Almased Wellness

What Almased Wellness does

Almased Wellness GmbH is a privately held, family-owned German dietary products company founded by holistic practitioner Hubertus Trouillé in Bienenbüttel in 1989. The company produces meal replacement protein shakes built around a proprietary fermentation process that combines soy protein, skimmed milk yogurt, and honey to generate 80 bioactive peptides, including Lunasin, which the company states cannot be replicated by mixing the raw ingredients. Its core product platform spans Almased Original, Kakao, Mandel-Vanille, Lactosefrei, and a dedicated Almased Typ 2 formulation for overweight Type 2 diabetics, supported by complementary accessories (Shaker XL), a wellness tea, and skincare products.

The business model is direct-to-consumer CPG sold primarily through German, Austrian, Swiss, UK, and US pharmacies and mail-order pharmacies, complemented by an own e-commerce shop (shop.almased.de). Customer acquisition is driven by content marketing, a multi-platform social presence, Klaviyo-based email automation, paid search and remarketing, BMI/portion calculators, free nutrition consultation via phone/WhatsApp/email, and a customer testimonials library. Efficacy claims are anchored in 32+ clinical studies covering 4,000+ participants, including a 12-month University of Freiburg ACOORH study, and are reinforced by EU-approved health claims under Regulation (EC) No 1924/2006, FSSC 22000 and IFS Food v6 food safety certifications, and IP non-GMO soy sourcing.

Almased positions itself as the German market leader in meal replacement and is increasingly targeting adjacent use cases: Type 2 diabetes management, menopause, sports nutrition, and longevity/healthspan. The company remains family-controlled under Managing Director André Trouillé with third-generation involvement from Ann-Kathrin Trouillé, operates additional offices in Munich and Hamburg, and has not taken institutional funding, evidenced by empty funding rounds and no disclosed PE/VC ownership.

Name

Almased Wellness

Legal name

Almased Wellness GmbH

Website

https://almased.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Almased Wellness GmbH is a family-owned German dietary products company that sells proprietary fermented meal replacement shakes through pharmacies and D2C e-commerce across Germany, Austria, Switzerland, the UK, and the USA, targeting weight loss, Type 2 diabetes, sports nutrition, and longevity consumers.

Ownership category

akta.pro rank

Product category

Dietary Supplements / Meal Replacement Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514)

SIC

Dairy Products (2020)

akta.pro primary industry

Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)

akta.pro secondary industries

Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD), Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine) (AFAJAKAG)

Keywords

• Meal replacement shakes
• Dietary supplements
• Weight management products
• Fermented protein powder
• Diabetic nutrition products

Headquarters

HQ city

Oberding

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Meal Replacement Protein Shakes: Direct sales of Almased protein powder products in various flavors (Original, Cocoa, Almond-Vanilla, Lactose-free, Type 2 for diabetics) through own e-commerce shop, pharmacies, and retail. Products are positioned as meal replacements for weight loss, metabolic support, and sports nutrition.
2. Accessories and Complementary Products: Sales of complementary products including Almased Shaker XL, Vital Tea, Tag & Nacht Cream (day/night cream), and Antifaltin Oil (anti-wrinkle oil).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Almased Wellness GmbH manufactures and sells meal replacement protein shakes based on a proprietary fermentation process that combines soy protein, skimmed milk yogurt, and honey. The unique process generates 80 bioactive peptides (including Lunasin) that support metabolism, weight management, blood sugar stabilization, and muscle maintenance. The company offers flavor variants (Original, Cocoa, Almond-Vanilla), lactose-free and Type 2 diabetic formulations, plus complementary wellness and skincare products, distributed through pharmacies, retail, and the company's own online shop.

Product overview

Almased Wellness offers a portfolio of meal replacement shakes and dietary supplements centered on its proprietary fermented protein formula combining soy, yogurt, and honey. The core product line includes Almased Original, Almased Kakao (cocoa), Almased Mandel-Vanille (almond-vanilla), Almased Lactosefrei (lactose-free), and Almased Typ 2 (formulated for Type 2 diabetics). The company also offers complementary products including Almased Vital-Tee (wellness tea), Almased Tag & Nacht Creme (skincare cream), and Almased Antifaltin Öl (anti-aging oil), along with the Almased Shaker XL accessory. All products are supported by diet plans including the 4-Phasen-Plan, Bikini-Notfall-Plan, Fasten-Plan, Longevity-Plan, and Diabetes-Plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Almased Original The original Almased meal replacement shake based on fermented protein, honey enzymes, and bioactive peptides, designed to support metabolism and weight management.
• Almased Kakao Almased meal replacement shake with real cocoa flavor, combining the same fermented protein formula with chocolate taste.
• Almased Mandel-Vanille Almased meal replacement shake with almond-vanilla flavor, offering a popular taste variation while maintaining the same nutritional profile.
• Almased Lactosefrei
• Almased Typ 2 Specialized Almased formulation for overweight Type 2 diabetics with BMI over 27, designed to lower blood sugar levels and HbA1c.
• Almased 10er-Pack
• Almased Shaker XL
• Almased Vital-Tee
• Almased Tag & Nacht Creme
• Almased Antifaltin Öl

