Schafhof Connects GmbH & Co. KG

What Schafhof Connects GmbH & Co. KG does

Schafhof Connects GmbH & Co. KG is a family-owned event agency headquartered at the Schafhof equestrian facility in Kronberg im Taunus, Germany. The company organizes and executes equestrian tournaments, corporate events, and social projects, with roots tracing back to UNICEF festivals historically held on the Schafhof property by the Linsenhoff-Rath family. The current event portfolio spans the 'Asian Trophy presented by B. Grimm' (June 2026), LONGINES Global Champions Tour Vienna (September 2026), Zurich Advent Masters (November 2026), Festhallenreitturnier Frankfurt (December 2026), the Sichtungsturnier (April 2027), Al Shira'aa Deutsches Spring- und Dressur Derby (May 2027), and the Schafhofs Dressurfestival, serving corporate sponsors, equestrian athletes, and event attendees across German-speaking Europe. The company is represented legally by Matthias Alexander Rath, a top international dressage rider, and operates with approximately 15 employees.

The firm's service offering combines event organization, customized corporate sponsorship packages (logo placement, perimeter advertising, examination sponsorship, flag displays, social media promotion), volunteer management for tournaments, press and accreditation services, and social media content production distributed across Instagram, Facebook, YouTube, and Vimeo. Ticketing is executed through third-party partner Reservix GmbH, and live event coverage is delivered via broadcasting partner ClipMyHorse.TV. Technology infrastructure is a standard web stack (Amazon CloudFront, Mailchimp, Google Analytics) with no proprietary AI/ML components.

Revenue is generated primarily from corporate sponsorship packages (subscription-style annual partnerships with major brands including Procter & Gamble, LOTTO-Hessen, DZ BANK, and B.Grimm Group), supplemented by ticketing transaction fees through Reservix and ancillary social media marketing services offered to sponsor partners. The company is wholly owned by the Linsenhoff-Rath family with no external institutional investment, operates as a GmbH & Co. KG under German commercial register HRA 2919, and serves as an event execution hub for a network of 35+ partner companies including foundations (Linsenhoff Stiftung, Liselott-Schindling-Stiftung), the German Olympic Committee for Equestrian Sports (DOKR), and the charitable initiative IFRF.

Name

Schafhof Connects GmbH & Co. KG

Legal name

Schafhof Connects GmbH & Co. KG

Website

https://schafhof-connects.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Schafhof Connects is a family-owned German event agency organizing equestrian tournaments, corporate events, and social projects. It serves corporate sponsors, elite and junior dressage athletes, and spectators across a portfolio of 5–6 major annual events including LONGINES Global Champions Tour Vienna and Schafhofs Dressurfestival.

Ownership category

akta.pro rank

Product category

Equestrian Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

akta.pro secondary industries

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Equestrian event management
• Dressage tournament organization
• Corporate event sponsorship
• Sports event agency
• Volunteer event coordination

Headquarters

HQ city

Kronberg im Taunus

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Tickets: Revenue generated from ticket sales for equestrian tournaments and events, facilitated through Reservix GmbH as the ticketing partner.
2. Sponsorship Packages: Corporate sponsors pay for various advertising and brand placement opportunities at events, including logo placement, bandenwerbung (billboard signage), examination sponsorship, flag parades, and social media mentions. Sponsors receive customized packages based on support level.
3. Social Media Marketing Services: The company offers social media marketing services to sponsors, including running giveaways and presenting companies in posts on Facebook and Instagram, as part of partnership packages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Schafhof Connects is a professional event agency organizing equestrian sports tournaments, corporate events, and social projects. The company plans, coordinates, and executes dressage and show jumping competitions at the Schafhof venue in Kronberg im Taunus, including qualification tournaments, dressage festivals, and championship events. It provides turnkey event services covering concept development, on-site execution, sponsorship activation, volunteer management, press accreditation, and social media coverage.

Product overview

Schafhof Connects GmbH & Co. KG is an event agency operated by the Linsenhoff-Rath family from Kronberg im Taunus. The company offers a unified portfolio of event organization services for equestrian sports, corporate events, and social projects, built upon experience from organizing UNICEF festivals. The core offering consists of event planning and execution, complemented by modular services including volunteer management, sponsorship packages, ticketing through Reservix, press/accreditation services, and social media management for maximum event visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Organization Services

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, core, major and regional.

