The Scheiblhofer World

What The Scheiblhofer World does

The Scheiblhofer World is a family-owned Austrian wine and hospitality group headquartered in Andau, Burgenland, operating under the legal entity Scheiblhofer THE WINE GmbH. The group controls approximately 104 hectares of vineyard in Andau — Austria's warmest community and so-called heat pole, with the highest sunshine hours and mineral gravelly soils — producing premium red wines led by Big John (a Zweigelt, Cabernet Sauvignon, and Pinot Noir blend created by Erich Scheiblhofer in 2004 as a tribute to his father Johann) and The Legends (a Burgenland interpretation of a Bordeaux cuvée from Cabernet Sauvignon and Merlot). The company has accumulated 261 AWC Vienna gold medals, three 'Winery of the Year' titles (2012, 2017, 2019), and ten 'Best Producer of the Year' awards, with quality production supported by an energy-autarkic 2,568-module photovoltaic system (668 kWp), BWT magnesium mineralized water processing, and sustainability certification from the Austrian Winegrowers Association since 2017.

The business model integrates wine production with wine tourism and event hospitality through a vertically diversified structure. Wine revenue flows through direct-to-consumer channels (winery shop, online shop, on-site tasting at €8 per person) and wholesale distribution to wine merchants across ten countries — Austria, Germany, Denmark, China, Belgium, Switzerland, Liechtenstein, Czech Republic, Luxembourg, and Poland — via partners including Wein Wolf, Morandell, Wein & Co, Metro, and Gebrüder Heinemann travel retail. Hospitality operations include The Resort (a 4-star superior wine wellness hotel with 118 rooms opened in 2022), The Quarter restaurant, and The Hangover guest house. The group also operates an extensive event and conference venue portfolio — the 940 m² Hall of Legends (250-person capacity), the 620 m² City Center, the 420 m² Ballroom at The Resort, and roughly a dozen seminar rooms — driving B2B events revenue alongside blended wine, food, and lodging packages.

Customers include wine enthusiasts and collectors (primary segment), wine merchants and retailers, event and wedding planners, and hospitality guests. The company's wholly-owned operating subsidiaries — The Resort, The Quarter, The Hangover, and The World App — sit alongside the strategic joint venture Club Batonnage, founded in 2000 with three other Austrian winemakers (Markus Altenburger, Gerhard Kracher, Christian Tschida), which produces a premium limited-production red blend. Distribution is hybrid: direct winery/online sales, channel partners (wholesalers, retail chains, travel retail), and event-driven hospitality. The Austria-headquartered, family-controlled structure has operated without external institutional funding and remains privately held by the Scheiblhofer family.

Name

The Scheiblhofer World

Legal name

Scheiblhofer THE WINE GmbH

Website

https://scheiblhofer.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Scheiblhofer World is a family-owned Austrian wine and hospitality group operating 104 hectares of vineyards in Andau, Burgenland, producing premium wines (Big John, The Legends) and running a 4-star hotel, restaurant, guest house, and event venues.

Ownership category

akta.pro rank

Product category

Winery and Wine Tourism

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (THAFAEAF), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Austrian wine production
• Wine hospitality services
• Winery event venues
• Premium red wines
• Wine tourism experiences

Headquarters

HQ city

Andau

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Production and Sales: Core revenue from producing and selling premium Austrian wines including Big John, The Legends, Praittenbrunn, and various varietal wines. Sales through direct winery shop, online shop, and wholesale distribution.
2. Hotel and Hospitality (The Resort): 4*S superior wine-wellness resort opened in 2022 with 118 rooms, wellness area, restaurant with 300 seats, three bars, and modern event spaces. Generates room revenue, food and beverage sales.
3. Restaurant (The Quarter): Restaurant in former village inn offering stylish dining area and cozy garden. Generates food and beverage revenue.
4. Guest House (The Hangover): Accommodation services through The Hangover guest house.
5. Event Venue Rental: Rental of event spaces including The Hall of Legends (940 m², 250 persons), The City Center (620 m², 150 persons), seminar rooms, and Ballroom (420 m², 170 persons). Used for weddings, corporate events, seminars, and galas.
6. Tourism Activities: Activities including high rope climbing park, observation tower, showcase vineyard, nature trail with 50 tree species, and playground. Revenue from activity fees and seasonal passes.
7. Wine Tasting Experiences: Tasting experiences in modern tasting rooms with guided winery tours. Flat fee of €8 per person (waived with €100+ purchase). Cheese and snack plates available for €12.90.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Scheiblhofer operates a 104-hectare Austrian winery in Andau, Burgenland, producing premium wines such as the flagship Big John (Zweigelt, Cabernet Sauvignon, Pinot Noir) and The Legends (Cabernet Sauvignon, Merlot Bordeaux-style blend), distributed via direct-to-consumer sales, wholesale channels, and international merchants. Beyond winemaking, the company runs "The Scheiblhofer World" — an integrated wine tourism destination combining a 4-star superior wellness resort (118 rooms), a restaurant (The Quarter), a guest house (The Hangover), event venues, and on-site wine tasting experiences.

