MS Schippers

What MS Schippers does

MS Schippers (also referenced as The Schippers Group) is a Netherlands-based agricultural hygiene company founded in 1966 by Martien Schippers and headquartered in Hapert, Noord-Brabant. The company operates with approximately 58 employees and serves the livestock farming industry — with an apparent focus on pig breeding and related biosecurity applications — by providing cleaning products and hygiene protocols designed to reduce disease pressure in animal production facilities. Its portfolio is organized across multiple brands including MS Schippers, HyCare, and MS Gold, suggesting a tiered approach spanning consumable hygiene inputs and higher-value protocol-driven programs.\n\nThe company's go-to-market is built around direct e-commerce, with country-specific webshops operating in ten markets: Belgium, Denmark, Germany, Spain, France, Italy, the Netherlands, the United Kingdom, Canada, and a broader "International" channel. This direct-to-farmer model bypasses traditional agricultural supply intermediaries and enables localized assortment, language, pricing, and regulatory compliance per market. The HyCare program in particular appears to position the company as more than a product vendor, embedding its hygiene regimens into farm operating procedures.\n\nThe company is privately held with no public listing, no disclosed funding rounds, and no documented M&A, partnership, or leadership transition activity in the available data, indicating that growth has been organic over nearly six decades. Competitive positioning rests on three pillars: a long-established brand portfolio, a multi-country direct digital distribution infrastructure, and domain specialization in livestock hygiene protocols. The company's technological footprint, as evidenced, is conventional for a specialty agricultural supplier and does not indicate AI, advanced analytics, or proprietary data assets.

Name

MS Schippers

Legal name

The Schippers Group

Website

https://schippers.eu

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

MS Schippers is a Netherlands-based agricultural hygiene company founded in 1966, providing cleaning products and biosecurity protocols for livestock farms. It sells direct to farmers via country-specific e-commerce webshops in 10 markets under the HyCare and MS Gold brands.

Ownership category

akta.pro rank

Product category

Agricultural Hygiene Products

NAICS

Health and Personal Care Retailers (4561)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

akta.pro secondary industry

Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB)

Keywords

• Livestock hygiene products
• Agricultural cleaning supplies
• Pig farming equipment
• Professional hygiene solutions
• Farm biosecurity products

Headquarters

HQ city

Multiple Countries

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales via E-commerce: MS Schippers operates webshops across multiple countries (Belgium, Canada, Denmark, Germany, Spain, France, Italy, Netherlands, UK, and International markets) selling products under their brands including MS Schippers, HyCare, and MS Gold. The revenue model appears to be product-based sales through direct e-commerce channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MS Schippers sells professional hygiene and cleaning products for livestock and agricultural breeding operations through country-specific e-commerce webshops across Belgium, Canada, Denmark, Germany, Spain, France, Italy, the Netherlands, the United Kingdom, and international markets. The product portfolio is organized under three brands: MS Schippers (core webshop brand), HyCare (professional hygiene solutions), and MS Gold (premium cleaning products).

Product overview

MS Schippers operates as a multi-brand e-commerce platform under The Schippers Group, offering professional hygiene and cleaning solutions. The company presents three distinct brands: MS Schippers (the core brand serving as the main webshop portal), HyCare (focused on professional hygiene), and MS Gold (the premium product line). The platform provides country-specific web shops across Belgium, Canada, Denmark, Germany, Spain, France, Italy, Netherlands, United Kingdom, and International markets, enabling localized purchasing of professional cleaning and hygiene products.

Differentiator

Problem solved

Functional benefit

Products and services

• MS Schippers Webshop Core brand and primary e-commerce webshop of The Schippers Group, offering professional hygiene and cleaning products for livestock and agricultural breeding operations across country-specific storefronts in Belgium, Canada, Denmark, Germany, Spain, France, Italy, the Netherlands, the UK, and international markets.
• HyCare Professional hygiene sub-brand under The Schippers Group providing targeted hygiene solutions for livestock and agricultural breeding operations.
• MS Gold Premium sub-brand under The Schippers Group offering specialized professional cleaning and hygiene products for livestock and agricultural operations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Emerging players

• Neogen Corporation: Animal safety and food safety company offering biosecurity, disinfectant, and diagnostics products to livestock producers. Comparable to MS Schippers in serving the same animal production hygiene category, though with more emphasis on diagnostics and genomics.
• Virox Technologies: Canadian animal health and hygiene company known for accelerated hydrogen peroxide disinfectant technology used in animal production and veterinary facilities. Comparable product chemistry and livestock hygiene customer overlap, primarily North-American presence.
• BioSafe Systems: US-based manufacturer of biodegradable cleaning, sanitation, and biosecurity products for animal agriculture and food production. Comparable mid-sized competitor in livestock hygiene chemistry with overlap in customer segments served.

Broad incumbents

• Diversey: Multinational hygiene and cleaning products company serving food and beverage, hospitality, and agriculture. Broader incumbent with overlapping product chemistry in livestock/processing hygiene but a wider end-market footprint.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions with a sizable animal/agricultural division post-CID Lines acquisition. Larger incumbent whose livestock hygiene portfolio overlaps directly with MS Schippers' offering, but operates across many additional verticals.
• Henkel: Global consumer and industrial adhesives, beauty care, and laundry/home care company with professional cleaning product lines touching agricultural and industrial hygiene. Operates much more broadly but overlaps with MS Schippers' professional cleaning product category.

Direct peers

• CID Lines: Belgian-headquartered manufacturer of hygiene and disinfection products for livestock and agriculture; now part of Diversey/Ecolab. Closest direct competitor to MS Schippers in pig and livestock hygiene, serving the same vertical with overlapping product categories.
• Kersia: Global player in food safety and hygiene solutions for agriculture and food processing, formed from the merger of HYPRED and Agrocid. Directly comparable in livestock hygiene chemistry, multi-country distribution, and B2B agricultural customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ms-schippers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MS Schippers