• B.Grimm GroupflagshipOthersB.Grimm Group is an international partner presenting the Asian Trophy event. Bangkok-based diversified company with interests in energy, healthcare, and other sectors.
• Reservix GmbHcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner handling online ticket sales for Schafhof events. Located in Freiburg im Breisgau, Germany.
• Linsenhoff StiftungflagshipStrategic or Co-development PartnerFoundation associated with the family that operates Schafhof, supporting dressage sport development and initiatives.
• Liselott-Schindling-Stiftung zur Förderung des DressursportsmajorStrategic or Co-development PartnerFoundation dedicated to supporting and promoting dressage sport, partnered with Schafhof events.
• Liselott und Klaus Rheinberger StiftungmajorStrategic or Co-development PartnerFoundation supporting equestrian initiatives in partnership with Schafhof.
• Deutsches Olympiade-Komitee für Reiterei e.V. (DOKR)flagshipStrategic or Co-development PartnerGerman Olympic Committee for Equestrian Sports - key partner for championship events and qualification tournaments held at Schafhof.
• LOTTO-Hessen GmbHmajorOthersGerman state lottery company based in Wiesbaden, sponsoring Schafhof events.
• Procter & Gamble Service GmbHmajorOthersConsumer goods giant through P&G brand, sponsoring events at Schafhof.
• ClipMyHorse.TV Deutschland GmbHcoreTechnology or IntegrationLeading equestrian video streaming platform providing live coverage and event broadcasting for Schafhof tournaments.
• Avalon Premium Cars KronbergregionalOthersLocal premium car dealer and partner based in Kronberg im Taunus.
• Almased Wellness GmbHregionalOthersWellness and nutrition company sponsoring Schafhof events.
• Taunus SparkasseregionalOthersRegional savings bank serving the Taunus area, supporting Schafhof events.
• DZ BANK AGmajorOthersGerman cooperative bank supporting as event sponsor.
• Licher Privatbrauerei Jhring Melchior GmbHregionalOthersRegional brewery from Lich, providing beverages for events.
• Emil Frey / Avalon Premium CarsmajorOthersPremium automotive group supporting Schafhof events with vehicle services.
• IFRFflagshipStrategic or Co-development PartnerInternational equestrian charitable initiative that raises significant funds for charitable causes through Schafhof events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Piazza di Siena / CSIO Roma: Italy's premier equestrian event in Rome. Regional peer offering comparable dressage and show-jumping formats at the highest tier; competes for the same European federation sponsorship and international rider calendar.
• CHI Geneva (Martigny Events): Swiss indoor equestrian event with comparable show jumping and dressage format. Regional peer in the same Continental European premium-event circuit; targets overlapping sponsors and elite riders.
• Jumping International de Bordeaux (GL Events): Major French indoor show-jumping and dressage event organized by GL Events. Regional peer in Continental Europe's premium equestrian calendar — comparable event format, sponsor mix, and audience, but anchored in a different national market.

Direct peers

• M3E GmbH (Equitana, Balve Optimum, Munich Indoors): Leading German organizer of indoor equestrian events including Equitana, Balve Optimum, and Munich Indoors. Closest direct competitor in the German equestrian event-organizer category with comparable ticketed event properties and sponsor base.
• Aachen-Laurensberger Rennverein (ALRV / CHIO Aachen): Organizer of the CHIO Aachen, Germany's most prestigious equestrian event and a long-running World Equestrian Festival. Direct peer: competes for the same dressage/show-jumping event calendar and the same sponsor and federation relationships as Schafhof Connects.
• Rolex Grand Slam of Show Jumping: Consortium linking the three most prestigious show-jumping grands prix (Aachen, Spruce Meadows, 's-Hertogenbosch). Direct peer at the top end of the equestrian event hierarchy, competing for the same title-sponsor dollars and elite rider calendar slots.
• Longines Global Champions Tour (GCT / Prague Playoffs): Global show-jumping tour organizer. Directly comparable as a promoter of high-end international show jumping and dressage competitions; Schafhof Connects already co-delivers the LGCT Vienna leg, evidencing direct peer overlap in business model.

Broad incumbents

• Deutsche Reiterliche Vereinigung (FN): German national equestrian federation. A broader incumbent that oversees German equestrian sport governance and is a strategic partner of Schafhof Connects via DOKR — comparable in that it shapes the dressage calendar, but operating at federation rather than event-agency scale.
• Fédération Equestre Internationale (FEI): Global governing body for equestrian sport. Broad incumbent that sanctions the European Championships hosted at Schafhof; operates at the international federation level rather than as a single event organizer, but anchors the same competitive ecosystem.

Others

• ClipMyHorse.TV: Leading equestrian live-streaming platform and Schafhof Connects' broadcast partner. Adjacent ecosystem participant — not a competing event organizer, but the dominant content-distribution layer that defines reach for Schafhof's events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schafhofconnects
• LinkedInlinkedin.com/company/schafhof-connects-gmbh-co-kg
• Instagraminstagram.com/schafhofconnects

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schafhof Connects GmbH & Co. KG