
• Schaerweijde: Zeist-based Dutch hockey club with elite-level teams. Comparable as a competitor in Dutch premier hockey leagues and as another large multi-team club with corporate sponsorship.
• Oranje Zwart: Eindhoven-based elite Dutch field hockey club with multiple national and European titles. Comparable to HC 's-Hertogenbosch as a top-tier Dutch club with elite teams, large membership, and similar sponsorship-driven model.

Regional players

• Push (Breda): Breda-based hockey club in the southern Netherlands. Comparable as a regional Dutch hockey peer with similar club structure, multiple teams, and community-focused membership model, though typically a tier below the very top clubs.

Others

• Club van 100: Dutch initiative supporting hockey clubs via individual member contributions. Listed on HC 's-Hertogenbosch's own website as a partner program, comparable as a fundraising/community-support ecosystem used by elite Dutch hockey clubs.
• KNHB (Royal Dutch Hockey Federation): The governing body for Dutch field hockey and KNHB-approved LISA member management system provider. Comparable as the umbrella organization whose competitions, code of conduct, and infrastructure HC 's-Hertogenbosch operates within.
• KNLTB (Royal Dutch Lawn Tennis and Padel Association): Dutch national federation that organizes padel competitions and provides the KNLTB Club App used by HC 's-Hertogenbosch for padel court reservations. Comparable as a strategic ecosystem partner for the club's padel vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hcdbmarktplaats
• Instagraminstagram.com/hchertogenbosch
• LinkedInlinkedin.com/company/hc-s-hertogenbosch

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HC 's-Hertogenbosch