Product overview

The Scheiblhofer World is a diversified Austrian wine and hospitality group centered on Weingut Scheiblhofer, one of Burgenland's larger wineries with 104 hectares of owned vineyard land. The core product is a portfolio of premium wines, led by the flagship Big John (a Zweigelt/Cabernet Sauvignon/Pinot Noir blend created by Erich Scheiblhofer as a tribute to his father) and The Legends (a Burgenland-style Bordeaux Cuvée of Cabernet Sauvignon and Merlot), alongside wines like Praittenbrunn and Club Batonnage. The company operates several complementary businesses within 'The Scheiblhofer World': The Resort, a 4-star-S wine wellness resort with 118 rooms, three bars, and restaurant seating 300; The Quarter restaurant in a former village inn with three seminar rooms; and The Guest House (The Hangover). Event hosting capabilities include multiple dedicated venues — The Hall of Legends (940 m², 250 persons), The City Center (620 m², 150 persons), a seminar room within the Hall of Legends (190 m², 100 persons), the Ballroom at The Resort (420 m², 170 persons), the Big John Seminar Room (64 m², 24 persons), the Big John White Room (29 m², 12 persons), The Peak of Glory Room (65 m², 36 persons), the Zweigelt Room (25 m², 10 persons), the Merlot Room (140 m², 50 persons), the Shiraz Room (140 m², 50 persons), the Cabernet Sauvignon Room (140 m², 50 persons), plus two combined rooms (Shiraz & Cabernet Sauvignon at 280 m²/200 persons and Cabernet Sauvignon & Merlot at 280 m²/200 persons). Additional offerings include The Wine Party (a curated home tasting set), wine tasting experiences at the winery, and Andreasberg activities (high ropes course, observation tower, demonstration vineyard, nature trail, and playground). The business model integrates wine production with wine tourism, event hospitality, and leisure activities.

Differentiator

Problem solved

Functional benefit

Brands

• Big John: Flagship red wine created by Erich Scheiblhofer in tribute to his father Johann Scheiblhofer, produced from Zweigelt, Cabernet Sauvignon, and Pinot Noir grapes. Enjoys international fame and popularity.
• The Legends
• The World App
• The Resort
• The Quarter
• The Hangover
• Club Batonnage