Quantifiable outcome

• Up to 259% greater reduction in waist circumference compared to low-fat diet
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Deutsche Diabetes HilfecoreStrategic or Co-development PartnerAlmased supports Deutsche Diabetes Hilfe (German Diabetes Aid) financially and ideologically for diabetes awareness work. The partnership focuses on education about health risks related to overweight, obesity, and Type 2 diabetes.
• Enjoy Life InitiativeminorGTM or Marketing PartnerAlmased supports the Enjoy Life initiative for diabetes awareness and education. Partnership aimed at supporting people affected by diabetes.
• University of FreiburgcoreStrategic or Co-development PartnerMultiple clinical studies conducted with University of Freiburg, including ACOORH (Almased-Concept-against-Overweight-and-Obesity-and-Related-Health-Risk) study series. 12-month metabolic study and Health-Related Quality of Life study conducted at the university.
• Almased Arena UelzenminorGTM or Marketing PartnerSports and cultural venue sponsorship in Uelzen, Germany. Hosts Almased Open Air events and provides seating for cultural events.
• MTV Barum (Regional Football)minorOthersRegional sports sponsorship for youth sports development in the Lüneburg region.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• SlimFast: Iconic mass-market meal replacement shake brand (now owned by Glanbia). Directly comparable to Almased in core use case (calorie-restricted weight loss using shakes) but positioned at mainstream price points and broader mass retail rather than pharmacy and clinical channels.
• Yokebe: German meal replacement brand with a similar protein-shake-based weight-loss concept, distributed in German pharmacies and drugstores. Closest German direct competitor to Almased in product format, channel mix, and target consumer.
• Modere: US-based wellness company marketing meal replacement and lifestyle shakes with a 'clean label' positioning. Comparable to Almased in product format and weight-management use case, with overlapping emphasis on natural ingredients and proprietary formulation claims.
• Herbalife: Global nutrition company selling meal replacement protein shakes (Formula 1) for weight management through direct-selling and online channels. Highly comparable to Almased in product format, use case (calorie-controlled weight loss), and bioactive positioning.
• Isagenix: Direct-selling nutrition company offering meal replacement shakes and weight loss systems. Closely comparable to Almased in product positioning (shakes, metabolic support, weight loss) and channel model (consultant-led, repeat purchase).
• Amway (BodyKey by Nutrilite): Amway's BodyKey weight management program includes meal replacement shakes sold via direct-selling. Directly comparable to Almased in product format (shakes), weight-loss use case, and consumer target, though distributed through a global MLM channel rather than pharmacy and e-commerce.

Regional players

• Formoline: German weight management brand known for fat-binder tablets (Formoline L112), sold through pharmacies. Comparable to Almased as a German pharmacy-distributed weight management brand serving similar consumer segments, though operating via a different mechanism (fat binding vs. meal replacement).

Broad incumbents

• Nestlé Health Science (Optifast): Owner of Optifast, a clinically validated meal replacement program widely used in physician-supervised weight management. Comparable to Almased as a medically positioned meal replacement brand, but part of a much broader medical nutrition portfolio with global scale.

Emerging players

• Saturo: German direct-to-consumer brand offering ready-to-drink meal replacement beverages in modern packaging. Comparable to Almased in the meal replacement weight management category, but competing via a more digital-native brand and RTD format vs. Almased's powder and pharmacy channel.
• Body Change Method (BCM): German meal replacement program using protein shakes for weight loss, distributed via coaches and online channels. Comparable to Almased in core product format and German-language market focus, though smaller and primarily direct-to-consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@almased_de
• Facebookfacebook.com/almased
• LinkedInlinkedin.com/company/almased-wellness-gmbh
• Instagraminstagram.com/almased_de/?hl=de
• Pinterestde.pinterest.com/almased_de
• Xx.com/almasedwellness

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almased Wellness