Products and services

• Big John Flagship red wine created 20 years ago by Erich Scheiblhofer as a tribute to his father Johann Scheiblhofer. Produced from Zweigelt, Cabernet Sauvignon, and Pinot Noir grape varieties. Enjoys international fame and popularity.
• The Legends Burgenland-style interpretation of the famous Bordeaux Cuvée, made from Cabernet Sauvignon and Merlot grapes. A premium red wine representing the internationalization of Burgenland winemaking.
• Scheiblhofer Wine Portfolio Complete portfolio of white, rosé, and red wines including Sauvignon Blanc, Grüner Veltliner, Welschriesling, Chardonnay, Gelber Muskateller, Frizzante Weiß, Frizzante Rosé, Zweigelt DAC, Blaufränkisch, St. Laurent, Cabernet Sauvignon, Syrah Selection, Merlot Selection, and premium blends.
• The Wine Party Complete home tasting set containing six selected Scheiblhofer wines (Frizzante Rosé, Sauvignon Blanc, Gelber Muskateller, Zweigelt DAC, Big John, The Legends) with clear instructions, a tasting notepad, and official descriptions by Erich Scheiblhofer. Priced at €65 with free shipping for Austria and Germany.
• Praittenbrunn Premium Cabernet Sauvignon and Merlot Bordeaux-style blend from the Rosenberg vineyard in Breitenbrunn at Leithaberg. Aged 32 months in French oak barrels (16 months in new barrique followed by 16 months in new wood). Inspired by top Maremma cuvées such as Ornellaia and Sassicaia.
• Club Batonnage Premium red wine from a collective of four Austrian winemakers. Primarily Blaufränkisch with Cabernet Sauvignon from Leithagebirge in Jois and Merlot from Andau. Cold-macerated at 4°C and aged in new French barriques in double-oak manner for 4 months.
• The Resort 4-star superior wine wellness resort with 118 rooms, a spacious wellness area, a restaurant with 300 seats, three bars, and modern event spaces. Provides wine-country accommodation and relaxation for guests visiting the winery or attending seminars and celebrations.
• The Quarter Restaurant opened in a former village inn, offering a stylish dining area and cozy garden. Also features three modern seminar rooms for conferences and private celebrations.
• The Guest House (The Hangover) Guest house accommodation associated with the Scheiblhofer World, complementing The Resort hotel for visitors to the winery and event destinations.
• Wine Tasting Experience Guided wine tasting experience at the modern tasting facilities of the winery, including a tour of the entire operation. Fee of €8 per person is waived with a purchase value of €100 or more. Cheese or snack plates available for €12.90 per person.
• The Hall of Legends (Event Venue) Modern 940 m² event hall with 250-person capacity, air-conditioned and heated, equipped with projector and screen, flipchart, pin board, lectern, sound system, free WiFi, and lighting technology. Functions as both barrel hall and exclusive event venue for wine tastings and gala dinners.
• Andreasberg Activities Nature experience area at the Andreasberg, the highest point of Andau and an officially classified mountain vineyard. Activities include a high ropes course (5 parcours with varying heights and difficulties plus a full-length Flying Fox), observation tower with views to Schneeberg, demonstration vineyard with over 60 grape varieties, playground, and nature trail with 50 tree species.

Quantifiable outcome

• Winery of the Year 2012, 2017 & 2019
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Club BatonnagecoreStrategic or Co-development Partner · 1 January 2000Club Batonnage is a collaboration of four winemakers (Markus Altenburger, Gerhard Kracher, Erich Scheiblhofer, and Christian Tschida) founded in 2000 after a legendary blind tasting. The group brings movement to the Austrian wine scene, creating wines with Blaufränkisch, Cabernet Sauvignon, and Merlot from the mineral-poor sites of Leithagebirge in Jois and Andau Prädium. The wine is aged in new French barriques in double-oak manner for 32 months. Website: https://www.batonnage.com

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weingut Tement: Styria-based premium Austrian winery with strong international reputation and quality-focused positioning; highly comparable in scale, export footprint, and award-driven brand strategy.
• Weingut F.X. Pichler: Top Wachau premium Austrian white-wine specialist; comparable in premium positioning, international distribution, and reliance on brand-and-award-driven pricing power.
• Weingut Nikolaihof: Wachau-based premium Austrian biodynamic winery with strong international fine-wine distribution; comparable in premium positioning, export channels, and family-led operating model.
• Christian Tschida: Burgenland natural-wine producer and Club Batonnage collaborator; directly comparable in micro-region, premium artisanal positioning, and Scheiblhofer partnership.
• Weingut Hillinger: Burgenland winery combining premium wine production with an on-site hotel and restaurant; closest direct comparable to Scheiblhofer's wine-plus-hospitality model in the same Austrian region.
• Markus Altenburger: Burgenland premium winery and Club Batonnage co-founder with Erich Scheiblhofer; directly comparable in region, varietal focus, and tier-one Austrian quality positioning.
• Weingut Kracher: Premium Burgenland winery producing internationally awarded sweet and red wines from the same region as Scheiblhofer; comparable scale, premium positioning, and export orientation make it the most direct peer.
• Weingut Knoll: Family-run Wachau premium Austrian winery focused on Riesling and Veltliner; comparable in family-owned structure, premium export positioning, and limited-edition award-driven portfolio.

Broad incumbents

• Loisium Wine & Spa Resort: Austrian wine-country hotel and spa destination with similar wine-tourism integration; comparable in the experiential/hospitality side of the business rather than winemaking.

Regional players

• Weingut Esterházy: Large Burgenland wine estate with historic brand equity and broader product range; a regional peer competing in the same Austrian on-trade and export channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCr_6WRnxBmrIyPL1_r3yK9A
• Facebookfacebook.com/weingutscheiblhofer
• Instagraminstagram.com/weingutscheiblhofer
• LinkedInlinkedin.com/company/thescheiblhoferworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Scheiblhofer World